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Veel gemeenten hebben ambitieuze doelen, maar de stap naar daadwerkelijke gedragsverandering bij de inwoner blijft lastig. Alleen informeren over het belang van circulariteit is zelden genoeg om gewoontes te doorbreken. Om echt impact te maken, moet je inspelen op de juiste gedragsbepalers.",[],{"type":653,"text":919,"spans":920,"direction":33},"Programma",[],{"type":30,"text":922,"spans":923,"direction":33},"In dit webinar van 1 uur nemen we je mee in de psychologie achter circulair gedrag. We laten zien hoe interventies vanuit gedragsinzichten ontstaan en hoe we deze samen met Rijkswaterstaat en deelnemende gemeentes hebben getest in de praktijk.",[],{"type":30,"text":925,"spans":926,"direction":33},"Vervolgens duiken we in de Toolbox Circulaire Maatregelen. We bespreken verschillende pilots, zoals de inzet van spiegels in de winkelstraat tegen impulsaankopen en het effect van reparatievouchers. Wat leverde het op? 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Zodat verandering niet alleen bedacht wordt maar ook echt gebeurt.",{"id":184,"type":36,"tags":1068,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":1069,"isBroken":44,"text":1070},[],"250bc0a0-9907-422f-b61b-20560539e1d5","Ga naar Consultancy",{"image":1072,"title":1078,"text":1083,"link":1084},{"dimensions":1073,"alt":6,"copyright":6,"url":1075,"id":1076,"edit":1077},{"width":730,"height":1074},1242,"https://images.prismic.io/behavior-change-group/aDRqJCdWJ-7kSi4K_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR-Observaties.png?auto=format,compress","aDRqJCdWJ-7kSi4K",{"x":24,"y":24,"zoom":25,"background":26},[1079],{"type":1044,"text":1080,"spans":1081,"direction":33},"We onderzoeken",[1082],{"start":1048,"end":719,"type":659},"Met ons onderzoek maken we gedrag zichtbaar en begrijpelijk. We leggen patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën. Geen dikke rapporten, maar duidelijke antwoorden waar je direct mee verder kunt.",{"id":237,"type":36,"tags":1085,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":1086,"isBroken":44,"text":1087},[],"b07ea224-1ec4-4798-a7b1-12ee59777209","Ga naar Reseearch","help_columns$32ac7d4a-a738-46bf-824b-42151323b4be","help_columns","Webinar: Hoe zorg je voor een circulaire economie met kennis van gedrag?","Ontdek hoe je met kennis van gedrag ervoor zorgt dat mensen minder spullen kopen. Leer alles over de interventies die we samen met Rijkswaterstaat hebben getest.",{"dimensions":1093,"alt":6,"copyright":6,"url":1096,"id":891,"edit":1097},{"width":1094,"height":1095},2400,1260,"https://images.prismic.io/behavior-change-group/aec9AsBOoF08xKjf_Gemini_Generated_Image_o2ysw9o2ysw9o2ys.png?auto=format,compress&rect=0,29,2816,1478&w=2400&h=1260",{"x":24,"y":1033,"zoom":25,"background":26},[1099,1101],{"tag":1100},"index",{"tag":1102},"follow","2026-04-21","Webinar",{"id":341,"type":319,"tags":1106,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":42,"key":1107,"isBroken":44},[],"ce3cf8ec-7a4d-4225-814a-9ea270a81aba",60,{"id":1110,"type":1111,"tags":1112,"lang":14,"slug":971,"first_publication_date":1113,"last_publication_date":1113,"uid":971,"data":1114,"link_type":42,"key":1121,"isBroken":44},"aPoq4hEAACoAkHea","author",[],"2025-10-23T13:18:34+0000",{"description_text":973,"full_name":1115,"image":1116},"Janneke Koolen",{"dimensions":1117,"alt":6,"copyright":6,"url":1118,"id":1119,"edit":1120},{"width":977,"height":977},"https://images.prismic.io/behavior-change-group/aD3ORbh8WN-LVfck_Janneke-sky1%3A1.jpg?auto=format,compress&rect=0,0,6016,6016&w=600&h=600","aD3ORbh8WN-LVfck",{"x":24,"y":24,"zoom":25,"background":26},"60def55e-1ab4-4cad-9115-d56e4fce7a42","2026-06-03","12:00 - 13:00","Gratis (via Zoom)",1777021271050]