[{"data":1,"prerenderedAt":1269},["ShallowReactive",2],{"$navigation":3,"service-locatiechecks-en-observaties":511,"$settings":932},{"id":4,"uid":5,"url":6,"type":5,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":16},"Z9vMShMAAC4A85J_","navigation",null,"https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajvw0xEAAC4AVH-g&integrationFieldsRef=behavior-change-group%7E949bbcd2-9958-4466-bd3d-6d551db004d9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9vMShMAAC4A85J_%22%29+%5D%5D",[],"2025-03-20T08:05:31+0000","2026-04-16T10:15:29+0000",[12],"about",[],"nl-nl",[],{"menu_image":17,"about_title":27,"about_content":28,"about_link":34,"connect_title":46,"connect_content":47,"connect_link":51,"connect_buttons":61,"slices":86,"slices1":384},{"dimensions":18,"alt":20,"copyright":6,"url":21,"id":22,"edit":23},{"width":19,"height":19},1280,"Behavior Change Group - About","https://images.prismic.io/behavior-change-group/aDWZ7idWJ-7kSkns_Test-1.5.png?auto=format,compress","aDWZ7idWJ-7kSkns",{"x":24,"y":24,"zoom":25,"background":26},0,1,"transparent","About",[29],{"type":30,"text":31,"spans":32,"direction":33},"paragraph","Wij empoweren mensen en organisaties met inzichten en tools die hen in staat stellen om betere beslissingen te maken en blijvende veranderingen te realiseren.",[],"ltr",{"id":35,"type":36,"tags":37,"lang":14,"slug":38,"first_publication_date":39,"last_publication_date":40,"uid":12,"url":41,"link_type":42,"key":43,"isBroken":44,"text":45},"Z9vKXBMAACoA84-L","page",[],"wij-zijn-behavior-change-group","2025-03-20T07:57:18+0000","2026-02-18T17:18:37+0000","/about/","Document","070a40a0-3924-49f2-8a05-3a400a01d979",false,"Over ons","Connect",[48],{"type":30,"text":49,"spans":50,"direction":33},"Wil je samen met ons gedrag veranderen of ons team versterken? Neem gerust contact met ons op, we helpen je graag verder.",[],{"id":52,"type":12,"tags":53,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":59,"isBroken":44,"text":60},"aDgcAREAACsAlHUs",[],"bel-ons","2025-05-29T08:34:10+0000","2026-05-19T08:31:24+0000","connect","/about/connect/","47f49189-189c-4c9d-95e6-19f01b7a8f51","Neem contact op",[62,74],{"connect_button_link":63,"connect_button_icon":68},{"link_type":64,"key":65,"url":66,"text":67},"Web","901cf980-9686-4606-bf73-56168f10251a","tel:0246639627","Bellen",{"dimensions":69,"alt":6,"copyright":6,"url":71,"id":72,"edit":73},{"width":70,"height":70},64,"https://images.prismic.io/behavior-change-group/Z-O_C3dAxsiBv6bA_phone.png?auto=format,compress","Z-O_C3dAxsiBv6bA",{"x":24,"y":24,"zoom":25,"background":26},{"connect_button_link":75,"connect_button_icon":79},{"link_type":64,"key":76,"url":77,"text":78},"db138c9f-f857-4372-a7b1-0b18b2d0f8e6","mailto:info@behaviorchange.group","Mail",{"dimensions":80,"alt":6,"copyright":6,"url":83,"id":84,"edit":85},{"width":81,"height":82},62,51,"https://images.prismic.io/behavior-change-group/Z-O_CndAxsiBv6a__mail.png?auto=format,compress","Z-O_CndAxsiBv6a_",{"x":24,"y":24,"zoom":25,"background":26},[87,180,233,283],{"variation":88,"version":89,"items":90,"primary":91,"id":178,"slice_type":179,"slice_label":6},"default","initial",[],{"navigation_parent":92,"dropdown_title":102,"dropdown_description":103,"dropdown_read_more_link":107,"dropdown_image":111,"sub_items":117},{"id":93,"type":36,"tags":94,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":100,"isBroken":44,"text":101},"Z9vJ3RMAAC0A846m",[],"de-opleider-voor-gedragsveranderend-nederland","2025-03-20T07:55:11+0000","2026-06-22T13:12:34+0000","academy","/academy/","fe1cd9db-51f3-466c-b392-148fab8591ab","Academy","Onze Academy",[104],{"type":30,"text":105,"spans":106,"direction":33},"In onze Academy leiden we professionals op tot scherpe denkers en vaardige doeners, met trainingen die wetenschap en praktijk combineren.",[],{"id":93,"type":36,"tags":108,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":109,"isBroken":44,"text":110},[],"99b783b5-d8a4-43c9-afa8-02ead1b152e2","Meer over onze Academy",{"dimensions":112,"alt":113,"copyright":6,"url":114,"id":115,"edit":116},{"width":19,"height":19},"Behavior Change Group - Academy","https://images.prismic.io/behavior-change-group/aEHQp7h8WN-LVrmK_Test-1.28.png?auto=format,compress","aEHQp7h8WN-LVrmK",{"x":24,"y":24,"zoom":25,"background":26},[118,123,134,145,156,166],{"sub_item":119},{"id":93,"type":36,"tags":120,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":121,"isBroken":44,"text":122},[],"398e85bf-a454-43e4-9c5c-c18ea8b729c8","Overzicht",{"sub_item":124},{"id":125,"type":98,"tags":126,"lang":14,"slug":127,"first_publication_date":128,"last_publication_date":129,"uid":130,"url":131,"link_type":42,"key":132,"isBroken":44,"text":133},"Z9vLtRMAAC4A85GT",[],"alle-opleidingen-en-cursussen","2025-03-20T08:03:02+0000","2026-04-22T12:41:21+0000","opleidingen","/academy/opleidingen/","1e52386e-5107-41e2-8050-69c2099d8c1d","Opleidingen",{"sub_item":135},{"id":136,"type":98,"tags":137,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":42,"key":143,"isBroken":44,"text":144},"aWTbIxIAACsA9cUQ",[],"alle-lezingen-en-sessies","2026-01-12T11:30:10+0000","2026-06-10T07:46:54+0000","lezingen-en-sessies","/academy/lezingen-en-sessies/","d77c9d71-7fb7-47ea-bb08-16de85b1b56d","Lezingen en sessies",{"sub_item":146},{"id":147,"type":148,"tags":149,"lang":14,"slug":150,"first_publication_date":151,"last_publication_date":152,"uid":98,"url":153,"link_type":42,"key":154,"isBroken":44,"text":155},"aBs8nBEAACcAOqAE","team",[],"white","2025-05-07T11:01:19+0000","2026-05-01T07:49:06+0000","/about/team/academy/","06e1bd28-6bec-4afb-8211-d2097e2d15b7","Docenten & Team",{"sub_item":157},{"id":158,"type":36,"tags":159,"lang":14,"slug":160,"first_publication_date":161,"last_publication_date":162,"uid":160,"url":163,"link_type":42,"key":164,"isBroken":44,"text":165},"aEgqDBEAACoA3YGh",[],"ervaringen-van-alumni","2025-06-10T12:50:24+0000","2026-01-07T14:24:57+0000","/ervaringen-van-alumni/","8e47b712-3475-40a9-b6df-1fb9ee887fa2","Ervaringen van alumni",{"sub_item":167},{"id":168,"type":169,"tags":170,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":42,"key":176,"isBroken":44,"text":177},"aUK4XREAACgAHYHB","alumni_event",[],"behavior-change-alumni-event-2026","2025-12-17T14:11:08+0000","2026-06-04T11:23:23+0000","2026","/academy/alumni-events/2026/","80a181d6-629f-4bae-b169-0f17824fd1ee","Events","menu_item$41f9ab5e-7f97-4372-ba3a-98cf45eb72a2","menu_item",{"variation":88,"version":89,"items":181,"primary":182,"id":232,"slice_type":179,"slice_label":6},[],{"navigation_parent":183,"dropdown_title":192,"dropdown_description":193,"dropdown_read_more_link":197,"dropdown_image":201,"sub_items":207},{"id":184,"type":36,"tags":185,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":191,"isBroken":44,"text":192},"Z9vKABMAACkA847m",[],"wij-staan-naast-je-als-het-echt-lastig-wordt","2025-03-20T07:55:45+0000","2026-01-29T12:30:31+0000","consultancy","/consultancy/","d9f844a3-6e79-4971-b1bb-be536503ba79","Consultancy",[194],{"type":30,"text":195,"spans":196,"direction":33},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen.",[],{"id":184,"type":36,"tags":198,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":199,"isBroken":44,"text":200},[],"1ee35f1d-3502-490b-b81b-162b8f0d22df","Meer