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Onze gedragsspecialist hielp om het gedragsteam zichtbaarder te positioneren in de organisatie, door gevraagd en ongevraagd beleidsadvies te geven vanuit gedragsexpertise. ",[],{"type":174,"text":1022,"spans":1023,"direction":161},"Als onderdeel hiervan heeft onze gedragsspecialist een uitgebreid gedragsonderzoek uitgevoerd naar het bijplaatsen van grof afval. Dit onderzoek kon het gedragsteam vervolgens gebruiken als businesscase, om aan te tonen wat de toegevoegde waarde is van het werken vanuit gedragskennis.",[],"text_content$9dbdb69e-f0c7-4f08-9934-641b7e57b496",{"variation":307,"version":308,"items":1026,"primary":1027,"id":1042,"slice_type":1009,"slice_label":5},[],{"text":1028,"cards":1041,"has_margin_bottom":317},[1029,1032,1035,1038],{"type":154,"text":1030,"spans":1031,"direction":161},"Effect",[],{"type":174,"text":1033,"spans":1034,"direction":161},"Inmiddels zien we dat er breder draagvlak ontstaat voor het werken vanuit gedragskennis, zowel op ambtelijk als bestuurlijk niveau. Zo is er ambtelijk de ambitie om gedragskennis een standaard onderdeel te maken van het beleidsproces, en is er een onderzoek gestart naar de benodigde aanpassingen binnen de organisatie. ",[],{"type":174,"text":1036,"spans":1037,"direction":161},"Daarnaast is de businesscase over grof afval bestuurlijk goed ontvangen: de wethouder is enthousiast over de voorgestelde gedragsstrategie en we gaan aan de slag met de uitvoering ervan. Ook bij collega’s op de beleidsafdelingen groeit het besef dat gedragskennis cruciaal is voor effectief beleid dat aansluit bij de leefwereld van inwoners. ",[],{"type":174,"text":1039,"spans":1040,"direction":161},"Het gedragsteam heeft inmiddels een vaste plek aan tafel bij verschillende thema’s, waaronder de energietransitie. Kortom: de weg ligt open voor verdere borging van gedragskennis in de gemeente Enschede!",[],[],"text_with_cards$44687c8a-2e31-420c-a7f3-82014190af31",{"variation":1044,"version":308,"items":1045,"primary":1046,"id":1048,"slice_type":1049,"slice_label":5},"aboutAuthor",[],{"title":1047},"Over de auteur","about_team_members$c603cdbb-afda-45b7-b402-7d9d255fa92a","about_team_members",{"variation":307,"version":308,"items":1051,"primary":1052,"id":1054,"slice_type":1055,"slice_label":5},[],{"label":1053,"has_margin_bottom":317},"Delen","delen$43207e49-d93c-4c78-adb2-1a9e6e1797ed","delen",{"variation":307,"version":308,"items":1057,"primary":1058,"id":1072,"slice_type":1073,"slice_label":5},[],{"image":1059,"title":1067,"text":1068,"button":1069,"has_margin_bottom":32},{"dimensions":1060,"alt":5,"copyright":5,"url":1063,"id":1064,"edit":1065},{"width":1061,"height":1062},500,380,"https://images.prismic.io/behavior-change-group/Z9wG1TiBA97GitTo_menu-illustration-consultancy.png?auto=format,compress&rect=10,0,608,462&w=500&h=380","Z9wG1TiBA97GitTo",{"x":1066,"y":133,"zoom":134,"background":135},10,"Meer weten over deze casus?","Onze gedragsspecialisten gaan hier graag over met je in gesprek. Deel je vragen en opmerkingen hierover en we nemen zo snel mogelijk contact met je