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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":589,"alt":6,"copyright":6,"url":592,"id":593,"edit":594},{"width":590,"height":591},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":605,"alt":6,"copyright":6,"url":608,"id":609,"edit":610},{"width":606,"height":607},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[612],{"type":613,"text":614,"spans":615,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[616],{"start":617,"end":618,"type":619},24,35,"em",[621,623,625],{"item":622},"Nieuwste inzichten in gedragsverandering",{"item":624},"Handige tools voor in de praktijk",{"item":626},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[631],{"type":30,"text":632,"spans":633,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[634,646],{"start":635,"end":636,"type":637,"data":638},22,39,"hyperlink",{"id":639,"type":36,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2026-07-17T09:17:21+0000","privacyverklaring","/privacyverklaring/",{"start":647,"end":648,"type":637,"data":649},46,66,{"id":650,"type":36,"tags":651,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":469,"id":660,"name":661,"description":662},"3","BCA - Nieuwsbrief lezers","List ID: 3",[664],{"tags":665},{"type":666,"id":667,"name":668,"description":669},"tag","80","nieuwsbrief","No description available",{"dimensions":671,"alt":6,"copyright":6,"url":608,"id":609,"edit":672},{"width":606,"height":607},{"x":24,"y":24,"zoom":25,"background":26},[674],{"type":613,"text":675,"spans":676,"direction":33},"Laten we samen gedrag veranderen",[677,680],{"start":678,"end":679,"type":619},9,14,{"start":678,"end":679,"type":681},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[687],{"tags":6},{"dimensions":689,"alt":6,"copyright":6,"url":691,"id":692,"edit":693},{"width":690,"height":690},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[695],{"type":613,"text":696,"spans":697,"direction":33},"De werkbladen downloaden",[],[699,701,703],{"item":700},"Werk met de nieuwste gedragsinzichten",{"item":702},"Handige tools voor impact",{"item":626},[705],{"type":30,"text":706,"spans":707,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[709],{"type":30,"text":710,"spans":711,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[712,722],{"start":713,"end":82,"type":637,"data":714},21,{"id":715,"type":36,"tags":716,"lang":14,"slug":717,"first_publication_date":718,"last_publication_date":719,"uid":720,"url":721,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":723,"end":724,"type":637,"data":725},59,76,{"id":639,"type":36,"tags":726,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":730,"alt":6,"copyright":6,"url":731,"id":732,"edit":733},{"width":690,"height":690},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[735],{"type":613,"text":736,"spans":737,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":613,"text":750,"spans":751,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content",{"variation":88,"version":89,"items":783,"primary":784,"id":796,"slice_type":797,"slice_label":6},[],{"scroll_id":6,"reusable_content":785,"section_title":794,"items":795,"has_margin_bottom":767},{"id":786,"type":787,"tags":788,"lang":14,"slug":789,"first_publication_date":790,"last_publication_date":791,"uid":792,"link_type":42,"key":793,"isBroken":44},"aj04bREAACkAVqg-","reusable_column_content",[],"drie-pijlers-een-missie-zo-helpen-we-je","2026-06-25T14:24:12+0000","2026-07-06T13:30:52+0000","drie-pijlers-een-missie","99ab7948-736e-48b7-9341-81ea8095da1c",[],[],"three_columns_v1$28e8a10c-e9f1-4149-abfa-cde3c529dfff","three_columns_v1","Aanmelden op de