over Consultancy",{"dimensions":202,"alt":203,"copyright":6,"url":204,"id":205,"edit":206},{"width":19,"height":19},"Behavior Change Group - Consultancy","https://images.prismic.io/behavior-change-group/aEHRUrh8WN-LVrnC_Test-1.29.png?auto=format,compress","aEHRUrh8WN-LVrnC",{"x":24,"y":24,"zoom":25,"background":26},[208,212,223],{"sub_item":209},{"id":184,"type":36,"tags":210,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":211,"isBroken":44,"text":122},[],"ce980938-2539-49c0-8ce0-9b7e2e3857da",{"sub_item":213},{"id":214,"type":189,"tags":215,"lang":14,"slug":216,"first_publication_date":217,"last_publication_date":218,"uid":219,"url":220,"link_type":42,"key":221,"isBroken":44,"text":222},"Z9xH9xIAAC4AHwAb",[],"consultancy-diensten","2025-03-20T16:53:13+0000","2026-04-08T08:34:41+0000","diensten","/consultancy/diensten/","2daf956f-b931-47df-aadf-bc15552146b7","Diensten",{"sub_item":224},{"id":225,"type":148,"tags":226,"lang":14,"slug":150,"first_publication_date":227,"last_publication_date":228,"uid":189,"url":229,"link_type":42,"key":230,"isBroken":44,"text":231},"aCrEihIAACcAv5PY",[],"2025-05-20T07:48:37+0000","2026-06-03T07:28:39+0000","/about/team/consultancy/","0625b3e8-d13a-4a5c-b954-340ef98ce1d5","De adviseurs","menu_item$6646e544-84ee-4b1e-8590-93cf4bc91da8",{"variation":88,"version":89,"items":234,"primary":235,"id":282,"slice_type":179,"slice_label":6},[],{"navigation_parent":236,"dropdown_title":245,"dropdown_description":246,"dropdown_read_more_link":250,"dropdown_image":253,"sub_items":260},{"id":237,"type":36,"tags":238,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":244,"isBroken":44,"text":245},"Z9vKHBMAACgA848d",[],"inzicht-is-altijd-de-eerste-stap","2025-03-20T07:56:14+0000","2026-01-29T12:11:35+0000","research","/research/","15a37c6b-d87a-4eea-a424-a57fa556e894","Research",[247],{"type":30,"text":248,"spans":249,"direction":33},"Met ons onderzoek leggen we patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën.",[],{"id":237,"type":36,"tags":251,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":199,"isBroken":44,"text":252},[],"Meer over Research",{"dimensions":254,"alt":256,"copyright":6,"url":257,"id":258,"edit":259},{"width":19,"height":255},1067,"Behavior Change Group - Research","https://images.prismic.io/behavior-change-group/aDWmUSdWJ-7kSkyM_Test-1.10.png?auto=format,compress","aDWmUSdWJ-7kSkyM",{"x":24,"y":24,"zoom":25,"background":26},[261,264,273],{"sub_item":262},{"id":237,"type":36,"tags":263,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":211,"isBroken":44,"text":122},[],{"sub_item":265},{"id":266,"type":242,"tags":267,"lang":14,"slug":268,"first_publication_date":269,"last_publication_date":270,"uid":219,"url":271,"link_type":42,"key":272,"isBroken":44,"text":222},"Z91OkBIAACgAIKgI",[],"research-diensten","2025-03-21T11:33:38+0000","2026-01-07T14:23:30+0000","/research/diensten/","1308b5fd-24f9-460f-8fa1-c9c4076af477",{"sub_item":274},{"id":275,"type":148,"tags":276,"lang":14,"slug":150,"first_publication_date":277,"last_publication_date":278,"uid":242,"url":279,"link_type":42,"key":280,"isBroken":44,"text":281},"aBtoaxIAACkAcqnx",[],"2025-05-07T14:05:38+0000","2026-01-07T14:26:15+0000","/about/team/research/","ed5baa95-731f-411b-bbe5-223f16088d51","De onderzoekers","menu_item$fd904919-56d8-461c-a7b0-dbc943cf8666",{"variation":88,"version":89,"items":284,"primary":285,"id":383,"slice_type":179,"slice_label":6},[],{"navigation_parent":286,"dropdown_title":294,"dropdown_description":295,"dropdown_read_more_link":299,"dropdown_image":303,"sub_items":311},{"id":287,"type":36,"tags":288,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":293,"isBroken":44,"text":294},"aDtrVREAACcAmYC5",[],"insights","2025-05-31T20:49:32+0000","2026-01-29T12:10:35+0000","/insights/","e623ddf5-ff6d-4539-a997-1a9453903c64","Insights",[296],{"type":30,"text":297,"spans":298,"direction":33},"Gedragsverandering begint bij begrijpen. Daarom delen we inzichten die echt het verschil maken. Praktisch, onderbouwd en direct toepasbaar.",[],{"id":287,"type":36,"tags":300,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":301,"isBroken":44,"text":302},[],"5c6943a0-5d2d-4371-9811-4c8090f79ed1","Bekijk alle insights",{"dimensions":304,"alt":307,"copyright":6,"url":308,"id":309,"edit":310},{"width":305,"height":306},562,553,"Behavior Change group - Insights","https://images.prismic.io/behavior-change-group/aEg7Z7h8WN-LV8Bp_oog-8.png?auto=format,compress","aEg7Z7h8WN-LV8Bp",{"x":24,"y":24,"zoom":25,"background":26},[312,316,328,339,350,361,372],{"sub_item":313},{"id":287,"type":36,"tags":314,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":315,"isBroken":44,"text":122},[],"508c8cab-9f01-4ed8-8c0b-cbbc11f54f1d",{"sub_item":317},{"id":318,"type":319,"tags":320,"lang":14,"slug":321,"first_publication_date":322,"last_publication_date":323,"uid":324,"url":325,"link_type":42,"key":326,"isBroken":44,"text":327},"aDr-HhEAAC4AmOGx","insights_category",[],"laatste-blogs-en-videos","2025-05-31T13:03:28+0000","2026-01-07T14:17:42+0000","blogs-en-videos","/insights/blogs-en-videos/","178d81df-3e75-45c0-ad51-779530abcbfa","Blogs en Video's",{"sub_item":329},{"id":330,"type":319,"tags":331,"lang":14,"slug":332,"first_publication_date":333,"last_publication_date":334,"uid":335,"url":336,"link_type":42,"key":337,"isBroken":44,"text":338},"aEnmuBMAACsAhPPI",[],"laatste-casussen","2025-06-11T20:27:46+0000","2026-01-07T14:44:05+0000","casussen","/insights/casussen/","0644e8ff-80ec-42c9-ac78-fc0f4b414785","Casussen",{"sub_item":340},{"id":341,"type":319,"tags":342,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":42,"key":348,"isBroken":44,"text":349},"aDr_qREAACwAmOQQ",[],"webinars-die-je-inspireren","2025-05-31T13:10:03+0000","2026-01-07T14:28:23+0000","webinars","/insights/webinars/","d0ee7980-5035-44f7-b04c-7e6572f4d295","Webinars",{"sub_item":351},{"id":352,"type":319,"tags":353,"lang":14,"slug":354,"first_publication_date":355,"last_publication_date":356,"uid":357,"url":358,"link_type":42,"key":359,"isBroken":44,"text":360},"aDr_thEAAC0AmOQo",[],"tools-die-je-verder-brengen","2025-05-31T13:10:16+0000","2026-06-04T09:54:45+0000","tools","/insights/tools/","eba524b5-312f-4e89-a7bd-282fc3ca3e0f","Tools",{"sub_item":362},{"id":363,"type":319,"tags":364,"lang":14,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":42,"key":370,"isBroken":44,"text":371},"aDr-LREAACkAmOHJ",[],"podcasts-die-je-blijft-luisteren","2025-05-31T13:03:43+0000","2026-06-04T12:34:43+0000","podcasts","/insights/podcasts/","a3474891-fa2e-418a-8b6b-1d9b53c245ff","Podcasts",{"sub_item":373},{"id":374,"type":319,"tags":375,"lang":14,"slug":376,"first_publication_date