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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":643,"alt":6,"copyright":6,"url":646,"id":647,"edit":648},{"width":644,"height":645},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":659,"alt":6,"copyright":6,"url":662,"id":663,"edit":664},{"width":660,"height":661},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[666],{"type":667,"text":668,"spans":669,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[670],{"start":671,"end":672,"type":673},24,35,"em",[675,677,679],{"item":676},"Nieuwste inzichten in gedragsverandering",{"item":678},"Handige tools voor in de praktijk",{"item":680},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[685],{"type":30,"text":686,"spans":687,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[688,700],{"start":689,"end":690,"type":691,"data":692},22,39,"hyperlink",{"id":693,"type":36,"tags":694,"lang":14,"slug":695,"first_publication_date":696,"last_publication_date":697,"uid":698,"url":699,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":701,"end":702,"type":691,"data":703},46,66,{"id":704,"type":36,"tags":705,"lang":14,"slug":706,"first_publication_date":707,"last_publication_date":708,"uid":709,"url":710,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":523,"id":714,"name":715,"description":716},"3","BCA - Nieuwsbrief lezers","List ID: 3",[718],{"tags":719},{"type":720,"id":721,"name":722,"description":723},"tag","80","nieuwsbrief","No description available",{"dimensions":725,"alt":6,"copyright":6,"url":662,"id":663,"edit":726},{"width":660,"height":661},{"x":24,"y":24,"zoom":25,"background":26},[728],{"type":667,"text":729,"spans":730,"direction":33},"Laten we samen gedrag veranderen",[731,734],{"start":732,"end":733,"type":673},9,14,{"start":732,"end":733,"type":735},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! 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Nu is het tijd om die strategie te vertalen in middelen om het gedrag van je doelgroep te veranderen. Wij helpen je bij het ontwikkelen of het reviewen van jouw middelen.","Interventie-ontwikkeling","f49526fc-9921-4a36-b14c-455f1b232d51",[927,953,975,1017,1044,1125,1218,1299],{"variation":88,"version":89,"items":928,"primary":929,"id":951,"slice_type":952,"slice_label":6},[],{"title":930,"text":900,"blue_button":935,"blue_button_icon":938,"transparent_button":939,"transparent_button_icon":938,"image":944},[931],{"type":818,"text":899,"spans":932,"direction":33},[933],{"start":24,"end":934,"type":673},17,{"id":52,"type":12,"tags":936,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":937,"isBroken":44,"text":60},[],"56edf301-d5c7-4d3b-8ff9-1ba626b9a4e2","right-arrow",{"link_type":64,"key":940,"url":941,"target":942,"text":943},"396827f5-52ca-4cdd-88d7-6051e0737593","https://www.rijksoverheid.nl/documenten/rapporten/2023/06/26/onderzoeksrapport-effectieve-gedragsinterventies-voor-stimulering-van-duurzame-bezorgkeuzes","_blank","Bekijk een voorbeeld",{"dimensions":945,"alt":6,"copyright":6,"url":948,"id":949,"edit":950},{"width":946,"height":947},6016,4011,"https://images.prismic.io/behavior-change-group/ahWjvbK9tuLqEJxz_Dienst-CR-Brainstorm-4-.jpg?auto=format,compress","ahWjvbK9tuLqEJxz",{"x":24,"y":24,"zoom":25,"background":26},"hero_with_buttons$5a8be894-a615-41de-b5cd-ed3cd81c9e1d","hero_with_buttons",{"variation":88,"version":89,"items":954,"primary":955,"id":974,"slice_type":862,"slice_label":6},[],{"scroll_id":6,"content":956,"has_margin_top":44,"has_margin_bottom":822},[957,960,963,966],{"type":30,"text":958,"spans":959,"direction":33},"Hoe zorgen we ervoor dat onze nieuwe gedragsinterventie in de praktijk aanslaat? 