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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":588,"alt":6,"copyright":6,"url":591,"id":592,"edit":593},{"width":589,"height":590},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":604,"alt":6,"copyright":6,"url":607,"id":608,"edit":609},{"width":605,"height":606},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[611],{"type":612,"text":613,"spans":614,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[615],{"start":616,"end":617,"type":618},24,35,"em",[620,622,624],{"item":621},"Nieuwste inzichten in gedragsverandering",{"item":623},"Handige tools voor in de praktijk",{"item":625},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[630],{"type":30,"text":631,"spans":632,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[633,645],{"start":634,"end":635,"type":636,"data":637},22,39,"hyperlink",{"id":638,"type":36,"tags":639,"lang":14,"slug":640,"first_publication_date":641,"last_publication_date":642,"uid":643,"url":644,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":646,"end":647,"type":636,"data":648},46,66,{"id":649,"type":36,"tags":650,"lang":14,"slug":651,"first_publication_date":652,"last_publication_date":653,"uid":654,"url":655,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":468,"id":659,"name":660,"description":661},"3","BCA - Nieuwsbrief lezers","List ID: 3",[663],{"tags":664},{"type":665,"id":666,"name":667,"description":668},"tag","80","nieuwsbrief","No description available",{"dimensions":670,"alt":6,"copyright":6,"url":607,"id":608,"edit":671},{"width":605,"height":606},{"x":24,"y":24,"zoom":25,"background":26},[673],{"type":612,"text":674,"spans":675,"direction":33},"Laten we samen gedrag veranderen",[676,679],{"start":677,"end":678,"type":618},9,14,{"start":677,"end":678,"type":680},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[686],{"tags":6},{"dimensions":688,"alt":6,"copyright":6,"url":690,"id":691,"edit":692},{"width":689,"height":689},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[694],{"type":612,"text":695,"spans":696,"direction":33},"De werkbladen downloaden",[],[698,700,702],{"item":699},"Werk met de nieuwste gedragsinzichten",{"item":701},"Handige tools voor impact",{"item":625},[704],{"type":30,"text":705,"spans":706,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[708],{"type":30,"text":709,"spans":710,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[711,721],{"start":712,"end":82,"type":636,"data":713},21,{"id":714,"type":36,"tags":715,"lang":14,"slug":716,"first_publication_date":717,"last_publication_date":718,"uid":719,"url":720,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":722,"end":723,"type":636,"data":724},59,76,{"id":638,"type":36,"tags":725,"lang":14,"slug":640,"first_publication_date":641,"last_publication_date":642,"uid":643,"url":644,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":729,"alt":6,"copyright":6,"url":730,"id":731,"edit":732},{"width":689,"height":689},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[734],{"type":612,"text":735,"spans":736,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":742,"alt":6,"copyright":6,"url":744,"id":745,"edit":746},{"width":743,"height":743},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[748],{"type":612,"text":749,"spans":750,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[758,769],{"variation":88,"version":89,"items":759,"primary":760,"id":767,"slice_type":768,"slice_label":6},[],{"title":761,"text":6,"has_margin_bottom":766},[762],{"type":763,"text":764,"spans":765,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":770,"primary":771,"id":779,"slice_type":780,"slice_label":6},[],{"scroll_id":6,"content":772,"has_margin_top":44,"has_margin_bottom":766},[773,776],{"type":612,"text":774,"spans":775,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":777,"spans":778,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content","Aanmelden op de interesselijst",[783],{"type":612,"text":784,"spans":785,"direction":33},"Of vul dit formulier