":377,"last_publication_date":378,"uid":379,"url":380,"link_type":42,"key":381,"isBroken":44,"text":382},"aPjISBEAACgAji3f",[],"laatste-themas","2025-10-22T12:04:28+0000","2025-11-03T09:10:09+0000","themas","/insights/themas/","d120ba54-4987-4d13-9244-fff0996fb692","Thema's","menu_item$2dd386fc-e28a-42ca-9799-16a00f649fb3",[385,400,430,447,464,497,504],{"variation":88,"version":89,"items":386,"primary":387,"id":398,"slice_type":399,"slice_label":6},[],{"navigation_item":388},{"id":389,"type":36,"tags":390,"lang":14,"slug":391,"first_publication_date":392,"last_publication_date":393,"uid":394,"url":395,"link_type":42,"key":396,"isBroken":44,"text":397},"Z9gVvBIAAC0AhYaY",[],"always-one-move-ahead","2025-03-17T12:29:50+0000","2026-04-30T10:10:50+0000","home","/","6f0a57f2-6857-498f-b242-d8df0982a75a","Home","menu_item_mobile$e4e4c656-62cf-4167-8622-a621a2c5769a","menu_item_mobile",{"variation":401,"version":89,"items":402,"primary":403,"id":429,"slice_type":399,"slice_label":6},"withSubItems",[],{"navigation_item":101,"sub_items":404},[405,409,413,417,421,425],{"sub_item":406},{"id":93,"type":36,"tags":407,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":408,"isBroken":44,"text":122},[],"b9afc25b-7946-4d71-808e-dd7dc24310cb",{"sub_item":410},{"id":125,"type":98,"tags":411,"lang":14,"slug":127,"first_publication_date":128,"last_publication_date":129,"uid":130,"url":131,"link_type":42,"key":412,"isBroken":44,"text":133},[],"3a2c2a0f-8093-4926-8080-26fe958ebfb4",{"sub_item":414},{"id":136,"type":98,"tags":415,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":42,"key":416,"isBroken":44,"text":144},[],"33fdd139-915a-4337-a27f-e0c35dee4430",{"sub_item":418},{"id":147,"type":148,"tags":419,"lang":14,"slug":150,"first_publication_date":151,"last_publication_date":152,"uid":98,"url":153,"link_type":42,"key":420,"isBroken":44,"text":155},[],"bbf88706-7405-4dcb-9f7b-a1583f542ae5",{"sub_item":422},{"id":158,"type":36,"tags":423,"lang":14,"slug":160,"first_publication_date":161,"last_publication_date":162,"uid":160,"url":163,"link_type":42,"key":424,"isBroken":44,"text":165},[],"78496193-cd38-4c53-9871-7c20e79f2fee",{"sub_item":426},{"id":168,"type":169,"tags":427,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":42,"key":428,"isBroken":44,"text":177},[],"8c0fff3a-5119-45f1-8b51-de1f3ac12a29","menu_item_mobile$f31c8cf6-6bd5-4658-ae53-ed6804ccaebf",{"variation":401,"version":89,"items":431,"primary":432,"id":446,"slice_type":399,"slice_label":6},[],{"navigation_item":192,"sub_items":433},[434,438,442],{"sub_item":435},{"id":184,"type":36,"tags":436,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":437,"isBroken":44,"text":122},[],"b5df1267-2eb5-4238-90ed-be7c7f9b02b0",{"sub_item":439},{"id":214,"type":189,"tags":440,"lang":14,"slug":216,"first_publication_date":217,"last_publication_date":218,"uid":219,"url":220,"link_type":42,"key":441,"isBroken":44,"text":222},[],"1e75e369-e6e3-4c3e-9d60-8d193bdc7052",{"sub_item":443},{"id":225,"type":148,"tags":444,"lang":14,"slug":150,"first_publication_date":227,"last_publication_date":228,"uid":189,"url":229,"link_type":42,"key":445,"isBroken":44,"text":231},[],"3aaed79b-b3f5-4ab9-b3fb-87fce4c135ce","menu_item_mobile$a9285884-95cf-4d8b-b0a3-c464a75d27a5",{"variation":401,"version":89,"items":448,"primary":449,"id":463,"slice_type":399,"slice_label":6},[],{"navigation_item":245,"sub_items":450},[451,455,459],{"sub_item":452},{"id":237,"type":36,"tags":453,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":454,"isBroken":44,"text":122},[],"e3c747c3-9c22-4665-9e95-3294888a5836",{"sub_item":456},{"id":266,"type":242,"tags":457,"lang":14,"slug":268,"first_publication_date":269,"last_publication_date":270,"uid":219,"url":271,"link_type":42,"key":458,"isBroken":44,"text":222},[],"92fca483-ef11-4b54-8ef2-7c22f228fb1c",{"sub_item":460},{"id":275,"type":148,"tags":461,"lang":14,"slug":150,"first_publication_date":277,"last_publication_date":278,"uid":242,"url":279,"link_type":42,"key":462,"isBroken":44,"text":281},[],"232a3d87-56ab-414e-8ce4-a7fc133032c8","menu_item_mobile$4f5abcf9-edaf-44ae-8168-8feb8c173c3c",{"variation":401,"version":89,"items":465,"primary":466,"id":496,"slice_type":399,"slice_label":6},[],{"navigation_item":294,"sub_items":467},[468,472,476,480,484,488,492],{"sub_item":469},{"id":287,"type":36,"tags":470,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":471,"isBroken":44,"text":122},[],"edcbcf96-d4a7-4b1e-bbda-02bfda05b3d8",{"sub_item":473},{"id":318,"type":319,"tags":474,"lang":14,"slug":321,"first_publication_date":322,"last_publication_date":323,"uid":324,"url":325,"link_type":42,"key":475,"isBroken":44,"text":327},[],"eac4bedd-53b3-412b-8317-97473404a624",{"sub_item":477},{"id":330,"type":319,"tags":478,"lang":14,"slug":332,"first_publication_date":333,"last_publication_date":334,"uid":335,"url":336,"link_type":42,"key":479,"isBroken":44,"text":338},[],"550c87b3-f748-4445-8f02-8cbcbff837cd",{"sub_item":481},{"id":341,"type":319,"tags":482,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":42,"key":483,"isBroken":44,"text":349},[],"731564fd-52e0-4c01-bbbc-73874e620752",{"sub_item":485},{"id":352,"type":319,"tags":486,"lang":14,"slug":354,"first_publication_date":355,"last_publication_date":356,"uid":357,"url":358,"link_type":42,"key":487,"isBroken":44,"text":360},[],"4ac657ea-501c-4cb2-9f20-40f68430a6d8",{"sub_item":489},{"id":363,"type":319,"tags":490,"lang":14,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":42,"key":491,"isBroken":44,"text":371},[],"4cc69930-5156-4ab6-a1fc-8b4de4a14e82",{"sub_item":493},{"id":374,"type":319,"tags":494,"lang":14,"slug":376,"first_publication_date":377,"last_publication_date":378,"uid":379,"url":380,"link_type":42,"key":495,"isBroken":44,"text":382},[],"70101393-38f5-40d5-924a-411c4ae1b787","menu_item_mobile$c29ca7ed-3f5d-42b0-8d4c-60f96d3a1301",{"variation":88,"version":89,"items":498,"primary":499,"id":503,"slice_type":399,"slice_label":6},[],{"navigation_item":500},{"id":35,"type":36,"tags":501,"lang":14,"slug":38,"first_publication_date":39,"last_publication_date":40,"uid":12,"url":41,"link_type":42,"key":502,"isBroken":44,"text":27},[],"755e663f-d066-40f0-98fe-2b1390983719","menu_item_mobile$21a2ad16-8456-4abb-95b7-8ea734e61bb9",{"variation":88,"version":89,"items":505,"primary":506,"id":510,"slice_type":399,"slice_label":6},[],{"navigation_item":507},{"id":52,"type":12,"tags":508,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":509,"isBroken":44,"text":46},[],"5c9126f8-517a-469c-8143-d969e52b4c8e","menu_item_mobile$11100e69-fd39-41f5-ae15-ee5c2362edca",{"id":512,"uid":513,"url":514,"type":515,"href":516,"tags":517,"first_publication_date":518,"last_publication_date":518,"slugs":519,"linked_documents":521,"lang":14,"alternate_languages":522,"data":523},"ajvExhEAACwAVCOK","locatiechecks-en-observaties","/consultancy-en-research/diensten/verandertraject/inzicht/locatiechecks-en-observaties/","service","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajvw0xEAAC4AVH-g&integrationFieldsRef=behavior-change-group%7E949bbcd2-9958-4466-bd3d-6d551db004d9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ajvExhEAACwAVCOK%22%29+%5D%5D",[],"2026-06-24T11:55:41+0000",[520],"locatiechecks--observaties",[],[],{"page_background_color":150,"navigation_background_color":150,"title":524,"short_description":525,"list_image":526,"parent_service":533,"slices":550,"meta_title":919,"meta_description":920,"meta_image":921,"robots_meta_tags":928,"active_campaign_list":6,"active_campaign_stage":6,"active_campaign_tags":930},"Locatiechecks & observaties","Tijdens een locatiecheck of observaties onderzoeken we ter plekke hoe de omgeving het gedrag van de doelgroep beïnvloedt. Zo krijgen we direct inzicht in omgevingsfactoren en werkelijk gedrag.",{"dimensions":527,"alt":6,"copyright":6,"url":530,"id":531,"edit":532},{"width":528,"height":529},1241,1242,"https://images.prismic.io/behavior-change-group/aDRqJCdWJ-7kSi4K_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR-Observaties.png?auto=format,compress","aDRqJCdWJ-7kSi4K",{"x":24,"y":24,"zoom":25,"background":26},{"id":534,"type":515,"tags":535,"lang":14,"slug":536,"first_publication_date":537,"last_publication_date":538,"uid":536,"url":539,"data":540,"link_type":42,"key":549,"isBroken":44},"ajEX7BIAACoAz14b",[],"inzicht","2026-06-16T09:32:24+0000","2026-06-24T11:16:43+0000","/consultancy-en-research/diensten/verandertraject/inzicht/",{"list_image":541,"short_description":547,"title":548},{"dimensions":542,"alt":6,"copyright":6,"url":544,"id":545,"edit":546},{"width":543,"height":543},1000,"https://behavior-change-group.cdn.prismic.io/behavior-change-group/ajuKxlbRV8_QfyrB_illustratie-_Inzicht-1.svg","ajuKxlbRV8_QfyrB",{"x":24,"y":24,"zoom":25,"background":26},"We vertalen je probleem naar een helder doel en brengen de gedragsbepalers van je doelgroep in kaart. Een onmisbare eerste stap voor elke effectieve interventie.","Inzicht","0e43a4ab-558d-48ab-9a41-d85dfdc2262e",[551,578,607,642,663,746,837,903],{"variation":88,"version":89,"items":552,"primary":553,"id":576,"slice_type":577,"slice_label":6},[],{"title":554,"text":525,"blue_button":562,"blue_button_icon":565,"transparent_button":566,"transparent_button_icon":568,"image":569},[555],{"type":556,"text":524,"spans":557,"direction":33},"heading1",[558],{"start":559,"end":560,"type":561},16,27,"em",{"id":52,"type":12,"tags":563,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":564,"isBroken":44,"text":60},[],"ece2b141-b5b8-413e-b413-e32a31ff9974","right-arrow",{"link_type":567},"Any","no-icon",{"dimensions":570,"alt":6,"copyright":6,"url":573,"id":574,"edit":575},{"width":571,"height":572},6000,4000,"https://images.prismic.io/behavior-change-group/aEiM97NJEFaPX19b_DSC01756.jpg?auto=format,compress","aEiM97NJEFaPX19b",{"x":24,"y":24,"zoom":25,"background":26},"hero_with_buttons$2659cc84-54dd-49e6-91cd-58dfc464be86","hero_with_buttons",{"variation":88,"version":89,"items":579,"primary":580,"id":605,"slice_type":606,"slice_label":6},[],{"scroll_id":6,"content":581,"has_margin_top":44,"has_margin_bottom":604},[582,585,588,591,595,598,601],{"type":30,"text":583,"spans":584,"direction":33},"Als opdrachtgever zie je vaak dat er iets misgaat op een locatie, maar de grote vraag blijft: waarom? Waarom negeren bezoekers de nieuwe looproutes? Waarom ontstaat er telkens frictie op die specifieke plek?",[],{"type":30,"text":586,"spans":587,"direction":33},"De invloed van de omgeving op gedrag is enorm. De ruimte om je heen stuurt je gedrag voortdurend. Van de manier waarop je je verplaatst, tot de keuzes die je maakt. ",[],{"type":30,"text":589,"spans":590,"direction":33},"Vragen stellen via interviews geeft niet altijd inzicht, want mensen kunnen hun onbewuste patronen simpelweg niet rapporteren. Het echte antwoord ontdek je pas in de praktijk via observaties of een locatiecheck, welke we in de praktijk vaak combineren.",[],{"type":592,"text":593,"spans":594,"direction":33},"heading2","Wat zijn observaties?",[],{"type":30,"text":596,"spans":597,"direction":33},"Met observaties kijken we heel objectief naar het gedrag van mensen in hun natuurlijke omgeving. We gaan de straat op, de werkvloer op of de locatie op om live te zien wat er gebeurt. Tijdens het observeren letten we op onbewuste patronen en gewoontes. Waar twijfelen bezoekers? Welke route kiezen ze instinctief? En waar lopen ze vast? Zo achterhalen we hoe de omgeving het gedrag van de doelgroep stuurt. Daar waar het probleemgedrag plaatsvindt óf plaatsvond. Observeren helpt ons namelijk niet alleen om gedrag te begrijpen, maar ook om inzicht te krijgen in het effect van interventies.",[],{"type":592,"text":599,"spans":600,"direction":33},"Wat is een locatiecheck?",[],{"type":30,"text":602,"spans":603,"direction":33},"Met een locatiecheck onderzoeken we de fysieke plek waar het gedragsvraagstuk zich afspeelt. Dit geeft direct inzicht in de specifieke omgevingsfactoren die mogelijk een rol spelen bij het gedrag van de doelgroep. Denk hierbij aan de zichtbaarheid van bepaalde objecten (zoals afvalcontainers), de aanwezigheid van slordigheden in de omgeving, of de manier waarop instructies worden aangeboden.",[],true,"text_content$8cf46b00-bd9b-4bb6-a64e-d8f9b6455ad0","text_content",{"variation":88,"version":89,"items":608,"primary":609,"id":640,"slice_type":641,"slice_label":6},[],{"scroll_id":6,"title":610,"description":6,"steps":611},"Hoe zien locatiechecks en observaties er in de praktijk uit?",[612,619,626,633],{"title":613,"content":614,"image":618},"Startgesprek",[615],{"type":30,"text":616,"spans":617,"direction":33},"In een digitale afspraak bespreken we wat het probleem is en waar en wanneer we gaan observeren of de locatie(s) checken.",[],{},{"title":620,"content":621,"image":625},"Opstellen checklist en/of observatieschema",[622],{"type":30,"text":623,"spans":624,"direction":33},"We stellen een checklist op met omgevingsfactoren die we tijdens ons locatiebezoek bekijken. Wanneer we observaties uitvoeren, maken we een observatieschema.",[],{},{"title":627,"content":628,"image":632},"Uitvoeren locatiecheck en/of observeren",[629],{"type":30,"text":630,"spans":631,"direction":33},"We voeren de locatiecheck en/of observaties uit op de geselecteerde locatie(s). Wanneer het om een effectmeting gaat, doen we dit tijdens een voormeting, nameting en eventueel langetermijnmeting.",[],{},{"title":634,"content":635,"image":639},"Rapportage",[636],{"type":30,"text":637,"spans":638,"direction":33},"We vatten de bevindingen samen in een rapportage die we samen bespreken.",[],{},"course_program$b7ee352f-bb6b-461a-9dd7-ed1aae514c8e","course_program",{"variation":88,"version":89,"items":643,"primary":644,"id":662,"slice_type":606,"slice_label":6},[],{"scroll_id":6,"content":645,"has_margin_top":44,"has_margin_bottom":604},[646,649,652,656,659],{"type":592,"text":647,"spans":648,"direction":33},"Wat leveren observaties en locatiechecks