[{"data":1,"prerenderedAt":1136},["ShallowReactive",2],{"$settings":3,"$navigation":383,"gedragsverandering-voor-beginners-aflevering-5-sympathie":820,"column-content-aj04bREAACkAVqg--5":1083},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":12,"lang":13,"alternate_languages":14,"data":15},"Z9gV2hIAACwAhYbT",null,"settings","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=amnz3RIAACkA59jy&integrationFieldsRef=behavior-change-group%7E57b79ded-43c7-43f0-a51b-3e0ee1a064f6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9gV2hIAACwAhYbT%22%29+%5D%5D",[],"2025-03-17T12:30:21+0000","2026-07-06T11:11:12+0000",[6],[],"nl-nl",[],{"active_campaign_main_list":16,"confirmation_page_consultation":21,"confirmation_page_course_signup":33,"confirmation_page_alumni_signup":42,"confirmation_page_course_2nd_phase":51,"confirmation_page_incompany":60,"confirmation_page_download":69,"confirmation_page_webinar":78,"confirmation_page_tool":87,"confirmation_page_connect":96,"confirmation_page_job_application":105,"confirmation_page_request_a_quote":114,"confirmation_page_session":123,"confirmation_page_lecture":131,"confirmation_page_workshop":134,"brochure_popup_spam_text":137,"fallback_meta_title":138,"fallback_meta_description":139,"fallback_meta_image":140,"label_watch_video":150,"label_remaining_spots":151,"label_remaining_spot":152,"label_remaining_spots_pill":153,"label_remaining_spot_pill":154,"label_bookings_full":155,"reading_time_label":156,"watching_time_label":157,"listening_time_label":158,"newsletter_form_image":159,"newsletter_form_title":166,"newsletter_form_list":176,"newsletter_form_f_name_placeholder":183,"newsletter_form_l_name_placeholder":184,"newsletter_form_email_placeholder":185,"newsletter_form_consent_text":186,"newsletter_form_button_text":215,"newsletter_form_thank_you_message":216,"newsletter_form_active_campaign_list":217,"newsletter_form_active_campaign_stage":5,"newsletter_form_active_campaign_tags":221,"contact_form_image":228,"contact_form_title":231,"text":5,"contact_form_name_text":183,"contact_form_organisation_text":240,"contact_form_phone_text":241,"contact_form_email_text":185,"contact_form_message_text":242,"contact_form_button_text":243,"contact_form_thank_you_message":244,"contact_form_active_campaign_list":5,"contact_form_active_campaign_stage":5,"contact_form_active_campaign_tags":245,"tools_form_image":247,"tools_form_title":253,"tools_form_list":257,"tools_form_f_name_placeholder":183,"tools_form_l_name_placeholder":184,"tools_form_email_placeholder":185,"tools_form_consent_text":263,"tools_form_privacy_agreement_text":267,"tools_form_button_text":287,"tools_form_thank_you_message":288,"webinar_form_image":289,"webinar_form_title":294,"webinar_form_name_text":183,"webinar_form_lastname_text":184,"webinar_form_organisation_text":240,"webinar_form_phone_text":241,"webinar_form_email_text":185,"webinar_form_message_text":298,"webinar_form_keep_informed_text":265,"webinar_form_call_permission_text":299,"webinar_form_button_text":300,"webinar_form_thank_you_message":301,"suggest_topic_form_image":302,"suggest_topic_form_title":308,"suggest_topic_form_name_text":312,"suggest_topic_form_email_text":313,"suggest_topic_form_message_text":314,"suggest_topic_form_button_text":315,"suggest_topic_form_thank_you_text":316,"page_background_color":317,"navigation_background_color":318,"slices10":319,"interest_list_first_name_text":183,"interest_list_last_name_text":184,"interest_list_phone_number_text":241,"interest_list_email_text":185,"interest_list_button_text":361,"thema_form_title":362,"thema_form_name_text":312,"thema_form_organisation_text":240,"thema_form_phone_text":241,"thema_form_email_text":185,"thema_form_message_text":242,"thema_form_consent_text":366,"thema_form_button_text":382,"thema_form_thank_you_message":244},{"type":17,"id":18,"name":19,"description":20},"list","2","BCA - Main","List ID: 2",{"id":22,"type":23,"tags":24,"lang":13,"slug":25,"first_publication_date":26,"last_publication_date":27,"uid":28,"url":29,"link_type":30,"key":31,"isBroken":32},"aAo8uREAAC0AXI6J","confirmation",[],"bevestiging-adviesgesprek","2025-04-24T13:29:44+0000","2026-01-12T09:21:00+0000","adviesgesprek-confirmation","/bevestiging/adviesgesprek-confirmation/","Document","61529cb5-1b5e-477f-8ee2-8f04a2d09afa",false,{"id":34,"type":23,"tags":35,"lang":13,"slug":36,"first_publication_date":37,"last_publication_date":38,"uid":39,"url":40,"link_type":30,"key":41,"isBroken":32},"aAphQBEAAC0AXMqh",[],"gefeliciteerd-met-je-nieuwe-uitdaging","2025-04-24T16:07:27+0000","2026-01-12T09:18:45+0000","academy","/bevestiging/academy/","87baabde-e426-41bb-b27f-99563772d353",{"id":43,"type":23,"tags":44,"lang":13,"slug":45,"first_publication_date":46,"last_publication_date":47,"uid":48,"url":49,"link_type":30,"key":50,"isBroken":32},"aV_SDBIAAC4A7eP8",[],"je-voorkeuren-zijn-opgeslagen","2026-01-08T15:51:10+0000","2026-03-13T11:13:09+0000","alumni-events","/bevestiging/alumni-events/","f5786a4d-4a7f-429c-858f-56e4fffc2fd5",{"id":52,"type":23,"tags":53,"lang":13,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":30,"key":59,"isBroken":32},"aNOb_RIAACsAhOD-",[],"dank-voor-je-inschrijving","2025-09-24T07:21:59+0000","2026-01-12T09:18:08+0000","tweede-stap-aanmelding","/bevestiging/tweede-stap-aanmelding/","eb0563de-033f-4064-9997-9b93c2eaae9c",{"id":61,"type":23,"tags":62,"lang":13,"slug":63,"first_publication_date":64,"last_publication_date":65,"uid":66,"url":67,"link_type":30,"key":68,"isBroken":32},"aJnuhBIAAC4AEQ1V",[],"bedankt-voor-je-aanvraag","2025-08-11T13:22:28+0000","2026-07-06T12:07:53+0000","incompany","/bevestiging/incompany/","8c97f048-012d-41b8-b4ea-dc4fb934e05e",{"id":70,"type":23,"tags":71,"lang":13,"slug":72,"first_publication_date":73,"last_publication_date":74,"uid":75,"url":76,"link_type":30,"key":77,"isBroken":32},"aApiEBEAACcAXMvv",[],"je-ontvangt-de-brochure-in-je-mail","2025-04-24T16:10:23+0000","2026-07-06T12:05:26+0000","download","/bevestiging/download/","f0d0f413-db40-498c-98c7-1949064575f7",{"id":79,"type":23,"tags":80,"lang":13,"slug":81,"first_publication_date":82,"last_publication_date":83,"uid":84,"url":85,"link_type":30,"key":86,"isBroken":32},"aApi1BEAACcAXM0k",[],"jeinschrijvingis-gelukt-leuk-dat-je-hebt-gekozen-voor-de-webinar","2025-04-24T16:12:45+0000","2026-01-12T09:08