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Want wanneer gedrag de kern is, wordt een boodschap meer dan woorden; het wordt een beweging.",[],{"type":188,"text":1010,"spans":1011,"direction":175},"In deze inspirerende driedaagse opleiding duik je in de fascinerende wereld van gedragsverandering en ontdek je hoe je communicatiemiddelen creëert die effect hebben.",[],{"type":1013,"text":1014,"spans":1015,"direction":175},"heading3","Geschikt voor",[],{"type":188,"text":1017,"spans":1018,"direction":175},"Deze opleiding is voor professionals die zich bezighouden met:",[],{"type":1020,"text":1021,"spans":1022,"direction":175},"list-item","communicatie & strategie",[],{"type":1020,"text":1024,"spans":1025,"direction":175},"marketing",[],{"type":1020,"text":1027,"spans":1028,"direction":175},"campagnes",[],{"type":1020,"text":1030,"spans":1031,"direction":175},"reclame",[],{"type":1020,"text":1033,"spans":1034,"direction":175},"copywriting",[],{"type":1020,"text":1036,"spans":1037,"direction":175},"UX design / customer journeys",[],"text_content$d25bc291-06ab-45c2-9bdc-9b7ddcd37118",{"variation":321,"version":322,"items":1040,"primary":1041,"id":1054,"slice_type":1055,"slice_label":5},[],{"scroll_id":5,"title":1042,"list_items":1043},"Na het volgen van deze opleiding:",[1044,1046,1048,1050,1052],{"item":1045},"heb je dieper inzicht in menselijk gedrag;",{"item":1047},"kun je jouw communicatie-uitdaging vertalen naar een duidelijk gedragsdoel;",{"item":1049},"weet je de vier belangrijkste analyseperspectieven die in iedere goed onderbouwde gedragsstrategie terugkomen;",{"item":1051},"heb je een helder stappenplan om gedragsinzichten te integreren in jouw marketing- of communicatieplan;",{"item":1053},"heb je een concrete methode om echt effectieve campagnes en communicatie te ontwikkelen.","checkpoint_list$afde4901-9dcd-44f3-a523-e2f3e7564035","checkpoint_list",{"variation":321,"version":322,"items":1057,"primary":1058,"id":1075,"slice_type":344,"slice_label":5},[],{"scroll_id":928,"content":1059,"has_margin_top":32,"has_margin_bottom":330},[1060,1063,1066,1069,1072],{"type":168,"text":1061,"spans":1062,"direction":175},"Wat je leert tijdens deze opleiding",[],{"type":188,"text":1064,"spans":1065,"direction":175},"Je legt eerst een stevige basis in de psychologie achter ons gedrag, om vervolgens de stap te zetten naar concrete technieken en interventies.",[],{"type":1020,"text":1067,"spans":1068,"direction":175},"Begrijpen van gedragsverandering: ontdek valkuilen in communicatie en leer hoe je het door een gedragsbril bekijkt.",[],{"type":1020,"text":1070,"spans":1071,"direction":175},"Begrijpen van gedrag: duik in de onbewuste processen die ons gedrag sturen en ontdek de basisbehoeften die ons motiveren.",[],{"type":1020,"text":1073,"spans":1074,"direction":175},"Veranderen van gedrag: leer hoe je effectief invloed uitoefent met motiverende technieken en onderbouwde interventies.",[],"text_content$bce46028-045c-4c56-8752-a2399f320395",{"variation":321,"version":322,"items":1077,"primary":1078,"id":1160,"slice_type":1161,"slice_label":5},[],{"scroll_id":5,"title":5,"description":5,"steps":1079},[1080,1087,1094,1116,1141],{"title":1081,"content":1082,"image":1086},"Voor de startdatum",[1083],{"type":188,"text":1084,"spans":1085,"direction":175},"Na inschrijving ontvang je een bevestigingsmail met de contactgegevens van je opleidingscoördinator. Heb je nog vragen? Dan kan je altijd bij hem of haar terecht. Twee weken