op?",[],{"type":30,"text":650,"spans":651,"direction":33},"Observaties en locatiechecks geven inzicht in: ",[],{"type":653,"text":654,"spans":655,"direction":33},"list-item","feitelijk gedrag en onbewuste patronen. Meningen en intenties wijken vaak af van daadwerkelijk gedrag. Met observaties maak je instinctieve keuzes, looproutes, twijfelmomenten en knelpunten direct zichtbaar;",[],{"type":653,"text":657,"spans":658,"direction":33},"de knelpunten en kansen om de fysieke ruimte zo in te richten dat de doelgroep het gewenste gedrag vertoont;",[],{"type":653,"text":660,"spans":661,"direction":33},"het effect van interventies. Met observaties als voor- en nameting kunnen we het effect van aanpassingen in de omgeving in kaart brengen.",[],"text_content$fb0a762a-034e-431e-91f6-646a627a9b37",{"variation":88,"version":89,"items":664,"primary":665,"id":745,"slice_type":289,"slice_label":6},[],{"title":666,"button":676,"button_position":680,"has_margin_bottom":604,"background_color":150,"columns":681,"items":682},[667],{"type":592,"text":668,"spans":669,"direction":33},"Onze inzichten en tools brengen je verder",[670,673],{"start":671,"end":672,"type":561},5,14,{"start":674,"end":675,"type":561},18,23,{"id":287,"type":36,"tags":677,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":678,"isBroken":44,"text":679},[],"f8015b3d-42b4-461c-b95e-a599a4b11209","Ontdek meer","with-title","3",[683,706,724],{"item":684},{"id":685,"type":289,"tags":686,"lang":14,"slug":689,"first_publication_date":690,"last_publication_date":691,"uid":692,"url":693,"data":694,"link_type":42,"key":705,"isBroken":44},"aKQrmBIAAC4Ay-kB",[687,688],"gedragsverandering","artikel","zo-kom-je-aan-de-inzichten-die-jouw-veranderaanpak-effectief-maken","2025-08-19T08:10:36+0000","2026-06-17T09:38:00+0000","methoden-inzichten-gedrag","/insights/blogs-en-videos/methoden-inzichten-gedrag/",{"featured_image":695,"title":702,"type":703,"description":704},{"dimensions":696,"alt":6,"copyright":6,"url":699,"id":700,"edit":701},{"width":697,"height":698},1024,683,"https://images.prismic.io/behavior-change-group/aKQr3KTt2nPbaclS_timon-studler-63413-1024x683.jpg?auto=format,compress","aKQr3KTt2nPbaclS",{"x":24,"y":24,"zoom":25,"background":26},"Zo kom je aan de inzichten die jouw veranderaanpak effectief maken","Blog","In dit artikel leggen we uit met welke onderzoeksmethoden je gedrag in kaart kan brengen en beschrijven we de voor- en nadelen ten opzichte van elkaar. Zo helpen we je een doelgerichte keuze te maken.","b78dc119-8778-4c6a-b1e5-a0a515bdda4e",{"item":707},{"id":708,"type":289,"tags":709,"lang":14,"slug":710,"first_publication_date":711,"last_publication_date":712,"uid":713,"url":714,"data":715,"link_type":42,"key":723,"isBroken":44},"aKRDHxIAACsAzBPd",[687,688],"langdurige-gedragsverandering-onderschat-omgevingsinvloeden-niet-maar-gebruik-ze","2025-08-19T10:02:12+0000","2026-03-05T13:02:12+0000","langdurige-gedragsverandering-invloed-omgeving","/insights/blogs-en-videos/langdurige-gedragsverandering-invloed-omgeving/",{"featured_image":716,"title":721,"type":703,"description":722},{"dimensions":717,"alt":6,"copyright":6,"url":718,"id":719,"edit":720},{"width":697,"height":698},"https://images.prismic.io/behavior-change-group/aKRI0qTt2nPbac_K_hello-lightbulb-216889-1024x683.jpg?auto=format,compress","aKRI0qTt2nPbac_K",{"x":24,"y":24,"zoom":25,"background":26},"Duurzaam gedrag door slimme omgevingsinrichting","De omgeving bepaalt je gedrag meer dan je denkt. Ontdek hoe je omgevingsinvloeden strategisch inzet voor langdurige gedragsverandering.","720df583-1cac-4712-8d8e-2adf2bd99182",{"item":725},{"id":726,"type":289,"tags":727,"lang":14,"slug":728,"first_publication_date":729,"last_publication_date":730,"uid":731,"url":732,"data":733,"link_type":42,"key":744,"isBroken":44},"aO-GdBIAAC0AuOmn",[],"het-acdr-model-de-route-naar-effectieve-gedragsverandering","2025-10-15T11:40:58+0000","2026-02-18T17:19:42+0000","acdr-model-video","/insights/blogs-en-videos/acdr-model-video/",{"featured_image":734,"title":741,"type":742,"description":743},{"dimensions":735,"alt":6,"copyright":6,"url":738,"id":739,"edit":740},{"width":736,"height":737},2348,1312,"https://images.prismic.io/behavior-change-group/aXc2VgIvOtkhB7YK_Scherm%C2%ADafbeelding2026-01-26om10.39.13.png?auto=format,compress","aXc2VgIvOtkhB7YK",{"x":24,"y":24,"zoom":25,"background":26},"Het ACDR-model: de route naar effectieve gedragsverandering","Video","In deze video vertelt docent drs. Timon Hoitink je wat de vier lenzen precies inhouden en laat je zien hoe dit eruit ziet in de praktijk aan de hand van voorbeelden. Vervolgens vertelt hij je hoe je deze methode zelf kunt gebruiken om met verandertraject aan de slag te gaan.","bf06fa68-6ad3-4904-997a-b1a6e2af0f74","insights$4031a8be-9f03-4548-a5f1-00b4cb6bee1e",{"variation":88,"version":89,"items":747,"primary":748,"id":835,"slice_type":836,"slice_label":6},[],{"scroll_id":6,"section_title":749,"reviews":750,"view_more_button":833,"has_margin_bottom":44},"Ervaringen van opdrachtgevers",[751,781,809],{"review":752},{"id":753,"type":754,"tags":755,"lang":14,"slug":756,"first_publication_date":757,"last_publication_date":758,"uid":759,"url":760,"data":761,"link_type":42,"key":780,"isBroken":44},"aEq4MxMAACoAhi3w","review",[],"samen-nadenken-over-gedragsverandering","2025-06-12T11:23:12+0000","2025-06-18T10:05:13+0000","review-fonds-gehandicaptensport","/academy/ervaringen-van-alumni/review-fonds-gehandicaptensport/",{"image":762,"is_detail_page_enabled":44,"rating":769,"person":770,"position":771,"card_title":772,"card_text":779},{"dimensions":763,"alt":6,"copyright":6,"url":766,"id":767,"edit":768},{"width":764,"height":765},2554,2560,"https://images.prismic.io/behavior-change-group/aEq4arNJEFaPX5gC_Arjo-Wijnhorst-scaled.jpg?auto=format,compress","aEq4arNJEFaPX5gC",{"x":24,"y":24,"zoom":25,"background":26},"5","Arjo Wijnhorst","Online Marketeer",[773],{"type":774,"text":775,"spans":776,"direction":33},"heading6","Samen nadenken over gedragsverandering",[777],{"start":24,"end":778,"type":561},15,"De Behavior Change Group heeft ons goed geholpen rondom Uniek Sporten Thuis, waarbij we samen nagedacht hebben hoe we mensen met een beperking kunnen motiveren om te blijven bewegen!","3328bcb9-85ed-43b8-a27d-8966fb8f4411",{"review":782},{"id":783,"type":754,"tags":784,"lang":14,"slug":785,"first_publication_date":786,"last_publication_date":787,"uid":788,"url":789,"data":790,"link_type":42,"key":808,"isBroken":44},"aEq7TxMAACsAhjMZ",[],"gedragsteam-verder-brengen","2025-06-12T11:40:27+0000","2025-06-18T10:06:34+0000","review-milieu-centraal","/academy/ervaringen-van-alumni/review-milieu-centraal/",{"image":791,"is_detail_page_enabled":44,"rating":769,"person":798,"position":799,"card_title":800,"card_text":807},{"dimensions":792,"alt":6,"copyright":6,"url":795,"id":796,"edit":797},{"width":793,"height":794},4189,2327,"https://images.prismic.io/behavior-change-group/aEq8bbNJEFaPX5jP_Foto%2520Judith%25202.jpg?auto=format,compress","aEq8bbNJEFaPX5jP",{"x":24,"y":24,"zoom":25,"background":26},"Judith