in",[],[787],{"type":30,"text":788,"spans":789,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[790,793],{"start":634,"end":635,"type":636,"data":791},{"id":638,"type":36,"tags":792,"lang":14,"slug":640,"first_publication_date":641,"last_publication_date":642,"uid":643,"url":644,"link_type":42,"isBroken":44},[],{"start":646,"end":794,"type":636,"data":795},65,{"id":796,"type":36,"tags":797,"lang":14,"slug":798,"first_publication_date":799,"last_publication_date":800,"uid":798,"url":801,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":804,"uid":805,"url":806,"type":239,"href":807,"tags":808,"first_publication_date":810,"last_publication_date":811,"slugs":812,"linked_documents":814,"lang":14,"alternate_languages":815,"data":816},"akI6XxEAACwAXks-","imiteren-innoveren-en-de-opkomst-van-ai","/insights/blogs-en-videos/imiteren-innoveren-en-de-opkomst-van-ai/","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=akPqDxEAACcAoYlH&integrationFieldsRef=behavior-change-group%7E5f43a79d-772b-4f1f-bd1f-4072ff6ae120&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22akI6XxEAACwAXks-%22%29+%5D%5D",[809],"gedragsverandering","2026-06-29T11:15:12+0000","2026-06-29T12:54:43+0000",[813],"imiteren-innoveren-en-de-opkomst-van-ai-de-inzichten-van-het-alumni-event-2026",[],[],{"page_background_color":817,"navigation_background_color":817,"title":818,"description":819,"featured_image":820,"slices":827,"meta_title":1151,"meta_description":1152,"meta_image":1153,"robots_meta_tags":1160,"publication_date":1165,"type":1166,"category":1167,"duration":944,"author":1170,"webinar_date":6,"webinar_time":6,"webinar_price":6,"tool_confirmation_page":1187},"light-blue","Imiteren, innoveren en de opkomst van AI: de inzichten van het Alumni Event 2026","In deze blog lees je hoe AI het vakgebied transformeert en krijg je concrete tools van ons Alumni Event.",{"dimensions":821,"alt":6,"copyright":6,"url":824,"id":825,"edit":826},{"width":822,"height":823},6016,4011,"https://images.prismic.io/behavior-change-group/D4-cVsEwFT0SzOnw_7RV03817.jpg?auto=format,compress","D4-cVsEwFT0SzOnw",{"x":24,"y":24,"zoom":25,"background":26},[828,842,877,885,1025,1032],{"variation":88,"version":89,"items":829,"primary":830,"id":840,"slice_type":841,"slice_label":6},[],{"title":831,"image":837,"has_margin_bottom":766},[832],{"type":763,"text":818,"spans":833,"direction":33},[834],{"start":835,"end":836,"type":618},63,80,{"dimensions":838,"alt":6,"copyright":6,"url":824,"id":825,"edit":839},{"width":822,"height":823},{"x":24,"y":24,"zoom":25,"background":26},"wide_hero$5492fd5a-cbfc-41e4-9fe5-d979652aeb06","wide_hero",{"variation":88,"version":89,"items":843,"primary":844,"id":876,"slice_type":780,"slice_label":6},[],{"scroll_id":6,"content":845,"has_margin_top":44,"has_margin_bottom":766},[846,851,861,864,867,870],{"type":30,"text":847,"spans":848,"direction":33},"Hoe verander je menselijk gedrag in een wereld die sneller transformeert dan ooit? Door de opkomst van AI verandert de inhoud van het werk als gedragsveranderaar in sneltreinvaart, terwijl de psychologische basisprincipes van de mens al eeuwen hetzelfde zijn. Tijdens ons Alumni Event kwamen alumni en andere geïnteresseerden in gedrag samen om de balans op te maken. Een inspirerende dag over imiteren versus innoveren, de kracht van systemen en het belang van menselijke universele waarden. Inzichten waar je in je eigen werk direct mee verder kunt.",[849],{"start":24,"end":850,"type":680},551,{"type":30,"text":852,"spans":853,"direction":33},"Benieuwd naar alle tools die tijdens het Alumni Event langs zijn gekomen? Check dan deze pagina.",[854,856],{"start":24,"end":855,"type":618},96,{"start":857,"end":855,"type":636,"data":858},84,{"link_type":64,"url":859,"target":860},"https://behaviorchange.group/insights/tools/","_blank",{"type":30,"text":862,"spans":863,"direction":33},"“Dat is lang geleden! Hoe is het met de hond?” klinkt het bij de garderobe van De Landgoederij in Bunnik, naast Utrecht. Het is een feest van herkenning op deze vrijdagochtend in juni. Mensen praten elkaar bij over hun kinderen, of een verhuizing waar ze middenin zitten. Toch is er vandaag maar één onderwerp dat de boventoon voert en waar werkelijk alle 200 bezoekers zichtbaar enthousiast van worden: gedragsverandering.",[],{"type":30,"text":865,"spans":866,"direction":33},"Oud-deelnemers