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Je leert begrijpen:",[],{"type":1001,"text":1034,"spans":1035,"direction":175},"hoe gedragsverandering tot stand komt, van basale motivatie (belonen/straffen) tot waardegedreven gedrag en de rol van emoties;",[],{"type":1001,"text":1037,"spans":1038,"direction":175},"welke rol zelfidentiteit speelt bij categorische verandering, van persoonlijkheid en waarden tot narratieve identiteit;",[],{"type":1001,"text":1040,"spans":1041,"direction":175},"hoe je het gevoel van raken kunt versterken, van storytelling tot de invloed van muziek op gedrag;",[],{"type":1001,"text":1043,"spans":1044,"direction":175},"hoe je een boodschap maakt die raakt, ontdek de kracht van narratieve transportatie en leer hoe je met de juiste boodschap de doelgroep bereikt.",[],"text_content$bce46028-045c-4c56-8752-a2399f320395",{"variation":321,"version":322,"items":1047,"primary":1048,"id":1105,"slice_type":1106,"slice_label":5},[],{"scroll_id":5,"title":5,"description":5,"steps":1049},[1050,1057,1064,1089],{"title":1051,"content":1052,"image":1056},"Voor de startdatum",[1053],{"type":188,"text":1054,"spans":1055,"direction":175},"Na je aanmelding ontvang je een bevestiging van je inschrijving in je mail. Twee weken voor de startdatum krijg je een mail met alle praktische informatie die je nodig hebt om met een gerust hart te beginnen. Heb je tussentijds vragen? Dan staan we altijd voor je klaar. ",[],{},{"title":1058,"content":1059,"image":1063},"Startdatum",[1060],{"type":188,"text":1061,"spans":1062,"direction":175},"Een goede start maakt het verschil. Daarom ben je een half uur voor aanvang van harte welkom om rustig te landen in de natuur op de Veluwe. Je begint ontspannen aan de opleiding met een kop koffie, thee en iets lekkers. In de middag geniet je van een heerlijke lunch. Na de lesdag check je in bij het hotel en sluiten we de dag af met een gezamenlijk diner.",[],{},{"title":1065,"content":1066,"image":1088},"Lesdag 1",[1067,1070,1073,1076,1079,1082,1085],{"type":188,"text":1068,"spans":1069,"direction":175},"De eerste opleidingsdag staat in het teken van begrijpen wat een categorische verandering is en hoe je een dergelijke verandering als gedragsveranderaar kunt uitlokken.",[],{"type":1001,"text":1071,"spans":1072,"direction":175},"Wat is een categorische verandering?",[],{"type":1001,"text":1074,"spans":1075,"direction":175},"Wat maakt het gevoel van geraakt zijn een unieke emotie?",[],{"type":1001,"text":1077,"spans":1078,"direction":175},"Welke universele thema’s roepen dit gevoel op?",[],{"type":1001,"text":1080,"spans":1081,"direction":175},"Wat is de rol van zelfidentiteit en zelf-discrepantie bij categorische verandering?",[],{"type":1001,"text":1083,"spans":1084,"direction":175},"Hoe kun je storytelling en muziek inzetten om het gevoel van raken te versterken?",[],{"type":1001,"text":1086,"spans":1087,"direction":175},"Ook de avond staat in het teken van de kunst van het raken.",[],{},{"title":1090,"content":1091,"image":1104},"Lesdag 2",[1092,1095,1098,1101],{"type":188,"text":1093,"spans":1094,"direction":175},"Dag twee staat in het teken van verhalen maken die raken. In de ochtend nodigen we onze partner Wefilm Creative Agency uit, die de kunst van het raken als geen ander verstaat. Wat is hun werkwijze? In de middag ga je zelf aan de slag met een eigen casus en ontwikkel je een boodschap die jouw doelgroep raakt om zo gedragsverandering te realiseren.",[],{"type":1001,"text":1096,"spans":1097,"direction":175},"Wat zijn geslaagde en minder geslaagde voorbeelden uit de praktijk?",[],{"type":1001,"text":1099,"spans":1100,"direction":175},"Waarom werkt de ene campagne wel en de andere niet?",[],{"type":1001,"text":1102,"spans":1103,"direction":175},"Hoe bouw je een boodschap die raakt en aanzet tot