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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":589,"alt":6,"copyright":6,"url":592,"id":593,"edit":594},{"width":590,"height":591},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":605,"alt":6,"copyright":6,"url":608,"id":609,"edit":610},{"width":606,"height":607},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[612],{"type":613,"text":614,"spans":615,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[616],{"start":617,"end":618,"type":619},24,35,"em",[621,623,625],{"item":622},"Nieuwste inzichten in gedragsverandering",{"item":624},"Handige tools voor in de praktijk",{"item":626},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[631],{"type":30,"text":632,"spans":633,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[634,646],{"start":635,"end":636,"type":637,"data":638},22,39,"hyperlink",{"id":639,"type":36,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2026-07-17T09:17:21+0000","privacyverklaring","/privacyverklaring/",{"start":647,"end":648,"type":637,"data":649},46,66,{"id":650,"type":36,"tags":651,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":469,"id":660,"name":661,"description":662},"3","BCA - Nieuwsbrief lezers","List ID: 3",[664],{"tags":665},{"type":666,"id":667,"name":668,"description":669},"tag","80","nieuwsbrief","No description available",{"dimensions":671,"alt":6,"copyright":6,"url":608,"id":609,"edit":672},{"width":606,"height":607},{"x":24,"y":24,"zoom":25,"background":26},[674],{"type":613,"text":675,"spans":676,"direction":33},"Laten we samen gedrag veranderen",[677,680],{"start":678,"end":679,"type":619},9,14,{"start":678,"end":679,"type":681},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[687],{"tags":6},{"dimensions":689,"alt":6,"copyright":6,"url":691,"id":692,"edit":693},{"width":690,"height":690},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[695],{"type":613,"text":696,"spans":697,"direction":33},"De werkbladen downloaden",[],[699,701,703],{"item":700},"Werk met de nieuwste gedragsinzichten",{"item":702},"Handige tools voor impact",{"item":626},[705],{"type":30,"text":706,"spans":707,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[709],{"type":30,"text":710,"spans":711,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[712,722],{"start":713,"end":82,"type":637,"data":714},21,{"id":715,"type":36,"tags":716,"lang":14,"slug":717,"first_publication_date":718,"last_publication_date":719,"uid":720,"url":721,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":723,"end":724,"type":637,"data":725},59,76,{"id":639,"type":36,"tags":726,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":730,"alt":6,"copyright":6,"url":731,"id":732,"edit":733},{"width":690,"height":690},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[735],{"type":613,"text":736,"spans":737,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":613,"text":750,"spans":751,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content",{"variation":88,"version":89,"items":783,"primary":784,"id":796,"slice_type":797,"slice_label":6},[],{"scroll_id":6,"reusable_content":785,"section_title":794,"items":795,"has_margin_bottom":767},{"id":786,"type":787,"tags":788,"lang":14,"slug":789,"first_publication_date":790,"last_publication_date":791,"uid":792,"link_type":42,"key":793,"isBroken":44},"aj04bREAACkAVqg-","reusable_column_content",[],"drie-pijlers-een-missie-zo-helpen-we-je","2026-06-25T14:24:12+0000","2026-07-06T13:30:52+0000","drie-pijlers-een-missie","99ab7948-736e-48b7-9341-81ea8095da1c",[],[],"three_columns_v1$28e8a10c-e9f1-4149-abfa-cde3c529dfff","three_columns_v1","Aanmelden