voor de start ontvang je een mail met alle praktische informatie en een kleine opdracht: bedenk een (communicatie)uitdaging waarmee je aan de slag wil in de opleiding.",[],{},{"title":1088,"content":1089,"image":1093},"Startdatum",[1090],{"type":188,"text":1091,"spans":1092,"direction":175},"Bij aankomst word je ontvangen met koffie, thee en vers fruit. Je boeken zijn ingepakt en de docenten staan klaar om je te verwelkomen en mee te nemen in het programma. In de middag geniet je van een goed verzorgde lunch. Alles is geregeld, zodat jij je volledig kunt focussen.",[],{},{"title":1095,"content":1096,"image":1115},"Lesdag 1: gedragsverandering in actie",[1097,1100,1103,1106,1109,1112],{"type":188,"text":1098,"spans":1099,"direction":175},"De eerste dag ontdek je hoe kennis van gedragsverandering en menselijk gedrag jouw werk beter kan maken. ",[],{"type":1020,"text":1101,"spans":1102,"direction":175},"Wat zijn veel voorkomende valkuilen bij gedragsverandering? ",[],{"type":1020,"text":1104,"spans":1105,"direction":175},"Hoe kijk je met een gedragsbril naar jouw communicatie en marketingstrategie?",[],{"type":1020,"text":1107,"spans":1108,"direction":175},"Wat voor soort gedragsbepalers kunnen van invloed zijn op jouw doelgroep?",[],{"type":1020,"text":1110,"spans":1111,"direction":175},"Met welke methodiek kun je analyseren welke gedragsbepalers een rol spelen in jouw vraagstuk? ",[],{"type":1020,"text":1113,"spans":1114,"direction":175},"Hoe voer je een ACDR-Quickscan© uit op je communicatievraagstuk?",[],{},{"title":1117,"content":1118,"image":1140},"Lesdag 2: ontdek wat mensen écht motiveert",[1119,1122,1125,1128,1131,1134,1137],{"type":188,"text":1120,"spans":1121,"direction":175},"In dit onderdeel duik je in de kern van menselijk gedrag en de belangrijkste gedragstheorieën die iedereen zou moeten kennen. ",[],{"type":1020,"text":1123,"spans":1124,"direction":175},"Waarom doen we wat we doen?",[],{"type":1020,"text":1126,"spans":1127,"direction":175},"Welke onbewuste processen beïnvloeden ons gedrag?",[],{"type":1020,"text":1129,"spans":1130,"direction":175},"Welke basisbehoeften hebben we?",[],{"type":1020,"text":1132,"spans":1133,"direction":175},"Wat motiveert ons? ",[],{"type":1020,"text":1135,"spans":1136,"direction":175},"Hoe beïnvloeden anderen en onze omgeving ons? ",[],{"type":1020,"text":1138,"spans":1139,"direction":175},"Welke weerstanden zijn er en hoe ontstaan ze?",[],{},{"title":1142,"content":1143,"image":1159},"Lesdag 3: praktische tools om gedrag te veranderen",[1144,1147,1150,1153,1156],{"type":188,"text":1145,"spans":1146,"direction":175},"De laatste dag ontdek je hoe je verandertechnieken effectief inzet in jouw campagnes en communicatie. Je ontwikkelt je eigen storyboard met een heldere veranderstrategie en pitcht deze aan je medestudenten. ",[],{"type":1020,"text":1148,"spans":1149,"direction":175},"Wat is de essentie achter de belangrijke beïnvloedende tactieken?",[],{"type":1020,"text":1151,"spans":1152,"direction":175},"Met welke verandertechnieken kun je gedrag beïnvloeden?",[],{"type":1020,"text":1154,"spans":1155,"direction":175},"Hoe verminder je weerstand of stimuleer je motivatie?",[],{"type":1020,"text":1157,"spans":1158,"direction":175},"Hoe ontwerp je onderbouwde marketing- of