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Maar ook naar de manieren om in te spelen op hun motieven en weerstanden.  ",[],{"type":30,"text":967,"spans":968,"direction":33},"Samen met jou beoordelen we deze concepten en selecteren we welke het meest kansrijk zijn om te realiseren. Vervolgens doen we een concepttest of werken we de interventies uit. We schrijven teksten, selecteren afbeeldingen of ontwerpen ruimtelijke interventies voor in de buitenlucht. Dit doen we soms met onze creatieve samenwerkingspartners, maar altijd in nauwe samenwerking met jou. Zo zorgen we ervoor dat de middelen goed aansluiten bij de bestaande omgeving, processen en huisstijl. 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Lees snel verder.","c61e3376-3abc-424e-885e-4dbb20e26af3",{"item":1086},{"id":1087,"type":289,"tags":1088,"lang":14,"slug":1089,"first_publication_date":1090,"last_publication_date":1091,"uid":1089,"url":1092,"data":1093,"link_type":42,"key":1103,"isBroken":44},"aEf7FxIAACkAAz1W",[1066,1067,1068],"de-10-universele-waarden-zo-zet-je-ze-in-voor-het-redden-van-de-aarde","2025-06-10T09:37:32+0000","2026-02-10T15:15:02+0000","/insights/blogs-en-videos/de-10-universele-waarden-zo-zet-je-ze-in-voor-het-redden-van-de-aarde/",{"featured_image":1094,"title":1101,"type":1082,"description":1102},{"dimensions":1095,"alt":6,"copyright":6,"url":1098,"id":1099,"edit":1100},{"width":1096,"height":1097},720,480,"https://images.prismic.io/behavior-change-group/aEf9kbh8WN-LV7Di_one-world.jpg?auto=format,compress","aEf9kbh8WN-LV7Di",{"x":24,"y":24,"zoom":25,"background":26},"De 10 universele waarden? Zo zet je ze in voor het redden van de aarde","Wil jij gedrag echt beïnvloeden door in te spelen op diepgewortelde waarden? Ontdek hoe Schwartz’ waardentheorie inzicht geeft in tien universele waarden en hun onderlinge spanningen. Leer hoe je waarden als stimulatie, traditie of macht strategisch inzet om duurzame gedragsverandering te bereiken.","e71de0dc-b1b4-46ff-a877-fd3fc66d7e5b",{"item":1105},{"id":1106,"type":289,"tags":1107,"lang":14,"slug":1109,"first_publication_date":1110,"last_publication_date":1111,"uid":1109,"url":1112,"data":1113,"link_type":42,"key":1123,"isBroken":44},"aDlDXBEAACwAlktR",[1108],"interview","als-je-mensen-echt-raakt-kun-je-in-een-klap-hun-gedrag-veranderen","2025-05-30T05:43:33+0000","2026-01-29T11:30:19+0000","/insights/blogs-en-videos/als-je-mensen-echt-raakt-kun-je-in-een-klap-hun-gedrag-veranderen/",{"featured_image":1114,"title":1121,"type":1082,"description":1122},{"dimensions":1115,"alt":6,"copyright":6,"url":1118,"id":1119,"edit":1120},{"width":1116,"height":1117},2048,1366,"https://images.prismic.io/behavior-change-group/aDlECSdWJ-7kSttN_DSC07167-2048x1366.jpg?auto=format,compress","aDlECSdWJ-7kSttN",{"x":24,"y":24,"zoom":25,"background":26},"'Als je mensen echt raakt, kun je in één klap hun gedrag veranderen'","Je kent de verhalen ongetwijfeld: mensen die documentaires als An Inconvenient Truth of Cowspiracy keken en vanaf dat moment nooit meer in het vliegtuig stapten of besloten de rest van hun leven vegetarisch te eten. Zij gooiden in één klap het roer om. Wat is het geheim achter deze drastische gedragsveranderingen? Hoe ontstaan die krachtige ‘moments of change’?","c2b35ab0-a862-4c4b-ae78-91cf48a6a5ec","insights$7323e7ba-1bf4-4a9a-9149-d4a0e0c1e2c7",{"variation":88,"version":89,"items":1126,"primary":1127,"id":1216,"slice_type":1217,"slice_label":6},[],{"scroll_id":6,"section_title":1128,"reviews":1129,"view_more_button":1213,"has_margin_bottom":822},"Ervaringen van