[{"data":1,"prerenderedAt":1247},["ShallowReactive",2],{"$navigation":3,"service-review-op-concepten-en-creatie":511,"$settings":909},{"id":4,"uid":5,"url":6,"type":5,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":16},"Z9vMShMAAC4A85J_","navigation",null,"https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajvw0xEAAC4AVH-g&integrationFieldsRef=behavior-change-group%7E949bbcd2-9958-4466-bd3d-6d551db004d9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9vMShMAAC4A85J_%22%29+%5D%5D",[],"2025-03-20T08:05:31+0000","2026-04-16T10:15:29+0000",[12],"about",[],"nl-nl",[],{"menu_image":17,"about_title":27,"about_content":28,"about_link":34,"connect_title":46,"connect_content":47,"connect_link":51,"connect_buttons":61,"slices":86,"slices1":384},{"dimensions":18,"alt":20,"copyright":6,"url":21,"id":22,"edit":23},{"width":19,"height":19},1280,"Behavior Change Group - About","https://images.prismic.io/behavior-change-group/aDWZ7idWJ-7kSkns_Test-1.5.png?auto=format,compress","aDWZ7idWJ-7kSkns",{"x":24,"y":24,"zoom":25,"background":26},0,1,"transparent","About",[29],{"type":30,"text":31,"spans":32,"direction":33},"paragraph","Wij empoweren mensen en organisaties met inzichten en tools die hen in staat stellen om betere beslissingen te maken en blijvende veranderingen te realiseren.",[],"ltr",{"id":35,"type":36,"tags":37,"lang":14,"slug":38,"first_publication_date":39,"last_publication_date":40,"uid":12,"url":41,"link_type":42,"key":43,"isBroken":44,"text":45},"Z9vKXBMAACoA84-L","page",[],"wij-zijn-behavior-change-group","2025-03-20T07:57:18+0000","2026-02-18T17:18:37+0000","/about/","Document","070a40a0-3924-49f2-8a05-3a400a01d979",false,"Over ons","Connect",[48],{"type":30,"text":49,"spans":50,"direction":33},"Wil je samen met ons gedrag veranderen of ons team versterken? Neem gerust contact met ons op, we helpen je graag verder.",[],{"id":52,"type":12,"tags":53,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":59,"isBroken":44,"text":60},"aDgcAREAACsAlHUs",[],"bel-ons","2025-05-29T08:34:10+0000","2026-05-19T08:31:24+0000","connect","/about/connect/","47f49189-189c-4c9d-95e6-19f01b7a8f51","Neem contact op",[62,74],{"connect_button_link":63,"connect_button_icon":68},{"link_type":64,"key":65,"url":66,"text":67},"Web","901cf980-9686-4606-bf73-56168f10251a","tel:0246639627","Bellen",{"dimensions":69,"alt":6,"copyright":6,"url":71,"id":72,"edit":73},{"width":70,"height":70},64,"https://images.prismic.io/behavior-change-group/Z-O_C3dAxsiBv6bA_phone.png?auto=format,compress","Z-O_C3dAxsiBv6bA",{"x":24,"y":24,"zoom":25,"background":26},{"connect_button_link":75,"connect_button_icon":79},{"link_type":64,"key":76,"url":77,"text":78},"db138c9f-f857-4372-a7b1-0b18b2d0f8e6","mailto:info@behaviorchange.group","Mail",{"dimensions":80,"alt":6,"copyright":6,"url":83,"id":84,"edit":85},{"width":81,"height":82},62,51,"https://images.prismic.io/behavior-change-group/Z-O_CndAxsiBv6a__mail.png?auto=format,compress","Z-O_CndAxsiBv6a_",{"x":24,"y":24,"zoom":25,"background":26},[87,180,233,283],{"variation":88,"version":89,"items":90,"primary":91,"id":178,"slice_type":179,"slice_label":6},"default","initial",[],{"navigation_parent":92,"dropdown_title":102,"dropdown_description":103,"dropdown_read_more_link":107,"dropdown_image":111,"sub_items":117},{"id":93,"type":36,"tags":94,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":100,"isBroken":44,"text":101},"Z9vJ3RMAAC0A846m",[],"de-opleider-voor-gedragsveranderend-nederland","2025-03-20T07:55:11+0000","2026-06-22T13:12:34+0000","academy","/academy/","fe1cd9db-51f3-466c-b392-148fab8591ab","Academy","Onze