interesselijst",[800],{"type":613,"text":801,"spans":802,"direction":33},"Of vul dit formulier in",[],[804],{"type":30,"text":805,"spans":806,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[807,810],{"start":635,"end":636,"type":637,"data":808},{"id":639,"type":36,"tags":809,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],{"start":647,"end":811,"type":637,"data":812},65,{"id":813,"type":36,"tags":814,"lang":14,"slug":815,"first_publication_date":816,"last_publication_date":817,"uid":815,"url":818,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":821,"uid":822,"url":823,"type":240,"href":824,"tags":825,"first_publication_date":826,"last_publication_date":826,"slugs":827,"linked_documents":829,"lang":14,"alternate_languages":830,"data":831},"ar-tRBYAACwA92Wf","verborgen-patronen-reint-jan-renes","/insights/podcasts/verborgen-patronen-reint-jan-renes/","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ar-2-RYAADMA93b6&integrationFieldsRef=behavior-change-group%7Ea6fe6462-409c-4cf3-9c0c-3c191ffed303&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ar-tRBYAACwA92Wf%22%29+%5D%5D",[],"2026-10-02T13:46:54+0000",[828],"verborgen-patronen-met-reint-jan-renes--waarom-blijft-gedragsverandering-zo-moeilijk",[],[],{"page_background_color":832,"navigation_background_color":832,"title":833,"description":834,"featured_image":835,"slices":843,"meta_title":1051,"meta_description":1052,"meta_image":1053,"robots_meta_tags":1060,"publication_date":1065,"type":1008,"category":1066,"duration":1069,"author":1070,"webinar_date":6,"webinar_time":6,"webinar_price":6,"tool_confirmation_page":1087},"light-blue","Verborgen Patronen met Reint Jan Renes | Waarom blijft gedragsverandering zo moeilijk?","Verborgen Patronen is een podcast van Behavior Change Group waarin dr. Mattheis van Leeuwen, universitair docent en gedragsspecialist, in gesprek gaat met andere experts en wetenschappers over de laatste ontwikkelingen binnen het vakgebied.",{"dimensions":836,"alt":6,"copyright":6,"url":839,"id":840,"edit":841},{"width":837,"height":838},8011,5000,"https://images.prismic.io/behavior-change-group/aS2UtnNYClf9nowJ_verborgenpatronenhorizontaalv3.jpg?auto=format%2Ccompress&rect=0%2C589%2C8011%2C5000&w=8011&h=5000","aS2UtnNYClf9nowJ",{"x":24,"y":842,"zoom":25,"background":26},589,[844,862,883,901,961,978,1041],{"variation":88,"version":89,"items":845,"primary":846,"id":860,"slice_type":861,"slice_label":6},[],{"title":847,"image":855,"has_margin_bottom":767},[848],{"type":764,"text":833,"spans":849,"direction":33},[850,852],{"start":24,"end":851,"type":619},18,{"start":853,"end":854,"type":619},74,86,{"dimensions":856,"alt":6,"copyright":6,"url":857,"id":840,"edit":858},{"width":837,"height":838},"https://images.prismic.io/behavior-change-group/aS2UtnNYClf9nowJ_verborgenpatronenhorizontaalv3.jpg?auto=format%2Ccompress&rect=0%2C396%2C8011%2C5000&w=8011&h=5000",{"x":24,"y":859,"zoom":25,"background":26},396,"wide_hero$9a1c2e40-1f3b-4c7d-8e2a-5b6c7d8e9f01","wide_hero",{"variation":863,"version":89,"items":864,"primary":865,"id":882,"slice_type":781,"slice_label":6},"withSpecialText",[],{"content":866,"has_margin_bottom":767},[867,870,873,876,879],{"type":613,"text":868,"spans":869,"direction":33},"Over deze podcast",[],{"type":30,"text":871,"spans":872,"direction":33},"Verborgen Patronen is een podcast van Behavior Change Group waarin dr. Mattheis van Leeuwen, universitair docent en gedragsspecialist, in gesprek gaat met andere wetenschappers over de laatste ontwikkelingen binnen het vakgebied.",[],{"type":30,"text":874,"spans":875,"direction":33},"In deze aflevering is dr. Reint Jan Renes te gast. Hij is lector 