[{"data":1,"prerenderedAt":1145},["ShallowReactive",2],{"$settings":3,"$navigation":367,"sociaal-onveilig-gedrag":858},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":12,"lang":13,"alternate_languages":14,"data":15},"Z9gV2hIAACwAhYbT",null,"settings","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajEWshIAACkAz1sq&integrationFieldsRef=behavior-change-group%7E4b5040b0-901b-465b-9633-5e2401f7f393&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9gV2hIAACwAhYbT%22%29+%5D%5D",[],"2025-03-17T12:30:21+0000","2026-06-16T09:22:06+0000",[6],[],"nl-nl",[],{"active_campaign_main_list":16,"confirmation_page_consultation":21,"confirmation_page_course_signup":33,"confirmation_page_alumni_signup":42,"confirmation_page_course_2nd_phase":51,"confirmation_page_incompany":60,"confirmation_page_download":69,"confirmation_page_webinar":78,"confirmation_page_tool":87,"confirmation_page_connect":96,"confirmation_page_job_application":105,"confirmation_page_request_a_quote":114,"confirmation_page_session":123,"confirmation_page_lecture":131,"confirmation_page_workshop":134,"brochure_popup_spam_text":137,"fallback_meta_title":138,"fallback_meta_description":139,"fallback_meta_image":140,"label_watch_video":150,"label_remaining_spots":151,"label_remaining_spot":152,"label_remaining_spots_pill":153,"label_remaining_spot_pill":154,"label_bookings_full":155,"reading_time_label":156,"watching_time_label":157,"listening_time_label":158,"newsletter_form_image":159,"newsletter_form_title":166,"newsletter_form_list":176,"newsletter_form_f_name_placeholder":183,"newsletter_form_l_name_placeholder":184,"newsletter_form_email_placeholder":185,"newsletter_form_consent_text":186,"newsletter_form_button_text":215,"newsletter_form_thank_you_message":216,"newsletter_form_active_campaign_list":217,"newsletter_form_active_campaign_stage":5,"newsletter_form_active_campaign_tags":221,"contact_form_image":228,"contact_form_title":231,"text":5,"contact_form_name_text":183,"contact_form_organisation_text":240,"contact_form_phone_text":241,"contact_form_email_text":185,"contact_form_message_text":242,"contact_form_button_text":243,"contact_form_thank_you_message":244,"contact_form_active_campaign_list":5,"contact_form_active_campaign_stage":5,"contact_form_active_campaign_tags":245,"tools_form_image":247,"tools_form_title":253,"tools_form_list":257,"tools_form_f_name_placeholder":183,"tools_form_l_name_placeholder":184,"tools_form_email_placeholder":185,"tools_form_consent_text":263,"tools_form_privacy_agreement_text":267,"tools_form_button_text":287,"tools_form_thank_you_message":288,"webinar_form_image":289,"webinar_form_title":294,"webinar_form_name_text":183,"webinar_form_lastname_text":184,"webinar_form_organisation_text":240,"webinar_form_phone_text":241,"webinar_form_email_text":185,"webinar_form_message_text":298,"webinar_form_keep_informed_text":265,"webinar_form_call_permission_text":299,"webinar_form_button_text":300,"webinar_form_thank_you_message":301,"suggest_topic_form_image":302,"suggest_topic_form_title":308,"suggest_topic_form_name_text":312,"suggest_topic_form_email_text":313,"suggest_topic_form_message_text":314,"suggest_topic_form_button_text":315,"suggest_topic_form_thank_you_text":316,"page_background_color":317,"navigation_background_color":318,"slices10":319,"interest_list_first_name_text":183,"interest_list_last_name_text":184,"interest_list_phone_number_text":241,"interest_list_email_text":185,"interest_list_button_text":345,"thema_form_title":346,"thema_form_name_text":312,"thema_form_organisation_text":240,"thema_form_phone_text":241,"thema_form_email_text":185,"thema_form_message_text":242,"thema_form_consent_text":350,"thema_form_button_text":366,"thema_form_thank_you_message":244},{"type":17,"id":18,"name":19,"description":20},"list","2","BCA - Main","List ID: 2",{"id":22,"type":23,"tags":24,"lang":13,"slug":25,"first_publication_date":26,"last_publication_date":27,"uid":28,"url":29,"link_type":30,"key":31,"isBroken":32},"aAo8uREAAC0AXI6J","confirmation",[],"bevestiging-adviesgesprek","2025-04-24T13:29:44+0000","2026-01-12T09:21:00+0000","adviesgesprek-confirmation","/bevestiging/adviesgesprek-confirmation/","Document","61529cb5-1b5e-477f-8ee2-8f04a2d09afa",false,{"id":34,"type":23,"tags":35,"lang":13,"slug":36,"first_publication_date":37,"last_publication_date":38,"uid":39,"url":40,"link_type":30,"key":41,"isBroken":32},"aAphQBEAAC0AXMqh",[],"gefeliciteerd-met-je-nieuwe-uitdaging","2025-04-24T16:07:27+0000","2026-01-12T09:18:45+0000","academy","/bevestiging/academy/","87baabde-e426-41bb-b27f-99563772d353",{"id":43,"type":23,"tags":44,"lang":13,"slug":45,"first_publication_date":46,"last_publication_date":47,"uid":48,"url":49,"link_type":30,"key":50,"isBroken":32},"aV_SDBIAAC4A7eP8",[],"je-voorkeuren-zijn-opgeslagen","2026-01-08T15:51:10+0000","2026-03-13T11:13:09+0000","alumni-events","/bevestiging/alumni-events/","f5786a4d-4a7f-429c-858f-56e4fffc2fd5",{"id":52,"type":23,"tags":53,"lang":13,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":30,"key":59,"isBroken":32},"aNOb_RIAACsAhOD-",[],"dank-voor-je-inschrijving","2025-09-24T07:21:59+0000","2026-01-12T09:18:08+0000","tweede-stap-aanmelding","/bevestiging/tweede-stap-aanmelding/","eb0563de-033f-4064-9997-9b93c2eaae9c",{"id":61,"type":23,"tags":62,"lang":13,"slug":63,"first_publication_date":64,"last_publication_date":65,"uid":66,"url":67,"link_type":30,"key":68,"isBroken":32},"aJnuhBIAAC4AEQ1V",[],"bedankt-voor-je-aanvraag","2025-08-11T13:22:28+0000","2026-01-12T09:19:04+0000","incompany","/bevestiging/incompany/","8c97f048-012d-41b8-b4ea-dc4fb934e05e",{"id":70,"type":23,"tags":71,"lang":13,"slug":72,"first_publication_date":73,"last_publication_date":74,"uid":75,"url":76,"link_type":30,"key":77,"isBroken":32},"aApiEBEAACcAXMvv",[],"je-ontvangt-de-brochure-in-je-mail","2025-04-24T16:10:23+0000","2026-04-20T13:31:58+0000","download","/bevestiging/download/","f0d0f413-db40-498c-98c7-1949064575f7",{"id":79,"type":23,"tags":80,"lang":13,"slug":81,"first_publication_date":82,"last_publication_date":83,"uid":84,"url":85,"link_type":30,"key":86,"isBroken":32},"aApi1BEAACcAXM0k",[],"jeinschrijvingis-gelukt-leuk-dat-je-hebt-gekozen-voor-de-webinar","2025-04-24T16:12:45+0000","2026-01-12T09:08:53+0000","webinar","/bevestiging/webinar/","be767942-8e6b-45a6-95ec-fbc109c30e41",{"id":88,"type":23,"tags":89,"lang":13,"slug":90,"first_publication_date":91,"last_publication_date":92,"uid":93,"url":94,"link_type":30,"key":95,"isBroken":32},"aBoifBMAACwAHrm_",[],"je-tool-is-binnen","2025-05-06T14:54:14+0000","2026-01-12T09:19:47+0000","tool","/bevestiging/tool