communicatie-uitingen?",[],{},"course_program$7fe11947-1b03-4d1a-9fe4-a204fdf5c7ed","course_program",{"variation":321,"version":322,"items":1163,"primary":1164,"id":1168,"slice_type":1169,"slice_label":5},[],{"button":1165},{"id":703,"type":197,"tags":1166,"lang":13,"slug":705,"first_publication_date":706,"last_publication_date":707,"uid":708,"url":709,"link_type":30,"key":1167,"isBroken":32,"text":906},[],"a49f49d3-3363-4ab5-a6b5-27b19cd46b0f","button$a1092479-1e2f-4b0f-a250-17c140a4e05e","button",{"variation":321,"version":322,"items":1171,"primary":1172,"id":1183,"slice_type":1055,"slice_label":5},[],{"scroll_id":5,"title":1173,"list_items":1174},"Inclusief",[1175,1177,1179,1181],{"item":1176},"boekenpakket met twee inspirerende boeken",{"item":1178},"een hands-on methode en digitaal werkboek waarmee je ook na de opleiding een gedragsstrategie kunt ontwikkelen",{"item":1180},"een pdf van de slides na iedere lesdag",{"item":1182},"een certificaat","checkpoint_list$6232b16b-da3c-4864-ba7b-0193ec1dff2f",{"variation":321,"version":322,"items":1185,"primary":1186,"id":1212,"slice_type":1213,"slice_label":5},[],{"title":1187,"team_members":1188,"has_margin_bottom":330},"De docenten",[1189,1201],{"member":1190,"text":1199,"image":1200},{"id":1191,"type":1192,"tags":1193,"lang":13,"slug":1194,"first_publication_date":1195,"last_publication_date":1196,"uid":1197,"link_type":30,"key":1198,"isBroken":32},"aDWgfRIAAC4AR7xv","team_member",[],"drs.-bob-van-dam","2025-05-27T11:22:40+0000","2026-07-17T11:15:27+0000","bob-van-dam","53dd84b7-e6d7-4e8a-838e-b4ecb814226b","Bob is een ervaren gedragsstrateeg met een scherp oog voor effectieve communicatie- en campagnestrategieën. 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Samen pas je de theorie direct toe op praktijkcasussen. Je reflecteert op je eigen situatie, zodat je het geleerde meteen kunt gebruiken.",{"link_type":1247},{"image":1319,"title":1324,"text":1325,"link":1326},{"dimensions":1320,"alt":5,"copyright":5,"url":1321,"id":1322,"edit":1323},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aD7AVLh8WN-LVg9q_2025BCGIllustraties-nieuwestijl-_Leermethoden-Casusopdrachten.png?auto=format,compress","aD7AVLh8WN-LVg9q",{"x":147,"y":147,"zoom":148,"background":149},"Casusopdrachten","Tijdens de opleiding werk je aan je eigen casus met de ACDR-QuickScan© methodiek en ontwikkel je een gedragsstrategie die direct toepasbaar is. Je verdiept je in belangrijke theorieën uit de sociale psychologie en gedragstechnieken uit reclame en communicatie.",{"link_type":1247},{"image":1328,"title":1333,"text":1334,"link":1335},{"dimensions":1329,"alt":5,"copyright":5,"url":1330,"id":1331,"edit":1332},{"width":249,"height":249},"https://images.prismic.io/behavior-change-group/aD7Avrh8WN-LVg-I_2025BCGIllustraties-nieuwestijl-_Leermethoden-Zelfstudie.png?auto=format,compress","aD7Avrh8WN-LVg-I",{"x":147,"y":147,"zoom":148,"background":149},"Zelfstudie","Met een sterke combinatie van theorie en praktijk krijg je alle tools om succesvol met gedrag aan de slag te gaan. Met slechts een dagdeel voorbereiding per opleidingsdag kun je je volledig focussen op leren en toepassen.",{"link_type":1247},"three_columns_v1$e2611941-d057-4e7c-a2aa-3ec619bd2b75",{"variation":321,"version":322,"items":1338,"primary":1339,"id":1396,"slice_type":940,"slice_label":5},[],{"scroll_id":940,"section_title":1340,"faq":1341,"has_margin_bottom":330},"Veelgestelde vragen",[1342,1348,1354,1360,1366,1372,1378,1384,1390],{"question":1343,"answer":1344},"Heb je een casus nodig?",[1345],{"type":188,"text":1346,"spans":1347,"direction":175},"Ja, je hebt een eigen casus nodig. Heb je geen casus? Dan is het ook mogelijk om met een