gedragsverandering?",[],{},"course_program$7fe11947-1b03-4d1a-9fe4-a204fdf5c7ed","course_program",{"variation":321,"version":322,"items":1108,"primary":1109,"id":1113,"slice_type":1114,"slice_label":5},[],{"button":1110},{"id":703,"type":197,"tags":1111,"lang":13,"slug":705,"first_publication_date":706,"last_publication_date":707,"uid":708,"url":709,"link_type":30,"key":1112,"isBroken":32,"text":906},[],"a49f49d3-3363-4ab5-a6b5-27b19cd46b0f","button$a1092479-1e2f-4b0f-a250-17c140a4e05e","button",{"variation":321,"version":322,"items":1116,"primary":1117,"id":1129,"slice_type":1019,"slice_label":5},[],{"scroll_id":5,"title":1118,"list_items":1119},"Inclusief",[1120,1122,1124,1126,1128],{"item":1121},"persoonlijke begeleiding door gedragsspecialisten",{"item":1123},"een heerlijke overnachting tussen de lesdagen",{"item":1125},"een relaxed avondprogramma vol muziek",{"item":1127},"een pdf van de slides",{"item":969},"checkpoint_list$6232b16b-da3c-4864-ba7b-0193ec1dff2f",{"variation":321,"version":322,"items":1131,"primary":1132,"id":1177,"slice_type":1178,"slice_label":5},[],{"title":1133,"team_members":1134,"has_margin_bottom":330},"De docenten",[1135,1147,1158,1168],{"member":1136,"text":1145,"image":1146},{"id":1137,"type":1138,"tags":1139,"lang":13,"slug":1140,"first_publication_date":1141,"last_publication_date":1142,"uid":1143,"link_type":30,"key":1144,"isBroken":32},"aDWKiBIAACwAR5WJ","team_member",[],"prof.-dr.-rick-van-baaren","2025-05-27T09:49:47+0000","2026-07-29T11:26:26+0000","rick-van-baaren","303dde6c-3481-46b3-b9f8-12feb445fc81","Rick zet al jaren de toon in gedragsverandering. Als hoogleraar Gedrag & Maatschappij en oprichter van de master Gedragsverandering aan de Radboud Universiteit, heeft hij generaties gedragsveranderaars opgeleid. Als medeoprichter van de Behavior Change Group vertaalt hij wetenschappelijke inzichten naar impactvolle praktijktoepassingen. Met zijn scherpe strategische blik en visie weet hij inspirerende concepten te smeden die écht het verschil maken.",{},{"member":1148,"text":1156,"image":1157},{"id":1149,"type":1138,"tags":1150,"lang":13,"slug":1151,"first_publication_date":1152,"last_publication_date":1153,"uid":1154,"link_type":30,"key":1155,"isBroken":32},"aDWK8RIAACgAR5ZL",[],"drs.-timon-hoitink","2025-05-27T09:51:10+0000","2026-07-17T11:14:06+0000","timon-hoitink","8cc7a225-b924-478e-ab7c-cadc1e594c94","Timon is gedragsspecialist, directeur van Consultancy & Research en docent in onze Academy. Als rustige, nuchtere achterhoeker combineert hij zijn liefde voor verhalen op een unieke manier met wetenschappelijke kennis. Hij weet zo zijn publiek te boeien en inzichten op een toegankelijke manier over te brengen. Daarnaast is Timon mede ontwikkelaar van de opleiding Complexe transities.",{},{"member":1159,"text":1166,"image":1167},{"id":1160,"type":1138,"tags":1161,"lang":13,"slug":1162,"first_publication_date":1163,"last_publication_date":1164,"uid":1162,"link_type":30,"key":1165,"isBroken":32},"aEADLxEAACgAclUy",[],"ruben-cusell","2025-06-04T08:26:28+0000","2025-06-17T07:44:39+0000","b996de8e-3cc1-48ea-bb7a-e4463a35e589","Ruben is het creatieve brein achter de verhalen die raken en de drijvende kracht achter talloze bekroonde campagnes. Hij neemt je op dag twee mee in het proces van productontwikkeling. Bekijk voorbeelden van producties van Wefilm zoals de video ‘Mis Niks’, tegen telefoongebruik in het verkeer (Interpolis), de campagne ‘Stukje van mij’ tegen seksueel shamen (KPN), en het recente mediaoffensief tegen vapen (ArtsenSlaanAlarm).",{},{"member":1169,"text":1175,"image":1176},{"id":1170,"type":1138,"tags":1171,"lang":13,"slug":1172,"first_publication_date":1173,"last_publication_date":1173,"uid":1172,"link_type":30,"key":1174,"isBroken":32},"as9xvBEAAC4AKOCD",[],"marius-gottlieb","2026-10-14T12:14:20+0000","f84c2944-e921-4abf-b65e-7a1bb837979b","Na een loopbaan in de film- en televisiewereld, studeerde Marius aan de Koninklijke Academie van Beeldende Kunsten. Hierna werkte hij enige tijd als chef in restaurants, voordat hij de overstap maakte naar de reclamewereld als creatief. Vanuit de wens om werk te maken met meer maatschappelijke betekenis, kwam hij terecht bij We Agency. Daar werkt hij inmiddels vier jaar als senior creative en creative director. 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