'Psychologie voor een Duurzame Stad' aan de Hogeschool van Amsterdam en schreef samen met Helga van Leur het boek 'Alleen als jij het ook doet'.",[],{"type":30,"text":877,"spans":878,"direction":33},"Tijdens de coronacrisis zag Reint Jan hoe een hele samenleving in korte tijd haar gedrag veranderde. Niet door een slim trucje van gedragswetenschappers, maar omdat iedereen de urgentie voelde. Die ervaring maakte hem nederig, en een stuk kritischer op de beloftes van nudging.",[],{"type":30,"text":880,"spans":881,"direction":33},"Hij vertelt waarom vraagstukken als klimaatverandering vragen om nieuwsgierigheid naar de ander, in plaats van om social shaming. En waarom ons vertrouwen in technologie soms een handig excuus is om zelf niets te veranderen. We wachten graag tot de ander in beweging komt, maar voor die ander ben jij de ander!",[],"text_content$2b3c4d5e-6f70-4812-9a3b-4c5d6e7f8091",{"variation":88,"version":89,"items":884,"primary":885,"id":899,"slice_type":900,"slice_label":6},[],{"spotify_link":886,"has_margin_bottom":767},{"embed_url":887,"type":888,"version":889,"title":890,"provider_name":891,"provider_url":892,"thumbnail_url":893,"thumbnail_width":894,"thumbnail_height":894,"html":895,"iframe_url":896,"width":897,"height":898},"https://open.spotify.com/episode/4OFlKzadJxZ9n30UmtAa8g?si=d32f8071c00a4fbe","rich","1.0","Reint Jan Renes | Waarom blijft gedragsverandering zo moeilijk?","Spotify","https://spotify.com","https://image-cdn-fa.spotifycdn.com/image/ab67656300005f1fb8f4b4ba5d55406b7c3bc2c5",300,"\u003Ciframe style=\"border-radius: 12px\" width=\"100%\" height=\"152\" title=\"Spotify Embed: Reint Jan Renes | Waarom blijft gedragsverandering zo moeilijk?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https://open.spotify.com/embed/episode/4OFlKzadJxZ9n30UmtAa8g?si=d32f8071c00a4fbe&utm_source=oembed\">\u003C/iframe>","https://open.spotify.com/embed/episode/4OFlKzadJxZ9n30UmtAa8g?si=d32f8071c00a4fbe&utm_source=oembed",456,152,"podcast_embed$3c4d5e6f-7081-4923-ab4c-5d6e7f809102","podcast_embed",{"variation":88,"version":89,"items":902,"primary":903,"id":960,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":904,"has_margin_top":44,"has_margin_bottom":767},[905,908,911,914,917,920,923,926,929,932,935,939,942,945,948,951,954,957],{"type":613,"text":906,"spans":907,"direction":33},"Kerninzichten uit de podcast",[],{"type":30,"text":909,"spans":910,"direction":33},"Mattheis van Leeuwen en Reint Jan Renes spreken over klimaatgedrag, wat de coronacrisis ons vakgebied heeft geleerd en waarom gedragswetenschap meer is dan een verzameling slimme trucjes. Centraal staat de vraag: waarom blijft gedragsverandering zo moeilijk, terwijl we er steeds meer over lijken te weten?",[],{"type":30,"text":912,"spans":913,"direction":33},"Corona liet zien dat een samenleving snel kan veranderen. Thuisblijven, afstand houden, geen handen meer schudden: diep ingesleten patronen veranderden in één klap. Volgens Reint Jan kwam dat niet doordat gedragswetenschappers iets slims hadden bedacht, maar doordat de urgentie door de hele samenleving werd gevoeld en de overheid al haar middelen inzette. Tegelijk duurde dat collectieve gevoel maar kort.",[],{"type":30,"text":915,"spans":916,"direction":33},"Nudging wordt overschat. Nudging beloofde met kleine interventies grote resultaten, zonder iets te hoeven verplichten. Dat klinkt aantrekkelijk voor beleidsmakers. Maar bij grote, collectieve vraagstukken kom je er niet met één leuk experimentje. Keuzearchitectuur kan helpen, maar is één onderdeel van een veel groter geheel, naast andere disciplines zoals transitiemanagement, sociologie en