/","c43780f1-f333-420c-9c1f-931608eacff1",{"id":97,"type":23,"tags":98,"lang":13,"slug":99,"first_publication_date":100,"last_publication_date":101,"uid":102,"url":103,"link_type":30,"key":104,"isBroken":32},"aBoitxMAAC4AHroo",[],"je-vraag-is-binnen","2025-05-06T14:55:22+0000","2026-01-12T09:20:30+0000","connect","/bevestiging/connect/","e52143b9-a1f0-4467-9a69-0894e449f944",{"id":106,"type":23,"tags":107,"lang":13,"slug":108,"first_publication_date":109,"last_publication_date":110,"uid":111,"url":112,"link_type":30,"key":113,"isBroken":32},"aApjQREAAC0AXM3O",[],"bedankt-voor-je-sollicitatie","2025-04-24T16:14:27+0000","2026-01-12T09:20:16+0000","sollicitatie","/bevestiging/sollicitatie/","801d75d8-8a5f-4cf3-a3be-aebd15ff8966",{"id":115,"type":23,"tags":116,"lang":13,"slug":117,"first_publication_date":118,"last_publication_date":119,"uid":120,"url":121,"link_type":30,"key":122,"isBroken":32},"aW4ZhBEAACcAhc_P",[],"bedankt-voor-het-aanvragen-van-een-offerte","2026-01-19T11:46:48+0000","2026-04-03T11:45:56+0000","vraag-offerte-aan","/bevestiging/vraag-offerte-aan/","a5744e0b-eca6-4697-b2b7-ba6140f37d17",{"id":124,"type":23,"tags":125,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":130,"isBroken":32},"aeYjaBIAACgAWkJ1",[],"2026-04-20T13:10:06+0000","2026-04-20T13:32:12+0000","download-sessies","/bevestiging/download-sessies/","046e0035-e1dc-45d2-b251-a7972ea2ad6e",{"id":124,"type":23,"tags":132,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":133,"isBroken":32},[],"df8eb8fa-0db6-41ea-8d1d-20044856779a",{"id":124,"type":23,"tags":135,"lang":13,"slug":72,"first_publication_date":126,"last_publication_date":127,"uid":128,"url":129,"link_type":30,"key":136,"isBroken":32},[],"f656900e-c7a4-4a4e-93d4-88737d43b255","Niets ontvangen? Kijk ook even in je spam.","Behavior Change Group | Experts in Gedragsverandering & Duurzame Impact","Behavior Change Group helpt individuen en organisaties bij het maken van betere beslissingen en duurzame gedragsverandering. Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":141,"alt":5,"copyright":5,"url":144,"id":145,"edit":146},{"width":142,"height":143},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":147,"y":147,"zoom":148,"background":149},0,1,"transparent","Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":160,"alt":5,"copyright":5,"url":163,"id":164,"edit":165},{"width":161,"height":162},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":147,"y":147,"zoom":148,"background":149},[167],{"type":168,"text":169,"spans":170,"direction":175},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[171],{"start":172,"end":173,"type":174},24,35,"em","ltr",[177,179,181],{"item":178},"Nieuwste inzichten in gedragsverandering",{"item":180},"Handige tools voor in de praktijk",{"item":182},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[187],{"type":188,"text":189,"spans":190,"direction":175},"paragraph","Ik ga akkoord met het privacy statement en de algemene voorwaarden",[191,204],{"start":192,"end":193,"type":194,"data":195},22,39,"hyperlink",{"id":196,"type":197,"tags":198,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},"Z-PpwBEAACkAGQBi","page",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":205,"end":206,"type":194,"data":207},46,66,{"id":208,"type":197,"tags":209,"lang":13,"slug":210,"first_publication_date":211,"last_publication_date":212,"uid":213,"url":214,"link_type":30,"isBroken":32},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":17,"id":218,"name":219,"description":220},"3","BCA - Nieuwsbrief lezers","List ID: 3",[222],{"tags":223},{"type":224,"id":225,"name":226,"description":227},"tag","80","nieuwsbrief","No description available",{"dimensions":229,"alt":5,"copyright":5,"url":163,"id":164,"edit":230},{"width":161,"height":162},{"x":147,"y":147,"zoom":148,"background":149},[232],{"type":168,"text":233,"spans":234,"direction":175},"Laten we samen gedrag veranderen",[235,238],{"start":236,"end":237,"type":174},9,14,{"start":236,"end":237,"type":239},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Neem contact op","Thank you for your message! We will come back to you shortly!",[246],{"tags":5},{"dimensions":248,"alt":5,"copyright":5,"url":250,"id":251,"edit":252},{"width":249,"height":249},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":147,"y":147,"zoom":148,"background":149},[254],{"type":168,"text":255,"spans":256,"direction":175},"De werkbladen downloaden",[],[258,260,262],{"item":259},"Werk met de nieuwste gedragsinzichten",{"item":261},"Handige tools voor impact",{"item":182},[264],{"type":188,"text":265,"spans":266,"direction":175},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[268],{"type":188,"text":269,"spans":270,"direction":175},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[271,282],{"start":272,"end":273,"type":194,"data":274},21,51,{"id":275,"type":197,"tags":276,"lang":13,"slug":277,"first_publication_date":278,"last_publication_date":279,"uid":280,"url":281,"link_type":30,"isBroken":32},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":283,"end":284,"type":194,"data":285},59,76,{"id":196,"type":197,"tags":286,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":290,"alt":5,"copyright":5,"url":291,"id":292,"edit":293},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":147,"y":147,"zoom":148,"background":149},[295],{"type":168,"text":296,"spans":297,"direction":175},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":303,"alt":5,"copyright":5,"url":305,"id":306,"edit":307},{"width":304,"height":304},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":147,"y":147,"zoom":148,"background":149},[309],{"type":168,"text":310,"spans":311,"direction":175},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","white","navy-blue",[320,333],{"variation":321,"version":322,"items":323,"primary":324,"id":331,"slice_type":332,"slice_label":5},"default","initial",[],{"title":325,"text":5,"has_margin_bottom":330},[326],{"type":327,"text":328,"spans":329,"direction":175},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":321,"version":322,"items":334,"primary":335,"id":343,"slice_type":344,"slice_label":5},[],{"scroll_id":5,"content":336,"has_margin_top":32,"has_margin_bottom":330},[337,340],{"type":168,"text":338,"spans":339,"direction":175},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":188,"text":341,"spans":342,"direction":175},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content","Aanmelden op de interesselijst",[347],{"type":168,"text":348,"spans":349,"direction":175},"Of vul dit formulier