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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":589,"alt":6,"copyright":6,"url":592,"id":593,"edit":594},{"width":590,"height":591},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":605,"alt":6,"copyright":6,"url":608,"id":609,"edit":610},{"width":606,"height":607},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[612],{"type":613,"text":614,"spans":615,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[616],{"start":617,"end":618,"type":619},24,35,"em",[621,623,625],{"item":622},"Nieuwste inzichten in gedragsverandering",{"item":624},"Handige tools voor in de praktijk",{"item":626},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[631],{"type":30,"text":632,"spans":633,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[634,646],{"start":635,"end":636,"type":637,"data":638},22,39,"hyperlink",{"id":639,"type":36,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2026-07-17T09:17:21+0000","privacyverklaring","/privacyverklaring/",{"start":647,"end":648,"type":637,"data":649},46,66,{"id":650,"type":36,"tags":651,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":469,"id":660,"name":661,"description":662},"3","BCA - Nieuwsbrief lezers","List ID: 3",[664],{"tags":665},{"type":666,"id":667,"name":668,"description":669},"tag","80","nieuwsbrief","No description available",{"dimensions":671,"alt":6,"copyright":6,"url":608,"id":609,"edit":672},{"width":606,"height":607},{"x":24,"y":24,"zoom":25,"background":26},[674],{"type":613,"text":675,"spans":676,"direction":33},"Laten we samen gedrag veranderen",[677,680],{"start":678,"end":679,"type":619},9,14,{"start":678,"end":679,"type":681},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[687],{"tags":6},{"dimensions":689,"alt":6,"copyright":6,"url":691,"id":692,"edit":693},{"width":690,"height":690},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[695],{"type":613,"text":696,"spans":697,"direction":33},"De werkbladen downloaden",[],[699,701,703],{"item":700},"Werk met de nieuwste gedragsinzichten",{"item":702},"Handige tools voor impact",{"item":626},[705],{"type":30,"text":706,"spans":707,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[709],{"type":30,"text":710,"spans":711,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[712,722],{"start":713,"end":82,"type":637,"data":714},21,{"id":715,"type":36,"tags":716,"lang":14,"slug":717,"first_publication_date":718,"last_publication_date":719,"uid":720,"url":721,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":723,"end":724,"type":637,"data":725},59,76,{"id":639,"type":36,"tags":726,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":730,"alt":6,"copyright":6,"url":731,"id":732,"edit":733},{"width":690,"height":690},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[735],{"type":613,"text":736,"spans":737,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":613,"text":750,"spans":751,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content",{"variation":88,"version":89,"items":783,"primary":784,"id":796,"slice_type":797,"slice_label":6},[],{"scroll_id":6,"reusable_content":785,"section_title":794,"items":795,"has_margin_bottom":767},{"id":786,"type":787,"tags":788,"lang":14,"slug":789,"first_publication_date":790,"last_publication_date":791,"uid":792,"link_type":42,"key":793,"isBroken":44},"aj04bREAACkAVqg-","reusable_column_content",[],"drie-pijlers-een-missie-zo-helpen-we-je","2026-06-25T14:24:12+0000","2026-07-06T13:30:52+0000","drie-pijlers-een-missie","99ab7948-736e-48b7-9341-81ea8095da1c",[],[],"three_columns_v1$28e8a10c-e9f1-4149-abfa-cde3c529dfff","three_columns_v1","Aanmelden op de interesselijst",[800],{"type":613,"text":801,"spans":802,"direction":33},"Of vul dit formulier