Academy",[104],{"type":30,"text":105,"spans":106,"direction":33},"In onze Academy leiden we professionals op tot scherpe denkers en vaardige doeners, met trainingen die wetenschap en praktijk combineren.",[],{"id":93,"type":36,"tags":108,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":109,"isBroken":44,"text":110},[],"99b783b5-d8a4-43c9-afa8-02ead1b152e2","Meer over onze Academy",{"dimensions":112,"alt":113,"copyright":6,"url":114,"id":115,"edit":116},{"width":19,"height":19},"Behavior Change Group - Academy","https://images.prismic.io/behavior-change-group/aEHQp7h8WN-LVrmK_Test-1.28.png?auto=format,compress","aEHQp7h8WN-LVrmK",{"x":24,"y":24,"zoom":25,"background":26},[118,123,134,145,156,166],{"sub_item":119},{"id":93,"type":36,"tags":120,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":121,"isBroken":44,"text":122},[],"398e85bf-a454-43e4-9c5c-c18ea8b729c8","Overzicht",{"sub_item":124},{"id":125,"type":98,"tags":126,"lang":14,"slug":127,"first_publication_date":128,"last_publication_date":129,"uid":130,"url":131,"link_type":42,"key":132,"isBroken":44,"text":133},"Z9vLtRMAAC4A85GT",[],"alle-opleidingen-en-cursussen","2025-03-20T08:03:02+0000","2026-04-22T12:41:21+0000","opleidingen","/academy/opleidingen/","1e52386e-5107-41e2-8050-69c2099d8c1d","Opleidingen",{"sub_item":135},{"id":136,"type":98,"tags":137,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":42,"key":143,"isBroken":44,"text":144},"aWTbIxIAACsA9cUQ",[],"alle-lezingen-en-sessies","2026-01-12T11:30:10+0000","2026-06-10T07:46:54+0000","lezingen-en-sessies","/academy/lezingen-en-sessies/","d77c9d71-7fb7-47ea-bb08-16de85b1b56d","Lezingen en sessies",{"sub_item":146},{"id":147,"type":148,"tags":149,"lang":14,"slug":150,"first_publication_date":151,"last_publication_date":152,"uid":98,"url":153,"link_type":42,"key":154,"isBroken":44,"text":155},"aBs8nBEAACcAOqAE","team",[],"white","2025-05-07T11:01:19+0000","2026-05-01T07:49:06+0000","/about/team/academy/","06e1bd28-6bec-4afb-8211-d2097e2d15b7","Docenten & Team",{"sub_item":157},{"id":158,"type":36,"tags":159,"lang":14,"slug":160,"first_publication_date":161,"last_publication_date":162,"uid":160,"url":163,"link_type":42,"key":164,"isBroken":44,"text":165},"aEgqDBEAACoA3YGh",[],"ervaringen-van-alumni","2025-06-10T12:50:24+0000","2026-01-07T14:24:57+0000","/ervaringen-van-alumni/","8e47b712-3475-40a9-b6df-1fb9ee887fa2","Ervaringen van alumni",{"sub_item":167},{"id":168,"type":169,"tags":170,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":42,"key":176,"isBroken":44,"text":177},"aUK4XREAACgAHYHB","alumni_event",[],"behavior-change-alumni-event-2026","2025-12-17T14:11:08+0000","2026-06-04T11:23:23+0000","2026","/academy/alumni-events/2026/","80a181d6-629f-4bae-b169-0f17824fd1ee","Events","menu_item$41f9ab5e-7f97-4372-ba3a-98cf45eb72a2","menu_item",{"variation":88,"version":89,"items":181,"primary":182,"id":232,"slice_type":179,"slice_label":6},[],{"navigation_parent":183,"dropdown_title":192,"dropdown_description":193,"dropdown_read_more_link":197,"dropdown_image":201,"sub_items":207},{"id":184,"type":36,"tags":185,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":191,"isBroken":44,"text":192},"Z9vKABMAACkA847m",[],"wij-staan-naast-je-als-het-echt-lastig-wordt","2025-03-20T07:55:45+0000","2026-01-29T12:30:31+0000","consultancy","/consultancy/","d9f844a3-6e79-4971-b1bb-be536503ba79","Consultancy",[194],{"type":30,"text":195,"spans":196,"direction":33},"Wij