:53+0000","webinar","/bevestiging/webinar/","be767942-8e6b-45a6-95ec-fbc109c30e41",{"id":88,"type":23,"tags":89,"lang":13,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":30,"key":95,"isBroken":32},"aBoifBMAACwAHrm_",[],"je-tool-is-binnen","2025-05-06T14:54:14+0000","2026-07-06T12:06:48+0000","tool","/bevestiging/tool/","c43780f1-f333-420c-9c1f-931608eacff1",{"id":97,"type":23,"tags":98,"lang":13,"slug":99,"first_publication_date":100,"last_publication_date":101,"uid":102,"url":103,"link_type":30,"key":104,"isBroken":32},"aBoitxMAAC4AHroo",[],"je-vraag-is-binnen","2025-05-06T14:55:22+0000","2026-07-06T12:08:51+0000","connect","/bevestiging/connect/","e52143b9-a1f0-4467-9a69-0894e449f944",{"id":106,"type":23,"tags":107,"lang":13,"slug":108,"first_publication_date":109,"last_publication_date":110,"uid":111,"url":112,"link_type":30,"key":113,"isBroken":32},"aApjQREAAC0AXM3O",[],"bedankt-voor-je-sollicitatie","2025-04-24T16:14:27+0000","2026-01-12T09:20:16+0000","sollicitatie","/bevestiging/sollicitatie/","801d75d8-8a5f-4cf3-a3be-aebd15ff8966",{"id":115,"type":23,"tags":116,"lang":13,"slug":117,"first_publication_date":118,"last_publication_date":119,"uid":120,"url":121,"link_type":30,"key":122,"isBroken":32},"aW4ZhBEAACcAhc_P",[],"bedankt-voor-het-aanvragen-van-een-offerte","2026-01-19T11:46:48+0000","2026-04-03T11:45:56+0000","vraag-offerte-aan","/bevestiging/vraag-offerte-aan/","a5744e0b-eca6-4697-b2b7-ba6140f37d17",{"id":124,"type":23,"tags":125,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":130,"isBroken":32},"aeYjaBIAACgAWkJ1",[],"2026-04-20T13:10:06+0000","2026-04-20T13:32:12+0000","download-sessies","/bevestiging/download-sessies/","046e0035-e1dc-45d2-b251-a7972ea2ad6e",{"id":124,"type":23,"tags":132,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":133,"isBroken":32},[],"df8eb8fa-0db6-41ea-8d1d-20044856779a",{"id":124,"type":23,"tags":135,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":136,"isBroken":32},[],"f656900e-c7a4-4a4e-93d4-88737d43b255","Niets ontvangen? Kijk ook even in je spam.","Behavior Change Group | Experts in Gedragsverandering & Duurzame Impact","Behavior Change Group helpt individuen en organisaties bij het maken van betere beslissingen en duurzame gedragsverandering. Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":141,"alt":5,"copyright":5,"url":144,"id":145,"edit":146},{"width":142,"height":143},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":147,"y":147,"zoom":148,"background":149},0,1,"transparent","Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":160,"alt":5,"copyright":5,"url":163,"id":164,"edit":165},{"width":161,"height":162},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":147,"y":147,"zoom":148,"background":149},[167],{"type":168,"text":169,"spans":170,"direction":175},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[171],{"start":172,"end":173,"type":174},24,35,"em","ltr",[177,179,181],{"item":178},"Nieuwste inzichten in gedragsverandering",{"item":180},"Handige tools voor in de praktijk",{"item":182},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[187],{"type":188,"text":189,"spans":190,"direction":175},"paragraph","Ik ga akkoord met het privacy statement en de algemene voorwaarden",[191,204],{"start":192,"end":193,"type":194,"data":195},22,39,"hyperlink",{"id":196,"type":197,"tags":198,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},"Z-PpwBEAACkAGQBi","page",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2026-07-17T09:17:21+0000","privacyverklaring","/privacyverklaring/",{"start":205,"end":206,"type":194,"data":207},46,66,{"id":208,"type":197,"tags":209,"lang":13,"slug":210,"first_publication_date":211,"last_publication_date":212,"uid":213,"url":214,"link_type":30,"isBroken":32},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":17,"id":218,"name":219,"description":220},"3","BCA - Nieuwsbrief lezers","List ID: 3",[222],{"tags":223},{"type":224,"id":225,"name":226,"description":227},"tag","80","nieuwsbrief","No description available",{"dimensions":229,"alt":5,"copyright":5,"url":163,"id":164,"edit":230},{"width":161,"height":162},{"x":147,"y":147,"zoom":148,"background":149},[232],{"type":168,"text":233,"spans":234,"direction":175},"Laten we samen gedrag veranderen",[235,238],{"start":236,"end":237,"type":174},9,14,{"start":236,"end":237,"type":239},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Neem contact op","Thank you for your message! We will come back to you shortly!",[246],{"tags":5},{"dimensions":248,"alt":5,"copyright":5,"url":250,"id":251,"edit":252},{"width":249,"height":249},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":147,"y":147,"zoom":148,"background":149},[254],{"type":168,"text":255,"spans":256,"direction":175},"De werkbladen downloaden",[],[258,260,262],{"item":259},"Werk met de nieuwste gedragsinzichten",{"item":261},"Handige tools voor impact",{"item":182},[264],{"type":188,"text":265,"spans":266,"direction":175},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[268],{"type":188,"text":269,"spans":270,"direction":175},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[271,282],{"start":272,"end":273,"type":194,"data":274},21,51,{"id":275,"type":197,"tags":276,"lang":13,"slug":277,"first_publication_date":278,"last_publication_date":279,"uid":280,"url":281,"link_type":30,"isBroken":32},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":283,"end":284,"type":194,"data":285},59,76,{"id":196,"type":197,"tags":286,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":290,"alt":5,"copyright":5,"url":291,"id":292,"edit":293},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":147,"y":147,"zoom":148,"background":149},[295],{"type":168,"text":296,"spans":297,"direction":175},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":303,"alt":5,"copyright":5,"url":305,"id":306,"edit":307},{"width":304,"height":304},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":147,"y":147,"zoom":148,"background":149},[309],{"type":168,"text":310,"spans":311,"direction":175},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","white","navy-blue",[320,333,345],{"variation":321,"version":322,"items":323,"primary":324,"id":331,"slice_type":332,"slice_label":5},"default","initial",[],{"title":325,"text":5,"has_margin_bottom":330},[326],{"type":327,"text":328,"spans":329,"direction":175},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":321,"version":322,"items":334,"primary":335,"id":343,"slice_type":344,"slice_label":5},[],{"scroll_id":5,"content":336,"has_margin_top":32,"has_margin_bottom":330},[337,340],{"type":168,"text":338,"spans":339,"direction":175},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":188,"text":341,"spans":342,"direction":175},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content",{"variation":321,"version":322,"items":346,"primary":347,"id":359,"slice_type":360,"slice_label":5},[],{"scroll_id":5,"reusable_content":348,"section_title":357,"items":358,"has_margin_bottom":330},{"id":349,"type":350,"tags":351,"lang":13,"slug":352,"first_publication_date":353,"last_publication_date":354,"uid":355,"link_type":30,"key":356,"isBroken":32},"aj04bREAACkAVqg-","reusable_column_content",[],"drie-pijlers-een-missie-zo-helpen-we-je","2026-06-25T14:24:12+0000","2026-07-06T13:30:52+0000","drie-pijlers-een-missie","99ab7948-736e-48b7-9341-81ea8095da1c",[],[],"three_columns_v1$28e8a10c-e9f1-4149-abfa-cde3c529dfff","three_columns_v1","Aanmelden op de interesselijst",[363],{"type":168,"text":364,"spans":365,"direction":175},"Of vul dit formulier in",[],[367],{"type":188,"text":368,"spans":369,"direction":175},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[370,373],{"start":192,"end":193,"type":194,"data":371},{"id":196,"type":197,"tags":372,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},[],{"start":205,"end":374,"type":194,"data":375},65,{"id":376,"type":197,"tags":377,"lang":13,"slug":378,"first_publication_date":379,"last_publication_date":380,"uid":378,"url":381,"link_type":30,"isBroken":32},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":384,"uid":385,"url":5,"type":385,"href":386,"tags":387,"first_publication_date":388,"last_publication_date":389,"slugs":390,"linked_documents":392,"lang":13,"alternate_languages":393,"data":394},"Z9vMShMAAC4A85J_","navigation","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=amnz3RIAACkA59jy&integrationFieldsRef=behavior-change-group%7E57b79ded-43c7-43f0-a51b-3e0ee1a064f6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9vMShMAAC4A85J_%22%29+%5D%5D",[],"2025-03-20T08:05:31+0000","2026-06-30T11:58:02+0000",[391],"about",[],[],{"menu_image":395,"about_title":402,"about_content":403,"about_link":407,"connect_title":416,"connect_content":417,"connect_link":421,"connect_buttons":429,"slices":453,"slices1":698},{"dimensions":396,"alt":398,"copyright":5,"url":399,"id":400,"edit":401},{"width":397,"height":397},1280,"Behavior Change Group - About","https://images.prismic.io/behavior-change-group/aDWZ7idWJ-7kSkns_Test-1.5.png?auto=format,compress","aDWZ7idWJ-7kSkns",{"x":147,"y":147,"zoom":148,"background":149},"About",[404],{"type":188,"text":405,"spans":406,"direction":175},"Wij empoweren mensen en organisaties met inzichten en tools die hen in staat stellen om betere beslissingen te maken en blijvende veranderingen te realiseren.",[],{"id":408,"type":197,"tags":409,"lang":13,"slug":410,"first_publication_date":411,"last_publication_date":412,"uid":391,"url":413,"link_type":30,"key":414,"isBroken":32,"text":415},"Z9vKXBMAACoA84-L",[],"wij-zijn-behavior-change-group","2025-03-20T07:57:18+0000","2026-07-08T12:36:51+0000","/about/","070a40a0-3924-49f2-8a05-3a400a01d979","Over ons","Connect",[418],{"type":188,"text":419,"spans":420,"direction":175},"Wil je samen met ons gedrag veranderen of ons team versterken? Neem gerust contact met ons op, we helpen je graag verder.",[],{"id":422,"type":391,"tags":423,"lang":13,"slug":424,"first_publication_date":425,"last_publication_date":426,"uid":102,"url":427,"link_type":30,"key":428,"isBroken":32,"text":243},"aDgcAREAACsAlHUs",[],"bel-ons","2025-05-29T08:34:10+0000","2026-07-06T08:00:52+0000","/about/connect/","47f49189-189c-4c9d-95e6-19f01b7a8f51",[430,442],{"connect_button_link":431,"connect_button_icon":436},{"link_type":432,"key":433,"url":434,"text":435},"Web","901cf980-9686-4606-bf73-56168f10251a","tel:0246639627","Bellen",{"dimensions":437,"alt":5,"copyright":5,"url":439,"id":440,"edit":441},{"width":438,"height":438},64,"https://images.prismic.io/behavior-change-group/Z-O_C3dAxsiBv6bA_phone.png?auto=format,compress","Z-O_C3dAxsiBv6bA",{"x":147,"y":147,"zoom":148,"background":149},{"connect_button_link":443,"connect_button_icon":447},{"link_type":432,"key":444,"url":445,"text":446},"db138c9f-f857-4372-a7b1-0b18b2d0f8e6","mailto:info@behaviorchange.group","Mail",{"dimensions":448,"alt":5,"copyright":5,"url":450,"id":451,"edit":452},{"width":449,"height":273},62,"https://images.prismic.io/behavior-change-group/Z-O_CndAxsiBv6a__mail.png?auto=format,compress","Z-O_CndAxsiBv6a_",{"x":147,"y":147,"zoom":148,"background":149},[454,543,597],{"variation":321,"version":322,"items":455,"primary":456,"id":541,"slice_type":542,"slice_label":5},[],{"navigation_parent":457,"dropdown_title":466,"dropdown_description":467,"dropdown_read_more_link":471,"dropdown_image":475,"sub_items":481},{"id":458,"type":197,"tags":459,"lang":13,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":39,"url":463,"link_type":30,"key":464,"isBroken":32,"text":465},"Z9vJ3RMAAC0A846m",[],"de-opleider-voor-gedragsveranderend-nederland","2025-03-20T07:55:11+0000","2026-06-30T11:41:38+0000","/academy/","fe1cd9db-51f3-466c-b392-148fab8591ab","Academy","Onze Academy",[468],{"type":188,"text":469,"spans":470,"direction":175},"In onze Academy leiden we professionals op tot scherpe denkers en vaardige doeners, met trainingen die wetenschap en praktijk combineren.",[],{"id":458,"type":197,"tags":472,"lang":13,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":39,"url":463,"link_type":30,"key":473,"isBroken":32,"text":474},[],"99b783b5-d8a4-43c9-afa8-02ead1b152e2","Meer over onze Academy",{"dimensions":476,"alt":477,"copyright":5,"url":478,"id":479,"edit":480},{"width":397,"height":397},"Behavior Change Group - Academy","https://images.prismic.io/behavior-change-group/aEHQp7h8WN-LVrmK_Test-1.28.png?auto=format,compress","aEHQp7h8WN-LVrmK",{"x":147,"y":147,"zoom":148,"background":149},[482,487,498,509,519,529],{"sub_item":483},{"id":458,"type":197,"tags":484,"lang":13,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":39,"url":463,"link_type":30,"key":485,"isBroken":32,"text":486},[],"398e85bf-a454-43e4-9c5c-c18ea8b729c8","Overzicht",{"sub_item":488},{"id":489,"type":39,"tags":490,"lang":13,"slug":491,"first_publication_date":492,"last_publication_date":493,"uid":494,"url":495,"link_type":30,"key":496,"isBroken":32,"text":497},"Z9vLtRMAAC4A85GT",[],"alle-opleidingen-en-cursussen","2025-03-20T08:03:02+0000","2026-07-29T12:36:45+0000","opleidingen","/academy/opleidingen/","1e52386e-5107-41e2-8050-69c2099d8c1d","Opleidingen",{"sub_item":499},{"id":500,"type":39,"tags":501,"lang":13,"slug":502,"first_publication_date":503,"last_publication_date":504,"uid":505,"url":506,"link_type":30,"key":507,"isBroken":32,"text":508},"aWTbIxIAACsA9cUQ",[],"alle-lezingen-en-sessies","2026-01-12T11:30:10+0000","2026-06-10T07:46:54+0000","lezingen-en-sessies","/academy/lezingen-en-sessies/","d77c9d71-7fb7-47ea-bb08-16de85b1b56d","Lezingen en sessies",{"sub_item":510},{"id":511,"type":512,"tags":513,"lang":13,"slug":317,"first_publication_date":514,"last_publication_date":515,"uid":39,"url":516,"link_type":30,"key":517,"isBroken":32,"text":518},"aBs8nBEAACcAOqAE","team",[],"2025-05-07T11:01:19+0000","2026-07-08T12:00:40+0000","/about/team/academy/","06e1bd28-6bec-4afb-8211-d2097e2d15b7","Docenten & Team",{"sub_item":520},{"id":521,"type":197,"tags":522,"lang":13,"slug":523,"first_publication_date":524,"last_publication_date":525,"uid":523,"url":526,"link_type":30,"key":527,"isBroken":32,"text":528},"aEgqDBEAACoA3YGh",[],"ervaringen-van-alumni","2025-06-10T12:50:24+0000","2026-01-07T14:24:57+0000","/ervaringen-van-alumni/","8e47b712-3475-40a9-b6df-1fb9ee887fa2","Ervaringen van alumni",{"sub_item":530},{"id":531,"type":532,"tags":533,"lang":13,"slug":534,"first_publication_date":535,"last_publication_date":536,"uid":537,"url":538,"link_type":30,"key":539,"isBroken":32,"text":540},"aUK4XREAACgAHYHB","alumni_event",[],"behavior-change-alumni-event-2026","2025-12-17T14:11:08+0000","2026-06-04T11:23:23+0000","2026","/academy/alumni-events/2026/","80a181d6-629f-4bae-b169-0f17824fd1ee","Events","menu_item$41f9ab5e-7f97-4372-ba3a-98cf45eb72a2","menu_item",{"variation":321,"version":322,"items":544,"primary":545,"id":596,"slice_type":542,"slice_label":5},[],{"navigation_parent":546,"dropdown_title":555,"dropdown_description":556,"dropdown_read_more_link":560,"dropdown_image":564,"sub_items":570},{"id":547,"type":197,"tags":548,"lang":13,"slug":549,"first_publication_date":550,"last_publication_date":551,"uid":552,"url":553,"link_type":30,"key":554,"isBroken":32,"text":555},"ajEV_hIAAC0Az1l1",[],"wij-staan-naast-je-als-het-echt-lastig-wordt","2026-06-16T09:23:44+0000","2026-07-06T13:11:22+0000","consultancy-en-research","/consultancy-en-research/","d9f844a3-6e79-4971-b1bb-be536503ba79","Consultancy & Research",[557],{"type":188,"text":558,"spans":559,"direction":175},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen.",[],{"id":547,"type":197,"tags":561,"lang":13,"slug":549,"first_publication_date":550,"last_publication_date":551,"uid":552,"url":553,"link_type":30,"key":562,"isBroken":32,"text":563},[],"1ee35f1d-3502-490b-b81b-162b8f0d22df","Meer over Consultancy & Research",{"dimensions":565,"alt":5,"copyright":5,"url":567,"id":568,"edit":569},{"width":397,"height":566},1067,"https://images.prismic.io/behavior-change-group/aDWmUSdWJ-7kSkyM_Test-1.10.png?auto=format,compress","aDWmUSdWJ-7kSkyM",{"x":147,"y":147,"zoom":148,"background":149},[571,575,587],{"sub_item":572},{"id":547,"type":197,"tags":573,"lang":13,"slug":549,"first_publication_date":550,"last_publication_date":551,"uid":552,"url":553,"link_type":30,"key":574,"isBroken":32,"text":486},[],"ce980938-2539-49c0-8ce0-9b7e2e3857da",{"sub_item":576},{"id":577,"type":578,"tags":579,"lang":13,"slug":580,"first_publication_date":581,"last_publication_date":582,"uid":583,"url":584,"link_type":30,"key":585,"isBroken":32,"text":586},"ajEWYxIAACoAz1pk","consultancy_research",[],"consultancy--en-researchdiensten","2026-06-16T09:25:40+0000","2026-06-22T11:59:17+0000","diensten","/consultancy-en-research/diensten/","2daf956f-b931-47df-aadf-bc15552146b7","Diensten",{"sub_item":588},{"id":589,"type":512,"tags":590,"lang":13,"slug":317,"first_publication_date":591,"last_publication_date":592,"uid":552,"url":593,"link_type":30,"key":594,"isBroken":32,"text":595},"akOtfhEAACwAoRYJ",[],"2026-06-30T11:54:28+0000","2026-07-08T12:01:23+0000","/about/team/consultancy-en-research/","0625b3e8-d13a-4a5c-b954-340ef98ce1d5","Het team","menu_item$6646e544-84ee-4b1e-8590-93cf4bc91da8",{"variation":321,"version":322,"items":598,"primary":599,"id":697,"slice_type":542,"slice_label":5},[],{"navigation_parent":600,"dropdown_title":608,"dropdown_description":609,"dropdown_read_more_link":613,"dropdown_image":617,"sub_items":625},{"id":601,"type":197,"tags":602,"lang":13,"slug":603,"first_publication_date":604,"last_publication_date":605,"uid":603,"url":606,"link_type":30,"key":607,"isBroken":32,"text":608},"aDtrVREAACcAmYC5",[],"insights","2025-05-31T20:49:32+0000","2026-06-30T11:34:29+0000","/insights/","e623ddf5-ff6d-4539-a997-1a9453903c64","Insights",[610],{"type":188,"text":611,"spans":612,"direction":175},"Gedragsverandering begint bij begrijpen. Daarom delen we inzichten die echt het verschil maken. Praktisch, onderbouwd en direct toepasbaar.",[],{"id":601,"type":197,"tags":614,"lang":13,"slug":603,"first_publication_date":604,"last_publication_date":605,"uid":603,"url":606,"link_type":30,"key":615,"isBroken":32,"text":616},[],"5c6943a0-5d2d-4371-9811-4c8090f79ed1","Bekijk alle insights",{"dimensions":618,"alt":621,"copyright":5,"url":622,"id":623,"edit":624},{"width":619,"height":620},562,553,"Behavior Change group - Insights","https://images.prismic.io/behavior-change-group/aEg7Z7h8WN-LV8Bp_oog-8.png?auto=format,compress","aEg7Z7h8WN-LV8Bp",{"x":147,"y":147,"zoom":148,"background":149},[626,630,642,653,664,675,686],{"sub_item":627},{"id":601,"type":197,"tags":628,"lang":13,"slug":603,"first_publication_date":604,"last_publication_date":605,"uid":603,"url":606,"link_type":30,"key":629,"isBroken":32,"text":486},[],"508c8cab-9f01-4ed8-8c0b-cbbc11f54f1d",{"sub_item":631},{"id":632,"type":633,"tags":634,"lang":13,"slug":635,"first_publication_date":636,"last_publication_date":637,"uid":638,"url":639,"link_type":30,"key":640,"isBroken":32,"text":641},"aDr-HhEAAC4AmOGx","insights_category",[],"laatste-blogs-en-videos","2025-05-31T13:03:28+0000","2026-07-08T08:49:20+0000","blogs-en-videos","/insights/blogs-en-videos/","178d81df-3e75-45c0-ad51-779530abcbfa","Blogs