in",[],[351],{"type":188,"text":352,"spans":353,"direction":175},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[354,357],{"start":192,"end":193,"type":194,"data":355},{"id":196,"type":197,"tags":356,"lang":13,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":202,"url":203,"link_type":30,"isBroken":32},[],{"start":205,"end":358,"type":194,"data":359},65,{"id":360,"type":197,"tags":361,"lang":13,"slug":362,"first_publication_date":363,"last_publication_date":364,"uid":362,"url":365,"link_type":30,"isBroken":32},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":368,"uid":369,"url":5,"type":369,"href":370,"tags":371,"first_publication_date":372,"last_publication_date":373,"slugs":374,"linked_documents":376,"lang":13,"alternate_languages":377,"data":378},"Z9vMShMAAC4A85J_","navigation","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajEWshIAACkAz1sq&integrationFieldsRef=behavior-change-group%7E4b5040b0-901b-465b-9633-5e2401f7f393&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9vMShMAAC4A85J_%22%29+%5D%5D",[],"2025-03-20T08:05:31+0000","2026-04-16T10:15:29+0000",[375],"about",[],[],{"menu_image":379,"about_title":386,"about_content":387,"about_link":391,"connect_title":400,"connect_content":401,"connect_link":405,"connect_buttons":413,"slices":437,"slices1":731},{"dimensions":380,"alt":382,"copyright":5,"url":383,"id":384,"edit":385},{"width":381,"height":381},1280,"Behavior Change Group - About","https://images.prismic.io/behavior-change-group/aDWZ7idWJ-7kSkns_Test-1.5.png?auto=format,compress","aDWZ7idWJ-7kSkns",{"x":147,"y":147,"zoom":148,"background":149},"About",[388],{"type":188,"text":389,"spans":390,"direction":175},"Wij empoweren mensen en organisaties met inzichten en tools die hen in staat stellen om betere beslissingen te maken en blijvende veranderingen te realiseren.",[],{"id":392,"type":197,"tags":393,"lang":13,"slug":394,"first_publication_date":395,"last_publication_date":396,"uid":375,"url":397,"link_type":30,"key":398,"isBroken":32,"text":399},"Z9vKXBMAACoA84-L",[],"wij-zijn-behavior-change-group","2025-03-20T07:57:18+0000","2026-02-18T17:18:37+0000","/about/","070a40a0-3924-49f2-8a05-3a400a01d979","Over ons","Connect",[402],{"type":188,"text":403,"spans":404,"direction":175},"Wil je samen met ons gedrag veranderen of ons team versterken? Neem gerust contact met ons op, we helpen je graag verder.",[],{"id":406,"type":375,"tags":407,"lang":13,"slug":408,"first_publication_date":409,"last_publication_date":410,"uid":102,"url":411,"link_type":30,"key":412,"isBroken":32,"text":243},"aDgcAREAACsAlHUs",[],"bel-ons","2025-05-29T08:34:10+0000","2026-05-19T08:31:24+0000","/about/connect/","47f49189-189c-4c9d-95e6-19f01b7a8f51",[414,426],{"connect_button_link":415,"connect_button_icon":420},{"link_type":416,"key":417,"url":418,"text":419},"Web","901cf980-9686-4606-bf73-56168f10251a","tel:0246639627","Bellen",{"dimensions":421,"alt":5,"copyright":5,"url":423,"id":424,"edit":425},{"width":422,"height":422},64,"https://images.prismic.io/behavior-change-group/Z-O_C3dAxsiBv6bA_phone.png?auto=format,compress","Z-O_C3dAxsiBv6bA",{"x":147,"y":147,"zoom":148,"background":149},{"connect_button_link":427,"connect_button_icon":431},{"link_type":416,"key":428,"url":429,"text":430},"db138c9f-f857-4372-a7b1-0b18b2d0f8e6","mailto:info@behaviorchange.group","Mail",{"dimensions":432,"alt":5,"copyright":5,"url":434,"id":435,"edit":436},{"width":433,"height":273},62,"https://images.prismic.io/behavior-change-group/Z-O_CndAxsiBv6a__mail.png?auto=format,compress","Z-O_CndAxsiBv6a_",{"x":147,"y":147,"zoom":148,"background":149},[438,527,580,630],{"variation":321,"version":322,"items":439,"primary":440,"id":525,"slice_type":526,"slice_label":5},[],{"navigation_parent":441,"dropdown_title":450,"dropdown_description":451,"dropdown_read_more_link":455,"dropdown_image":459,"sub_items":465},{"id":442,"type":197,"tags":443,"lang":13,"slug":444,"first_publication_date":445,"last_publication_date":446,"uid":39,"url":447,"link_type":30,"key":448,"isBroken":32,"text":449},"Z9vJ3RMAAC0A846m",[],"de-opleider-voor-gedragsveranderend-nederland","2025-03-20T07:55:11+0000","2025-10-21T16:49:07+0000","/academy/","fe1cd9db-51f3-466c-b392-148fab8591ab","Academy","Onze Academy",[452],{"type":188,"text":453,"spans":454,"direction":175},"In onze Academy leiden we professionals op tot scherpe denkers en vaardige doeners, met trainingen die wetenschap en praktijk combineren.",[],{"id":442,"type":197,"tags":456,"lang":13,"slug":444,"first_publication_date":445,"last_publication_date":446,"uid":39,"url":447,"link_type":30,"key":457,"isBroken":32,"text":458},[],"99b783b5-d8a4-43c9-afa8-02ead1b152e2","Meer over onze Academy",{"dimensions":460,"alt":461,"copyright":5,"url":462,"id":463,"edit":464},{"width":381,"height":381},"Behavior Change Group - Academy","https://images.prismic.io/behavior-change-group/aEHQp7h8WN-LVrmK_Test-1.28.png?auto=format,compress","aEHQp7h8WN-LVrmK",{"x":147,"y":147,"zoom":148,"background":149},[466,471,482,493,503,513],{"sub_item":467},{"id":442,"type":197,"tags":468,"lang":13,"slug":444,"first_publication_date":445,"last_publication_date":446,"uid":39,"url":447,"link_type":30,"key":469,"isBroken":32,"text":470},[],"398e85bf-a454-43e4-9c5c-c18ea8b729c8","Overzicht",{"sub_item":472},{"id":473,"type":39,"tags":474,"lang":13,"slug":475,"first_publication_date":476,"last_publication_date":477,"uid":478,"url":479,"link_type":30,"key":480,"isBroken":32,"text":481},"Z9vLtRMAAC4A85GT",[],"alle-opleidingen-en-cursussen","2025-03-20T08:03:02+0000","2026-04-22T12:41:21+0000","opleidingen","/academy/opleidingen/","1e52386e-5107-41e2-8050-69c2099d8c1d","Opleidingen",{"sub_item":483},{"id":484,"type":39,"tags":485,"lang":13,"slug":486,"first_publication_date":487,"last_publication_date":488,"uid":489,"url":490,"link_type":30,"key":491,"isBroken":32,"text":492},"aWTbIxIAACsA9cUQ",[],"alle-lezingen-en-sessies","2026-01-12T11:30:10+0000","2026-06-10T07:46:54+0000","lezingen-en-sessies","/academy/lezingen-en-sessies/","d77c9d71-7fb7-47ea-bb08-16de85b1b56d","Lezingen en sessies",{"sub_item":494},{"id":495,"type":496,"tags":497,"lang":13,"slug":317,"first_publication_date":498,"last_publication_date":499,"uid":39,"url":500,"link_type":30,"key":501,"isBroken":32,"text":502},"aBs8nBEAACcAOqAE","team",[],"2025-05-07T11:01:19+0000","2026-05-01T07:49:06+0000","/about/team/academy/","06e1bd28-6bec-4afb-8211-d2097e2d15b7","Docenten & Team",{"sub_item":504},{"id":505,"type":197,"tags":506,"lang":13,"slug":507,"first_publication_date":508,"last_publication_date":509,"uid":507,"url":510,"link_type":30,"key":511,"isBroken":32,"text":512},"aEgqDBEAACoA3YGh",[],"ervaringen-van-alumni","2025-06-10T12:50:24+0000","2026-01-07T14:24:57+0000","/ervaringen-van-alumni/","8e47b712-3475-40a9-b6df-1fb9ee887fa2","Ervaringen