helpen organisaties bij complexe gedragsvraagstukken. Met scherpe analyses, strategisch advies en praktische oplossingen.",[],{"id":184,"type":36,"tags":198,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":199,"isBroken":44,"text":200},[],"1ee35f1d-3502-490b-b81b-162b8f0d22df","Meer over Consultancy",{"dimensions":202,"alt":203,"copyright":6,"url":204,"id":205,"edit":206},{"width":19,"height":19},"Behavior Change Group - Consultancy","https://images.prismic.io/behavior-change-group/aEHRUrh8WN-LVrnC_Test-1.29.png?auto=format,compress","aEHRUrh8WN-LVrnC",{"x":24,"y":24,"zoom":25,"background":26},[208,212,223],{"sub_item":209},{"id":184,"type":36,"tags":210,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":211,"isBroken":44,"text":122},[],"ce980938-2539-49c0-8ce0-9b7e2e3857da",{"sub_item":213},{"id":214,"type":189,"tags":215,"lang":14,"slug":216,"first_publication_date":217,"last_publication_date":218,"uid":219,"url":220,"link_type":42,"key":221,"isBroken":44,"text":222},"Z9xH9xIAAC4AHwAb",[],"consultancy-diensten","2025-03-20T16:53:13+0000","2026-04-08T08:34:41+0000","diensten","/consultancy/diensten/","2daf956f-b931-47df-aadf-bc15552146b7","Diensten",{"sub_item":224},{"id":225,"type":148,"tags":226,"lang":14,"slug":150,"first_publication_date":227,"last_publication_date":228,"uid":189,"url":229,"link_type":42,"key":230,"isBroken":44,"text":231},"aCrEihIAACcAv5PY",[],"2025-05-20T07:48:37+0000","2026-06-03T07:28:39+0000","/about/team/consultancy/","0625b3e8-d13a-4a5c-b954-340ef98ce1d5","De adviseurs","menu_item$6646e544-84ee-4b1e-8590-93cf4bc91da8",{"variation":88,"version":89,"items":234,"primary":235,"id":282,"slice_type":179,"slice_label":6},[],{"navigation_parent":236,"dropdown_title":245,"dropdown_description":246,"dropdown_read_more_link":250,"dropdown_image":253,"sub_items":260},{"id":237,"type":36,"tags":238,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":244,"isBroken":44,"text":245},"Z9vKHBMAACgA848d",[],"inzicht-is-altijd-de-eerste-stap","2025-03-20T07:56:14+0000","2026-01-29T12:11:35+0000","research","/research/","15a37c6b-d87a-4eea-a424-a57fa556e894","Research",[247],{"type":30,"text":248,"spans":249,"direction":33},"Met ons onderzoek leggen we patronen bloot, vinden onderliggende drijfveren en vertalen inzichten naar werkbare strategieën.",[],{"id":237,"type":36,"tags":251,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":199,"isBroken":44,"text":252},[],"Meer over Research",{"dimensions":254,"alt":256,"copyright":6,"url":257,"id":258,"edit":259},{"width":19,"height":255},1067,"Behavior Change Group - Research","https://images.prismic.io/behavior-change-group/aDWmUSdWJ-7kSkyM_Test-1.10.png?auto=format,compress","aDWmUSdWJ-7kSkyM",{"x":24,"y":24,"zoom":25,"background":26},[261,264,273],{"sub_item":262},{"id":237,"type":36,"tags":263,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":211,"isBroken":44,"text":122},[],{"sub_item":265},{"id":266,"type":242,"tags":267,"lang":14,"slug":268,"first_publication_date":269,"last_publication_date":270,"uid":219,"url":271,"link_type":42,"key":272,"isBroken":44,"text":222},"Z91OkBIAACgAIKgI",[],"research-diensten","2025-03-21T11:33:38+0000","2026-01-07T14:23:30+0000","/research/diensten/","1308b5fd-24f9-460f-8fa1-c9c4076af477",{"sub_item":274},{"id":275,"type":148,"tags":276,"lang":14,"slug":150,"first_publication_date":277,"last_publication_date":278,"uid":242,"url":279,"link_type":42,"key":280,"isBroken":44,"text":281},"aBtoaxIAACkAcqnx",[],"2025-05-07T14:05:38+0000","2026-01-07T14:26:15+0000","/about/team/research/","ed5baa95-731f-411b-bbe5-223f16088d51","De onderzoekers","menu_item$fd904919-56d8-461c-a7b0-dbc943cf8666",{"variation":88,"version":89,"items":284,"primary":285,"id":383,"slice_type":179,"slice_label":6},[],{"navigation_parent":286,"dropdown_title":294,"dropdown_description":295,"dropdown_read_more_link":299,"dropdown_image":303,"sub_items":311},{"id":287,"type":36,"tags":288,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":293,"isBroken":44,"text":294},"aDtrVREAACcAmYC5",[],"insights","2025-05-31T20:49:32+0000","2026-01-29T12:10:35+0000","/insights/","e623ddf5-ff6d-4539-a997-1a9453903c64","Insights",[296],{"type":30,"text":297,"spans":298,"direction":33},"Gedragsverandering begint bij begrijpen. Daarom delen we inzichten die echt het verschil maken. Praktisch, onderbouwd en direct toepasbaar.",[],{"id":287,"type":36,"tags":300,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":301,"isBroken":44,"text":302},[],"5c6943a0-5d2d-4371-9811-4c8090f79ed1","Bekijk alle insights",{"dimensions":304,"alt":307,"copyright":6,"url":308,"id":309,"edit":310},{"width":305,"height":306},562,553,"Behavior Change group - Insights","https://images.prismic.io/behavior-change-group/aEg7Z7h8WN-LV8Bp_oog-8.png?auto=format,compress","aEg7Z7h8WN-LV8Bp",{"x":24,"y":24,"zoom":25,"background":26},[312,316,328,339,350,361,372],{"sub_item":313},{"id":287,"type":36,"tags":314,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":315,"isBroken":44,"text":122},[],"508c8cab-9f01-4ed8-8c0b-cbbc11f54f1d",{"sub_item":317},{"id":318,"type":319,"tags":320,"lang":14,"slug":321,"first_publication_date":322,"last_publication_date":323,"uid":324,"url":325,"link_type":42,"key":326,"isBroken":44,"text":327},"aDr-HhEAAC4AmOGx","insights_category",[],"laatste-blogs-en-videos","2025-05-31T13:03:28+0000","2026-01-07T14:17:42+0000","blogs-en-videos","/insights/blogs-en-videos/","178d81df-3e75-45c0-ad51-779530abcbfa","Blogs en Video's",{"sub_item":329},{"id":330,"type":319,"tags":331,"lang":14,"slug":332,"first_publication_date":333,"last_publication_date":334,"uid":335,"url":336,"link_type":42,"key":337,"isBroken":44,"text":338},"aEnmuBMAACsAhPPI",[],"laatste-casussen","2025-06-11T20:27:46+0000","2026-01-07T14:44:05+0000","casussen","/insights/casussen/","0644e8ff-80ec-42c9-ac78-fc0f4b414785","Casussen",{"sub_item":340},{"id":341,"type":319,"tags":342,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":42,"key":348,"isBroken":44,"text":349},"aDr_qREAACwAmOQQ",[],"webinars-die-je-inspireren","2025-05-31T13:10:03+0000","2026-01-07T14:28:23+0000","webinars","/insights/webinars/","d0ee7980-5035-44f7-b04c-7e6572f4d295","Webinars",{"sub_item":351},{"id":352,"type":319,"tags":353,"lang":14,"slug":354,"first_publication_date":355,"last_publication_date":356,"uid":357,"url":358,"link_type":42,"key":359,"isBroken":44,"text":360},"aDr_thEAAC0AmOQo",[],"tools-die-je-verder-brengen","2025-05-31T13:10:16+0000","2026-06-04T09:54:45+0000","tools","/insights/tools/","eba524b5-312f-4e89-a7bd-282fc3ca3e0f","Tools",{"sub_item":362},{"id":363,"type":319,"tags":364,"lang":14,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":42,"key":370,"isBroken":44,"text":371},"aDr-LREAACkAmOHJ",[],"podcasts-die-je-blijft-luisteren","2025-05-31T13:03:43+0000","2026-06-04T12:34:43+0000","podcasts","/insights/podcasts/","a3474891-fa2e-418a-8b6b-1d9b53c245ff","Podcasts",{"sub_item":373},{"id":374,"type":319,"tags":375,"lang":14,"slug":376,"first_publication_date":377,"last_publication_date":378,"uid":379,"url":380,"link_type":42,"key":381,"isBroken":44,"text":382},"aPjISBEAACgAji3f",[],"laatste-themas","2025-10-22T12:04:28+0000","2025-11-03T09:10:09+0000","themas","/insights/themas/","d120ba54-4987-4d13-9244-fff0996fb692","Thema's","menu_item$2dd386fc-e28a-42ca-9799-16a00f649fb3",[385,400,430,447,464,497,504],{"variation":88,"version":89,"items":386,"primary":387,"id":398,"slice_type":399,"slice_label":6},[],{"navigation_item":388},{"id":389,"type":36,"tags":390,"lang":14,"slug":391,"first_publication_date":392,"last_publication_date":393,"uid":394,"url":395,"link_type":42,"key":396,"isBroken":44,"text":397},"Z9gVvBIAAC0AhYaY",[],"always-one-move-ahead","2025-03-17T12:29:50+0000","2026-04-30T10:10:50+0000","home","/","6f0a57f2-6857-498f-b242-d8df0982a75a","Home","menu_item_mobile$e4e4c656-62cf-4167-8622-a621a2c5769a","menu_item_mobile",{"variation":401,"version":89,"items":402,"primary":403,"id":429,"slice_type":399,"slice_label":6},"withSubItems",[],{"navigation_item":101,"sub_items":404},[405,409,413,417,421,425],{"sub_item":406},{"id":93,"type":36,"tags":407,"lang":14,"slug":95,"first_publication_date":96,"last_publication_date":97,"uid":98,"url":99,"link_type":42,"key":408,"isBroken":44,"text":122},[],"b9afc25b-7946-4d71-808e-dd7dc24310cb",{"sub_item":410},{"id":125,"type":98,"tags":411,"lang":14,"slug":127,"first_publication_date":128,"last_publication_date":129,"uid":130,"url":131,"link_type":42,"key":412,"isBroken":44,"text":133},[],"3a2c2a0f-8093-4926-8080-26fe958ebfb4",{"sub_item":414},{"id":136,"type":98,"tags":415,"lang":14,"slug":138,"first_publication_date":139,"last_publication_date":140,"uid":141,"url":142,"link_type":42,"key":416,"isBroken":44,"text":144},[],"33fdd139-915a-4337-a27f-e0c35dee4430",{"sub_item":418},{"id":147,"type":148,"tags":419,"lang":14,"slug":150,"first_publication_date":151,"last_publication_date":152,"uid":98,"url":153,"link_type":42,"key":420,"isBroken":44,"text":155},[],"bbf88706-7405-4dcb-9f7b-a1583f542ae5",{"sub_item":422},{"id":158,"type":36,"tags":423,"lang":14,"slug":160,"first_publication_date":161,"last_publication_date":162,"uid":160,"url":163,"link_type":42,"key":424,"isBroken":44,"text":165},[],"78496193-cd38-4c53-9871-7c20e79f2fee",{"sub_item":426},{"id":168,"type":169,"tags":427,"lang":14,"slug":171,"first_publication_date":172,"last_publication_date":173,"uid":174,"url":175,"link_type