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We leiden professionals op tot scherpe denkers en vaardige doeners. Onze opleidingen en trainingen combineren wetenschap met praktijk zodat je meteen verschil maakt in je werk.",{"id":93,"type":36,"tags":1101,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":1102,"isBroken":44,"text":1103},[],"e1af61c5-c1ff-434e-9602-b0c03758b957","Ga naar Academy",{"image":1105,"title":1110,"text":1115,"link":1116},{"dimensions":1106,"alt":6,"copyright":6,"url":1107,"id":1108,"edit":1109},{"width":744,"height":744},"https://images.prismic.io/behavior-change-group/aEsSYLNJEFaPX6wX_2025BCGIllustraties-nieuwestijl-_ICOON-Consultancy-diensten-gedragsexpertise-eigengedragsteamkopie.png?auto=format,compress","aEsSYLNJEFaPX6wX",{"x":24,"y":24,"zoom":25,"background":26},[1111],{"type":941,"text":1112,"spans":1113,"direction":33},"We adviseren",[1114],{"start":1098,"end":975,"type":673},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen. Vanuit de wetenschap, met oog voor jouw realiteit. Zodat verandering niet alleen bedacht wordt maar ook echt gebeurt.",{"id":184,"type":36,"tags":1117,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":1118,"isBroken":44,"text":1119},[],"da2b3249-062c-47d8-bab2-2ed3fe02ce73","Ga naar Consultancy",{"image":1121,"title":1127,"text":1132,"link":1133},{"dimensions":1122,"alt":6,"copyright":6,"url":1124,"id":1125,"edit":1126},{"width":744,"height":1123},1242,"https://images.prismic.io/behavior-change-group/aDRqJCdWJ-7kSi4K_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR-Observaties.png?auto=format,compress","aDRqJCdWJ-7kSi4K",{"x":24,"y":24,"zoom":25,"background":26},[1128],{"type":941,"text":1129,"spans":1130,"direction":33},"We onderzoeken",[1131],{"start":1098,"end":733,"type":673},"Met ons onderzoek maken we gedrag zichtbaar en begrijpelijk. We leggen patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën. Geen dikke rapporten, maar duidelijke antwoorden waar je direct mee verder kunt.",{"id":237,"type":36,"tags":1134,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":1135,"isBroken":44,"text":1136},[],"551499a8-89bc-492d-aad6-2cf16037c36b","Ga naar Research","help_columns$49d927bd-cb71-4c4e-acdc-f36ed77de1ea","help_columns","Waardenkaarten voor coaching en gedragsonderzoek | Behavior Change Group",{"dimensions":1141,"alt":1144,"copyright":6,"url":1145,"id":906,"edit":1146},{"width":1142,"height":1143},2400,1260,"Waardenkaarten","https://images.prismic.io/behavior-change-group/ah6GxweQX7-eWhxG_7RV08466.jpg?auto=format,compress&rect=0,426,6016,3158&w=2400&h=1260",{"x":24,"y":1147,"zoom":25,"background":26},426,[1149,1151],{"tag":1150},"index",{"tag":1152},"follow","2026-06-02","Tool",{"id":352,"type":319,"tags":1156,"lang":14,"slug":354,"first_publication_date":355,"last_publication_date":356,"uid":357,"url":358,"link_type":42,"key":1157,"isBroken":44},[],"af445c12-24f7-4cae-9320-886f8bff5f5e",{"id":1159,"type":1160,"tags":1161,"lang":14,"slug":1162,"first_publication_date":1163,"last_publication_date":1163,"uid":1162,"data":1164,"link_type":42,"key":1173,"isBroken":44},"ah6NyBEAACoAyBSw","author",[],"daan-van-velsen","2026-06-02T08:02:05+0000",{"description_text":1165,"full_name":1166,"image":1167},"Met Daan haal je creativiteit, scherpe analyses en aanstekelijke energie in huis. Zijn focus ligt op gedragsverandering binnen de thema's duurzaamheid en mobiliteit. Zo ontwikkelde hij effectieve interventies tegen zwerfafval in rivieren, en creatieve campagnes voor duurzaam vervoer. Als mentor bij de Postacademische Opleiding tot Gedragsveranderaar helpt hij cursisten om gedragskennis praktisch toe te passen, kritisch te kijken naar hun aanpak en die te versterken. Daan denkt actief mee en stelt scherpe vragen, zodat deelnemers het maximale uit hun leerproces halen.","Daan van Velsen",{"dimensions":1168,"alt":6,"copyright":6,"url":1170,"id":1171,"edit":1172},{"width":1169,"height":1169},600,"https://images.prismic.io/behavior-change-group/aK2WomGNHVfTOUCI_BCGportretshoot-4842copy.jpg?auto=format,compress&rect=0,0,5590,5590&w=600&h=600","aK2WomGNHVfTOUCI",{"x":24,"y":24,"zoom":25,"background":26},"d14458ac-5534-4691-b96e-62eef1e7d3f1",1780390414601]