op de interesselijst",[800],{"type":613,"text":801,"spans":802,"direction":33},"Of vul dit formulier in",[],[804],{"type":30,"text":805,"spans":806,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[807,810],{"start":635,"end":636,"type":637,"data":808},{"id":639,"type":36,"tags":809,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],{"start":647,"end":811,"type":637,"data":812},65,{"id":813,"type":36,"tags":814,"lang":14,"slug":815,"first_publication_date":816,"last_publication_date":817,"uid":815,"url":818,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":821,"uid":822,"url":823,"type":240,"href":824,"tags":825,"first_publication_date":829,"last_publication_date":830,"slugs":831,"linked_documents":833,"lang":14,"alternate_languages":834,"data":835},"ammv5BEAACcADGxh","gedragsverandering-inspiratie-zomer","/insights/blogs-en-videos/gedragsverandering-inspiratie-zomer/","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=anSWeRIAACgAWo5G&integrationFieldsRef=behavior-change-group%7Ea0c35a73-089f-4638-9c4e-6bbae827c1e6&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ammv5BEAACcADGxh%22%29+%5D%5D",[826,827,828],"gezondheid","gedragsverandering","artikel","2026-08-06T13:02:37+0000","2026-08-06T14:13:13+0000",[832],"slimmer-terug-van-vakantie-jouw-ultieme-zomerlijst-vol-inspiratie-over-gedragsverandering",[],[],{"page_background_color":836,"navigation_background_color":836,"title":837,"description":838,"featured_image":839,"slices":846,"meta_title":1166,"meta_description":1167,"meta_image":1168,"robots_meta_tags":1174,"publication_date":1179,"type":1115,"category":1180,"duration":904,"author":1183,"webinar_date":6,"webinar_time":6,"webinar_price":6,"tool_confirmation_page":1200},"light-blue","Slimmer terug van vakantie: jouw ultieme zomerlijst vol inspiratie over gedragsverandering","Zoek je inspiratie om je vakantie nog waardevoller te maken? In deze zomerlijst ontdek je de beste boeken, documentaires en podcasts over gedragsverandering om straks weer scherp en boordevol energie aan de slag te gaan.",{"dimensions":840,"alt":6,"copyright":6,"url":843,"id":844,"edit":845},{"width":841,"height":842},2295,1536,"https://images.prismic.io/behavior-change-group/xOxFrybabdPSBwOR_Gemini_Generated_Image_4y99rq4y99rq4y99.jpeg?auto=format,compress","xOxFrybabdPSBwOR",{"x":24,"y":24,"zoom":25,"background":26},[847,861,871,932,940,1022,1029,1035,1046],{"variation":88,"version":89,"items":848,"primary":849,"id":859,"slice_type":860,"slice_label":6},[],{"title":850,"image":856,"has_margin_bottom":767},[851],{"type":764,"text":837,"spans":852,"direction":33},[853],{"start":854,"end":855,"type":619},33,52,{"dimensions":857,"alt":6,"copyright":6,"url":843,"id":844,"edit":858},{"width":841,"height":842},{"x":24,"y":24,"zoom":25,"background":26},"wide_hero$a966e30c-a5cd-4ab2-97e6-035e4d9df2ae","wide_hero",{"variation":88,"version":89,"items":862,"primary":863,"id":870,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":864,"has_margin_top":44,"has_margin_bottom":767},[865],{"type":30,"text":866,"spans":867,"direction":33},"De zomer is hét moment om de versnelling er even uit te halen. De laptop gaat dicht, de mailbox op 'out of office', en plotseling is er weer ruimte. Ruimte om echt ergens in te duiken waar je tijdens de waan van de dag niet aan toekomt: een goed boek, een fascinerende documentaire of een inspirerende podcast over gedragsverandering. In deze blog delen we een dosis inspiratie voor nieuwe psychologische inzichten met je.",[868],{"start":24,"end":869,"type":681},422,"text_content$754eb53a-3da3-4093-b2bd-0612b04766ab",{"variation":88,"version":89,"items":872,"primary":873,"id":931,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":874,"has_margin_top":44,"has_margin_bottom":767},[875,878,882,885,891,894,900,905,908,911,914,917,920,923,928],{"type":613,"text":876,"spans":877,"direction":33},"Boeken",[],{"type":879,"text":880,"spans":881,"direction":33},"heading3","Innovatiemindset - Simone Ritter & Wendy Kwaks",[],{"type":30,"text":883,"spans":884,"direction":33},"Hoe zorg je ervoor dat je, als individu of als team, echt slimme en vernieuwende oplossingen bedenkt? Er zijn enorm veel misverstanden over hoe je creativiteit en innovatie het beste kunt stimuleren: brainstormen is een geweldige methode om nieuwe ideeën te genereren (spoiler: dat is het zeker niet), je wordt geboren met een creatief gen of je hebt ‘het’ simpelweg niet, en inspiratie kan je niet afdwingen en moet je komen aanwaaien. Geen van deze dingen is waar.",[],{"type":30,"text":886,"spans":887,"direction":33},"Simone Ritter, associate professor aan de Radboud Universiteit Nijmegen en internationaal erkend expert in creativiteit, innovatie en verandering, legt in haar boek Innovatiemindset bloot wat de psychologische bouwstenen van deze mindset zijn en hoe je die ontwikkelt in mensen en systemen. Samen met transformatieadviseur Wendy Kwaks laat ze zien hoe mensen en teams een broedplaats of juist een rem kunnen zijn voor vernieuwing, hoe leiderschap ruimte geeft of begrenst, en hoe cultuur en technologie innovatiekracht en wendbaarheid kunnen versterken of blokkeren. ",[888],{"start":889,"end":890,"type":619},165,181,{"type":879,"text":892,"spans":893,"direction":33},"Reset: How To Change What’s Not Working - Dan Heath",[],{"type":30,"text":895,"spans":896,"direction":33},"Hoe maak je de verandering die je echt wilt een realiteit? En hoe doorbreek je vastgeroeste patronen of gewoontegedrag? Dan Heath, bekend van zijn boek ‘Switch’, leert je in zijn boek om anders te kijken naar een proces dat vastloopt of een verandering ‘die maar niet wil lukken’. Hij is stellig in dat je geen extra geld, tijd of middelen nodig hebt, maar alle resources die je al hebt anders of slimmer moet inzetten. Zo adviseert hij om het systeem in kaart te brengen: visualiseer hoe alle componenten met elkaar samenhangen om te ontdekken welke verborgen raderen de voortgang tegenhouden. Richt je op de grootste blokkade in de keten: zolang die er is, heeft het optimaliseren van andere stappen geen zin. Maar kijk ook naar de ‘bright spots’: wie of welk team presteert bijvoorbeeld wél goed onder dezelfde omstandigheden? Kopieer hun gedrag. ",[897],{"start":898,"end":899,"type":619},362,371,{"type":30,"text":901,"spans":902,"direction":33},"Reset is een pragmatisch pleidooi tegen de cultuur van ‘meer, groter en harder werken’. Het nodigt uit om even stil te staan, het systeem te ontleden en kleine maar effectieve oplossingen aan te brengen op plekken waar dat echt nodig is. ",[903],{"start":24,"end":904,"type":619},5,{"type":879,"text":906,"spans":907,"direction":33},"De kracht van betekenis - Emily Esfahani Smith",[],{"type":30,"text":909,"spans":910,"direction":33},"Stop met altijd maar gelukkig willen zijn. Streef naar een zinvol leven. Dat is de boodschap van filosoof en psycholoog Emily Esfahani Smith. Het continu streven naar geluk, altijd vrolijk willen zijn en een