en Video's",{"sub_item":643},{"id":644,"type":633,"tags":645,"lang":13,"slug":646,"first_publication_date":647,"last_publication_date":648,"uid":649,"url":650,"link_type":30,"key":651,"isBroken":32,"text":652},"aEnmuBMAACsAhPPI",[],"laatste-casussen","2025-06-11T20:27:46+0000","2026-07-08T08:47:53+0000","casussen","/insights/casussen/","0644e8ff-80ec-42c9-ac78-fc0f4b414785","Casussen",{"sub_item":654},{"id":655,"type":633,"tags":656,"lang":13,"slug":657,"first_publication_date":658,"last_publication_date":659,"uid":660,"url":661,"link_type":30,"key":662,"isBroken":32,"text":663},"aDr_qREAACwAmOQQ",[],"webinars-die-je-inspireren","2025-05-31T13:10:03+0000","2026-07-08T08:48:38+0000","webinars","/insights/webinars/","d0ee7980-5035-44f7-b04c-7e6572f4d295","Webinars",{"sub_item":665},{"id":666,"type":633,"tags":667,"lang":13,"slug":668,"first_publication_date":669,"last_publication_date":670,"uid":671,"url":672,"link_type":30,"key":673,"isBroken":32,"text":674},"aDr_thEAAC0AmOQo",[],"tools-die-je-verder-brengen","2025-05-31T13:10:16+0000","2026-07-08T08:46:45+0000","tools","/insights/tools/","eba524b5-312f-4e89-a7bd-282fc3ca3e0f","Tools",{"sub_item":676},{"id":677,"type":633,"tags":678,"lang":13,"slug":679,"first_publication_date":680,"last_publication_date":681,"uid":682,"url":683,"link_type":30,"key":684,"isBroken":32,"text":685},"aDr-LREAACkAmOHJ",[],"podcasts-die-je-blijft-luisteren","2025-05-31T13:03:43+0000","2026-07-08T08:46:20+0000","podcasts","/insights/podcasts/","a3474891-fa2e-418a-8b6b-1d9b53c245ff","Podcasts",{"sub_item":687},{"id":688,"type":633,"tags":689,"lang":13,"slug":690,"first_publication_date":691,"last_publication_date":692,"uid":693,"url":694,"link_type":30,"key":695,"isBroken":32,"text":696},"aPjISBEAACgAji3f",[],"laatste-themas","2025-10-22T12:04:28+0000","2026-07-08T08:49:51+0000","themas","/insights/themas/","d120ba54-4987-4d13-9244-fff0996fb692","Thema's","menu_item$2dd386fc-e28a-42ca-9799-16a00f649fb3",[699,714,744,773,806,813],{"variation":321,"version":322,"items":700,"primary":701,"id":712,"slice_type":713,"slice_label":5},[],{"navigation_item":702},{"id":703,"type":197,"tags":704,"lang":13,"slug":705,"first_publication_date":706,"last_publication_date":707,"uid":708,"url":709,"link_type":30,"key":710,"isBroken":32,"text":711},"Z9gVvBIAAC0AhYaY",[],"always-one-move-ahead","2025-03-17T12:29:50+0000","2026-06-25T14:18:06+0000","home","/","6f0a57f2-6857-498f-b242-d8df0982a75a","Home","menu_item_mobile$e4e4c656-62cf-4167-8622-a621a2c5769a","menu_item_mobile",{"variation":715,"version":322,"items":716,"primary":717,"id":743,"slice_type":713,"slice_label":5},"withSubItems",[],{"navigation_item":465,"sub_items":718},[719,723,727,731,735,739],{"sub_item":720},{"id":458,"type":197,"tags":721,"lang":13,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":39,"url":463,"link_type":30,"key":722,"isBroken":32,"text":486},[],"b9afc25b-7946-4d71-808e-dd7dc24310cb",{"sub_item":724},{"id":489,"type":39,"tags":725,"lang":13,"slug":491,"first_publication_date":492,"last_publication_date":493,"uid":494,"url":495,"link_type":30,"key":726,"isBroken":32,"text":497},[],"3a2c2a0f-8093-4926-8080-26fe958ebfb4",{"sub_item":728},{"id":500,"type":39,"tags":729,"lang":13,"slug":502,"first_publication_date":503,"last_publication_date":504,"uid":505,"url":506,"link_type":30,"key":730,"isBroken":32,"text":508},[],"33fdd139-915a-4337-a27f-e0c35dee4430",{"sub_item":732},{"id":511,"type":512,"tags":733,"lang":13,"slug":317,"first_publication_date":514,"last_publication_date":515,"uid":39,"url":516,"link_type":30,"key":734,"isBroken":32,"text":518},[],"bbf88706-7405-4dcb-9f7b-a1583f542ae5",{"sub_item":736},{"id":521,"type":197,"tags":737,"lang":13,"slug":523,"first_publication_date":524,"last_publication_date":525,"uid":523,"url":526,"link_type":30,"key":738,"isBroken":32,"text":528},[],"78496193-cd38-4c53-9871-7c20e79f2fee",{"sub_item":740},{"id":531,"type":532,"tags":741,"lang":13,"slug":534,"first_publication_date":535,"last_publication_date":536,"uid":537,"url":538,"link_type":30,"key":742,"isBroken":32,"text":540},[],"8c0fff3a-5119-45f1-8b51-de1f3ac12a29","menu_item_mobile$f31c8cf6-6bd5-4658-ae53-ed6804ccaebf",{"variation":715,"version":322,"items":745,"primary":746,"id":772,"slice_type":713,"slice_label":5},[],{"navigation_item":555,"sub_items":747},[748,752,762],{"sub_item":749},{"id":547,"type":197,"tags":750,"lang":13,"slug":549,"first_publication_date":550,"last_publication_date":551,"uid":552,"url":553,"link_type":30,"key":751,"isBroken":32,"text":486},[],"b5df1267-2eb5-4238-90ed-be7c7f9b02b0",{"sub_item":753},{"id":754,"type":755,"tags":756,"lang":13,"slug":757,"first_publication_date":758,"last_publication_date":759,"uid":583,"url":760,"link_type":30,"key":761,"isBroken":32,"text":586},"Z9xH9xIAAC4AHwAb","consultancy",[],"consultancy-diensten","2025-03-20T16:53:13+0000","2026-04-08T08:34:41+0000","/consultancy/diensten/","1e75e369-e6e3-4c3e-9d60-8d193bdc7052",{"sub_item":763},{"id":764,"type":512,"tags":765,"lang":13,"slug":317,"first_publication_date":766,"last_publication_date":767,"uid":768,"url":769,"link_type":30,"key":770,"isBroken":32,"text":771},"aDW8exMAACwAFYBX",[],"2025-05-27T13:22:05+0000","2026-07-08T12:00:05+0000","behaviorchangegroup","/about/team/behaviorchangegroup/","3aaed79b-b3f5-4ab9-b3fb-87fce4c135ce","De