Roumen","Senior Strategisch Gedragsonderzoeker",[801],{"type":774,"text":802,"spans":803,"direction":33},"Gedragsteam verder brengen",[804],{"start":805,"end":806,"type":561},11,26,"In Leonie vonden wij de ervaren gedragsonderzoeker die we nodig hadden om het gedragsteam binnen Milieu Centraal verder te brengen. Zij maakte de inhoud van het werk zich snel eigen, of het nu ging om het integreren van milieu-impactberekeningen met kennis over menselijk gedrag of het opzetten en aansturen van gedragsonderzoeken naar vaak en ver vliegen. En bovendien paste ze prettig binnen het team en de organisatie!","289e621f-cc9c-4b9f-a0b2-9eeac4d52029",{"review":810},{"id":811,"type":754,"tags":812,"lang":14,"slug":813,"first_publication_date":814,"last_publication_date":815,"uid":816,"url":817,"data":818,"link_type":42,"key":832,"isBroken":44},"aEq2kBMAACcAhitn",[],"gewenste-impuls-op-gedragsinzichten-inbedden","2025-06-12T11:17:24+0000","2025-06-18T10:04:45+0000","review-gemeenten-enschede","/academy/ervaringen-van-alumni/review-gemeenten-enschede/",{"image":819,"is_detail_page_enabled":44,"rating":769,"person":824,"position":825,"card_title":826,"card_text":831},{"dimensions":820,"alt":6,"copyright":6,"url":821,"id":822,"edit":823},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aD7Aobh8WN-LVg-H_2025BCGIllustraties-nieuwestijl-_ICOON-Leermethoden-Persoonlijkebegeleiding.png?auto=format,compress","aD7Aobh8WN-LVg-H",{"x":24,"y":24,"zoom":25,"background":26},"Leo Boeding","Clustermanager Strategie en Beleid Fysiek",[827],{"type":774,"text":828,"spans":829,"direction":33},"Gewenste impuls op gedragsinzichten inbedden",[830],{"start":24,"end":559,"type":561},"We zijn een aantal jaren bezig om werken met gedragsinzichten in te bedden in onze beleidsadvisering. De komst van een junior adviseur van Behavior Change Group heeft dat proces het afgelopen jaar de gewenste impuls gegeven. Behavior Change Group werkt nu aan een advies over de wijze waarop we werken met gedragsinzichten goed kunnen borgen in onze organisatie.","7b9087fd-6a0d-4a12-90bb-31646db54d9a",{"link_type":567,"key":834},"9b18220f-ca1d-4799-af35-bbe302f10771","reviews_component$4504cfbf-1cea-4dd8-bf2d-c1930a26def0","reviews_component",{"variation":88,"version":89,"items":838,"primary":839,"id":901,"slice_type":902,"slice_label":6},[],{"scroll_id":6,"section_title":840,"items":846,"has_margin_bottom":604},[841],{"type":592,"text":842,"spans":843,"direction":33},"Andere diensten",[844],{"start":845,"end":778,"type":561},7,[847,858,876],{"image":848,"title":853,"text":854,"link":855},{"dimensions":849,"alt":6,"copyright":6,"url":850,"id":851,"edit":852},{"width":528,"height":529},"https://images.prismic.io/behavior-change-group/aDQpyydWJ-7kSiUN_2025BCGIllustraties-nieuwestijl--1-_Research-InzichtinACDR-Vragenlijsten.png?auto=format,compress","aDQpyydWJ-7kSiUN",{"x":24,"y":24,"zoom":25,"background":26},"Vragenlijsten","Vragenlijsten geven je grip op de gedragsbepalers die spelen bij je doelgroep. Ze helpen te prioriteren waarop in te zetten om gedrag te veranderen.",{"link_type":567,"key":856,"text":857},"34bceb3a-2c21-4313-a8e2-3544e83b9960","Bekijk dienst",{"image":859,"title":864,"text":865,"link":866},{"dimensions":860,"alt":6,"copyright":6,"url":861,"id":862,"edit":863},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aC8pICdWJ-7kScgn_2025BCGIllustraties-nieuwestijl--1-_Consultancy-diensten-interventieontwikkeling.png?auto=format,compress","aC8pICdWJ-7kScgn",{"x":24,"y":24,"zoom":25,"background":26},"Interventie-ontwikkeling","Je weet wat je doelgroep motiveert en welke gedragsveranderingstechnieken je wilt inzetten. Nu is het tijd om die strategie te vertalen in middelen om het gedrag van je doelgroep te veranderen. Wij helpen je bij het ontwikkelen of het reviewen van jouw middelen.",{"id":867,"type":868,"tags":869,"lang":14,"slug":870,"first_publication_date":871,"last_publication_date":872,"uid":873,"url":874,"link_type":42,"key":875,"isBroken":44,"text":857},"aDQ39xIAACkARYWs","consultancy_service",[],"interventie-ontwikkeling","2025-05-26T09:46:30+0000","2026-01-21T16:37:44+0000","interventie--ontwikkeling","/consultancy/diensten/interventie--ontwikkeling/","6aeb50dc-aaf0-424e-9782-21c1cd02489d",{"image":877,"title":882,"text":883,"link":884},{"dimensions":878,"alt":6,"copyright":6,"url":879,"id":880,"edit":881},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},"Behavior Change Tool","Gedragsverandering vraagt om meer dan inzicht alleen, je hebt ook praktische tools nodig om in actie te komen. Daarom bieden we beproefde modellen, stappenplannen en werkvormen die direct toepasbaar zijn in jouw context.",{"id":885,"type":289,"tags":886,"lang":14,"slug":887,"first_publication_date":888,"last_publication_date":889,"uid":890,"url":891,"data":892,"link_type":42,"key":900,"isBroken":44,"text":857},"aEKP9xIAACwAvKYG",[],"implementeer-succesvolle-veranderstrategieen","2025-06-06T06:53:07+0000","2026-01-29T11:49:39+0000","behavior-change-tool","/insights/tools/behavior-change-tool/",{"featured_image":893,"title":882,"type":898,"description":899},{"dimensions":894,"alt":6,"copyright":6,"url":895,"id":896,"edit":897},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aDRW7SdWJ-7kSirN_2025BCGIllustraties-nieuwestijl--1-_ICOON-Insights-tools.png?auto=format,compress","aDRW7SdWJ-7kSirN",{"x":24,"y":24,"zoom":25,"background":26},"Tool","De Behavior Change Tool versnelt gedragsveranderingsprojecten. Het begeleidt gebruikers van doelanalyse tot techniekselectie, biedt structuur voor interviews en helpt bij het kiezen van effectieve interventies. Deze aanpak zorgt voor een snelle, wetenschappelijk onderbouwde veranderstrategie.","8cdfc800-c378-41fc-ae7f-3376c66da902","three_columns_v1$587084fe-0f3d-4a00-ad1c-48d8da07da01","three_columns_v1",{"variation":88,"version":89,"items":904,"primary":905,"id":917,"slice_type":918,"slice_label":6},[],{"image":906,"title":912,"text":913,"button":914,"has_margin_bottom":44},{"dimensions":907,"alt":6,"copyright":6,"url":909,"id":910,"edit":911},{"width":543,"height":908},760,"https://images.prismic.io/behavior-change-group/ajktR1bRV8_QfuZ3_wolkjemelissa.