opdrachtgevers",[1130,1160,1188],{"review":1131},{"id":1132,"type":1133,"tags":1134,"lang":14,"slug":1135,"first_publication_date":1136,"last_publication_date":1137,"uid":1138,"url":1139,"data":1140,"link_type":42,"key":1159,"isBroken":44},"aEq4MxMAACoAhi3w","review",[],"samen-nadenken-over-gedragsverandering","2025-06-12T11:23:12+0000","2025-06-18T10:05:13+0000","review-fonds-gehandicaptensport","/academy/ervaringen-van-alumni/review-fonds-gehandicaptensport/",{"image":1141,"is_detail_page_enabled":44,"rating":1148,"person":1149,"position":1150,"card_title":1151,"card_text":1158},{"dimensions":1142,"alt":6,"copyright":6,"url":1145,"id":1146,"edit":1147},{"width":1143,"height":1144},2554,2560,"https://images.prismic.io/behavior-change-group/aEq4arNJEFaPX5gC_Arjo-Wijnhorst-scaled.jpg?auto=format,compress","aEq4arNJEFaPX5gC",{"x":24,"y":24,"zoom":25,"background":26},"5","Arjo Wijnhorst","Online Marketeer",[1152],{"type":1153,"text":1154,"spans":1155,"direction":33},"heading6","Samen nadenken over gedragsverandering",[1156],{"start":24,"end":1157,"type":673},15,"De Behavior Change Group heeft ons goed geholpen rondom Uniek Sporten Thuis, waarbij we samen nagedacht hebben hoe we mensen met een beperking kunnen motiveren om te blijven bewegen!","8837196d-37a3-4b55-89ad-340bf69b7155",{"review":1161},{"id":1162,"type":1133,"tags":1163,"lang":14,"slug":1164,"first_publication_date":1165,"last_publication_date":1166,"uid":1167,"url":1168,"data":1169,"link_type":42,"key":1187,"isBroken":44},"aEq6PRMAACcAhjFk",[],"belangrijke-rol-bij-interventieontwikkeling","2025-06-12T11:32:05+0000","2025-06-18T10:06:08+0000","review-nationale-nederlanden","/academy/ervaringen-van-alumni/review-nationale-nederlanden/",{"image":1170,"is_detail_page_enabled":44,"rating":1148,"person":1177,"position":1178,"card_title":1179,"card_text":1186},{"dimensions":1171,"alt":6,"copyright":6,"url":1174,"id":1175,"edit":1176},{"width":1172,"height":1173},226,248,"https://images.prismic.io/behavior-change-group/aEq6c7NJEFaPX5h3_willem%2520micro.png?auto=format,compress","aEq6c7NJEFaPX5h3",{"x":24,"y":24,"zoom":25,"background":26},"Willem Los","Specialist Financiële Gezondheid en Schuldenproblematiek",[1180],{"type":1153,"text":1181,"spans":1182,"direction":33},"Belangrijke rol bij interventieontwikkeling",[1183],{"start":1184,"end":1185,"type":673},20,43,"Behaviour Change Group is via Kaj Bots betrokken bij de werkgroep MKB van de NCFG en hebben een belangrijke rol gehad in het totstandkomen van de Toolbox \"Fix je Geld\".","5839d8be-6dd5-411c-83f9-6c0ac9ff051b",{"review":1189},{"id":1190,"type":1133,"tags":1191,"lang":14,"slug":1192,"first_publication_date":1193,"last_publication_date":1194,"uid":1195,"url":1196,"data":1197,"link_type":42,"key":1212,"isBroken":44},"aEq6wRMAACoAhjIh",[],"divers-en-zeker-geen-open-deuren","2025-06-12T11:34:18+0000","2025-06-18T10:03:23+0000","review-rijkswaterstaat2","/academy/ervaringen-van-alumni/review-rijkswaterstaat2/",{"image":1198,"is_detail_page_enabled":44,"rating":1148,"person":1203,"position":1204,"card_title":1205,"card_text":1211},{"dimensions":1199,"alt":6,"copyright":6,"url":1200,"id":1201,"edit":1202},{"width":744,"height":744},"https://images.prismic.io/behavior-change-group/aD7Aobh8WN-LVg-H_2025BCGIllustraties-nieuwestijl-_ICOON-Leermethoden-Persoonlijkebegeleiding.png?auto=format,compress","aD7Aobh8WN-LVg-H",{"x":24,"y":24,"zoom":25,"background":26},"Imke","Adviseur Circulaire Economie & Zwerfafval",[1206],{"type":1153,"text":1207,"spans":1208,"direction":33},"Divers en zeker geen open deuren",[1209],{"start":24,"end":1210,"type":673},6,"De interventies die voor ons project door Behavior Change Group zijn ontwikkeld waren erg divers en