van de opleidingen van Behavior Change Group hebben zich hier in Bunnik namelijk verzameld voor het Alumni Event. Tijdens deze dag worden er vanuit de organisatie allerlei sessies over gedrags- en organisatieverandering gegeven, bedoeld om alumni en andere geïnteresseerden in gedrag met nieuwe inzichten naar huis te sturen. Tussendoor treffen bezoekers hun oud-docenten, mentoren en ‘klasgenoten’.",[],{"type":612,"text":868,"spans":869,"direction":33},"Innovatie versus imitatie",[],{"type":30,"text":871,"spans":872,"direction":33},"De dag wordt afgetrapt met een keynote van Mattheis van Leeuwen, hoofddocent bij Behavior Change Group. Hij confronteert het publiek met het feit dat wij mensen helemaal niet zo superieur zijn ten opzichte van apen als dat we zelf denken. Zo wordt een spelletje memory tussen een man en een chimpansee met twee vingers in de neus gewonnen door laatstgenoemde.",[873],{"start":874,"end":875,"type":618},262,268,"text_content$711a08bd-30ee-4c2a-99f7-702ecda3e85e",{"variation":878,"version":89,"items":879,"primary":880,"id":883,"slice_type":884,"slice_label":6},"youtubeEmbed",[],{"title":881,"youtube_id":882,"has_margin_top":44,"has_margin_bottom":766},[],"DzIC5gSUQVI","video$2ea9fa0b-e286-45be-ab67-680211214951","video",{"variation":88,"version":89,"items":886,"primary":887,"id":1024,"slice_type":780,"slice_label":6},[],{"scroll_id":6,"content":888,"has_margin_top":44,"has_margin_bottom":766},[889,892,898,901,909,913,926,929,932,940,951,957,960,963,966,969,972,975,983,986,989,992,995,998,1009,1019],{"type":30,"text":890,"spans":891,"direction":33},"Is dit wat Mattheis ons wil meegeven? Dat we als soort niet naast onze schoenen moeten gaan lopen? Zeker niet. Want wij mensen kunnen iets dat andere diersoorten niet kunnen: imiteren. Het is de reden dat cultuur ontstaat. Doordat we ‘afkijken’ van onze ouders, komen we als mens vooruit. Het roept de vraag op of we niet vaker moeten imiteren, in plaats van innoveren. Tegenwoordig wordt er namelijk veel waarde gehecht aan vernieuwing, maar is dit ook altijd het beste voor ons? Je weet wat ze zeggen: beter goed gejat…",[],{"type":30,"text":893,"spans":894,"direction":33},"Een tweede inzicht uit de keynote van Mattheis gaat over costly signaling. Als mensen denken dat je aandacht aan ze besteed, terwijl het niet had gehoeven, levert dit enorme waardering op. Een gepassioneerde Amerikaanse TikTokker illustreert het concept helder. In een video spreekt hij zijn waardering uit voor fastfoodketen Five Guys, omdat ze bacon op zijn hamburger hebben gedaan, zónder dat hij daar om heeft gevraagd. Wellicht niet het doelgedrag dat de meeste gedragsveranderaars willen stimuleren, maar de video heeft voor Five Guys zeker geen windeieren gelegd.",[895],{"start":896,"end":897,"type":618},57,75,{"type":612,"text":899,"spans":900,"direction":33},"Behavioral Systems Mapping",[],{"type":30,"text":902,"spans":903,"direction":33},"Na de keynote mogen alumni hun plekje zoeken bij de deelsessies waar ze zich van tevoren voor hebben ingeschreven. Zo geeft hoofddocent Bob van Dam ook dit jaar weer een sessie over de ACDR-Quickscan. “Wegens succes verlengd,” grapt hij er zelf over. Met deze methode kun je in korte tijd een analyse van je doelgedrag uitvoeren. Op die manier kun je heel toegankelijk gedragsinzichten meenemen in je werk, met welk budget dan ook.",[904],{"start":905,"end":906,"type":636,"data":907},185,199,{"link_type":64,"url":908,"target":860},"https://behaviorchange.group/insights/tools/acdr-quickscan/",{"type":30,"text":910,"spans":911,"direction":33},"Timon Hoitink vertelt over Behavioral Systems Mapping (BSM), een hot topic binnen gedragsverandering op het moment. Hij leert ons om meer na te denken over het systeem waar een persoon zich in bevindt, in plaats van enkel te focussen op het individu zelf. Zo kan iemand het milieu wel willen beschermen, maar zodra een enkeltje Barcelona met het vliegtuig voor de helft goedkoper is dan een treinreis, is het niet gek dat er bij het maken van vakantieplannen voor het vliegtuig wordt gekozen. Gedrag ontstaat nooit in een vacuüm, maar in een complex systeem.",[912],{"start":794,"end":897,"type":618},{"type":30,"text":914,"spans":915,"direction":33},"Ook