adviseurs","menu_item_mobile$a9285884-95cf-4d8b-b0a3-c464a75d27a5",{"variation":715,"version":322,"items":774,"primary":775,"id":805,"slice_type":713,"slice_label":5},[],{"navigation_item":608,"sub_items":776},[777,781,785,789,793,797,801],{"sub_item":778},{"id":601,"type":197,"tags":779,"lang":13,"slug":603,"first_publication_date":604,"last_publication_date":605,"uid":603,"url":606,"link_type":30,"key":780,"isBroken":32,"text":486},[],"edcbcf96-d4a7-4b1e-bbda-02bfda05b3d8",{"sub_item":782},{"id":632,"type":633,"tags":783,"lang":13,"slug":635,"first_publication_date":636,"last_publication_date":637,"uid":638,"url":639,"link_type":30,"key":784,"isBroken":32,"text":641},[],"eac4bedd-53b3-412b-8317-97473404a624",{"sub_item":786},{"id":644,"type":633,"tags":787,"lang":13,"slug":646,"first_publication_date":647,"last_publication_date":648,"uid":649,"url":650,"link_type":30,"key":788,"isBroken":32,"text":652},[],"550c87b3-f748-4445-8f02-8cbcbff837cd",{"sub_item":790},{"id":655,"type":633,"tags":791,"lang":13,"slug":657,"first_publication_date":658,"last_publication_date":659,"uid":660,"url":661,"link_type":30,"key":792,"isBroken":32,"text":663},[],"731564fd-52e0-4c01-bbbc-73874e620752",{"sub_item":794},{"id":666,"type":633,"tags":795,"lang":13,"slug":668,"first_publication_date":669,"last_publication_date":670,"uid":671,"url":672,"link_type":30,"key":796,"isBroken":32,"text":674},[],"4ac657ea-501c-4cb2-9f20-40f68430a6d8",{"sub_item":798},{"id":677,"type":633,"tags":799,"lang":13,"slug":679,"first_publication_date":680,"last_publication_date":681,"uid":682,"url":683,"link_type":30,"key":800,"isBroken":32,"text":685},[],"4cc69930-5156-4ab6-a1fc-8b4de4a14e82",{"sub_item":802},{"id":688,"type":633,"tags":803,"lang":13,"slug":690,"first_publication_date":691,"last_publication_date":692,"uid":693,"url":694,"link_type":30,"key":804,"isBroken":32,"text":696},[],"70101393-38f5-40d5-924a-411c4ae1b787","menu_item_mobile$c29ca7ed-3f5d-42b0-8d4c-60f96d3a1301",{"variation":321,"version":322,"items":807,"primary":808,"id":812,"slice_type":713,"slice_label":5},[],{"navigation_item":809},{"id":408,"type":197,"tags":810,"lang":13,"slug":410,"first_publication_date":411,"last_publication_date":412,"uid":391,"url":413,"link_type":30,"key":811,"isBroken":32,"text":402},[],"755e663f-d066-40f0-98fe-2b1390983719","menu_item_mobile$21a2ad16-8456-4abb-95b7-8ea734e61bb9",{"variation":321,"version":322,"items":814,"primary":815,"id":819,"slice_type":713,"slice_label":5},[],{"navigation_item":816},{"id":422,"type":391,"tags":817,"lang":13,"slug":424,"first_publication_date":425,"last_publication_date":426,"uid":102,"url":427,"link_type":30,"key":818,"isBroken":32,"text":416},[],"5c9126f8-517a-469c-8143-d969e52b4c8e","menu_item_mobile$11100e69-fd39-41f5-ae15-ee5c2362edca",{"id":821,"uid":822,"url":823,"type":603,"href":824,"tags":825,"first_publication_date":826,"last_publication_date":826,"slugs":827,"linked_documents":829,"lang":13,"alternate_languages":830,"data":831},"amnMbhEAACYADKXQ","gedragsverandering-voor-beginners-aflevering-5-sympathie","/insights/podcasts/gedragsverandering-voor-beginners-aflevering-5-sympathie/","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=amnz3RIAACkA59jy&integrationFieldsRef=behavior-change-group%7E57b79ded-43c7-43f0-a51b-3e0ee1a064f6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22amnMbhEAACYADKXQ%22%29+%5D%5D",[],"2026-07-29T11:12:06+0000",[828],"gedragsverandering-voor-beginners--aflevering-5--sympathie",[],[],{"page_background_color":832,"navigation_background_color":832,"title":833,"description":834,"featured_image":835,"slices":842,"meta_title":1046,"meta_description":1047,"meta_image":1048,"robots_meta_tags":1055,"publication_date":1060,"type":1003,"category":1061,"duration":1064,"author":1065,"webinar_date":5,"webinar_time":5,"webinar_price":5,"tool_confirmation_page":1082},"light-blue","Gedragsverandering voor Beginners | Aflevering 5 | Sympathie","In deze podcast duikt onze collega Mart Megens in de wereld van gedragsverandering. Hij interviewt onze gedragsspecialisten over de basisprincipes van het vak.",{"dimensions":836,"alt":5,"copyright":5,"url":839,"id":840,"edit":841},{"width":837,"height":838},6016,4011,"https://images.prismic.io/behavior-change-group/afByjcBOoF08xXMB_7RV05232-Edit-1-.jpg?auto=format,compress","afByjcBOoF08xXMB",{"x":147,"y":147,"zoom":148,"background":149},[843,856,936,955,972,1036],{"variation":321,"version":322,"items":844,"primary":845,"id":854,"slice_type":855,"slice_label":5},[],{"title":846,"image":851,"has_margin_bottom":330},[847],{"type":327,"text":833,"spans":848,"direction":175},[849],{"start":172,"end":850,"type":174},33,{"dimensions":852,"alt":5,"copyright":5,"url":839,"id":840,"edit":853},{"width":837,"height":838},{"x":147,"y":147,"zoom":148,"background":149},"wide_hero$2d326445-b480-48e8-8035-5334c504d2fc","wide_hero",{"variation":321,"version":322,"items":857,"primary":858,"id":935,"slice_type":344,"slice_label":5},[],{"scroll_id":5,"content":859,"has_margin_top":32,"has_margin_bottom":330},[860,863,866,869,872,875,878,881,900,904,912,920,927],{"type":168,"text":861,"spans":862,"direction":175},"Over deze podcast",[],{"type":188,"text":864,"spans":865,"direction":175},"Gedragsverandering voor Beginners is een podcast van Behavior Change Group waarin onze collega Mart Megens in de wereld van gedragsverandering duikt. ",[],{"type":188,"text":867,"spans":868,"direction":175},"Met zijn achtergrond in de journalistiek interviewt Mart onze gedragsspecialisten over hun werk en begint hij bij de 'godfather' van gedragsverandering: Robert Cialdini. Deze Amerikaanse schrijver en hoogleraar bracht in 1984 het boek 'Invloed' uit, waarin hij zes principes van beïnvloeding uitlegt. ",[],{"type":188,"text":870,"spans":871,"direction":175},"Inmiddels is er een zevende aan toegevoegd in een vernieuwde versie uit 2021. De principes zijn: wederkerigheid, commitment en consistentie, sociale bewijskracht, sympathie, autoriteit, schaarste en eenheid.",[],{"type":188,"text":873,"spans":874,"direction":175},"Door velen wordt het boek van Cialdini in de jaren 80 gezien als het startschot van gedragsverandering. Daarom dat we dan ook hier onze ontdekkingstocht van het vak beginnen. Elke aflevering behandelt een principe uit het boek van Cialdini.",[],{"type":188,"text":876,"spans":877,"direction":175},"In deze aflevering gaat Mart in gesprek met Mattheis van Leeuwen. Hij is gepromoveerd op het thema 'aantrekkelijkheid' en geeft les op de Radboud Universiteit en bij Behavior Change Group.",[],{"type":188,"text":879,"spans":880,"direction":175},"Volgens Mattheis is sympathie het meest onderschatte principe van Cialdini, omdat het zo vanzelfsprekend klinkt; mensen die je aardig vinden, zijn bereid om dingen voor je te doen. Hij beschrijft het begrip 'fleeting attraction' en waarom het zo belangrijk is dat we elkaar complimentjes blijven geven.",[],{"type":188,"text":882,"spans":883,"direction":175},"Gedragsverandering voor Beginners is te beluisteren via Spotify, YouTube en