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","ajktR1bRV8_QfuZ3",{"x":24,"y":24,"zoom":25,"background":26},"Meer weten over deze dienst?","Onze gedragsspecialisten vertellen je er graag meer over. Deel je vragen en opmerkingen met ons en we nemen zo snel mogelijk contact met je op.",{"id":52,"type":12,"tags":915,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":916,"isBroken":44,"text":60},[],"59b59bfa-91be-4766-b719-b5605e5db224","help$625b2d1d-8036-40d2-8e5d-8c2d3dea2c97","help","Locatiechecks & observaties | Behavior Change Group","Ontdek hoe de omgeving het gedrag van je doelgroep beïnvloedt. Wij voeren locatiechecks en observaties uit voor directe inzichten in gedragsbepalers.",{"dimensions":922,"alt":6,"copyright":6,"url":925,"id":926,"edit":927},{"width":923,"height":924},4203,2802,"https://images.prismic.io/behavior-change-group/aSRwdmGnmrmGqMgN_DSC01756-2.jpg?auto=format,compress","aSRwdmGnmrmGqMgN",{"x":24,"y":24,"zoom":25,"background":26},[929],{"tag":6},[931],{"tags":6},{"id":933,"uid":6,"url":6,"type":934,"href":935,"tags":936,"first_publication_date":937,"last_publication_date":938,"slugs":939,"linked_documents":940,"lang":14,"alternate_languages":941,"data":942},"Z9gV2hIAACwAhYbT","settings","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajvw0xEAAC4AVH-g&integrationFieldsRef=behavior-change-group%7E949bbcd2-9958-4466-bd3d-6d551db004d9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9gV2hIAACwAhYbT%22%29+%5D%5D",[],"2025-03-17T12:30:21+0000","2026-06-16T09:22:06+0000",[934],[],[],{"active_campaign_main_list":943,"confirmation_page_consultation":948,"confirmation_page_course_signup":958,"confirmation_page_alumni_signup":966,"confirmation_page_course_2nd_phase":975,"confirmation_page_incompany":984,"confirmation_page_download":993,"confirmation_page_webinar":1002,"confirmation_page_tool":1011,"confirmation_page_connect":1020,"confirmation_page_job_application":1028,"confirmation_page_request_a_quote":1037,"confirmation_page_session":1046,"confirmation_page_lecture":1054,"confirmation_page_workshop":1057,"brochure_popup_spam_text":1060,"fallback_meta_title":1061,"fallback_meta_description":1062,"fallback_meta_image":1063,"label_watch_video":1070,"label_remaining_spots":1071,"label_remaining_spot":1072,"label_remaining_spots_pill":1073,"label_remaining_spot_pill":1074,"label_bookings_full":1075,"reading_time_label":1076,"watching_time_label":1077,"listening_time_label":1078,"newsletter_form_image":1079,"newsletter_form_title":1086,"newsletter_form_list":1093,"newsletter_form_f_name_placeholder":1100,"newsletter_form_l_name_placeholder":1101,"newsletter_form_email_placeholder":1102,"newsletter_form_consent_text":1103,"newsletter_form_button_text":1130,"newsletter_form_thank_you_message":1131,"newsletter_form_active_campaign_list":1132,"newsletter_form_active_campaign_stage":6,"newsletter_form_active_campaign_tags":1135,"contact_form_image":1142,"contact_form_title":1145,"text":6,"contact_form_name_text":1100,"contact_form_organisation_text":1153,"contact_form_phone_text":1154,"contact_form_email_text":1102,"contact_form_message_text":1155,"contact_form_button_text":60,"contact_form_thank_you_message":1156,"contact_form_active_campaign_list":6,"contact_form_active_campaign_stage":6,"contact_form_active_campaign_tags":1157,"tools_form_image":1159,"tools_form_title":1162,"tools_form_list":1166,"tools_form_f_name_placeholder":1100,"tools_form_l_name_placeholder":1101,"tools_form_email_placeholder":1102,"tools_form_consent_text":1172,"tools_form_privacy_agreement_text":1176,"tools_form_button_text":1195,"tools_form_thank_you_message":1196,"webinar_form_image":1197,"webinar_form_title":1202,"webinar_form_name_text":1100,"webinar_form_lastname_text":1101,"webinar_form_organisation_text":1153,"webinar_form_phone_text":1154,"webinar_form_email_text":1102,"webinar_form_message_text":1206,"webinar_form_keep_informed_text":1174,"webinar_form_call_permission_text":1207,"webinar_form_button_text":1208,"webinar_form_thank_you_message":1209,"suggest_topic_form_image":1210,"suggest_topic_form_title":1216,"suggest_topic_form_name_text":1220,"suggest_topic_form_email_text":1221,"suggest_topic_form_message_text":1222,"suggest_topic_form_button_text":1223,"suggest_topic_form_thank_you_text":1224,"page_background_color":150,"navigation_background_color":1225,"slices10":1226,"interest_list_first_name_text":1100,"interest_list_last_name_text":1101,"interest_list_phone_number_text":1154,"interest_list_email_text":1102,"interest_list_button_text":1247,"thema_form_title":1248,"thema_form_name_text":1220,"thema_form_organisation_text":1153,"thema_form_phone_text":1154,"thema_form_email_text":1102,"thema_form_message_text":1155,"thema_form_consent_text":1252,"thema_form_button_text":1268,"thema_form_thank_you_message":1156},{"type":944,"id":945,"name":946,"description":947},"list","2","BCA - Main","List ID: 2",{"id":949,"type":950,"tags":951,"lang":14,"slug":952,"first_publication_date":953,"last_publication_date":954,"uid":955,"url":956,"link_type":42,"key":957,"isBroken":44},"aAo8uREAAC0AXI6J","confirmation",[],"bevestiging-adviesgesprek","2025-04-24T13:29:44+0000","2026-01-12T09:21:00+0000","adviesgesprek-confirmation","/bevestiging/adviesgesprek-confirmation/","61529cb5-1b5e-477f-8ee2-8f04a2d09afa",{"id":959,"type":950,"tags":960,"lang":14,"slug":961,"first_publication_date":962,"last_publication_date":963,"uid":98,"url":964,"link_type":42,"key":965,"isBroken":44},"aAphQBEAAC0AXMqh",[],"gefeliciteerd-met-je-nieuwe-uitdaging","2025-04-24T16:07:27+0000","2026-01-12T09:18:45+0000","/bevestiging/academy/","87baabde-e426-41bb-b27f-99563772d353",{"id":967,"type":950,"tags":968,"lang":14,"slug":969,"first_publication_date":970,"last_publication_date":971,"uid":972,"url":973,"link_type":42,"key":974,"isBroken":44},"aV_SDBIAAC4A7eP8",[],"je-voorkeuren-zijn-opgeslagen","2026-01-08T15:51:10+0000","2026-03-13T11:13:09+0000","alumni-events","/bevestiging/alumni-events/","f5786a4d-4a7f-429c-858f-56e4fffc2fd5",{"id":976,"type":950,"tags":977,"lang":14,"slug":978,"first_publication_date":979,"last_publication_date":980,"uid":981,"url":982,"link_type":42,"key":983,"isBroken":44},"aNOb_RIAACsAhOD-",[],"dank-voor-je-inschrijving","2025-09-24T07:21:59+0000","2026-01-12T09:18:08+0000","tweede-stap-aanmelding","/bevestiging/tweede-stap-aanmelding/","eb0563de-033f-4064-9997-9b93c2eaae9c",{"id":985,"type":950,"tags":986,"lang":14,"slug":987,"first_publication_date":988,"last_publication_date":989,"uid":990,"url":991,"link_type":42,"key":992,"isBroken":44},"aJnuhBIAAC4AEQ1V",[],"bedankt-voor-je-aanvraag","2025-08-11T13:22:28+0000","2026-01-12T09:19:04+0000","incompany","/bevestiging/incompany/","8c97f048-012d-41b8-b4ea-dc4fb934e05e",{"id":994,"type":950,"tags":995,"lang":14,"slug":996,"first_publication_date":997,"last_publication_date":998,"uid":999,"url":1000,"link_type":42,"key":1001,"isBroken":44},"aApiEBEAACcAXMvv",[],"je-ontvangt-de-brochure-in-je-mail","2025-04-24T16:10:23+0000","2026-04-20T13:31:58+0000","download","/bevestiging/download/","f0d0f413-db40-498c-98c7-1949064575f7",{"id":1003,"type":950,"tags":1004,"lang":14,"slug":1005,"first_publication_date":1006,"last_publication_date":1007,"uid":1008,"url":1009,"link_type":42,"key":1010,"isBroken":44},"aApi1BEAACcAXM0k",[],"jeinschrijvingis-gelukt-leuk-dat-je-hebt-gekozen-voor-de-webinar","2025-04-24T16:12:45+0000","2026-01-12T09:08:53+0000","webinar","/bevestiging/webinar/","be767942-8e6b-45a6-95ec-fbc109c30e41",{"id":1012,"type":950,"tags":1013,"lang":14,"slug":1014,"first_publication_date":1015,"last_publication_date":1016,"uid":1017,"url":1018,"link_type":42,"key":1019,"isBroken":44},"aBoifBMAACwAHrm_",[],"je-