te zien op het Alumni Event: een sessie over het Maturatiemodel. Hoe zorg je ervoor dat gedragskennis nou ook echt in jouw organisatie verankerd wordt? Verder komt de Goal Hierarchy Theory in een andere sessie voorbij, en neemt algemeen directeur Kevin de Goede zijn bezoekers mee in de wereld van AI. Deze presentatie laat zien dat we als gedragsveranderaars op een keerpunt staan, wat ervoor zorgt dat het werk inhoudelijk flink gaat veranderen. Via duizenden simulaties van mogelijke scenario’s kunnen we nu vooraf exact berekenen hoe gedrag zich door een landschap van gewoontes en omgevingsruis beweegt. Het vakgebied transformeert dus van achteraf verklaren naar vooraf voorspellen.",[916,921],{"start":917,"end":918,"type":636,"data":919},53,67,{"link_type":64,"url":920,"target":860},"https://behaviorchange.group/insights/tools/maturatiemodel-gedragsverankering/",{"start":922,"end":923,"type":636,"data":924},171,192,{"link_type":64,"url":925,"target":860},"https://behaviorchange.group/insights/blogs-en-videos/goal-hierarchy-theory/",{"type":612,"text":927,"spans":928,"direction":33},"Eerlijk naar jezelf kijken",[],{"type":30,"text":930,"spans":931,"direction":33},"Gedragsspecialisten Stijn de Vries en Luuk Bos geven een sessie over waarden. Deze worden volgens hen namelijk nog te weinig gebruikt binnen gedragsverandering. Zodra je een veranderboodschap formuleert vanuit de waarden van je doelgroep, is de kans groter dat mensen intrinsiek gemotiveerd raken om in actie te komen.",[],{"type":30,"text":933,"spans":934,"direction":33},"Ze benoemen gedragswetenschapper Shalom Schwartz. Hij doet al vanaf de jaren 80 onderzoek naar menselijke waarden die binnen alle culturen gelden. De 57 waarden uit zijn studies zijn onderverdeeld in tien universele waarden zoals hedonisme, traditie en goedheid.",[935],{"start":936,"end":937,"type":636,"data":938},33,48,{"link_type":64,"url":939,"target":860},"https://behaviorchange.group/insights/blogs-en-videos/de-10-universele-waarden-zo-zet-je-ze-in-voor-het-redden-van-de-aarde/",{"type":30,"text":941,"spans":942,"direction":33},"In de waardensessie krijgen deelnemers een kaartenset met op elke kaart een van de 57 waarden. Deze moeten ze filteren, totdat er nog maar tien over blijven. En dat legt sommige bezoekers een spiegel voor. “Als ik écht eerlijk ben naar mezelf, kom ik erachter dat ik rijkdom toch best fijn vind,” vertelt iemand. Niet alleen in je persoonlijk leven is het prettig om je waarden inzichtelijk te hebben, zodat je keuzes kan maken die je voldoening geven. Maar ook als organisatie is het belangrijk om je waarden helder te hebben: welk gedrag wordt vanuit welke waarde beloond binnen de organisatie? En wat als dit probleemgedrag is? Het zijn vragen die deelnemers aan het denken zetten.",[943,948],{"start":944,"end":945,"type":636,"data":946},6,19,{"link_type":64,"url":947,"target":860},"https://behaviorchange.group/academy/lezingen-en-sessies/waardensessies-voor-organisaties/",{"start":635,"end":917,"type":636,"data":949},{"link_type":64,"url":950,"target":860},"https://behaviorchange.group/insights/tools/waardenkaarten/",{"type":952,"url":953,"alt":6,"copyright":6,"dimensions":954,"id":955,"edit":956},"image","https://images.prismic.io/behavior-change-group/V7sgGvtPPZypybFo_7RV03992.jpg?auto=format,compress",{"width":822,"height":823},"V7sgGvtPPZypybFo",{"x":24,"y":24,"zoom":25,"background":26},{"type":612,"text":958,"spans":959,"direction":33},"Gedragsteam steviger neerzetten",[],{"type":30,"text":961,"spans":962,"direction":33},"Tussen de sessies door wordt er veel genetwerkt op het Alumni Event. In gesprekken tijdens de lunch herkennen bezoekers niet alleen het enthousiasme over het vakgebied bij elkaar, ze zien ook dezelfde drempels waar ze tegenaan lopen binnen hun werk.",[],{"type":30,"text":964,"spans":965,"direction":33},"Zo is het management soms wat afwachtend om met gedragsverandering aan de slag te gaan. Dat ondervond Han Pret jaren geleden al. Hij werkt bij de Inspectie Leefomgeving en Transport, waar hij adviseert hoe de handhaving slimmer en beter kan. “De opleiding tot gedragsveranderaar heb ik uit eigen