zeker geen open deuren. Er werd een goede koppeling gelegd tussen een interventie en de gedragsfactor(en) waarop werd ingespeeld, waardoor het duidelijk was dat ze niet 'zomaar' waren bedacht. Als opdrachtgever werden we ook goed meegenomen in het ontwikkelproces van de interventies en hadden we de mogelijkheid om kaders en wensen mee te geven.","dce47dac-b535-461e-81d6-5adaecaf5c30",{"link_type":1214,"key":1215},"Any","9ed5c7fa-2eee-4426-8694-93883cf8004b","reviews_component$f6c71c6c-3427-42bb-84f4-4c2838fbeb07","reviews_component",{"variation":88,"version":89,"items":1219,"primary":1220,"id":1297,"slice_type":1298,"slice_label":6},[],{"scroll_id":6,"section_title":1221,"items":1226,"has_margin_bottom":822},[1222],{"type":667,"text":1223,"spans":1224,"direction":33},"Andere diensten",[1225],{"start":853,"end":1157,"type":673},[1227,1253,1275],{"image":1228,"title":1234,"text":1235,"link":1236},{"dimensions":1229,"alt":6,"copyright":6,"url":1231,"id":1232,"edit":1233},{"width":744,"height":1230},1242,"https://images.prismic.io/behavior-change-group/aDQpMydWJ-7kSiT1_2025BCGIllustraties-nieuwestijl--1-_Research-Interventieontwikkeling-Concepttest.png?auto=format,compress","aDQpMydWJ-7kSiT1",{"x":24,"y":24,"zoom":25,"background":26},"Concepttest","Een concepttest helpt je kiezen welke verandertechnieken of uitwerking daarvan verder te ontwikkelen. Het meet het effect op je doelgroep in de conceptfase. Zo weet je zeker dat je de uiteindelijke interventie inzet op het meest kansrijke concept.",{"id":1237,"type":1238,"tags":1239,"lang":14,"slug":1240,"first_publication_date":1241,"last_publication_date":1242,"uid":1240,"url":1243,"data":1244,"link_type":42,"key":1251,"isBroken":44,"text":1252},"aDWt0RIAACgAR9WL","research_service",[],"concepttest","2025-05-27T12:22:08+0000","2026-05-26T13:53:58+0000","/research/diensten/inventarisatie-gedragsbepalers/concepttest/",{"list_image":1245,"short_description":1250,"title":1234},{"dimensions":1246,"alt":6,"copyright":6,"url":1247,"id":1248,"edit":1249},{"width":903,"height":904},"https://images.prismic.io/behavior-change-group/aDRpjydWJ-7kSi3X_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-Interventieontwikkeling-Concepttest.png?auto=format,compress&rect=0,97,1241,1047&w=160&h=135","aDRpjydWJ-7kSi3X",{"x":24,"y":908,"zoom":25,"background":26},"Een concepttest helpt je kiezen welke verandertechnieken of uitwerkingen daarvan je verder wilt ontwikkelen. Het meet het effect op je doelgroep in de conceptfase. Zo weet je zeker dat je de uiteindelijke interventie inzet op het meest kansrijke concept.","350f81c8-864d-4d75-95f5-e157b8a1d4ad","Bekijk dienst",{"image":1254,"title":1259,"text":1260,"link":1261},{"dimensions":1255,"alt":6,"copyright":6,"url":1256,"id":1257,"edit":1258},{"width":1230,"height":744},"https://images.prismic.io/behavior-change-group/aC8JuCdWJ-7kSb9z_2025BCGIllustraties-nieuwestijl--1-_Consultancy-diensten-interventieontwikkeling-reviewconceptencreatie.png?auto=format,compress","aC8JuCdWJ-7kSb9z",{"x":24,"y":24,"zoom":25,"background":26},"Review op concepten en creatie","Bij het correct toepassen van verandertechnieken zit de devil in de details. Door kritisch mee te kijken, zorgen we ervoor dat de definitieve middelen, tekst en beeld naadloos aansluiten bij de gedragsstrategie en de gekozen