op.",{"id":431,"type":400,"tags":1070,"lang":13,"slug":433,"first_publication_date":434,"last_publication_date":435,"uid":102,"url":436,"link_type":30,"key":1071,"isBroken":32,"text":229},[],"d8ab2adb-448c-4e47-846d-cbcde09ede5d","help$5161c128-c54c-4a24-84cd-f11119f232eb","help",{"variation":1075,"version":308,"items":1076,"primary":1077,"id":1091,"slice_type":655,"slice_label":5},"withLatestInsights",[],{"title":1078,"button":1084,"button_position":1088,"has_margin_bottom":32,"background_color":1089,"columns":1090,"type":701},[1079],{"type":154,"text":1080,"spans":1081,"direction":161},"Andere casussen",[1082],{"start":360,"end":1083,"type":160},15,{"id":696,"type":685,"tags":1085,"lang":13,"slug":698,"first_publication_date":699,"last_publication_date":700,"uid":701,"url":702,"link_type":30,"key":1086,"isBroken":32,"text":1087},[],"ddf15027-522d-4205-ae26-a6f826e59418","Bekijk alle casussen","below","dark-blue","4","insights$16720e4c-59be-46c4-8d17-3c9a305bd4f1",{"variation":1093,"version":308,"items":1094,"primary":1095,"id":1155,"slice_type":1156,"slice_label":5},"withLightBlueBackground",[],{"title":1096,"items":1103,"has_margin_bottom":32},[1097],{"type":154,"text":1098,"spans":1099,"direction":161},"Drie pijlers, één missie: zo helpen we je",[1100,1102],{"start":1101,"end":159,"type":160},29,{"start":1101,"end":159,"type":225},[1104,1122,1139],{"image":1105,"title":1110,"text":1117,"link":1118},{"dimensions":1106,"alt":5,"copyright":5,"url":1107,"id":1108,"edit":1109},{"width":235,"height":235},"https://images.prismic.io/behavior-change-group/aC6_kydWJ-7kSa9D_2025BCGIllustraties-nieuwestijl--1-_Drietakken-Academy.png?auto=format,compress","aC6_kydWJ-7kSa9D",{"x":133,"y":133,"zoom":134,"background":135},[1111],{"type":1112,"text":1113,"spans":1114,"direction":161},"heading3","We leiden op",[1115],{"start":1116,"end":222,"type":160},3,"In onze Academy maak je gedragsverandering eigen. We leiden professionals op tot scherpe denkers en vaardige doeners. Onze opleidingen en trainingen combineren wetenschap met praktijk zodat je meteen verschil maakt in je werk.",{"id":467,"type":183,"tags":1119,"lang":13,"slug":469,"first_publication_date":470,"last_publication_date":471,"uid":39,"url":472,"link_type":30,"key":1120,"isBroken":32,"text":1121},[],"9d959813-9b60-4c35-9d4d-c1095b7c8c25","Ga naar Academy",{"image":1123,"title":1128,"text":1134,"link":1135},{"dimensions":1124,"alt":5,"copyright":5,"url":1125,"id":1126,"edit":1127},{"width":235,"height":235},"https://images.prismic.io/behavior-change-group/aEsSYLNJEFaPX6wX_2025BCGIllustraties-nieuwestijl-_ICOON-Consultancy-diensten-gedragsexpertise-eigengedragsteamkopie.png?auto=format,compress","aEsSYLNJEFaPX6wX",{"x":133,"y":133,"zoom":134,"background":135},[1129],{"type":1112,"text":1130,"spans":1131,"direction":161},"We adviseren",[1132],{"start":1116,"end":1133,"type":160},12,"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen. Vanuit de wetenschap, met oog voor jouw realiteit. Zodat verandering niet alleen bedacht wordt maar ook echt gebeurt.",{"id":550,"type":183,"tags":1136,"lang":13,"slug":552,"first_publication_date":553,"last_publication_date":554,"uid":555,"url":556,"link_type":30,"key":1137,"isBroken":32,"text":1138},[],"95691763-f0f9-4093-ba1b-22276ba875d3","Ga