zak betaald.” Daarna wilde hij eigenlijk alleen maar meer weten: “Ik ging elk boek over sociale psychologie lezen waar ik mijn vingers op kon krijgen.”",[],{"type":30,"text":967,"spans":968,"direction":33},"Kennis van gedrag is volgens Han belangrijk binnen een ministerie, omdat je constant bezig bent met de vraag waarom mensen doen wat ze doen. “Voorheen zagen we ongewenst gedrag en dachten we het op te lossen met een boete of dwangsom. Maar je moet eigenlijk een stap terug doen: hoe ziet de omgeving eruit? Deze is enorm bepalend voor menselijk gedrag. Daar gingen we in eerste instantie behoorlijk aan voorbij.”",[],{"type":30,"text":970,"spans":971,"direction":33},"Sinds zijn kennismaking met het vak heeft Han ervoor gezorgd dat gedragskennis bij de Inspectie wél op de kaart staat: “Aan iedereen die bij ons komt werken geef ik een presentatie, van directeur tot administratief medewerker.” Inmiddels staat er zelfs een gedragsteam. “Een dag als vandaag helpt mij enorm om weer met nieuwe inspiratie en tools naar kantoor te komen en ons gedragsteam nog steviger neer te zetten.”",[],{"type":612,"text":973,"spans":974,"direction":33},"WhatsApp-groep voor gedragsveranderaars",[],{"type":30,"text":976,"spans":977,"direction":33},"Dat het aantal ‘fans’ van gedragskennis groeit, merkt ook Amanda Kragten. Als communicatieadviseur bij de gemeente Groningen houdt ze zich met name bezig met armoede. Aan haar de taak om mensen met geldproblemen eerder aan de bel te laten trekken zodra ze hulp nodig hebben. Bijvoorbeeld door brieven gedragsvriendelijker te maken.",[978],{"start":979,"end":980,"type":636,"data":981},293,321,{"link_type":64,"url":982,"target":860},"https://behaviorchange.group/insights/casussen/invorderingsbrieven-duidelijker-en-doenlijker-maken/",{"type":30,"text":984,"spans":985,"direction":33},"“We hebben een landelijke WhatsApp-groep voor iedereen die bij een gemeente werkt en bezig is met gedrag,” vertelt ze. “Handig om ideeën uit te wisselen. Maar ook gezellig! Want soms organiseren we zelfs een bijeenkomst.” Het Alumni Event werkt ook voor haar inspirerend. “Ik kan niet wachten totdat ik weer achter de computer kan zitten om met de tools aan de slag te gaan.” ",[],{"type":30,"text":987,"spans":988,"direction":33},"Vooral de sessie over AI opende bij Amanda de ogen: “Het werk zal hierdoor zoveel sneller gaan, waardoor het makkelijker is om gedragswetenschap te ‘verkopen’ binnen de organisatie. Het gaat dus veel schelen in het overtuigen van je collega’s.”",[],{"type":612,"text":990,"spans":991,"direction":33},"Focus op een fijne ervaring",[],{"type":30,"text":993,"spans":994,"direction":33},"De dag wordt afgesloten met een lezing van prof. dr. Harm Veling van de universiteit in Wageningen. Met een goede dosis humor vertelt hij over de kracht van ervaringen binnen gedragsverandering. Waarom levert bijvoorbeeld niet iedereen zijn statiegeldflessen in? Niet omdat ze het milieu niet belangrijk vinden, maar omdat de ervaring zo tegenvalt. 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Leer hoe AI het vakgebied transformeert en krijg concrete tools van ons Alumni Event.",{"dimensions":1154,"alt":6,"copyright":6,"url":1157,"id":825,"edit":1158},{"width":1155,"height":1156},2400,1260,"https://images.prismic.io/behavior-change-group/D4-cVsEwFT0SzOnw_7RV03817.jpg?auto=format,compress&rect=0,426,6016,3158&w=2400&h=1260",{"x":24,"y":1159,"zoom":25,"background":26},426,[1161,1163],{"tag":1162},"index",{"tag":1164},"follow","2026-06-29","Blog",{"id":268,"type":269,"tags":1168,"lang":14,"slug":271,"first_publication_date":272,"last_publication_date":273,"uid":274,"url":275,"link_type":42,"key":1169,"isBroken":44},[],"1dfeecaf-04e4-44ea-9828-66da27d16def",{"id":1171,"type":1172,"tags":1173,"lang":14,"slug":1174,"first_publication_date":1175,"last_publication_date":1176,"uid":1174,"data":1177,"link_type":42,"key":1186,"isBroken":44},"aH-BoBEAAC0AnQZF","author",[],"mart-megens","2025-07-22T12:18:44+0000","2026-02-03T16:42:36+0000",{"description_text":1178,"full_name":1179,"image":1180},"Met zijn ervaring in de journalistiek weet Mart hoe een goed verhaal in elkaar steekt. 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