comfortabel leven laten ons paradoxaal genoeg vaak leeg, eenzaam en doelloos achter. Hoe moet het dan wel? Op basis van psychologisch onderzoek en filosofische inzichten adviseert ze om je leven in te richten op vier pijlers. ",[],{"type":30,"text":912,"spans":913,"direction":33},"In het westen onderschatten we hoe belangrijk het is om ‘ergens bij te horen’. Investeer in relaties waarin je wordt gewaardeerd om wie je bent, niet om wat je doet. Dat kan bij familie of vrienden, maar ook bij je sportclub of geloofsgemeenschap. Zorg daarnaast dat je een doel hebt. Dat hoeft niet groots en heroïsch en kan al heel klein zijn, maar je hebt een reden nodig om elke dag je bed uit te komen. Bijvoorbeeld omdat je een goede ouder wil zijn, of met passie voor dieren wil zorgen die verwaarloosd zijn. Maar het meest verrassend? Werk aan je eigen ‘levensverhaal’ en probeer momenten van transcendentie te ervaren. Smith borduurt in haar boek voort op het werk van Viktor Frankl, Martin Seligman en diverse filosofen.",[],{"type":613,"text":915,"spans":916,"direction":33},"Documentaire en video’s",[],{"type":879,"text":918,"spans":919,"direction":33},"The Social Dilemma - Netflix",[],{"type":30,"text":921,"spans":922,"direction":33},"Hoe beïnvloeden sociale media onze emoties, psychisch welzijn en gedrag? En hoe ver willen we dat dat gaat? Zijn we door de algoritme-fuik nog wel in staat om een constructief gesprek te voeren met iemand die een totaal andere mening heeft dan wij?",[],{"type":30,"text":924,"spans":925,"direction":33},"The Social Dilemma geeft je een intrigerende kijk in hoe de makers van o.a. Google, Instagram en Facebook doelbewust hun platforms hebben gecreëerd en hoe ze nu terugkijken op de effecten op hun gebruikers. Als gedragsveranderaars weten we natuurlijk als geen ander hoe stimuli in de (online) omgeving ons gedrag kunnen sturen. Deze documentaire onthult helemaal hoe dit precies gebeurt. Denk aan beloningssystemen in het brein activeren (bijvoorbeeld dopamine-kicks door ‘like-buttons’, notificaties en continu nieuwe content). Of hoe door extreme, emotionele of schokkende berichten polarisatie en desinformatie kunnen ontstaan.",[926],{"start":24,"end":927,"type":619},18,{"type":30,"text":929,"spans":930,"direction":33},"De documentaire kreeg meerdere prijzen, onder andere een BAFTA Award voor Beste Documentaire en een Emmy voor Outstanding Documentary or Nonfiction Special, en vele nominaties. Grote tip voor wie meer inzicht wil in de psychologische mechanismen achter (a)sociale media. Zie hieronder de trailer:",[],"text_content$e1feb767-ecdd-4691-8fca-ffa07e9651d3",{"variation":933,"version":89,"items":934,"primary":935,"id":938,"slice_type":939,"slice_label":6},"youtubeEmbed",[],{"title":936,"youtube_id":937,"has_margin_top":44,"has_margin_bottom":767},[],"uaaC57tcci0","video$056b6009-f439-4d66-ba92-4b13a3926e20","video",{"variation":88,"version":89,"items":941,"primary":942,"id":1021,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":943,"has_margin_top":44,"has_margin_bottom":767},[944,947,950,962,964,967,970,975,998,1004],{"type":879,"text":945,"spans":946,"direction":33},"Nudgestock Festival replays",[],{"type":30,"text":948,"spans":949,"direction":33},"‘s Werelds grootste en meest toonaangevende festival op het gebied van gedragswetenschap en creativiteit? Dat is Nudgestock! Ooit bedacht door Rory Sutherland, de oprichter van reclamebureau Ogilvy. Het festival brengt psychologen, marketeers, neurowetenschappers en creatieve denkers samen om te praten over