naar Consultancy",{"image":1140,"title":1145,"text":1150,"link":1151},{"dimensions":1141,"alt":5,"copyright":5,"url":1142,"id":1143,"edit":1144},{"width":235,"height":980},"https://images.prismic.io/behavior-change-group/aDRqJCdWJ-7kSi4K_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR-Observaties.png?auto=format,compress","aDRqJCdWJ-7kSi4K",{"x":133,"y":133,"zoom":134,"background":135},[1146],{"type":1112,"text":1147,"spans":1148,"direction":161},"We onderzoeken",[1149],{"start":1116,"end":223,"type":160},"Met ons onderzoek maken we gedrag zichtbaar en begrijpelijk. We leggen patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën. Geen dikke rapporten, maar duidelijke antwoorden waar je direct mee verder kunt.",{"id":603,"type":183,"tags":1152,"lang":13,"slug":605,"first_publication_date":606,"last_publication_date":607,"uid":608,"url":609,"link_type":30,"key":1153,"isBroken":32,"text":1154},[],"be413305-ceb3-4bbd-bd88-521aa005b41d","Ga naar Research","help_columns$dadf29ad-3f0c-4521-9292-bf1f7aabd378","help_columns","Casus: Gedragskennis borgen in gemeentelijk beleid","Hoe borg je gedragskennis structureel in je gemeente? Lees in onze case study hoe een externe expert helpt de hele organisatie mee te krijgen.",{"dimensions":1160,"alt":5,"copyright":5,"url":1163,"id":892,"edit":1164},{"width":1161,"height":1162},2400,1260,"https://images.prismic.io/behavior-change-group/aD6g3bh8WN-LVghT_Daantje-sky1%3A1.jpg?auto=format%2Ccompress&rect=0%2C810%2C6016%2C3158&w=2400&h=1260",{"x":133,"y":1165,"zoom":134,"background":135},810,[1167,1169],{"tag":1168},"index",{"tag":1170},"follow","2025-06-26","Casus",{"id":696,"type":685,"tags":1174,"lang":13,"slug":698,"first_publication_date":699,"last_publication_date":700,"uid":701,"url":702,"link_type":30,"key":1175,"isBroken":32},[],"131bca85-ef8d-42f9-a36b-6781bde32f62",{"id":1177,"type":1178,"tags":1179,"lang":13,"slug":1180,"first_publication_date":1181,"last_publication_date":1181,"uid":1180,"data":1182,"link_type":30,"key":1191,"isBroken":32},"aEkhkhMAACcAg7qK","author",[],"daantje-van-der-poel","2025-06-11T06:26:30+0000",{"description_text":1183,"full_name":1184,"image":1185},"Daantje gaat met enthousiasme en creativiteit elke uitdaging aan. Binnen de gemeente Enschede gebruikt ze dit om gedragskennis te borgen binnen de organisatie, en helpt ze o.a. de warmtetransitie een stapje verder. Als gedragsadviseur gaat ze voor een persoonlijke aanpak: door samen te sparren over de vraagstukken ziet ze meteen waar opdrachtgevers vastlopen, en kan ze haar begeleiding goed aan laten sluiten bij wat de ander nodig heeft. Met haar scherpe blik en aanstekelijke positieve energie helpt ze elke opdrachtgever om grip te krijgen op zijn/haar vraagstuk.","Daantje van der Poel",{"dimensions":1186,"alt":5,"copyright":5,"url":1188,"id":1189,"edit":1190},{"width":1187,"height":1187},600,"https://images.prismic.io/behavior-change-group/aD6g2bh8WN-LVghR_Daantje-navy1%3A1.jpg?auto=format,compress&rect=0,0,6016,6016&w=600&h=600","aD6g2bh8WN-LVghR",{"x":133,"y":133,"zoom":134,"background":135},"2af41117-17dc-4ddf-96c5-5c335a1931ab",1777631122438]