van alumni",{"sub_item":514},{"id":515,"type":516,"tags":517,"lang":13,"slug":518,"first_publication_date":519,"last_publication_date":520,"uid":521,"url":522,"link_type":30,"key":523,"isBroken":32,"text":524},"aUK4XREAACgAHYHB","alumni_event",[],"behavior-change-alumni-event-2026","2025-12-17T14:11:08+0000","2026-06-04T11:23:23+0000","2026","/academy/alumni-events/2026/","80a181d6-629f-4bae-b169-0f17824fd1ee","Events","menu_item$41f9ab5e-7f97-4372-ba3a-98cf45eb72a2","menu_item",{"variation":321,"version":322,"items":528,"primary":529,"id":579,"slice_type":526,"slice_label":5},[],{"navigation_parent":530,"dropdown_title":539,"dropdown_description":540,"dropdown_read_more_link":544,"dropdown_image":548,"sub_items":554},{"id":531,"type":197,"tags":532,"lang":13,"slug":533,"first_publication_date":534,"last_publication_date":535,"uid":536,"url":537,"link_type":30,"key":538,"isBroken":32,"text":539},"Z9vKABMAACkA847m",[],"wij-staan-naast-je-als-het-echt-lastig-wordt","2025-03-20T07:55:45+0000","2026-01-29T12:30:31+0000","consultancy","/consultancy/","d9f844a3-6e79-4971-b1bb-be536503ba79","Consultancy",[541],{"type":188,"text":542,"spans":543,"direction":175},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen.",[],{"id":531,"type":197,"tags":545,"lang":13,"slug":533,"first_publication_date":534,"last_publication_date":535,"uid":536,"url":537,"link_type":30,"key":546,"isBroken":32,"text":547},[],"1ee35f1d-3502-490b-b81b-162b8f0d22df","Meer over Consultancy",{"dimensions":549,"alt":550,"copyright":5,"url":551,"id":552,"edit":553},{"width":381,"height":381},"Behavior Change Group - Consultancy","https://images.prismic.io/behavior-change-group/aEHRUrh8WN-LVrnC_Test-1.29.png?auto=format,compress","aEHRUrh8WN-LVrnC",{"x":147,"y":147,"zoom":148,"background":149},[555,559,570],{"sub_item":556},{"id":531,"type":197,"tags":557,"lang":13,"slug":533,"first_publication_date":534,"last_publication_date":535,"uid":536,"url":537,"link_type":30,"key":558,"isBroken":32,"text":470},[],"ce980938-2539-49c0-8ce0-9b7e2e3857da",{"sub_item":560},{"id":561,"type":536,"tags":562,"lang":13,"slug":563,"first_publication_date":564,"last_publication_date":565,"uid":566,"url":567,"link_type":30,"key":568,"isBroken":32,"text":569},"Z9xH9xIAAC4AHwAb",[],"consultancy-diensten","2025-03-20T16:53:13+0000","2026-04-08T08:34:41+0000","diensten","/consultancy/diensten/","2daf956f-b931-47df-aadf-bc15552146b7","Diensten",{"sub_item":571},{"id":572,"type":496,"tags":573,"lang":13,"slug":317,"first_publication_date":574,"last_publication_date":575,"uid":536,"url":576,"link_type":30,"key":577,"isBroken":32,"text":578},"aCrEihIAACcAv5PY",[],"2025-05-20T07:48:37+0000","2026-06-03T07:28:39+0000","/about/team/consultancy/","0625b3e8-d13a-4a5c-b954-340ef98ce1d5","De adviseurs","menu_item$6646e544-84ee-4b1e-8590-93cf4bc91da8",{"variation":321,"version":322,"items":581,"primary":582,"id":629,"slice_type":526,"slice_label":5},[],{"navigation_parent":583,"dropdown_title":592,"dropdown_description":593,"dropdown_read_more_link":597,"dropdown_image":600,"sub_items":607},{"id":584,"type":197,"tags":585,"lang":13,"slug":586,"first_publication_date":587,"last_publication_date":588,"uid":589,"url":590,"link_type":30,"key":591,"isBroken":32,"text":592},"Z9vKHBMAACgA848d",[],"inzicht-is-altijd-de-eerste-stap","2025-03-20T07:56:14+0000","2026-01-29T12:11:35+0000","research","/research/","15a37c6b-d87a-4eea-a424-a57fa556e894","Research",[594],{"type":188,"text":595,"spans":596,"direction":175},"Met ons onderzoek leggen we patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën.",[],{"id":584,"type":197,"tags":598,"lang":13,"slug":586,"first_publication_date":587,"last_publication_date":588,"uid":589,"url":590,"link_type":30,"key":546,"isBroken":32,"text":599},[],"Meer over Research",{"dimensions":601,"alt":603,"copyright":5,"url":604,"id":605,"edit":606},{"width":381,"height":602},1067,"Behavior Change Group - Research","https://images.prismic.io/behavior-change-group/aDWmUSdWJ-7kSkyM_Test-1.10.png?auto=format,compress","aDWmUSdWJ-7kSkyM",{"x":147,"y":147,"zoom":148,"background":149},[608,611,620],{"sub_item":609},{"id":584,"type":197,"tags":610,"lang":13,"slug":586,"first_publication_date":587,"last_publication_date":588,"uid":589,"url":590,"link_type":30,"key":558,"isBroken":32,"text":470},[],{"sub_item":612},{"id":613,"type":589,"tags":614,"lang":13,"slug":615,"first_publication_date":616,"last_publication_date":617,"uid":566,"url":618,"link_type":30,"key":619,"isBroken":32,"text":569},"Z91OkBIAACgAIKgI",[],"research-diensten","2025-03-21T11:33:38+0000","2026-01-07T14:23:30+0000","/research/diensten/","1308b5fd-24f9-460f-8fa1-c9c4076af477",{"sub_item":621},{"id":622,"type":496,"tags":623,"lang":13,"slug":317,"first_publication_date":624,"last_publication_date":625,"uid":589,"url":626,"link_type":30,"key":627,"isBroken":32,"text":628},"aBtoaxIAACkAcqnx",[],"2025-05-07T14:05:38+0000","2026-01-07T14:26:15+0000","/about/team/research/","ed5baa95-731f-411b-bbe5-223f16088d51","De onderzoekers","menu_item$fd904919-56d8-461c-a7b0-dbc943cf8666",{"variation":321,"version":322,"items":631,"primary":632,"id":730,"slice_type":526,"slice_label":5},[],{"navigation_parent":633,"dropdown_title":641,"dropdown_description":642,"dropdown_read_more_link":646,"dropdown_image":650,"sub_items":658},{"id":634,"type":197,"tags":635,"lang":13,"slug":636,"first_publication_date":637,"last_publication_date":638,"uid":636,"url":639,"link_type":30,"key":640,"isBroken":32,"text":641},"aDtrVREAACcAmYC5",[],"insights","2025-05-31T20:49:32+0000","2026-01-29T12:10:35+0000","/insights/","e623ddf5-ff6d-4539-a997-1a9453903c64","Insights",[643],{"type":188,"text":644,"spans":645,"direction":175},"Gedragsverandering begint bij begrijpen. Daarom delen we inzichten die echt het verschil maken. Praktisch, onderbouwd en direct toepasbaar.",[],{"id":634,"type":197,"tags":647,"lang":13,"slug":636,"first_publication_date":637,"last_publication_date":638,"uid":636,"url":639,"link_type":30,"key":648,"isBroken":32,"text":649},[],"5c6943a0-5d2d-4371-9811-4c8090f79ed1","Bekijk alle insights",{"dimensions":651,"alt":654,"copyright":5,"url":655,"id":656,"edit":657},{"width":652,"height":653},562,553,"Behavior Change group - Insights","https://images.prismic.io/behavior-change-group/aEg7Z7h8WN-LV8Bp_oog-8.png?auto=format,compress","aEg7Z7h8WN-LV8Bp",{"x":147,"y":147,"zoom":148,"background":149},[659,663,675,686,697,708,719],{"sub_item":660},{"id":634,"type":197,"tags":661,"lang":13,"slug":636,"first_publication_date":637,"last_publication_date":638,"uid":636,"url":639,"link_type":30,"key":662,"isBroken":32,"text":470},[],"508c8cab-9f01-4ed8-8c0b-cbbc11f54f1d",{"sub_item":664},{"id":665,"type":666,"tags":667,"lang":13,"slug":668,"first_publication_date":669,"last_publication_date":670,"uid":671,"url":672,"link_type":30,"key":673,"isBroken":32,"text":674},"aDr-HhEAAC4AmOGx","insights_category",[],"laatste-blogs-en-videos","2025-05-31T13:03:28+0000","2026-01-07T14:17:42+0000","blogs-en-videos","/insights/blogs-en-videos/","178d81df-3e75-45c0-ad51-779530abcbfa","Blogs en Video's",{"sub_item":676},{"id":677,"type":666,"tags":678,"lang":13,"slug":679,"first_publication_date":680,"last_publication_date":681,"uid":682,"url":683,"link_type":30,"key":684,"isBroken":32,"text":685},"aEnmuBMAACsAhPPI",[],"laatste-casussen","2025-06-11T20:27:46+0000","2026-01-07T14:44:05+0000","casussen","/insights/casussen/","0644e8ff-80ec-42c9-ac78-fc0f4b414785","Casussen",{"sub_item":687},{"id":688,"type":666,"tags":689,"lang":13,"slug":690,"first_publication_date":691,"last_publication_date":692,"uid":693,"url":694,"link_type":30,"key":695,"isBroken":32,"text":696},"aDr_qREAACwAmOQQ",[],"webinars-die-je-inspireren","2025-05-31T13:10:03+0000","2026-01-07T14:28:23+0000","webinars","/insights/webinars/","d0ee7980-5035-44f7-b04c-7e6572f4d295","Webinars",{"sub_item":698},{"id":699,"type":666,"tags":700,"lang":13,"slug":701,"first_publication_date":702,"last_publication_date":703,"uid":704,"url":705,"link_type":30,"key":706,"isBroken":32,"text":707},"aDr_thEAAC0AmOQo",[],"tools-die-je-verder-brengen","2025-05-31T13:10:16+0000","2026-06-04T09:54:45+0000","tools","/insights/tools/","eba524b5-312f-4e89-a7bd-282fc3ca3e0f","Tools",{"sub_item":709},{"id":710,"type":666,"tags":711,"lang":13,"slug":712,"first_publication_date":713,"last_publication_date":714,"uid":715,"url":716,"link_type":30,"key":717,"isBroken":32,"text":718},"aDr-LREAACkAmOHJ",[],"podcasts-die-je-blijft-luisteren","2025-05-31T13:03:43+0000","2026-06-04T12:34:43+0000","podcasts","/insights/podcasts/","a3474891-fa2e-418a-8b6b-1d9b53c245ff","Podcasts",{"sub_item":720},{"id":721,"type":666,"tags":722,"lang":13,"slug":723,"first_publication_date":724,"last_publication_date":725,"uid":726,"url":727,"link_type":30,"key":728,"isBroken":32,"text":729},"aPjISBEAACgAji3f",[],"laatste-themas","2025-10-22T12:04:28+0000","2025-11-03T09:10:09+0000","themas","/insights/themas/","d120ba54-4987-4d13-9244-fff0996fb692","Thema's","menu_item$2dd386fc-e28a-42ca-9799-16a00f649fb3",[732,747,777,794,811,844,851],{"variation":321,"version":322,"items":733,"primary":734,"id":745,"slice_type":746,"slice_label":5},[],{"navigation_item":735},{"id":736,"type":197,"tags":737,"lang":13,"slug":738,"first_publication_date":739,"last_publication_date":740,"uid":741,"url":742,"link_type":30,"key":743,"isBroken":32,"text":744},"Z9gVvBIAAC0AhYaY",[],"always-one-move-ahead","2025-03-17T12:29:50+0000","2026-04-30T10:10:50+0000","home","/","6f0a57f2-6857-498f-b242-d8df0982a75a","Home","menu_item_mobile$e4e4c656-62cf-4167-8622-a621a2c5769a","menu_item_mobile",{"variation":748,"version":322,"items":749,"primary":750,"id":776,"slice_type":746,"slice_label":5},"withSubItems",[],{"navigation_item":449,"sub_items":751},[752,756,760,764,768,772],{"sub_item":753},{"id":442,"type":197,"tags":754,"lang":13,"slug":444,"first_publication_date":445,"last_publication_date":446,"uid":39,"url":447,"link_type":30,"key":755,"isBroken":32,"text":470},[],"b9afc25b-7946-4d71-808e-dd7dc24310cb",{"sub_item":757},{"id":473,"type":39,"tags":758,"lang":13,"slug":475,"first_publication_date":476,"last_publication_date":477,"uid":478,"url":479,"link_type":30,"key":759,"isBroken":32,"text":481},[],"3a2c2a0f-8093-4926-8080-26fe958ebfb4",{"sub_item":761},{"id":484,"type":39,"tags":762,"lang":13,"slug":486,"first_publication_date":487,"last_publication_date":488,"uid":489,"url":490,"link_type":30,"key":763,"isBroken":32,"text":492},[],"33fdd139-915a-4337-a27f-e0c35dee4430",{"sub_item":765},{"id":495,"type":496,"tags":766,"lang":13,"slug":317,"first_publication_date":498,"last_publication_date":499,"uid":39,"url":500,"link_type":30,"key":767,"isBroken":32,"text":502},[],"bbf88706-7405-4dcb-9f7b-a1583f542ae5",{"sub_item":769},{"id":505,"type":197,"tags":770,"lang":13,"slug":507,"first_publication_date":508,"last_publication_date":509,"uid":507,"url":510,"link_type":30,"key":771,"isBroken":32,"text":512},[],"78496193-cd38-4c53-9871-7c20e79f2fee",{"sub_item":773},{"id":515,"type":516,"tags":774,"lang":13,"slug":518,"first_publication_date":519,"last_publication_date":520,"uid":521,"url":522,"link_type":30,"key":775,"isBroken":32,"text":524},[],"8c0fff3a-5119-45f1-8b51-de1f3ac12a29","menu_item_mobile$f31c8cf6-6bd5-4658-ae53-ed6804ccaebf",{"variation":748,"version":322,"items":778,"primary":779,"id":793,"slice_type":746,"slice_label":5},[],{"navigation_item":539,"sub_items":780},[781,785,789],{"sub_item":782},{"id":531,"type":197,"tags":783,"lang":13,"slug":533,"first_publication_date":534,"last_publication_date":535,"uid":536,"url":537,"link_type":30,"key":784,"isBroken":32,"text":470},[],"b5df1267-2eb5-4238-90ed-be7c7f9b02b0",{"sub_item":786},{"id":561,"type":536,"tags":787,"lang":13,"slug":563,"first_publication_date":564,"last_publication_date":565,"uid":566,"url":567,"link_type":30,"key":788,"isBroken":32,"text":569},[],"1e75e369-e6e3-4c3e-9d60-8d193bdc7052",{"sub_item":790},{"id":572,"type":496,"tags":791,"lang":13,"slug":317,"first_publication_date":574,"last_publication_date":575,"uid":536,"url":576,"link_type":30,"key":792,"isBroken":32,"text":578},[],"3aaed79b-b3f5-4ab9-b3fb-87fce4c135ce","menu_item_mobile$a9285884-95cf-4d8b-b0a3-c464a75d27a5",{"variation":748,"version":322,"items":795,"primary":796,"id":810,"slice_type":746,"slice_label":5},[],{"navigation_item":592,"sub_items":797},[798,802,806],{"sub_item":799},{"id":584,"type":197,"tags":800,"lang":13,"slug":586,"first_publication_date":587,"last_publication_date":588,"uid":589,"url":590,"link_type":30,"key":801,"isBroken":32,"text":470},[],"e3c747c3-9c22-4665-9e95-3294888a5836",{"sub_item":803},{"id":613,"type":589,"tags":804,"lang":13,"slug":615,"first_publication_date":616,"last_publication_date":617,"uid":566,"url":618,"link_type":30,"key":805,"isBroken":32,"text":569},[],"92fca483-ef11-4b54-8ef2-7c22f228fb1c",{"sub_item":807},{"id":622,"type":496,"tags":808,"lang":13,"slug":317,"first_publication_date":624,"last_publication_date":625,"uid":589,"url":626,"link_type":30,"key":809,"isBroken":32,"text":628},[],"232a3d87-56ab-414e-8ce4-a7fc133032c8","menu_item_mobile$4f5abcf9-edaf-44ae-8168-8feb8c173c3c",{"variation":748,"version":322,"items":812,"primary":813,"id":843,"slice_type":746,"slice_label":5},[],{"navigation_item":641,"sub_items":814},[815,819,823,827,831,835,839],{"sub_item":816},{"id":634,"type":197,"tags":817,"lang":13,"slug":636,"first_publication_date":637,"last_publication_date":638,"uid":636,"url":639,"link_type":30,"key":818,"isBroken":32,"text":470},[],"edcbcf96-d4a7-4b1e-bbda-02bfda05b3d8",{"sub_item":820},{"id":665,"type":666,"tags":821,"lang":13,"slug":668,"first_publication_date":669,"last_publication_date":670,"uid":671,"url":672,"link_type":30,"key":822,"isBroken":32,"text":674},[],"eac4bedd-53b3-412b-8317-97473404a624",{"sub_item":824},{"id":677,"type":666,"tags":825,"lang":13,"slug":679,"first_publication_date":680,"last_publication_date":681,"uid":682,"url":683,"link_type":30,"key":826,"isBroken":32,"text":685},[],"550c87b3-f748-4445-8f02-8cbcbff837cd",{"sub_item":828},{"id":688,"type":666,"tags":829,"lang":13,"slug":690,"first_publication_date":691,"last_publication_date":692,"uid":693,"url":694,"link_type":30,"key":830,"isBroken":32,"text":696},[],"731564fd-52e0-4c01-bbbc-73874e620752",{"sub_item":832},{"id":699,"type":666,"tags":833,"lang":13,"slug":701,"first_publication_date":702,"last_publication_date":703,"uid":704,"url":705,"link_type":30,"key":834,"isBroken":32,"text":707},[],"4ac657ea-501c-4cb2-9f20-40f68430a6d8",{"sub_item":836},{"id":710,"type":666,"tags":837,"lang":13,"slug":712,"first_publication_date":713,"last_publication_date":714,"uid":715,"url":716,"link_type":30,"key":838,"isBroken":32,"text":718},[],"4cc69930-5156-4ab6-a1fc-8b4de4a14e82",{"sub_item":840},{"id":721,"type":666,"tags":841,"lang":13,"slug":723,"first_publication_date":724,"last_publication_date":725,"uid":726,"url":727,"link_type":30,"key":842,"isBroken":32,"text":729},[],"70101393-38f5-40d5-924a-411c4ae1b787","menu_item_mobile$c29ca7ed-3f5d-42b0-8d4c-60f96d3a1301",{"variation":321,"version":322,"items":845,"primary":846,"id":850,"slice_type":746,"slice_label":5},[],{"navigation_item":847},{"id":392,"type":197,"tags":848,"lang":13,"slug":394,"first_publication_date":395,"last_publication_date":396,"uid":375,"url":397,"link_type":30,"key":849,"isBroken":32,"text":386},[],"755e663f-d066-40f0-98fe-2b1390983719","menu_item_mobile$21a2ad16-8456-4abb-95b7-8ea734e61bb9",{"variation":321,"version":322,"items":852,"primary":853,"id":857,"slice_type":746,"slice_label":5},[],{"navigation_item":854},{"id":406,"type":375,"tags":855,"lang":13,"slug":408,"first_publication_date":409,"last_publication_date":410,"uid":102,"url":411,"link_type":30,"key":856,"isBroken":32,"text":400},[],"5c9126f8-517a-469c-8143-d969e52b4c8e","menu_item_mobile$11100e69-fd39-41f5-ae15-ee5c2362edca",{"id":859,"uid":860,"url":861,"type":636,"href":862,"tags":863,"first_publication_date":865,"last_publication_date":866,"slugs":867,"linked_documents":869,"lang":13,"alternate_languages":870,"data":871},"ajAIORIAACwAzaes","sociaal-onveilig-gedrag","/insights/blogs-en-videos/sociaal-onveilig-gedrag/","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajEWshIAACkAz1sq&integrationFieldsRef=behavior-change-group%7E4b5040b0-901b-465b-9633-5e2401f7f393&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ajAIORIAACwAzaes%22%29+%5D%5D",[864],"gedragsverandering","2026-06-16T07:16:21+0000","2026-06-16T07:25:00+0000",[868],"van-grapjes-naar-grensoverschrijding-hoe-escaleert-gedrag",[],[],{"page_background_color":872,"navigation_background_color":872,"title":873,"description":874,"featured_image":875,"slices":882,"meta_title":1111,"meta_description":1112,"meta_image":1113,"robots_meta_tags":1120,"publication_date":1125,"type":1061,"category":1126,"duration":1000,"author":1129,"webinar_date":5,"webinar_time":5,"webinar_price":5},"light-blue","Van grapjes naar grensoverschrijding: hoe escaleert gedrag?","In deze blog ontdek je hoe je de persoonlijkheid van jouw doelgroep in kaart brengt, zodat je effectiever gedrag kunt veranderen.",{"dimensions":876,"alt":5,"copyright":5,"url":879,"id":880,"edit":881},{"width":877,"height":878},2562,1349,"https://images.prismic.io/behavior-change-group/ajAKjI1P9HI4UhPW_Gemini_Generated_Image_obb685obb685obb6-1-.png?auto=format,compress","ajAKjI1P9HI4UhPW",{"x":147,"y":147,"zoom":148,"background":149},[883,897,985,992],{"variation":321,"version":322,"items":884,"primary":885,"id":895,"slice_type":896,"slice_label":5},[],{"title":886,"image":892,"has_margin_bottom":330},[887],{"type":327,"text":873,"spans":888,"direction":175},[889],{"start":890,"end":891,"type":174},17,36,{"dimensions":893,"alt":5,"copyright":5,"url":879,"id":880,"edit":894},{"width":877,"height":878},{"x":147,"y":147,"zoom":148,"background":149},"wide_hero$5492fd5a-cbfc-41e4-9fe5-d979652aeb06","wide_hero",{"variation":321,"version":322,"items":898,"primary":899,"id":984,"slice_type":344,"slice_label":5},[],{"scroll_id":5,"content":900,"has_margin_top":32,"has_margin_bottom":330},[901,906,909,912,915,918,921,924,930,935,940,948,951,954,957,960,963,979],{"type":188,"text":902,"spans":903,"direction":175},"Sociale veiligheid lijkt pas een thema te worden als het misgaat. Wanneer er weer een geval van femicide, discriminatie of geweld in het nieuws is, als een televisieprogramma van de buis verdwijnt of zodra een organisatie onder vuur ligt; pas dan volgen er verklaringen, onderzoeken en de belofte dat het anders moet. Maar sociale onveiligheid ontstaat zelden van het ene op het andere moment. Het groeit in kleine, alledaagse momenten die al snel worden weggewuifd als ‘onschuldig’ of ‘niet zo bedoeld’.",[904],{"start":147,"end":905,"type":239},504,{"type":188,"text":907,"spans":908,"direction":175},"Grensoverschrijdend gedrag plaatsen we vaak bij anderen. Toch ontstaat het net zo goed door gedrag dat we zelf vertonen: een grap die net te ver gaat of door een opmerking die iemand kleiner maakt. Juist dat genormaliseerde gedrag bepaalt of sociale veiligheid standhoudt, of langzaam afbrokkelt.",[],{"type":188,"text":910,"spans":911,"direction":175},"In het gezamenlijke gedragsonderzoek van Motivaction en Behavior Change Group hebben we die ongemakkelijke werkelijkheid centraal gezet. We vroegen mensen welk grensoverschrijdend gedrag zij zélf weleens uitvoeren. Met behulp van een zogeheten Rasch-analyse* brachten we de onderliggende structuur van sociaal onveilig gedrag in kaart. Van grappen en subtiele uitsluiting tot expliciete intimidatie en fysieke agressie.",[],{"type":168,"text":913,"spans":914,"direction":175},"De gedragsladder",[],{"type":188,"text":916,"spans":917,"direction":175},"De