waarom mensen doen wat ze doen. Elk jaar staat er een nieuw thema centraal dat aansluit bij de tijdgeest. In 2026 is dat ‘Trust Issues’. In een tijdperk waarin AI domineert, is vertrouwen een van de meest waardevolle en kwetsbare bezittingen van merken en organisaties geworden. Hoe kun je bouwen aan vertrouwen, of het weer herstellen als het is geschaad?",[],{"type":30,"text":951,"spans":952,"direction":33},"Hoewel Nudgestock een fysiek festival is en vaak wordt gehouden in het Verenigd Koninkrijk, is het uitgegroeid tot een wereldwijd fenomeen dankzij een gratis, massale livestream. Veel studenten, marketeers en gedragswetenschappers die er niet live bij kunnen zijn, tunen daarom elk jaar digitaal in. Dit jaar is Nudgestock op donderdag 17 september en is Louis Theroux een van de keynote sprekers. Kun je daar niet op wachten? Op het YouTube-kanaal kun je vele inspirational talks terugkijken.",[953,959],{"start":954,"end":955,"type":637,"data":956},434,448,{"link_type":64,"url":957,"target":958},"https://www.youtube.com/@nudgestock","_blank",{"start":960,"end":961,"type":619},461,480,{"type":613,"text":322,"spans":963,"direction":33},[],{"type":879,"text":965,"spans":966,"direction":33},"‘Verborgen Patronen’ en ‘Gedragsverandering voor Beginners’",[],{"type":30,"text":968,"spans":969,"direction":33},"We geven het toe: dit is zeker een tip in de categorie ‘Wij van WC-eend’, maar onze passie voor menselijk gedrag is groot en die delen we graag met je  ;-)",[],{"type":30,"text":971,"spans":972,"direction":33},"In de podcast ‘Verborgen Patronen’ gaat Mattheis van Leeuwen, universitair docent en gedragsspecialist, in gesprek met andere experts en wetenschappers over de laatste ontwikkelingen binnen het vakgebied.",[973],{"start":679,"end":974,"type":681},34,{"type":30,"text":976,"spans":977,"direction":33},"Zo is er een aflevering met prof. dr. Harm Veling over de kracht van ervaring bij gedragsverandering: hoe zorg je dat de gewenste keuzes niet alleen de beste, maar ook de meest plezierige opties zijn? En een aflevering met filosoof en bestsellerauteur Lammert Kamphuis over ‘perspectivistische lenigheid’. Hoe creëer je het vermogen om je eigen tunnelvisie te doorbreken in een tijd van polarisatie en snelle oordelen? Universitair hoofddocent Madelijn Strick vertelt over de rol van humor in campagnes en welke factoren maken dat dit (niet) werkt en prof. Esther Papies legt uit hoe je mensen overtuigt om duurzamer te gaan leven. De keuze is reuze!",[978,983,988,993],{"start":979,"end":980,"type":637,"data":981},13,49,{"link_type":64,"url":982,"target":958},"https://behaviorchange.group/insights/podcasts/verborgen-patronen-de-kracht-van-ervaring/",{"start":984,"end":985,"type":637,"data":986},208,268,{"link_type":64,"url":987,"target":958},"https://behaviorchange.group/insights/podcasts/verborgen-patronen-lammert-kamphuis/",{"start":989,"end":990,"type":637,"data":991},419,459,{"link_type":64,"url":992,"target":958},"https://behaviorchange.group/insights/podcasts/verborgen-patronen-madelijn-strick/",{"start":994,"end":995,"type":637,"data":996},551,570,{"link_type":64,"url":997,"target":958},"https://behaviorchange.group/insights/podcasts/verborgen-patronen-esther-papies/",{"type":30,"text":999,"spans":1000,"direction":33},"Vind je het fijn om wat basiskennis op te frissen, of wil je anderen laagdrempelig introduceren in de wereld van gedragsverandering? Luister dan eens naar de podcast ‘Gedragsverandering voor Beginners’. Deze wordt gepresenteerd door Mart Megens. Hij is content