hypothetische casus te werken.",[],{"question":1349,"answer":1350},"Wat is het verschil met de Postacademische opleiding tot gedragsveranderaar?",[1351],{"type":188,"text":1352,"spans":1353,"direction":175},"In deze opleiding krijg je een versnelde methode aangeleerd: de ACDR Quickscan© methode. Deze is minder diepgaand dan de methode in de opleiding tot gedragsveranderaar, maar vraagt daardoor een minder hoge investering in tijd en budget. De voorbeelden in de opleiding zijn specifiek gericht op communicatie, marketing en campagnes en docenten hebben ook ervaring in dit werkveld. Tot slot is er voor deze opleiding geen toelatingseis van een hbo of wo diploma.",[],{"question":1355,"answer":1356},"Is deze opleiding ook geschikt als ik bij een commerciële partij werk?",[1357],{"type":188,"text":1358,"spans":1359,"direction":175},"Ja, deze opleiding is zeker geschikt als je bij een commerciële partij werkt.",[],{"question":1361,"answer":1362},"Hoeveel tijd ben ik kwijt aan zelfstudie?",[1363],{"type":188,"text":1364,"spans":1365,"direction":175},"Na de lesdag ga je thuis aan de slag met het toepassen van de geleerde kennis op je eigen casus. Dit neemt ongeveer vier uur per week in beslag. ",[],{"question":1367,"answer":1368},"Wat moet ik doen als ik een lesdag mis?",[1369],{"type":188,"text":1370,"spans":1371,"direction":175},"Mocht je door onverwachte omstandigheden een lesdag missen, dan kijken we graag mee naar een passende oplossing.",[],{"question":1373,"answer":1374},"Wat is de start- en eindtijd van de lesdagen?",[1375],{"type":188,"text":1376,"spans":1377,"direction":175},"De lesdagen starten om 10:00 uur en eindigen om 16:30 uur. Daarna is er een optionele borrel waar je eigenlijk wel bij wil zijn :).",[],{"question":1379,"answer":1380},"Wat krijg ik als ik de opleiding heb afgerond?",[1381],{"type":188,"text":1382,"spans":1383,"direction":175},"Je krijgt na afronding een certificaat. De voorwaarde voor ontvangst van het certificaat is wel dat je de casusopdrachten voldoende hebt uitgevoerd en dat je op de laatste dag een pitch geeft over je casus. Lukt dit niet? Dan ontvang je een bewijs van deelname in plaats van een certificaat.",[],{"question":1385,"answer":1386},"Is het mogelijk om de factuur in termijnen te betalen?",[1387],{"type":188,"text":1388,"spans":1389,"direction":175},"Ja, het is mogelijk om de factuur in 2 termijnen te betalen.",[],{"question":1391,"answer":1392},"Betaal ik btw over het opleidingsbedrag?",[1393],{"type":188,"text":1394,"spans":1395,"direction":175},"Nee. Onze opleidingen zijn vrijgesteld van btw. Het bedrag dat je ziet, is dus het totaalbedrag: je ontvangt een factuur zonder btw en betaalt niets extra.",[],"faq$d7c82c76-0fd3-4138-909a-75f82565fe2e",{"variation":321,"version":322,"items":1398,"primary":1399,"id":1413,"slice_type":1414,"slice_label":5},[],{"image":1400,"title":1408,"text":1409,"button":1410,"has_margin_bottom":32},{"dimensions":1401,"alt":1404,"copyright":5,"url":1405,"id":1406,"edit":1407},{"width":1402,"height":1403},500,380,"Adviesgesprek Anne","https://images.prismic.io/behavior-change-group/aELMR7h8WN-LVvBs_annecontact4.png?auto=format,compress&rect=0,0,1000,760&w=500&h=380","aELMR7h8WN-LVvBs",{"x":147,"y":147,"zoom":148,"background":149},"Hulp nodig?","Plan via onderstaande knop direct een gratis adviesgesprek met Anne of bel ons op +31 24 20 22 