Rasch-analyse laat ons zien dat sociaal onveilig gedrag een samenhangend patroon is met een duidelijke volgordelijkheid, als een soort gedragsladder. Onderaan staan gedragingen met een lagere drempel die relatief vaker voorkomen. Denk hierbij aan grappen maken over iemands politieke voorkeur, gender of afkomst. Hoger op de ladder staan gedragingen die minder vaak voorkomen, zoals fysiek geweld en (seksuele) intimidatie.",[],{"type":168,"text":919,"spans":920,"direction":175},"De hiërarchie van sociaal onveilig gedrag",[],{"type":188,"text":922,"spans":923,"direction":175},"Dit onderzoek toont ons grofweg drie niveaus van sociaal onveilig gedrag.",[],{"type":925,"text":926,"spans":927,"direction":175},"o-list-item","Onderaan de ladder: het veelal genormaliseerde gedrag\nDit zijn gedragingen die problematisch en discriminerend zijn, maar wel vaak voorkomen. Grappen maken over religie, politieke voorkeur, geslacht, gender, seksuele voorkeur of afkomst; deze gedragingen staan aan de basis van de gedragsladder.",[928],{"start":147,"end":929,"type":239},53,{"type":925,"text":931,"spans":932,"direction":175},"Het midden: zichtbare grensoverschrijding\nIn het middensegment vinden we gedrag dat nog duidelijker over grenzen heen gaat. Bijvoorbeeld doorgaan terwijl iemand aangeeft te willen stoppen, iemand volgen of intimideren, of bewust iemands ruimte beperken.",[933],{"start":147,"end":934,"type":239},41,{"type":925,"text":936,"spans":937,"direction":175},"Bovenaan de ladder: ernstig en zeldzamer gedrag\nDe top van de ladder bestaat uit de zwaarste vormen van grensoverschrijding: seksuele intimidatie, betasten of zoenen zonder toestemming, en fysiek geweld. Deze gedragingen worden door een relatief kleine groep gerapporteerd, en staan vrijwel nooit los van de lagere treden.",[938],{"start":147,"end":939,"type":239},47,{"type":941,"url":942,"alt":5,"copyright":5,"dimensions":943,"id":946,"edit":947},"image","https://images.prismic.io/behavior-change-group/ajD4FI1P9HI4UjUi_Laddersocialeveiligheid-1-.jpg?auto=format,compress",{"width":944,"height":945},1905,2025,"ajD4FI1P9HI4UjUi",{"x":147,"y":147,"zoom":148,"background":149},{"type":168,"text":949,"spans":950,"direction":175},"Voorspellende waarde van 'onschuldig' gedrag",[],{"type":188,"text":952,"spans":953,"direction":175},"Wat deze ladder confronterend maakt, is dat hij hiërarchisch is. Gedrag hoger op de ladder staat zelden op zichzelf. Wie zich schuldig maakt aan ernstige vormen van grensoverschrijding (zoals intimidatie of fysiek geweld), vertoont vrijwel altijd ook de meer frequente gedragingen lager op de ladder. ",[],{"type":188,"text":955,"spans":956,"direction":175},"In de aanvullende analyses binnen dit onderzoek wordt die samenhang concreet. Bijvoorbeeld: mensen die anderen negatief behandelen op basis van gender, blijken een bijna dertig keer grotere kans te hebben om iemand ook te achtervolgen. En wie grappen maakt over afkomst of huidskleur, heeft een zeven keer zo grote kans om zich ook schuldig te maken aan fysiek geweld, vergeleken met mensen die dit gedrag niet vertonen. Dit betekent niet dat iedereen die zo’n grap maakt uiteindelijk geweld pleegt. Wel laat het zien dat mensen die hoger op de ladder uitkomen, meestal ook de lagere treden betreden.",[],{"type":188,"text":958,"spans":959,"direction":175},"Dit toont ons dat zware incidenten zelden uit het niets ontstaan. Ze bouwen voort op gedrag dat vaak wordt gebagatelliseerd, genormaliseerd of weggezet als ‘grapje’ of ‘zonder kwade bedoelingen’. Laagdrempelig gedrag onderaan de ladder is dus geen onschuldige achtergrondruis. Het heeft voorspellende waarde. Wanneer kleinerend gedrag, grappen of subtiele uitsluiting niet worden begrensd, verschuift stap voor stap wat acceptabel wordt gevonden. Deze verschuiving gebeurt niet van de ene op de andere dag, maar is een langzaam proces. De gedragsladder laat zien dat preventie niet begint bij de ergste incidenten, maar bij het kleine gedrag dat we vaak laten passeren.",[],{"type":188,"text":961,"spans":962,"direction":175},"Als we sociale veiligheid effectiever willen stimuleren, vraagt dat dus om een nieuw handelingsperspectief: niet alleen reageren wanneer het escaleert, maar eerder stilstaan bij het gedrag dat we ‘niet zo bedoeld’ noemen. Juist daar, op de laagste treden van de ladder, wordt bepaald hoe stevig of hoe broos sociale veiligheid uiteindelijk is.",[],{"type":188,"text":964,"spans":965,"direction":175},"Behavior Change Group en Motivaction hebben de handen ineengeslagen om de kracht van Rasch optimaal te benutten. Door onze expertise te combineren, kunnen we gedragsverandering nog effectiever onderzoeken, begrijpen en stimuleren. Benieuwd naar meer over dit onderwerp? Houd onze artikelen in de gaten! Wil je nu al meer weten? Neem dan contact op met Lieke Bos (l.bos@motivaction.nl) of Maritt Overkamp (maritt@behaviorchange.group) ",[966,968,974],{"start":147,"end":967,"type":239},434,{"start":969,"end":970,"type":194,"data":971},363,383,{"link_type":416,"url":972,"target":973},"mailto:l.bos@motivaction.nl","_blank",{"start":975,"end":976,"type":194,"data":977},405,432,{"link_type":416,"url":978,"target":973},"mailto:maritt@behaviorchange.group",{"type":188,"text":980,"spans":981,"direction":175},"*De Rasch-analyse is een statistische methode die helpt om gedrag op één onderliggende schaal te plaatsen. De analyse laat zien hoe verschillende gedragingen zich tot elkaar verhouden, bijvoorbeeld van makkelijk naar moeilijk. Daarnaast maakt het model zichtbaar waar respondenten zich op die schaal bevinden. Zo wordt zichtbaar welke stappen in gedrag mensen al zetten en welke nog (kunnen) volgen.",[982],{"start":147,"end":983,"type":174},399,"text_content$711a08bd-30ee-4c2a-99f7-702ecda3e85e",{"variation":986,"version":322,"items":987,"primary":988,"id":990,"slice_type":991,"slice_label":5},"aboutAuthor",[],{"title":989},"Over de auteur","about_team_members$31cb2084-a918-497a-b475-e39cad910924","about_team_members",{"variation":321,"version":322,"items":993,"primary":994,"id":1110,"slice_type":636,"slice_label":5},[],{"title":995,"button":1004,"button_position":1008,"has_margin_bottom":32,"background_color":1009,"columns":1010,"items":1011},[996],{"type":168,"text":997,"spans":998,"direction":175},"Onze inzichten en opleidingen brengen je verder",[999,1001],{"start":1000,"end":237,"type":174},5,{"start":1002,"end":1003,"type":174},18,29,{"id":634,"type":197,"tags":1005,"lang":13,"slug":636,"first_publication_date":637,"last_publication_date":638,"uid":636,"url":639,"link_type":30,"key":1006,"isBroken":32,"text":1007},[],"6ac2ad59-0073-4413-ac04-fec0532d8e27","Ontdek