marketeer bij Behavior Change Group en heeft een achtergrond in de journalistiek.",[1001],{"start":1002,"end":1003,"type":681},166,201,{"type":30,"text":1005,"spans":1006,"direction":33},"De centrale vraag in de eerste aflevering van de podcast: wat is gedragsverandering en hoe is het vak ooit ontstaan? Over die oorsprong is discussie, maar velen zijn het erover eens dat Robert Cialdini met zijn beïnvloedingsprincipes ons vak naar een groot publiek heeft gebracht. Mart vraagt gedragsexperts om de psychologie en effectiviteit van die principes uit te leggen. Waarom vinden we het zo fijn als we iets gratis krijgen (wederkerigheid) en hoe kan het dat we soms het gevoel hebben dat we ergens écht niet onderuit kunnen (commitment)? Na deze podcasts trap jij niet meer in het marketinggeweld van de Booking.coms van deze wereld ;-) ",[1007,1011,1016],{"start":713,"end":1008,"type":637,"data":1009},41,{"link_type":64,"url":1010,"target":958},"https://behaviorchange.group/insights/podcasts/gedragsverandering-voor-beginners-aflevering-1-wat-is-gedragsverandering/",{"start":1012,"end":1013,"type":637,"data":1014},433,447,{"link_type":64,"url":1015,"target":958},"https://behaviorchange.group/insights/podcasts/gedragsverandering-voor-beginners-aflevering-2-wederkerigheid/",{"start":1017,"end":1018,"type":637,"data":1019},535,545,{"link_type":64,"url":1020,"target":958},"https://behaviorchange.group/insights/podcasts/gedragsverandering-voor-beginners-aflevering-3-commitment-en-consistentie/","text_content$3f7bdbad-0bc6-46bf-b71d-2a7dc1089143",{"variation":1023,"version":89,"items":1024,"primary":1025,"id":1027,"slice_type":1028,"slice_label":6},"aboutAuthor",[],{"title":1026},"Over de auteur","about_team_members$185d2ed9-6d92-4c42-a6b7-bde04756537b","about_team_members",{"variation":88,"version":89,"items":1030,"primary":1031,"id":1033,"slice_type":1034,"slice_label":6},[],{"label":1032,"has_margin_bottom":767},"Delen","delen$4fb52265-00ff-49a7-adca-d9a8ce4001f0","delen",{"variation":88,"version":89,"items":1036,"primary":1037,"id":1044,"slice_type":1045,"slice_label":6},[],{"image":1038,"title":1039,"text":1040,"button":1041,"has_margin_bottom":767},{},"Meer weten over dit artikel?","Wij gaan graag hierover met je in gesprek. Deel je vragen en opmerkingen hierover en we nemen zo snel mogelijk contact met je op.",{"id":52,"type":12,"tags":1042,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":1043,"isBroken":44,"text":60},[],"361af0d1-db73-4125-ad5f-1ac6d3295e5c","call_to_action$f421a757-6fdd-4d35-8279-9b628865b645","call_to_action",{"variation":88,"version":89,"items":1047,"primary":1048,"id":1165,"slice_type":240,"slice_label":6},[],{"title":1049,"button":1056,"button_position":1060,"has_margin_bottom":44,"top_space":88,"background_color":1061,"columns":1062,"items":1063},[1050],{"type":613,"text":1051,"spans":1052,"direction":33},"Onze inzichten en opleidingen brengen je verder",[1053,1054],{"start":904,"end":679,"type":619},{"start":927,"end":1055,"type":619},29,{"id":238,"type":36,"tags":1057,"lang":14,"slug":240,"first_publication_date":241,"last_publication_date":242,"uid":240,"url":243,"link_type":42,"key":1058,"isBroken":44,"text":1059},[],"6876b392-02c4-4c71-964f-8eecd1bc2230","Ontdek