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Met scherpe analyses, strategisch advies en praktische oplossingen. Vanuit de wetenschap, met oog voor jouw realiteit. Zodat verandering niet alleen bedacht wordt maar ook echt gebeurt.",{"id":184,"type":36,"tags":1091,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":1092,"isBroken":44,"text":1093},[],"53fc68eb-4e5e-4f3a-a3b7-ab2c6bd99786","Ga naar Consultancy",{"image":1095,"title":1101,"text":1107,"link":1108},{"dimensions":1096,"alt":6,"copyright":6,"url":1098,"id":1099,"edit":1100},{"width":744,"height":1097},1242,"https://images.prismic.io/behavior-change-group/aDRqJCdWJ-7kSi4K_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR-Observaties.png?auto=format,compress","aDRqJCdWJ-7kSi4K",{"x":24,"y":24,"zoom":25,"background":26},[1102],{"type":1065,"text":1103,"spans":1104,"direction":33},"We onderzoeken",[1105,1106],{"start":1069,"end":733,"type":673},{"start":1069,"end":733,"type":735},"Met ons onderzoek maken we gedrag zichtbaar en begrijpelijk. We leggen patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën. Geen dikke rapporten, maar duidelijke antwoorden waar je direct mee verder kunt.",{"id":237,"type":36,"tags":1109,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":1110,"isBroken":44,"text":1111},[],"6c3d7812-1180-4b85-9244-b79dbd655126","Ga naar Research","help_columns$a774e8c8-2b4f-4f36-ab52-fedf9cec5860","help_columns","Podcast: Verborgen Patronen met Esther Papies","Hoe overtuig je mensen om massaal duurzamer te gaan leven? Ontdek hoe je dit gedrag slim stimuleert en hoe we kritischer kunnen kijken naar onze economie.",{"dimensions":1117,"alt":6,"copyright":6,"url":1120,"id":905,"edit":1121},{"width":1118,"height":1119},2400,1260,"https://images.prismic.io/behavior-change-group/aS2UtnNYClf9nowJ_verborgenpatronenhorizontaalv3.jpg?auto=format%2Ccompress&rect=0%2C636%2C8011%2C4206&w=2400&h=1260",{"x":24,"y":1122,"zoom":25,"background":26},636,[1124,1126],{"tag":1125},"index",{"tag":1127},"follow","2026-06-01",{"id":363,"type":319,"tags":1130,"lang":14,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":42,"key":1131,"isBroken":44},[],"8a0b4893-3545-486b-aa9d-c203813f0a15",68,{"id":1134,"type":1135,"tags":1136,"lang":14,"slug":1137,"first_publication_date":1138,"last_publication_date":1138,"uid":1137,"data":1139,"link_type":42,"key":1148,"isBroken":44},"aPtJpBEAACgAkkib","author",[],"mattheis-van-leeuwen","2025-10-24T09:41:01+0000",{"description_text":1140,"full_name":1141,"image":1142},"Mattheis is universitair docent gedragsbeïnvloeding, auteur van Hidden Persuasion en medeoprichter van Behavior Change Group. Hij is een levende encyclopedie van diepgaande psychologische theorieën en zou het liefst alle complexe ideeën in één allesomvattend model willen gieten. Zijn passie voor uitdagende vraagstukken en het begrijpelijk maken van diepgaande kennis maakt hem een inspirerende bron voor iedereen die meer wil leren over gedragsverandering.","Mattheis van Leeuwen",{"dimensions":1143,"alt":6,"copyright":6,"url":1145,"id":1146,"edit":1147},{"width":1144,"height":1144},600,"https://images.prismic.io/behavior-change-group/aDWewydWJ-7kSksS_Mattheis-navy1%3A1.jpg?auto=format,compress&rect=0,0,6016,6016&w=600&h=600","aDWewydWJ-7kSksS",{"x":24,"y":24,"zoom":25,"background":26},"1f79dfe0-b844-4004-b09f-87aa702462b1",1780399221809]