in",[],[804],{"type":30,"text":805,"spans":806,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[807,810],{"start":635,"end":636,"type":637,"data":808},{"id":639,"type":36,"tags":809,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],{"start":647,"end":811,"type":637,"data":812},65,{"id":813,"type":36,"tags":814,"lang":14,"slug":815,"first_publication_date":816,"last_publication_date":817,"uid":815,"url":818,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":821,"uid":822,"url":823,"type":240,"href":824,"tags":825,"first_publication_date":826,"last_publication_date":826,"slugs":827,"linked_documents":829,"lang":14,"alternate_languages":830,"data":831},"ap6kNBEAACcAgoO5","verborgen-patronen-johan-karremans","/insights/podcasts/verborgen-patronen-johan-karremans/","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ap7LvBEAACsAguQl&integrationFieldsRef=behavior-change-group%7Eaaa0d608-f16a-46bf-964b-5e77f61212b0&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ap6kNBEAACcAgoO5%22%29+%5D%5D",[],"2026-09-07T11:56:21+0000",[828],"verborgen-patronen-met-johan-karremans--wat-zegt-de-wetenschap-over-een-succesvolle-relatie",[],[],{"page_background_color":832,"navigation_background_color":832,"title":833,"description":834,"featured_image":835,"slices":843,"meta_title":1068,"meta_description":1069,"meta_image":1070,"robots_meta_tags":1077,"publication_date":1082,"type":1012,"category":1083,"duration":648,"author":1086,"webinar_date":6,"webinar_time":6,"webinar_price":6,"tool_confirmation_page":1103},"light-blue","Verborgen Patronen met Johan Karremans | Wat zegt de wetenschap over een succesvolle relatie?","Verborgen Patronen is een podcast van Behavior Change Group waarin dr. Mattheis van Leeuwen, universitair docent en gedragsspecialist, in gesprek gaat met andere experts en wetenschappers over de laatste ontwikkelingen binnen het vakgebied.",{"dimensions":836,"alt":6,"copyright":6,"url":839,"id":840,"edit":841},{"width":837,"height":838},8011,5000,"https://images.prismic.io/behavior-change-group/aS2UtnNYClf9nowJ_verborgenpatronenhorizontaalv3.jpg?auto=format%2Ccompress&rect=0%2C589%2C8011%2C5000&w=8011&h=5000","aS2UtnNYClf9nowJ",{"x":24,"y":842,"zoom":25,"background":26},589,[844,862,883,901,964,981,1058],{"variation":88,"version":89,"items":845,"primary":846,"id":860,"slice_type":861,"slice_label":6},[],{"title":847,"image":855,"has_margin_bottom":767},[848],{"type":764,"text":833,"spans":849,"direction":33},[850,852],{"start":24,"end":851,"type":619},18,{"start":853,"end":854,"type":619},73,92,{"dimensions":856,"alt":6,"copyright":6,"url":857,"id":840,"edit":858},{"width":837,"height":838},"https://images.prismic.io/behavior-change-group/aS2UtnNYClf9nowJ_verborgenpatronenhorizontaalv3.jpg?auto=format%2Ccompress&rect=0%2C396%2C8011%2C5000&w=8011&h=5000",{"x":24,"y":859,"zoom":25,"background":26},396,"wide_hero$2d326445-b480-48e8-8035-5334c504d2fc","wide_hero",{"variation":863,"version":89,"items":864,"primary":865,"id":882,"slice_type":781,"slice_label":6},"withSpecialText",[],{"content":866,"has_margin_bottom":767},[867,870,873,876,879],{"type":613,"text":868,"spans":869,"direction":33},"Over deze podcast",[],{"type":30,"text":871,"spans":872,"direction":33},"Verborgen Patronen is een podcast van Behavior Change Group waarin dr. Mattheis van Leeuwen, universitair docent en gedragsspecialist, in gesprek gaat met andere wetenschappers over de laatste ontwikkelingen binnen het vakgebied.",[],{"type":30,"text":874,"spans":875,"direction":33},"In deze aflevering is prof. dr. Johan Karremans te gast. Hij is hoogleraar sociale psychologie en interpersoonlijke relaties aan de Radboud Universiteit in Nijmegen.",[],{"type":30,"text":877,"spans":878,"direction":33},"Gedragsverandering is geen individuele strijd, maar een sociaal en relationeel proces. Waarom focussen we dan toch zo hardnekkig op het individu?",[],{"type":30,"text":880,"spans":881,"direction":33},"Johan