meer","with-title","dark-blue","4",[1064,1095,1117,1137],{"item":1065},{"id":1066,"type":1067,"tags":1068,"lang":14,"slug":1069,"first_publication_date":1070,"last_publication_date":1071,"uid":1069,"url":1072,"data":1073,"link_type":42,"key":1094,"isBroken":44},"Z9vNYhMAACcA85RP","course",[],"postacademische-opleiding-tot-gedragsveranderaar","2025-03-20T08:10:22+0000","2026-07-27T08:50:07+0000","/academy/opleidingen/postacademische-opleiding-tot-gedragsveranderaar/",{"featured_image":1074,"title":1082,"type":1089,"description":1090},{"dimensions":1075,"alt":1078,"copyright":6,"url":1079,"id":1080,"edit":1081},{"width":1076,"height":1077},2048,1365,"Postacademische opleiding tot gedragsveranderaar","https://images.prismic.io/behavior-change-group/aEF97Lh8WN-LVpoT_2019_11_18_ChangemakersLR25-2-.jpg?auto=format,compress","aEF97Lh8WN-LVpoT",{"x":24,"y":24,"zoom":25,"background":26},[1083],{"type":764,"text":1084,"spans":1085,"direction":33},"Postacademische opleiding tot Gedragsveranderaar",[1086],{"start":1087,"end":1088,"type":619},30,48,"Opleiding",[1091],{"type":30,"text":1092,"spans":1093,"direction":33},"De eerste en meest complete opleiding over gedragsverandering",[],"2fa9a035-5d6b-4667-988e-5e4117d6d7ec",{"item":1096},{"id":1097,"type":240,"tags":1098,"lang":14,"slug":1100,"first_publication_date":1101,"last_publication_date":1102,"uid":1103,"url":1104,"data":1105,"link_type":42,"key":1116,"isBroken":44},"aH9egBEAACgAnMyI",[1099],"interview","een-verborgen-parel-voor-coaches-die-bezig-zijn-met-persoonlijke-ontwikkeling-meer-mensen-zouden-hiervan-moeten-weten","2025-07-22T13:55:24+0000","2026-07-07T11:52:52+0000","het-model-van-mcadams-dekt-alle-wetenschappelijke-inzichten-over-persoonlijkheid-die-coaches-en-psychologen-moeten-weten","/insights/blogs-en-videos/het-model-van-mcadams-dekt-alle-wetenschappelijke-inzichten-over-persoonlijkheid-die-coaches-en-psychologen-moeten-weten/",{"description":1106,"featured_image":1107,"title":1114,"type":1115},"Per jaar komen er honderden nieuwe boeken over persoonlijkheid uit. Maar ze vertellen nooit het hele verhaal. Volgens dr. Mattheis van Leeuwen is er één model dat alle wetenschappelijke inzichten over het onderwerp dekt: de persoonlijkheidstheorie van Dan McAdams.",{"dimensions":1108,"alt":6,"copyright":6,"url":1111,"id":1112,"edit":1113},{"width":1109,"height":1110},6000,4000,"https://images.prismic.io/behavior-change-group/aH9gLVGsbswqTH7n_DSC01674.jpg?auto=format,compress","aH9gLVGsbswqTH7n",{"x":24,"y":24,"zoom":25,"background":26},"Een ‘verborgen parel’ voor coaches die bezig zijn met persoonlijke ontwikkeling: 'Meer mensen zouden hiervan moeten weten'","Blog","1e8b8d85-2410-4f62-88fe-36f8278bcfe7",{"item":1118},{"id":1119,"type":240,"tags":1120,"lang":14,"slug":1121,"first_publication_date":1122,"last_publication_date":1123,"uid":1124,"url":1125,"data":1126,"link_type":42,"key":1136,"isBroken":44},"aLhAMhEAACoA-Z1e",[1099],"de-toekomst-van-gedragsverandering-in-nederland-ik-gun-de-wereld-dat-we-politieke-leiders-krijgen-die-gedrag-snappen","2025-09-04T07:41:52+0000","2026-07-08T08:17:16+0000","toekomst-van-gedragsverandering-in-nederland","/insights/blogs-en-videos/toekomst-van-gedragsverandering-in-nederland/",{"description":1127,"featured_image":1128,"title":1135,"type":1115},"Hoe is het vakgebied van gedragsverandering ontstaan en wat heeft de toekomst voor ons in petto? In dit interview met Kevin de Goede (gedragsspecialist, bestuurder en directeur bij Behavior Change Group) duiken we in de huidige stand van zaken op het gebied van de sociale psychologie. Welke rol kunnen gedragsveranderaars spelen bij de grote problemen van onze tijd?",{"dimensions":1129,"alt":6,"copyright":6,"url":1132,"id":1133,"edit":1134},{"width":1130,"height":1131},6016,4011,"https://images.prismic.io/behavior-change-group/aLhE2GGNHVfTOkK7_Foto3.jpg?auto=format,compress","aLhE2GGNHVfTOkK7",{"x":24,"y":24,"zoom":25,"background":26},"De