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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":589,"alt":6,"copyright":6,"url":592,"id":593,"edit":594},{"width":590,"height":591},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":605,"alt":6,"copyright":6,"url":608,"id":609,"edit":610},{"width":606,"height":607},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[612],{"type":613,"text":614,"spans":615,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[616],{"start":617,"end":618,"type":619},24,35,"em",[621,623,625],{"item":622},"Nieuwste inzichten in gedragsverandering",{"item":624},"Handige tools voor in de praktijk",{"item":626},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[631],{"type":30,"text":632,"spans":633,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[634,646],{"start":635,"end":636,"type":637,"data":638},22,39,"hyperlink",{"id":639,"type":36,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2026-07-17T09:17:21+0000","privacyverklaring","/privacyverklaring/",{"start":647,"end":648,"type":637,"data":649},46,66,{"id":650,"type":36,"tags":651,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":469,"id":660,"name":661,"description":662},"3","BCA - Nieuwsbrief lezers","List ID: 3",[664],{"tags":665},{"type":666,"id":667,"name":668,"description":669},"tag","80","nieuwsbrief","No description available",{"dimensions":671,"alt":6,"copyright":6,"url":608,"id":609,"edit":672},{"width":606,"height":607},{"x":24,"y":24,"zoom":25,"background":26},[674],{"type":613,"text":675,"spans":676,"direction":33},"Laten we samen gedrag veranderen",[677,680],{"start":678,"end":679,"type":619},9,14,{"start":678,"end":679,"type":681},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! 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Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. 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Ontdek hoe je met de Goal Hierarchy Theory grote, abstracte doelen vertaalt naar concreet gedrag en meer grip krijgt op je transitie.",{"dimensions":836,"alt":6,"copyright":6,"url":839,"id":840,"edit":841},{"width":837,"height":838},2752,1536,"https://images.prismic.io/behavior-change-group/A4t9aZCbrv0v8VJP_Gemini_Generated_Image_6ojth26ojth26ojt.jpeg?auto=format,compress","A4t9aZCbrv0v8VJP",{"x":24,"y":24,"zoom":25,"background":26},[843,857,877,892,916,961,983],{"variation":88,"version":89,"items":844,"primary":845,"id":855,"slice_type":856,"slice_label":6},[],{"title":846,"image":852,"has_margin_bottom":767},[847],{"type":764,"text":833,"spans":848,"direction":33},[849],{"start":850,"end":851,"type":619},33,54,{"dimensions":853,"alt":6,"copyright":6,"url":839,"id":840,"edit":854},{"width":837,"height":838},{"x":24,"y":24,"zoom":25,"background":26},"wide_hero$5462b31a-e084-4ece-977d-cf8304bb3078","wide_hero",{"variation":88,"version":89,"items":858,"primary":859,"id":876,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":860,"has_margin_top":44,"has_margin_bottom":767},[861,864,870,873],{"type":30,"text":862,"spans":863,"direction":33},"Je organisatie heeft een mooie visie en heldere kernwaarden. Of jullie hebben een ander groot doel, zoals klantgericht werken of een inclusieve organisatie. De doelen staan in het jaarplan en op het intranet. Toch werkt iedereen een half jaar later nog precies zoals daarvoor. Zulke doelen inspireren, maar ze zijn vaak te abstract om er morgen iets anders door te doen.",[],{"type":30,"text":865,"spans":866,"direction":33},"In dit webinar laten Diede Wijnveen en Timo Jansen zien hoe je met de Goal Hierarchy Theory de brug slaat van een abstract doel naar concreet gedrag op de werkvloer. Zo krijg je meer grip op je transitie: je weet wat elk team concreet anders gaat doen, en hoe je dat gedrag vasthoudt.",[867],{"start":868,"end":869,"type":619},70,91,{"type":613,"text":871,"spans":872,"direction":33},"Programma",[],{"type":30,"text":874,"spans":875,"direction":33},"In één uur beantwoorden we de vraag: hoe vertaal je een abstracte visie naar gedrag dat medewerkers zelf oppakken en volhouden? We starten met een casus uit de praktijk. Bij een organisatie voelen medewerkers zich stuurloos, en de organisatie wil daarom een nieuwe visie en missie laten landen. Daarna leggen we uit waarom abstracte doelen motiveren, waarom concrete doelen aanzetten tot actie en hoe je die twee verbindt. Samen passen we de theorie toe op de casus. Je gaat naar huis met een stappenplan dat je meteen kunt gebruiken, en er is ruimte voor vragen.",[],"text_content$bfc38f3f-7bd8-4d20-b48d-86406b7a5216",{"variation":88,"version":89,"items":878,"primary":879,"id":890,"slice_type":891,"slice_label":6},[],{"scroll_id":6,"title":880,"list_items":881},"Wat je leert",[882,884,886,888],{"item":883},"Waarom een visie inspireert, maar zelden vanzelf tot ander gedrag leidt.",{"item":885},"Hoe superordinate, intermediate en subordinate goals samen zorgen voor motivatie, richting en actie.",{"item":887},"Waarom teams hun gedragsdoelen beter zelf formuleren, en hoe dat eigenaarschap en commitment oplevert.",{"item":889},"Hoe je in vier stappen van visie naar gedrag komt.","checkpoint_list$dfb89361-a668-4219-b37e-eddfd5eeb583","checkpoint_list",{"variation":88,"version":89,"items":893,"primary":894,"id":915,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":895,"has_margin_top":44,"has_margin_bottom":767},[896,899,902,906,909,912],{"type":613,"text":897,"spans":898,"direction":33},"Voor wie is dit webinar?",[],{"type":30,"text":900,"spans":901,"direction":33},"Dit webinar is voor iedereen die een groot, abstract doel moet laten landen in een organisatie met verschillende teams en rollen. 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Als ontwikkelaar van de opleiding Mindsets Veranderen weet hij als geen ander complexe materie over te brengen. Timo staat bekend om zijn rustige en toegankelijke stijl, die hem een docent maken bij wie je je op je gemak voelt, maar die je ook uitdaagt om anders te denken.","drs. 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