pleit dan ook voor een radicaal andere kijk op gedragsverandering. Weg van het individu, en meer focus op de relatie. Wist jij namelijk dat het gebrek aan sociale relaties even schadelijk is als vijftien sigaretten roken per dag? Om het belang ervan maar aan te geven.",[],"text_content$71fe452e-b2e8-4190-aedd-46e017a59e9c",{"variation":88,"version":89,"items":884,"primary":885,"id":899,"slice_type":900,"slice_label":6},[],{"spotify_link":886,"has_margin_bottom":767},{"embed_url":887,"type":888,"version":889,"title":890,"provider_name":891,"provider_url":892,"thumbnail_url":893,"thumbnail_width":894,"thumbnail_height":894,"html":895,"iframe_url":896,"width":897,"height":898},"https://open.spotify.com/episode/6c4nmrSvDqqaMdD9mn4Rd1?si=fe5d247bb06541b3","rich","1.0","Johan Karremans | Wat zegt de wetenschap over een succesvolle relatie?","Spotify","https://spotify.com","https://image-cdn-ak.spotifycdn.com/image/ab67656300005f1f31590096516d42b4e59904e4",300,"\u003Ciframe style=\"border-radius: 12px\" width=\"100%\" height=\"152\" title=\"Spotify Embed: Johan Karremans | Wat zegt de wetenschap over een succesvolle relatie?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https://open.spotify.com/embed/episode/6c4nmrSvDqqaMdD9mn4Rd1?si=fe5d247bb06541b3&utm_source=oembed\">\u003C/iframe>","https://open.spotify.com/embed/episode/6c4nmrSvDqqaMdD9mn4Rd1?si=fe5d247bb06541b3&utm_source=oembed",456,152,"podcast_embed$5625c865-855c-4904-9228-dfaa79b5ec0b","podcast_embed",{"variation":88,"version":89,"items":902,"primary":903,"id":963,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":904,"has_margin_top":44,"has_margin_bottom":767},[905,908,911,914,917,920,923,926,929,932,935,938,942,945,948,951,954,957,960],{"type":613,"text":906,"spans":907,"direction":33},"Kerninzichten uit de podcast",[],{"type":30,"text":909,"spans":910,"direction":33},"Mattheis van Leeuwen en Johan Karremans spreken over waarom we het sociale in de psychologie zijn vergeten, en hoe relaties de sleutel zijn tot duurzame gedragsverandering. Centraal staat één vraag: waarom blijven we ons zo hardnekkig richten op het individu, terwijl we door en door sociale wezens zijn?",[],{"type":30,"text":912,"spans":913,"direction":33},"Relaties zijn hard werk, geen magie. Het meest hardnekkige relatieadvies is dat het vanzelf zou moeten gaan. De data laten iets anders zien: relaties vragen om investering, inzet en commitment. Interessant genoeg is de tevredenheid die je nú in een relatie ervaart een zwakke voorspeller van hoe stabiel die relatie vijftien jaar later is. Het idee van de perfecte match houdt in het onderzoek geen stand.",[],{"type":30,"text":915,"spans":916,"direction":33},"Ervaren commitment is de belangrijkste voorspeller van relatietevredenheid. Niet gedeelde waarden of persoonlijkheid, maar het gevoel dat je partner er bewust voor kiest. Dat wordt zichtbaar in gedrag: de bereidheid om iets op te offeren, oprechte interesse, samen enthousiasme delen. Al deze gedragingen hebben een signaalfunctie en voeden wederzijds vertrouwen en commitment.",[],{"type":30,"text":918,"spans":919,"direction":33},"We zijn hyper-sociale wezens, meer dan welk ander dier ook. Toch richt de psychologie zich hardnekkig op het individu, zelfs binnen de sociale psychologie. Johan wijst op twee oorzaken: het westerse individualisme, waarin autonomie en zelfontwikkeling centraal staan, en methodologische redenen: het is simpelweg makkelijker om individuen te onderzoeken dan tweetallen of groepen.",[],{"type":30,"text":921,"spans":922,"direction":33},"Gebrek aan sociale verbinding is een groot gezondheidsrisico. Onderzoek laat zien dat sociaal isolement even schadelijk is als het roken van vijftien sigaretten per dag. Sociale relaties zijn geen luxe of extraatje, maar een fundamentele voorwaarde voor mentaal en fysiek