Apple.",[884,886,892,896],{"start":147,"end":885,"type":174},82,{"start":887,"end":888,"type":194,"data":889},56,63,{"link_type":432,"url":890,"target":891},"https://open.spotify.com/show/24FkX2s1ytcMr6UQnm4dNw?si=99df4118c13c4584","_blank",{"start":374,"end":893,"type":194,"data":894},72,{"link_type":432,"url":895,"target":891},"https://youtube.com/playlist?list=PLsy0eGpPvDuttI_HWo35jtezKIB8MRriE&si=l8yuPBdcfqnht6nD",{"start":284,"end":897,"type":194,"data":898},81,{"link_type":432,"url":899,"target":891},"https://podcasts.apple.com/nl/podcast/gedragsverandering-voor-beginners/id1895031124",{"type":901,"text":902,"spans":903,"direction":175},"heading4","Aflevering gemist? Beluister ze hier terug:",[],{"type":188,"text":905,"spans":906,"direction":175},"Aflevering 1: Wat is gedragsverandering?",[907,909],{"start":147,"end":908,"type":174},40,{"start":147,"end":908,"type":194,"data":910},{"link_type":432,"url":911,"target":891},"https://behaviorchange.group/insights/podcasts/gedragsverandering-voor-beginners-aflevering-1-wat-is-gedragsverandering/",{"type":188,"text":913,"spans":914,"direction":175},"Aflevering 2: Wederkerigheid",[915,917],{"start":147,"end":916,"type":174},28,{"start":147,"end":916,"type":194,"data":918},{"link_type":432,"url":919,"target":891},"https://behaviorchange.group/insights/podcasts/gedragsverandering-voor-beginners-aflevering-2-wederkerigheid/",{"type":188,"text":921,"spans":922,"direction":175},"Aflevering 3: Commitment en consistentie",[923,924],{"start":147,"end":908,"type":174},{"start":147,"end":908,"type":194,"data":925},{"link_type":432,"url":926,"target":891},"https://behaviorchange.group/insights/podcasts/gedragsverandering-voor-beginners-aflevering-3-commitment-en-consistentie/",{"type":188,"text":928,"spans":929,"direction":175},"Aflevering 4: Sociale bewijskracht",[930,932],{"start":147,"end":931,"type":174},34,{"start":147,"end":931,"type":194,"data":933},{"link_type":432,"url":934,"target":891},"https://behaviorchange.group/insights/podcasts/gedragsverandering-voor-beginners-aflevering-4-sociale-bewijskracht/","text_content$71fe452e-b2e8-4190-aedd-46e017a59e9c",{"variation":321,"version":322,"items":937,"primary":938,"id":953,"slice_type":954,"slice_label":5},[],{"spotify_link":939,"has_margin_bottom":330},{"embed_url":940,"type":941,"version":942,"title":943,"provider_name":944,"provider_url":945,"thumbnail_url":946,"thumbnail_width":947,"thumbnail_height":948,"html":949,"iframe_url":950,"width":951,"height":952},"https://open.spotify.com/episode/1IiuHLv0pvjrDg3G8sTo6q?si=e0abffef1ed34c2d","video","1.0","Aflevering 5: Sympathie","Spotify","https://spotify.com","https://image-cdn-fa.spotifycdn.com/image/ab6772ab000015be6b518bd13cb914bd654cdfb3",640,360,"\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Aflevering 5: Sympathie\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https://open.spotify.com/embed/episode/1IiuHLv0pvjrDg3G8sTo6q/video?si=e0abffef1ed34c2d&utm_source=oembed\">\u003C/iframe>","https://open.spotify.com/embed/episode/1IiuHLv0pvjrDg3G8sTo6q/video?si=e0abffef1ed34c2d&utm_source=oembed",624,351,"podcast_embed$74b78884-2ab0-496d-8564-9adbb761f0e5","podcast_embed",{"variation":321,"version":322,"items":956,"primary":957,"id":970,"slice_type":971,"slice_label":5},[],{"image":958,"title":965,"text":966,"button":967,"has_margin_bottom":330},{"dimensions":959,"alt":5,"copyright":5,"url":962,"id":963,"edit":964},{"width":960,"height":961},520,470,"https://images.prismic.io/behavior-change-group/aG-M4kMqNJQqHv4g_cta.png?auto=format,compress&rect=0,1,258,233&w=520&h=470","aG-M4kMqNJQqHv4g",{"x":147,"y":148,"zoom":148,"background":149},"Meer weten over deze podcast?","We gaan hier graag met je over in gesprek. Deel je vragen en opmerkingen hierover en we nemen zo snel mogelijk contact met je op.",{"id":422,"type":391,"tags":968,"lang":13,"slug":424,"first_publication_date":425,"last_publication_date":426,"uid":102,"url":427,"link_type":30,"key":969,"isBroken":32,"text":243},[],"615a121e-06b7-4b4e-b183-0491d04f93b9","call_to_action$b2b9f8be-0c0b-46a0-be59-f086dccbb470","call_to_action",{"variation":321,"version":322,"items":973,"primary":974,"id":1035,"slice_type":603,"slice_label":5},[],{"title":975,"button":982,"button_position":986,"has_margin_bottom":330,"top_space":321,"background_color":987,"columns":218,"items":988},[976],{"type":168,"text":977,"spans":978,"direction":175},"Andere podcasts",[979],{"start":980,"end":981,"type":174},7,15,{"id":677,"type":633,"tags":983,"lang":13,"slug":679,"first_publication_date":680,"last_publication_date":681,"uid":682,"url":683,"link_type":30,"key":984,"isBroken":32,"text":985},[],"68cdbbfd-36aa-4566-b70e-d4956411bc61","Bekijk alle onderdelen","with-title","dark-blue",[989,1005,1020],{"item":990},{"id":991,"type":603,"tags":992,"lang":13,"slug":993,"first_publication_date":994,"last_publication_date":995,"uid":996,"url":997,"data":998,"link_type":30,"key":1004,"isBroken":32},"afBxiBIAACcAatC5",[],"gedragsverandering-voor-beginners--aflevering-1--wat-is-gedragsverandering","2026-04-28T09:32:08+0000","2026-07-08T08:12:56+0000","gedragsverandering-voor-beginners-aflevering-1-wat-is-gedragsverandering","/insights/podcasts/gedragsverandering-voor-beginners-aflevering-1-wat-is-gedragsverandering/",{"description":834,"featured_image":999,"title":1002,"type":1003},{"dimensions":1000,"alt":5,"copyright":5,"url":839,"id":840,"edit":1001},{"width":837,"height":838},{"x":147,"y":147,"zoom":148,"background":149},"Gedragsverandering voor Beginners | Aflevering 1 | Wat is gedragsverandering?","Podcast","dc907dea-7bf8-4c57-b71c-89a7670461fb",{"item":1006},{"id":1007,"type":603,"tags":1008,"lang":13,"slug":1009,"first_publication_date":1010,"last_publication_date":1011,"uid":1012,"url":1013,"data":1014,"link_type":30,"key":1019,"isBroken":32},"afB9ExIAACkAauhI",[],"gedragsverandering-voor-beginners--aflevering-2--wederkerigheid","2026-04-28T09:33:37+0000","2026-07-08T08:29:00+0000","gedragsverandering-voor-beginners-aflevering-2-wederkerigheid","/insights/podcasts/gedragsverandering-voor-beginners-aflevering-2-wederkerigheid/",{"description":834,"featured_image":1015,"title":1018,"type":1003},{"dimensions":1016,"alt":5,"copyright":5,"url":839,"id":840,"edit":1017},{"width":837,"height":838},{"x":147,"y":147,"zoom":148,"background":149},"Gedragsverandering voor Beginners | Aflevering 2 | Wederkerigheid","9372b304-e4bc-484b-b2fc-56166084e243",{"item":1021},{"id":1022,"type":603,"tags":1023,"lang":13,"slug":1024,"first_publication_date":1025,"last_publication_date":1026,"uid":1027,"url":1028,"data":1029,"link_type":30,"key":1034,"isBroken":32},"ah6LfREAACsAyBAT",[],"gedragsverandering-voor-beginners--aflevering-3--commitment-en-consistentie","2026-06-02T08:06:55+0000","2026-07-08T08:11:51+0000","gedragsverandering-voor-beginners-aflevering-3-commitment-en-consistentie","/insights/podcasts/gedragsverandering-voor-beginners-aflevering-3-commitment-en-consistentie/",{"description":834,"featured_image":1030,"title":1033,"type":1003},{"dimensions":1031,"alt":5,"copyright":5,"url":839,"id":840,"edit":1032},{"width":837,"height":838},{"x":147,"y":147,"zoom":148,"background":149},"Gedragsverandering voor Beginners | Aflevering 3 | Commitment en consistentie","d0dcc9e3-15c9-4bbe-85ab-9a568e14be72","insights$0cba9b87-1a1c-4578-a06e-25935bfbc8c4",{"variation":1037,"version":322,"items":1038,"primary":1039,"id":1045,"slice_type":360,"slice_label":5},"withBlueBackground",[],{"scroll_id":5,"reusable_content":1040,"section_title":1043,"items":1044,"has_margin_bottom":330},{"id":349,"type":350,"tags":1041,"lang":13,"slug":352,"first_publication_date":353,"last_publication_date":354,"uid":355,"link_type":30,"key":1042,"isBroken":32},[],"c0871630-776d-4f19-a208-42e1ea8241d6",[],[],"three_columns_v1$24a98a10-e6ef-49dc-bdf8-a42259279757","Podcast: Sympathie van Cialdini | Behavior Change Group","Ontdek de kracht van het principe 'sympathie' van Cialdini. In deze podcast legt Mattheis van Leeuwen uit hoe fleeting attraction gedrag effectief stuurt.",{"dimensions":1049,"alt":5,"copyright":5,"url":1052,"id":840,"edit":1053},{"width":1050,"height":1051},2400,1260,"https://images.prismic.io/behavior-change-group/afByjcBOoF08xXMB_7RV05232-Edit-1-.jpg?auto=format,compress&rect=0,426,6016,3158&w=2400&h=1260",{"x":147,"y":1054,"zoom":148,"background":149},426,[1056,1058],{"tag":1057},"index",{"tag":1059},"follow","2026-07-29",{"id":677,"type":633,"tags":1062,"lang":13,"slug":679,"first_publication_date":680,"last_publication_date":681,"uid":682,"url":683,"link_type":30,"key":1063,"isBroken":32},[],"8a0b4893-3545-486b-aa9d-c203813f0a15",31,{"id":1066,"type":1067,"tags":1068,"lang":13,"slug":1069,"first_publication_date":1070,"last_publication_date":1071,"uid":1069,"data":1072,"link_type":30,"key":1081,"isBroken":32},"aH-BoBEAAC0AnQZF","author",[],"mart-megens","2025-07-22T12:18:44+0000","2026-07-29T11:37:22+0000",{"description_text":1073,"full_name":1074,"image":1075},"Met zijn ervaring in de journalistiek weet Mart hoe een goed verhaal in elkaar steekt. Op de online redactie van De Gelderlander heeft hij geleerd om content op verschillende manieren te brengen. Hij houdt vooral van interviewen, podcasts maken en video’s produceren.","Mart Megens",{"dimensions":1076,"alt":5,"copyright":5,"url":1078,"id":1079,"edit":1080},{"width":1077,"height":1077},600,"https://images.prismic.io/behavior-change-group/mGnH7ZCRvybXYbBP_BCGportretshoot-4256-Edit-Edit_websize.jpg?auto=format,compress&rect=0,0,1600,1600&w=600&h=600","mGnH7ZCRvybXYbBP",{"x":147,"y":147,"zoom":148,"background":149},"1f79dfe0-b844-4004-b09f-87aa702462b1",{"link_type":30},{"id":349,"uid":355,"url":5,"type":350,"href":1084,"tags":1085,"first_publication_date":353,"last_publication_date":354,"slugs":1086,"linked_documents":1087,"lang":13,"alternate_languages":1088,"data":1089},"https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=amnz3RIAACkA59jy&integrationFieldsRef=behavior-change-group%7E57b79ded-43c7-43f0-a51b-3e0ee1a064f6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aj04bREAACkAVqg-%22%29+%5D%5D",[],[352],[],[],{"section_title":1090,"section_text":1097,"items":1098},[1091],{"type":168,"text":1092,"spans":1093,"direction":175},"Drie pijlers, één missie: zo helpen we je",[1094,1096],{"start":1095,"end":173,"type":174},29,{"start":1095,"end":173,"type":239},[],[1099,1112,1124],{"image":1100,"title":1106,"text":1107,"link":1108},{"dimensions":1101,"alt":5,"copyright":5,"url":1103,"id":1104,"edit":1105},{"width":1102,"height":1102},1001,"https://images.prismic.io/behavior-change-group/aj0NCVbRV8_Qf3q0_Incompany-opleidingen.png?auto=format,compress","aj0NCVbRV8_Qf3q0",{"x":147,"y":147,"zoom":148,"background":149},"We leiden op","In onze Academy maak je gedragsverandering eigen. We leiden professionals op tot scherpe denkers en vaardige doeners. Met opleidingen vol wetenschap en praktijk maak je meteen het verschil.",{"id":458,"type":197,"tags":1109,"lang":13,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":39,"url":463,"link_type":30,"key":1110,"isBroken":32,"text":1111},[],"c90b15ab-ed99-416f-b9b3-7166d3832a39","Bekijk opleidingen",{"image":1113,"title":1118,"text":1119,"link":1120},{"dimensions":1114,"alt":5,"copyright":5,"url":1115,"id":1116,"edit":1117},{"width":1102,"height":1102},"https://images.prismic.io/behavior-change-group/aj0ND1bRV8_Qf3rA_Observaties.png?auto=format,compress","aj0ND1bRV8_Qf3rA",{"x":147,"y":147,"zoom":148,"background":149},"We adviseren","Wij helpen organisaties bij complexe gedragsvraagstukken met scherpe analyses en strategisch advies. Vanuit de wetenschap, met oog voor jouw praktijk. Zodat verandering ook echt gebeurt.",{"id":577,"type":578,"tags":1121,"lang":13,"slug":580,"first_publication_date":581,"last_publication_date":582,"uid":583,"url":584,"link_type":30,"key":1122,"isBroken":32,"text":1123},[],"61494277-0b29-48da-a884-11301621b5f8","Bekijk diensten",{"image":1125,"title":1130,"text":1131,"link":1132},{"dimensions":1126,"alt":5,"copyright":5,"url":1127,"id":1128,"edit":1129},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aEsSYLNJEFaPX6wX_2025BCGIllustraties-nieuwestijl-_ICOON-Consultancy-diensten-gedragsexpertise-eigengedragsteamkopie.png?auto=format,compress","aEsSYLNJEFaPX6wX",{"x":147,"y":147,"zoom":148,"background":149},"We delen","Met onze blogs, podcasts, webinars, casussen en praktische tools maken we gedragsverandering toegankelijk. We delen inzichten en geven je de handvatten om zelf direct aan de slag te gaan.",{"id":601,"type":197,"tags":1133,"lang":13,"slug":603,"first_publication_date":604,"last_publication_date":605,"uid":603,"url":606,"link_type":30,"key":1134,"isBroken":32,"text":1135},[],"1e7e7835-4551-4ddd-9575-c68f36c10b72","Bekijk insights",1785328725198]