interventieconcepten.",{"id":1262,"type":889,"tags":1263,"lang":14,"slug":1264,"first_publication_date":1265,"last_publication_date":1266,"uid":1264,"url":1267,"data":1268,"link_type":42,"key":1274,"isBroken":44,"text":1252},"aDRnyRIAACgARdWi",[],"review-op-concepten-en-creatie","2025-05-27T10:14:05+0000","2026-02-10T14:32:05+0000","/consultancy/diensten/interventie--ontwikkeling/review-op-concepten-en-creatie/",{"list_image":1269,"short_description":1260,"title":1259},{"dimensions":1270,"alt":6,"copyright":6,"url":1271,"id":1272,"edit":1273},{"width":903,"height":904},"https://images.prismic.io/behavior-change-group/aDQhjidWJ-7kSiQM_2025BCGIllustraties-nieuwestijl--1-_ICOON-Consultancy-diensten-interventieontwikkeling-reviewconceptencreatie.png?auto=format,compress&rect=0,97,1242,1048&w=160&h=135","aDQhjidWJ-7kSiQM",{"x":24,"y":908,"zoom":25,"background":26},"72fb0c9c-a263-42aa-93e8-801fbcf724fb",{"image":1276,"title":1281,"text":1282,"link":1283},{"dimensions":1277,"alt":6,"copyright":6,"url":1278,"id":1279,"edit":1280},{"width":1230,"height":1230},"https://images.prismic.io/behavior-change-group/aC8ojydWJ-7kScf9_2025BCGIllustraties-nieuwestijl--1-_Research-Effectmeting.png?auto=format,compress","aC8ojydWJ-7kScf9",{"x":24,"y":24,"zoom":25,"background":26},"Effectmeting","Een effectmeting is cruciaal om te weten of je aanpak werkt. Zonder meting blijft het immers onzeker of de interventie effect heeft. Wij brengen de effecten voor je in kaart, zodat je goed onderbouwde keuzes kunt maken voor verdere uitrol of aanscherping van je interventies.",{"id":1284,"type":1238,"tags":1285,"lang":14,"slug":1286,"first_publication_date":1287,"last_publication_date":1288,"uid":1286,"url":1289,"data":1290,"link_type":42,"key":1296,"isBroken":44,"text":1252},"aC8OshIAAC0APb9f",[],"effectmeting","2025-05-22T11:53:29+0000","2026-01-07T14:51:22+0000","/research/diensten/research-doelbepaling/effectmeting/",{"list_image":1291,"short_description":1282,"title":1281},{"dimensions":1292,"alt":6,"copyright":6,"url":1293,"id":1294,"edit":1295},{"width":903,"height":904},"https://images.prismic.io/behavior-change-group/aDRpfidWJ-7kSi3V_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-Effectmeting.png?auto=format,compress&rect=0,97,1242,1048&w=160&h=135","aDRpfidWJ-7kSi3V",{"x":24,"y":908,"zoom":25,"background":26},"475d410b-b0b7-4d37-9f81-79fca8583e53","three_columns_v1$e3980b12-b084-4da4-86be-0afebc72a9f2","three_columns_v1",{"variation":88,"version":89,"items":1300,"primary":1301,"id":1315,"slice_type":1316,"slice_label":6},[],{"image":1302,"title":1310,"text":1311,"button":1312,"has_margin_bottom":44},{"dimensions":1303,"alt":6,"copyright":6,"url":1306,"id":1307,"edit":1308},{"width":1304,"height":1305},500,380,"https://images.prismic.io/behavior-change-group/Z9wG1TiBA97GitTo_menu-illustration-consultancy.png?auto=format,compress&rect=10,0,608,462&w=500&h=380","Z9wG1TiBA97GitTo",{"x":1309,"y":24,"zoom":25,"background":26},10,"Meer weten over deze dienst?","Onze gedragsspecialisten vertellen je er graag meer over. Deel je vragen en opmerkingen met ons en we nemen zo snel mogelijk contact met je op.",{"id":52,"type":12,"tags":1313,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":1314,"isBroken":44,"text":60},[],"f741d4ec-fcd1-46fd-89ec-33e0c0349b5c","help$77fc3bc3-6d0b-4b81-95af-72c65b9be256","help","Interventie-ontwikkeling | Behavior Change Group","Met de interventie-ontwikkeling zet je de inzichten om in actie. Wij werken effectieve middelen uit. Samen met jou of met één van onze samenwerkingspartners. Of het nu om een folder voor uitkeringsgerechtigden of een app voor fietsstimulatie gaat.",{"dimensions":1320,"alt":6,"copyright":6,"url":1321,"id":1322,"edit":1323},{"width":946,"height":947},"https://images.prismic.io/behavior-change-group/aQIFdLpReVYa3yrq_7RV06507.jpg?auto=format,compress","aQIFdLpReVYa3yrq",{"x":24,"y":24,"zoom":25,"background":26},[1325,1327],{"tag":1326},"index",{"tag":1328},"follow",[1330],{"tags":6},1779803709492]