welzijn.",[],{"type":30,"text":924,"spans":925,"direction":33},"Zelfs oppervlakkige contacten doen ertoe. Een kort praatje met de kassière, de buschauffeur of je buurman heeft directe impact op je welbevinden. Deze vluchtige, zwakke banden worden vaak onderschat, maar ze vormen een belangrijk onderdeel van ons sociale weefsel en onze dagelijkse geluksbeleving.",[],{"type":30,"text":927,"spans":928,"direction":33},"We trekken ons juist terug als we anderen het hardst nodig hebben. Bij stress of tegenslag is de menselijke neiging om ons te isoleren, terwijl dat precies de momenten zijn waarop verbinding het meest helpt. Om hulp vragen maakt kwetsbaar, want je kunt afgewezen worden. Toch wordt die hulp meestal gewoon gegeven.",[],{"type":30,"text":930,"spans":931,"direction":33},"Gedragsverandering werkt beter met maatjes. Als we weten dat we sociale wezens zijn, waarom laten we mensen dan zo vaak alleen worstelen met verandering? Werken met vaste maatjes, tweetallen of groepen sluit veel beter aan bij hoe wij als mensen functioneren. Het maakt verandering niet alleen effectiever, maar ook prettiger.",[],{"type":30,"text":933,"spans":934,"direction":33},"Relatietherapie zou toegankelijker moeten zijn. Gezien het enorme belang van relaties voor ons welzijn, zou relatietherapie eigenlijk in het basispakket moeten zitten. We investeren volop in individuele therapie, terwijl de kwaliteit van onze naaste relaties minstens zo bepalend is voor onze gezondheid en ons geluk.",[],{"type":30,"text":936,"spans":937,"direction":33},"Johan reikt een aantal praktische handvatten aan:",[],{"type":939,"text":940,"spans":941,"direction":33},"list-item","Investeer bewust in je relaties: het gaat niet vanzelf.",[],{"type":939,"text":943,"spans":944,"direction":33},"Toon commitment in concreet gedrag: interesse, opoffering, samen enthousiasme delen.",[],{"type":939,"text":946,"spans":947,"direction":33},"Onderhoud ook je oppervlakkige contacten, ze doen er meer toe dan je denkt.",[],{"type":939,"text":949,"spans":950,"direction":33},"Zoek juist verbinding op momenten van stress, in plaats van je te isoleren.",[],{"type":939,"text":952,"spans":953,"direction":33},"Werk met maatjes of in groepen als je je gedrag wilt veranderen.",[],{"type":939,"text":955,"spans":956,"direction":33},"Bekijk welzijn en gedragsverandering niet als individuele projecten, maar als sociale processen.",[],{"type":939,"text":958,"spans":959,"direction":33},"Investeer in samenwerking tussen onderzoekers uit verschillende culturen, niet alleen vanuit een westerse bril.",[],{"type":30,"text":961,"spans":962,"direction":33},"Deze aflevering biedt een confronterend en verhelderend perspectief op wat het betekent om mens te zijn. De boodschap van Johan Karremans is helder: we zijn diep afhankelijk van de mensen om ons heen, en maar goed ook, want die verbinding is precies wat ons gezond en gelukkig houdt. Toch houden we daar veel te weinig rekening mee in campagnes, interventies en beleid. Willen we duurzame gedragsverandering bereiken, dan moeten we stoppen mensen te behandelen als geïsoleerde individuen, en beginnen hun sociale context serieus te nemen. Het sociale is geen bijzaak, maar de kern van wie we zijn.",[],"text_content$3f5894ad-c8b6-4f14-a6dd-4651c718ba80",{"variation":88,"version":89,"items":965,"primary":966,"id":979,"slice_type":980,"slice_label":6},[],{"image":967,"title":974,"text":975,"button":976,"has_margin_bottom":767},{"dimensions":968,"alt":6,"copyright":6,"url":971,"id":972,"edit":973},{"width":969,"height":970},520,470,"https://images.prismic.io/behavior-change-group/aG-M4kMqNJQqHv4g_cta.png?auto=format,compress&rect=0,1,258,233&w=520&h=470","aG-M4kMqNJQqHv4g",{"x":24,"y":25,"zoom":25,"background":26},"Meer weten over deze podcast?","We gaan hier graag met je over in gesprek. 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