antropologie.",[],{"type":30,"text":918,"spans":919,"direction":33},"Begrip in plaats van shaming. Wie mensen die niet meedoen publiekelijk aan de schandpaal nagelt, vergroot vooral de polarisatie. Reint Jan pleit voor radicale nieuwsgierigheid naar de ander: waarom wil jij dit niet, en wat heb je nodig? Volgens hem is dat de kern van wat sociale psychologie zou moeten zijn.",[],{"type":30,"text":921,"spans":922,"direction":33},"Gedrag is nog geen vaste partner in beleid. De erkenning dat gedrag ertoe doet is er, maar de vertaling naar beleid blijft achter. Bij veel ministeries wordt gedragskennis nog incidenteel ingezet, afhankelijk van het enthousiasme van een individuele ambtenaar. Andere disciplines zijn beter in het doen van harde beloftes, al zijn die beloftes vaak een illusie.",[],{"type":30,"text":924,"spans":925,"direction":33},"Bij klimaat kijken we liever naar beneden. Bij sport of financiën vergelijken we ons graag met mensen die het beter doen. Bij klimaatgedrag doen we vaak het omgekeerde: ik doe het in ieder geval beter dan mijn buurman. Dat komt doordat klimaat een moreel vraagstuk is geworden en we allemaal willen deugen. Door die morele lading eraf te halen, ontstaat ruimte voor inspiratie.",[],{"type":30,"text":927,"spans":928,"direction":33},"Technologie als excuus. In het boek van Reint Jan en Helga van Leur staat het monster Montremo voor techno-optimisme. Technologie is hard nodig, maar het klimaatdomein wordt er zo door gedomineerd dat het een handig excuus wordt om niet aan leefstijl te werken. Terwijl leven vanuit voldoende een groot deel van de opgave al zou oplossen. En klimaatvriendelijk gedrag maakt mensen ook nog eens gelukkiger.",[],{"type":30,"text":930,"spans":931,"direction":33},"Jouw gedrag is ook een handafdruk. We wachten vaak tot de ander iets doet. Maar we zijn conditional cooperators: we kijken de hele tijd naar wat anderen doen. Daardoor is jouw gedrag niet alleen een voetafdruk, maar ook een handafdruk. Anderen zien jou handelen, en zo zet je een sociale dynamiek in gang die uiteindelijk ook bedrijven en overheid in beweging krijgt.",[],{"type":30,"text":933,"spans":934,"direction":33},"Reint Jan reikt een aantal praktische handvatten aan:",[],{"type":936,"text":937,"spans":938,"direction":33},"list-item","Begin bij concreet gedrag: van wie vragen we wat precies?",[],{"type":936,"text":940,"spans":941,"direction":33},"Wees radicaal nieuwsgierig naar mensen die niet meedoen, in plaats van ze te veroordelen.",[],{"type":936,"text":943,"spans":944,"direction":33},"Haal de morele lading van het gesprek af, bijvoorbeeld door te benoemen wat je zelf lastig vindt.",[],{"type":936,"text":946,"spans":947,"direction":33},"Zie nudging als één onderdeel van de oplossing, niet als de oplossing.",[],{"type":936,"text":949,"spans":950,"direction":33},"Werk samen met andere disciplines en weet waar jouw kracht als gedragswetenschapper ligt.",[],{"type":936,"text":952,"spans":953,"direction":33},"Maak je eigen gedrag relationeel: praat erover met je gezin, vrienden of collega's.",[],{"type":936,"text":955,"spans":956,"direction":33},"Durf te twijfelen. Hoe meer je ergens van weet, hoe genuanceerder je wordt.",[],{"type":30,"text":958,"spans":959,"direction":33},"Deze aflevering biedt een eerlijk en soms confronterend perspectief op ons eigen vakgebied. De boodschap van Reint Jan Renes is helder: grote maatschappelijke vraagstukken los je niet op met een slim trucje, maar met begrip, samenwerking en geduld. Gedragsverandering vraagt van ons als professionals dat we goed blijven luisteren en durven toegeven dat we niet alle antwoorden hebben. 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