meer","with-title","dark-blue","4",[1012,1043,1063,1091],{"item":1013},{"id":1014,"type":1015,"tags":1016,"lang":13,"slug":1017,"first_publication_date":1018,"last_publication_date":1019,"uid":1017,"url":1020,"data":1021,"link_type":30,"key":1042,"isBroken":32},"Z9vNYhMAACcA85RP","course",[],"postacademische-opleiding-tot-gedragsveranderaar","2025-03-20T08:10:22+0000","2026-06-08T07:53:53+0000","/academy/opleidingen/postacademische-opleiding-tot-gedragsveranderaar/",{"featured_image":1022,"title":1030,"type":1037,"description":1038},{"dimensions":1023,"alt":1026,"copyright":5,"url":1027,"id":1028,"edit":1029},{"width":1024,"height":1025},2048,1365,"Postacademische opleiding tot gedragsveranderaar","https://images.prismic.io/behavior-change-group/aEF97Lh8WN-LVpoT_2019_11_18_ChangemakersLR25-2-.jpg?auto=format,compress","aEF97Lh8WN-LVpoT",{"x":147,"y":147,"zoom":148,"background":149},[1031],{"type":327,"text":1032,"spans":1033,"direction":175},"Postacademische opleiding tot Gedragsveranderaar",[1034],{"start":1035,"end":1036,"type":174},30,48,"Opleiding",[1039],{"type":188,"text":1040,"spans":1041,"direction":175},"De eerste en meest complete opleiding over gedragsverandering",[],"9d61ca1d-d063-491f-9420-61ea4691d89b",{"item":1044},{"id":1045,"type":636,"tags":1046,"lang":13,"slug":1047,"first_publication_date":1048,"last_publication_date":1049,"uid":1050,"url":1051,"data":1052,"link_type":30,"key":1062,"isBroken":32},"ah12ahEAAC4AxjXL",[864],"vergeet-blauwe-of-groene-mensen-met-deze-persoonlijkheidstest-kun-je-gedrag-daadwerkelijk-veranderen","2026-06-01T13:14:29+0000","2026-06-02T11:09:45+0000","persoonlijkheidstest","/insights/blogs-en-videos/persoonlijkheidstest/",{"description":874,"featured_image":1053,"title":1060,"type":1061},{"dimensions":1054,"alt":5,"copyright":5,"url":1057,"id":1058,"edit":1059},{"width":1055,"height":1056},6016,4011,"https://images.prismic.io/behavior-change-group/ah2B6AeQX7-eWfLU_Dienst-CR-ACDRQuickscan-7-.jpg?auto=format,compress","ah2B6AeQX7-eWfLU",{"x":147,"y":147,"zoom":148,"background":149},"Vergeet 'blauwe' of 'groene' mensen: met deze persoonlijkheidstest kun je gedrag daadwerkelijk veranderen","Blog","2f2e4949-a24f-45a7-9ecf-c13db909039a",{"item":1064},{"id":1065,"type":1015,"tags":1066,"lang":13,"slug":1067,"first_publication_date":1068,"last_publication_date":1069,"uid":1067,"url":1070,"data":1071,"link_type":30,"key":1090,"isBroken":32},"Z-ztsBEAACsAi_WD",[],"postacademische-opleiding-persoonlijke-ontwikkeling","2025-04-02T07:56:45+0000","2026-06-08T07:55:03+0000","/academy/opleidingen/postacademische-opleiding-persoonlijke-ontwikkeling/",{"featured_image":1072,"title":1080,"type":1037,"description":1086},{"dimensions":1073,"alt":1076,"copyright":5,"url":1077,"id":1078,"edit":1079},{"width":1074,"height":1075},1842,1476,"Intensieve lesdag tijdens de postacademische opleiding persoonlijke ontwikkeling","https://images.prismic.io/behavior-change-group/aC2QvCdWJ-7kSYqr_postacademischeopleidingpersoonlijkeontwikkeling.jpg?auto=format,compress","aC2QvCdWJ-7kSYqr",{"x":147,"y":147,"zoom":148,"background":149},[1081],{"type":327,"text":1082,"spans":1083,"direction":175},"Postacademische opleiding Persoonlijke Ontwikkeling",[1084],{"start":1085,"end":273,"type":174},26,[1087],{"type":188,"text":1088,"spans":1089,"direction":175},"Word een onderbouwde begeleider en verdiep je in de wetenschap van persoonlijke ontwikkeling.",[],"4c1dbd09-2b07-4699-8609-7b6bd2dd91b2",{"item":1092},{"id":1093,"type":636,"tags":1094,"lang":13,"slug":1095,"first_publication_date":1096,"last_publication_date":1097,"uid":1098,"url":1099,"data":1100,"link_type":30,"key":1109,"isBroken":32},"afBxiBIAACcAatC5",[],"gedragsverandering-voor-beginners--aflevering-1--wat-is-gedragsverandering","2026-04-28T09:32:08+0000","2026-06-02T08:06:19+0000","gedragsverandering-voor-beginners-aflevering-1-wat-is-gedragsverandering","/insights/podcasts/gedragsverandering-voor-beginners-aflevering-1-wat-is-gedragsverandering/",{"description":1101,"featured_image":1102,"title":1107,"type":1108},"In deze podcast duikt onze collega Mart Megens in de wereld van gedragsverandering. Hij interviewt onze gedragsspecialisten over de basisprincipes van het vak.",{"dimensions":1103,"alt":5,"copyright":5,"url":1104,"id":1105,"edit":1106},{"width":1055,"height":1056},"https://images.prismic.io/behavior-change-group/afByjcBOoF08xXMB_7RV05232-Edit-1-.jpg?auto=format,compress","afByjcBOoF08xXMB",{"x":147,"y":147,"zoom":148,"background":149},"Gedragsverandering voor Beginners | Aflevering 1 | Wat is gedragsverandering?","Podcast","26a28055-5753-4059-bf24-9537784254e1","insights$50806332-b58f-4563-8c8b-c3d5c1a99d41","Grensoverschrijdend gedrag: inzichten uit onderzoek","Sociaal onveilig gedrag ontstaat niet zomaar. Leer hoe kleine acties de drempel verlagen en krijg grip op preventie. Neem nu contact met ons op.",{"dimensions":1114,"alt":5,"copyright":5,"url":1117,"id":880,"edit":1118},{"width":1115,"height":1116},2400,1260,"https://images.prismic.io/behavior-change-group/ajAKjI1P9HI4UhPW_Gemini_Generated_Image_obb685obb685obb6-1-.png?auto=format,compress&rect=0,2,2562,1345&w=2400&h=1260",{"x":147,"y":1119,"zoom":148,"background":149},2,[1121,1123],{"tag":1122},"index",{"tag":1124},"follow","2026-06-16",{"id":665,"type":666,"tags":1127,"lang":13,"slug":668,"first_publication_date":669,"last_publication_date":670,"uid":671,"url":672,"link_type":30,"key":1128,"isBroken":32},[],"1dfeecaf-04e4-44ea-9828-66da27d16def",{"id":1130,"type":1131,"tags":1132,"lang":13,"slug":1133,"first_publication_date":1134,"last_publication_date":1134,"uid":1133,"data":1135,"link_type":30,"key":1144,"isBroken":32},"ajAVVRIAAC0AzcPJ","author",[],"maritt-overkamp","2026-06-15T15:09:07+0000",{"description_text":1136,"full_name":1137,"image":1138},"Maritt combineert haar interdisciplinaire en onderzoeksachtergrond om gedragsvraagstukken creatief en nauwkeurig te onderzoeken. Ze werkt aan complexe thema’s, met de focus op duurzaamheid en circulariteit. Daarnaast richt ze zich binnen Research & Development op het innoveren van gedragsonderzoek. Zo zet ze haar expertise in gedragsverandering in voor een duurzame, eerlijke en veilige samenleving.","Maritt Overkamp",{"dimensions":1139,"alt":5,"copyright":5,"url":1141,"id":1142,"edit":1143},{"width":1140,"height":1140},600,"https://images.prismic.io/behavior-change-group/abkPKbbci2UF6GcT_BCGportretshoot-3387-Edit.jpg?auto=format,compress&rect=0,0,6016,6016&w=600&h=600","abkPKbbci2UF6GcT",{"x":147,"y":147,"zoom":148,"background":149},"ebd0fe68-9b2a-49de-a101-5583a1179910",1781602133019]