452.",{"id":1238,"type":197,"tags":1411,"lang":13,"slug":1240,"first_publication_date":1241,"last_publication_date":1242,"uid":1240,"url":1243,"link_type":30,"key":1412,"isBroken":32,"text":1297},[],"0ec4335a-5012-4088-98cc-aebe122822d1","help$72c705ec-289b-4966-8db5-269852c47369","help",[1416,1462,1497],{"variation":321,"version":322,"items":1417,"primary":1418,"id":1460,"slice_type":1461,"slice_label":5},[],{"start_date":1419,"days":1420,"location_title":1429,"location_description":1430,"location_image":1434,"price":1441,"price_vat":5,"active_campaign_list":1442,"active_campaign_stage":1446,"active_campaign_tags":1451,"calendly_event_types":5,"max_number_of_signups":272,"show_in_sidebar":32,"registration_full":330},"2026-05-06",[1421,1423,1426],{"title":1422,"date":1419,"location":1220},"Lesdag 1",{"title":1424,"date":1425,"location":1220},"Lesdag 2","2026-05-27",{"title":1427,"date":1428,"location":1220},"Lesdag 3","2026-06-24","Locatie",[1431],{"type":188,"text":1432,"spans":1433,"direction":175},"De lesdagen vinden plaats bij Van der Valk Veenendaal. Deze locatie ligt direct naast station Veenendaal en beschikt over een parkeergarage waar je gratis je auto kunt parkeren.",[],{"dimensions":1435,"alt":5,"copyright":5,"url":1438,"id":1439,"edit":1440},{"width":1436,"height":1437},1024,683,"https://images.prismic.io/behavior-change-group/aEsQT7NJEFaPX6vu_82646220.jpg?auto=format,compress","aEsQT7NJEFaPX6vu",{"x":147,"y":147,"zoom":148,"background":149},2620,{"type":17,"id":1443,"name":1444,"description":1445},"354","GvM L7","List ID: 354",{"type":1447,"id":1448,"title":1449,"group":1450},"stage","450","GvM - lichting 7","8",[1452,1456],{"tags":1453},{"type":224,"id":1454,"name":1455,"description":227},"259","aanmelding_gvm_L7",{"tags":1457},{"type":224,"id":1458,"name":1459,"description":227},"279","Aanmelding_opleidingen","course_date$cf30e245-b295-4821-a2da-f1c025820791","course_date",{"variation":321,"version":322,"items":1463,"primary":1464,"id":1496,"slice_type":1461,"slice_label":5},[],{"start_date":1465,"days":1466,"location_title":1429,"location_description":1472,"location_image":1475,"price":1441,"price_vat":5,"active_campaign_list":1482,"active_campaign_stage":1486,"active_campaign_tags":1489,"calendly_event_types":5,"max_number_of_signups":172,"show_in_sidebar":330,"registration_full":32},"2026-11-04",[1467,1468,1470],{"title":1422,"date":1465,"location":1220},{"title":1424,"date":1469,"location":1220},"2026-11-18",{"title":1427,"date":1471,"location":1220},"2026-12-09",[1473],{"type":188,"text":1432,"spans":1474,"direction":175},[],{"dimensions":1476,"alt":5,"copyright":5,"url":1479,"id":1480,"edit":1481},{"width":1477,"height":1478},640,360,"https://images.prismic.io/behavior-change-group/aKcNGaTt2nPbakf9_vandervalkveenendaal.png?auto=format,compress","aKcNGaTt2nPbakf9",{"x":147,"y":147,"zoom":148,"background":149},{"type":17,"id":1483,"name":1484,"description":1485},"413","GvM L8","List ID: 413",{"type":1447,"id":1487,"title":1488,"group":1450},"497","Gvm L8",[1490,1494],{"tags":1491},{"type":224,"id":1492,"name":1493,"description":227},"336","aanmelding_gvm_L8",{"tags":1495},{"type":224,"id":1458,"name":1459,"description":227},"course_date$dacc201a-a828-4e7d-97a4-dceac1e472ba",{"variation":321,"version":322,"items":1498,"primary":1499,"id":1527,"slice_type":1461,"slice_label":5},[],{"start_date":1500,"days":1501,"location_title":1429,"location_description":1507,"location_image":1510,"price":5,"price_vat":5,"active_campaign_list":1513,"active_campaign_stage":1517,"active_campaign_tags":1520,"calendly_event_types":5,"max