tool-is-binnen","2025-05-06T14:54:14+0000","2026-01-12T09:19:47+0000","tool","/bevestiging/tool/","c43780f1-f333-420c-9c1f-931608eacff1",{"id":1021,"type":950,"tags":1022,"lang":14,"slug":1023,"first_publication_date":1024,"last_publication_date":1025,"uid":57,"url":1026,"link_type":42,"key":1027,"isBroken":44},"aBoitxMAAC4AHroo",[],"je-vraag-is-binnen","2025-05-06T14:55:22+0000","2026-01-12T09:20:30+0000","/bevestiging/connect/","e52143b9-a1f0-4467-9a69-0894e449f944",{"id":1029,"type":950,"tags":1030,"lang":14,"slug":1031,"first_publication_date":1032,"last_publication_date":1033,"uid":1034,"url":1035,"link_type":42,"key":1036,"isBroken":44},"aApjQREAAC0AXM3O",[],"bedankt-voor-je-sollicitatie","2025-04-24T16:14:27+0000","2026-01-12T09:20:16+0000","sollicitatie","/bevestiging/sollicitatie/","801d75d8-8a5f-4cf3-a3be-aebd15ff8966",{"id":1038,"type":950,"tags":1039,"lang":14,"slug":1040,"first_publication_date":1041,"last_publication_date":1042,"uid":1043,"url":1044,"link_type":42,"key":1045,"isBroken":44},"aW4ZhBEAACcAhc_P",[],"bedankt-voor-het-aanvragen-van-een-offerte","2026-01-19T11:46:48+0000","2026-04-03T11:45:56+0000","vraag-offerte-aan","/bevestiging/vraag-offerte-aan/","a5744e0b-eca6-4697-b2b7-ba6140f37d17",{"id":1047,"type":950,"tags":1048,"lang":14,"slug":996,"first_publication_date":1049,"last_publication_date":1050,"uid":1051,"url":1052,"link_type":42,"key":1053,"isBroken":44},"aeYjaBIAACgAWkJ1",[],"2026-04-20T13:10:06+0000","2026-04-20T13:32:12+0000","download-sessies","/bevestiging/download-sessies/","046e0035-e1dc-45d2-b251-a7972ea2ad6e",{"id":1047,"type":950,"tags":1055,"lang":14,"slug":996,"first_publication_date":1049,"last_publication_date":1050,"uid":1051,"url":1052,"link_type":42,"key":1056,"isBroken":44},[],"df8eb8fa-0db6-41ea-8d1d-20044856779a",{"id":1047,"type":950,"tags":1058,"lang":14,"slug":996,"first_publication_date":1049,"last_publication_date":1050,"uid":1051,"url":1052,"link_type":42,"key":1059,"isBroken":44},[],"f656900e-c7a4-4a4e-93d4-88737d43b255","Niets ontvangen? Kijk ook even in je spam.","Behavior Change Group | Experts in Gedragsverandering & Duurzame Impact","Behavior Change Group helpt individuen en organisaties bij het maken van betere beslissingen en duurzame gedragsverandering. Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":1064,"alt":6,"copyright":6,"url":1067,"id":1068,"edit":1069},{"width":1065,"height":1066},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":1080,"alt":6,"copyright":6,"url":1083,"id":1084,"edit":1085},{"width":1081,"height":1082},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[1087],{"type":592,"text":1088,"spans":1089,"direction":33},"Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[1090],{"start":1091,"end":1092,"type":561},24,35,[1094,1096,1098],{"item":1095},"Nieuwste inzichten in gedragsverandering",{"item":1097},"Handige tools voor in de praktijk",{"item":1099},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[1104],{"type":30,"text":1105,"spans":1106,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[1107,1119],{"start":1108,"end":1109,"type":1110,"data":1111},22,39,"hyperlink",{"id":1112,"type":36,"tags":1113,"lang":14,"slug":1114,"first_publication_date":1115,"last_publication_date":1116,"uid":1117,"url":1118,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":1120,"end":1121,"type":1110,"data":1122},46,66,{"id":1123,"type":36,"tags":1124,"lang":14,"slug":1125,"first_publication_date":1126,"last_publication_date":1127,"uid":1128,"url":1129,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":944,"id":681,"name":1133,"description":1134},"BCA - Nieuwsbrief lezers","List ID: 3",[1136],{"tags":1137},{"type":1138,"id":1139,"name":1140,"description":1141},"tag","80","nieuwsbrief","No description available",{"dimensions":1143,"alt":6,"copyright":6,"url":1083,"id":1084,"edit":1144},{"width":1081,"height":1082},{"x":24,"y":24,"zoom":25,"background":26},[1146],{"type":592,"text":1147,"spans":1148,"direction":33},"Laten we samen gedrag veranderen",[1149,1151],{"start":1150,"end":672,"type":561},9,{"start":1150,"end":672,"type":1152},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[1158],{"tags":6},{"dimensions":1160,"alt":6,"copyright":6,"url":879,"id":880,"edit":1161},{"width":528,"height":528},{"x":24,"y":24,"zoom":25,"background":26},[1163],{"type":592,"text":1164,"spans":1165,"direction":33},"De werkbladen downloaden",[],[1167,1169,1171],{"item":1168},"Werk met de nieuwste gedragsinzichten",{"item":1170},"Handige tools voor impact",{"item":1099},[1173],{"type":30,"text":1174,"spans":1175,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[1177],{"type":30,"text":1178,"spans":1179,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[1180,1190],{"start":1181,"end":82,"type":1110,"data":1182},21,{"id":1183,"type":36,"tags":1184,"lang":14,"slug":1185,"first_publication_date":1186,"last_publication_date":1187,"uid":1188,"url":1189,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":1191,"end":1192,"type":1110,"data":1193},59,76,{"id":1112,"type":36,"tags":1194,"lang":14,"slug":1114,"first_publication_date":1115,"last_publication_date":1116,"uid":1117,"url":1118,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":1198,"alt":6,"copyright":6,"url":1199,"id":1200,"edit":1201},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[1203],{"type":592,"text":1204,"spans":1205,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":1211,"alt":6,"copyright":6,"url":1213,"id":1214,"edit":1215},{"width":1212,"height":1212},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[1217],{"type":592,"text":1218,"spans":1219,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[1227,1236],{"variation":88,"version":89,"items":1228,"primary":1229,"id":1234,"slice_type":1235,"slice_label":6},[],{"title":1230,"text":6,"has_margin_bottom":604},[1231],{"type":556,"text":1232,"spans":1233,"direction":33},"Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":1237,"primary":1238,"id":1246,"slice_type":606,"slice_label":6},[],{"scroll_id":6,"content":1239,"has_margin_top":44,"has_margin_bottom":604},[1240,1243],{"type":592,"text":1241,"spans":1242,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":1244,"spans":1245,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","Aanmelden op de interesselijst",[1249],{"type":592,"text":1250,"spans":1251,"direction":33},"Of vul dit formulier in",[],[1253],{"type":30,"text":1254,"spans":1255,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[1256,1259],{"start":1108,"end":1109,"type":1110,"data":1257},{"id":1112,"type":36,"tags":1258,"lang":14,"slug":1114,"first_publication_date":1115,"last_publication_date":1116,"uid":1117,"url":1118,"link_type":42,"isBroken":44},[],{"start":1120,"end":1260,"type":1110,"data":1261},65,{"id":1262,"type":36,"tags":1263,"lang":14,"slug":1264,"first_publication_date":1265,"last_publication_date":1266,"uid":1264,"url":1267,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",1782313382897]