toekomst van gedragsverandering in Nederland: 'Ik gun het land dat we politieke leiders krijgen die gedrag snappen’","99ac2cda-dba1-4d3d-8995-4ae037529e4d",{"item":1138},{"id":1139,"type":1067,"tags":1140,"lang":14,"slug":1141,"first_publication_date":1142,"last_publication_date":1143,"uid":1141,"url":1144,"data":1145,"link_type":42,"key":1164,"isBroken":44},"Z-ztsBEAACsAi_WD",[],"postacademische-opleiding-persoonlijke-ontwikkeling","2025-04-02T07:56:45+0000","2026-07-22T09:21:16+0000","/academy/opleidingen/postacademische-opleiding-persoonlijke-ontwikkeling/",{"featured_image":1146,"title":1154,"type":1089,"description":1160},{"dimensions":1147,"alt":1150,"copyright":6,"url":1151,"id":1152,"edit":1153},{"width":1148,"height":1149},1842,1476,"Intensieve lesdag tijdens de postacademische opleiding persoonlijke ontwikkeling","https://images.prismic.io/behavior-change-group/aC2QvCdWJ-7kSYqr_postacademischeopleidingpersoonlijkeontwikkeling.jpg?auto=format,compress","aC2QvCdWJ-7kSYqr",{"x":24,"y":24,"zoom":25,"background":26},[1155],{"type":764,"text":1156,"spans":1157,"direction":33},"Postacademische opleiding Persoonlijke Ontwikkeling",[1158],{"start":1159,"end":82,"type":619},26,[1161],{"type":30,"text":1162,"spans":1163,"direction":33},"Word een onderbouwde begeleider en verdiep je in de wetenschap van persoonlijke ontwikkeling.",[],"81211a6e-214c-4715-af57-5cff92c0c5e3","insights$89a3c74d-7ba9-42fc-8f66-937a500b73b2","Gedragsverandering inspiratie: boeken, podcasts & meer","Wil je de psychologie achter gedrag beter begrijpen? Ontdek inspirerende boeken, documentaires en podcasts voor de zomer. Bekijk onze ultieme lijst!",{"dimensions":1169,"alt":6,"copyright":6,"url":1172,"id":844,"edit":1173},{"width":1170,"height":1171},2400,1260,"https://images.prismic.io/behavior-change-group/xOxFrybabdPSBwOR_Gemini_Generated_Image_4y99rq4y99rq4y99.jpeg?auto=format,compress&rect=0,166,2295,1205&w=2400&h=1260",{"x":24,"y":1002,"zoom":25,"background":26},[1175,1177],{"tag":1176},"index",{"tag":1178},"follow","2026-08-06",{"id":269,"type":270,"tags":1181,"lang":14,"slug":272,"first_publication_date":273,"last_publication_date":274,"uid":275,"url":276,"link_type":42,"key":1182,"isBroken":44},[],"dfadcef7-5c6b-4e30-9cf1-dce126a593a6",{"id":1184,"type":1185,"tags":1186,"lang":14,"slug":1187,"first_publication_date":1188,"last_publication_date":1189,"uid":1187,"data":1190,"link_type":42,"key":1199,"isBroken":44},"aBkLGRMAACsAHQS1","author",[],"marenne-vlieg","2025-05-05T19:01:47+0000","2025-06-05T18:25:58+0000",{"description_text":1191,"full_name":1192,"image":1193},"Marenne straalt enthousiasme uit wanneer ze anderen leert werken met gedragsinzichten. Als docent en mentor begeleidt ze professionals bij verandertrajecten, zowel binnen organisaties als richting externe doelgroepen. Met haar brede ervaring in de non-profit én profitsector heeft ze een scherp oog voor wat mensen écht beweegt. Haar specialisatie? Communicatie- en marketingstrategieën met een solide wetenschappelijke basis.","Marenne Vlieg",{"dimensions":1194,"alt":6,"copyright":6,"url":1196,"id":1197,"edit":1198},{"width":1195,"height":1195},600,"https://images.prismic.io/behavior-change-group/aDX9rydWJ-7kSmF5_Marenne-navy1%3A1.jpg?auto=format,compress&rect=0,0,6016,6016&w=600&h=600","aDX9rydWJ-7kSmF5",{"x":24,"y":24,"zoom":25,"background":26},"d185fc41-6eed-4f85-9b19-270eceb55611",{"link_type":42},1786025665697]