_number_of_signups":172,"show_in_sidebar":32,"registration_full":32},"2027-04-14",[1502,1503,1505],{"title":1422,"date":1500,"location":1220},{"title":1424,"date":1504,"location":1220},"2027-05-12",{"title":1427,"date":1506,"location":1220},"2027-06-09",[1508],{"type":188,"text":1432,"spans":1509,"direction":175},[],{"dimensions":1511,"alt":5,"copyright":5,"url":1479,"id":1480,"edit":1512},{"width":1477,"height":1478},{"x":147,"y":147,"zoom":148,"background":149},{"type":17,"id":1514,"name":1515,"description":1516},"477","GvM L9","List ID: 477",{"type":1447,"id":1518,"title":1519,"group":1450},"587","Gvm L9",[1521,1525],{"tags":1522},{"type":224,"id":1523,"name":1524,"description":227},"394","aanmelding_gvm_L9",{"tags":1526},{"type":224,"id":1458,"name":1459,"description":227},"course_date$a8ef2348-eadd-4ab1-90fa-45c2d2f04993","Ontvang de brochure in je inbox","Ontvang uitgebreide informatie over de inhoud, opbouw, lesdagen en leerdoelen van deze opleiding.","Stuur mij de brochure","Aan het versturen...","Ja, ik ontvang graag de brochure en relevante inzichten over gedragsverandering.",{"dimensions":1534,"alt":5,"copyright":5,"url":1535,"id":1536,"edit":1537},{"width":249,"height":844},"https://images.prismic.io/behavior-change-group/aC7QdidWJ-7kSbBr_2025BCGIllustraties-nieuwestijl--1-_Downloadbrochure.png?auto=format,compress","aC7QdidWJ-7kSbBr",{"x":147,"y":147,"zoom":148,"background":149},{"type":17,"id":1539,"name":1540,"description":1541},"302","GvM Brochure aanvragen","List ID: 302",{"type":1447,"id":1543,"title":1544,"group":1450},"124","Brochure aangevraagd - GvM",[1546,1550],{"activecampaign_tag":1547},{"type":224,"id":1548,"name":1549,"description":227},"83","Brochure GvM",{"activecampaign_tag":1551},{"type":224,"id":1552,"name":1553,"description":227},"278","Aanmelding_brochures","Vraag een incompany","Ontdek hoe deze opleiding aansluit bij de leerbehoeftes van jouw organisatie. Vul het formulier in voor een vrijblijvend adviesgesprek.","Verstuur aanvraag","Aan het verzenden...",{"dimensions":1559,"alt":5,"copyright":5,"url":305,"id":306,"edit":1560},{"width":304,"height":304},{"x":147,"y":147,"zoom":148,"background":149},{"type":17,"id":1492,"name":1562,"description":1563},"GvM incompany","List ID: 336",{"type":1447,"id":1565,"title":1566,"group":1450},"422","Incompany aanvraag GvM",[1568,1572],{"activecampaign_tag":1569},{"type":224,"id":1570,"name":1571,"description":227},"237","aanvraag_incompany_gvm",{"activecampaign_tag":1573},{"type":224,"id":1574,"name":1575,"description":227},"283","Aanmelding_incompany","Opleiding","Starter","HBO/WO-diploma vereist",3,"dagen",9.6,[1583],{"type":188,"text":1584,"spans":1585,"direction":175},"Vanaf 1 januari 2026 indexeren we de prijs van deze opleiding met 5%. We hanteren de oude prijs voor iedereen die zich nog in 2025 inschrijft, óók als de opleiding pas in 2026 plaatsvindt.",[],"Opleiding: Gedrag in Communicatie & Marketing","Combineer psychologie en strategie. Ontdek hoe je gedragsdoelen vertaalt naar effectieve marketing, communicatie of reclame-uitingen.",{"dimensions":1589,"alt":917,"copyright":5,"url":1592,"id":913,"edit":1593},{"width":1590,"height":1591},2400,1260,"https://images.prismic.io/behavior-change-group/aCyORCdWJ-7kSWbp_DSC06447-scaled.jpg?auto=format,compress&rect=0,182,2560,1344&w=2400&h=1260",{"x":147,"y":1594,"zoom":148,"background":149},182,[1596,1598],{"tag":1597},"index",{"tag":1599},"follow",[1601],{"activecampaign_tag":5},1788178507585]