":42,"key":428,"isBroken":44,"text":177},[],"8c0fff3a-5119-45f1-8b51-de1f3ac12a29","menu_item_mobile$f31c8cf6-6bd5-4658-ae53-ed6804ccaebf",{"variation":401,"version":89,"items":431,"primary":432,"id":446,"slice_type":399,"slice_label":6},[],{"navigation_item":192,"sub_items":433},[434,438,442],{"sub_item":435},{"id":184,"type":36,"tags":436,"lang":14,"slug":186,"first_publication_date":187,"last_publication_date":188,"uid":189,"url":190,"link_type":42,"key":437,"isBroken":44,"text":122},[],"b5df1267-2eb5-4238-90ed-be7c7f9b02b0",{"sub_item":439},{"id":214,"type":189,"tags":440,"lang":14,"slug":216,"first_publication_date":217,"last_publication_date":218,"uid":219,"url":220,"link_type":42,"key":441,"isBroken":44,"text":222},[],"1e75e369-e6e3-4c3e-9d60-8d193bdc7052",{"sub_item":443},{"id":225,"type":148,"tags":444,"lang":14,"slug":150,"first_publication_date":227,"last_publication_date":228,"uid":189,"url":229,"link_type":42,"key":445,"isBroken":44,"text":231},[],"3aaed79b-b3f5-4ab9-b3fb-87fce4c135ce","menu_item_mobile$a9285884-95cf-4d8b-b0a3-c464a75d27a5",{"variation":401,"version":89,"items":448,"primary":449,"id":463,"slice_type":399,"slice_label":6},[],{"navigation_item":245,"sub_items":450},[451,455,459],{"sub_item":452},{"id":237,"type":36,"tags":453,"lang":14,"slug":239,"first_publication_date":240,"last_publication_date":241,"uid":242,"url":243,"link_type":42,"key":454,"isBroken":44,"text":122},[],"e3c747c3-9c22-4665-9e95-3294888a5836",{"sub_item":456},{"id":266,"type":242,"tags":457,"lang":14,"slug":268,"first_publication_date":269,"last_publication_date":270,"uid":219,"url":271,"link_type":42,"key":458,"isBroken":44,"text":222},[],"92fca483-ef11-4b54-8ef2-7c22f228fb1c",{"sub_item":460},{"id":275,"type":148,"tags":461,"lang":14,"slug":150,"first_publication_date":277,"last_publication_date":278,"uid":242,"url":279,"link_type":42,"key":462,"isBroken":44,"text":281},[],"232a3d87-56ab-414e-8ce4-a7fc133032c8","menu_item_mobile$4f5abcf9-edaf-44ae-8168-8feb8c173c3c",{"variation":401,"version":89,"items":465,"primary":466,"id":496,"slice_type":399,"slice_label":6},[],{"navigation_item":294,"sub_items":467},[468,472,476,480,484,488,492],{"sub_item":469},{"id":287,"type":36,"tags":470,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":471,"isBroken":44,"text":122},[],"edcbcf96-d4a7-4b1e-bbda-02bfda05b3d8",{"sub_item":473},{"id":318,"type":319,"tags":474,"lang":14,"slug":321,"first_publication_date":322,"last_publication_date":323,"uid":324,"url":325,"link_type":42,"key":475,"isBroken":44,"text":327},[],"eac4bedd-53b3-412b-8317-97473404a624",{"sub_item":477},{"id":330,"type":319,"tags":478,"lang":14,"slug":332,"first_publication_date":333,"last_publication_date":334,"uid":335,"url":336,"link_type":42,"key":479,"isBroken":44,"text":338},[],"550c87b3-f748-4445-8f02-8cbcbff837cd",{"sub_item":481},{"id":341,"type":319,"tags":482,"lang":14,"slug":343,"first_publication_date":344,"last_publication_date":345,"uid":346,"url":347,"link_type":42,"key":483,"isBroken":44,"text":349},[],"731564fd-52e0-4c01-bbbc-73874e620752",{"sub_item":485},{"id":352,"type":319,"tags":486,"lang":14,"slug":354,"first_publication_date":355,"last_publication_date":356,"uid":357,"url":358,"link_type":42,"key":487,"isBroken":44,"text":360},[],"4ac657ea-501c-4cb2-9f20-40f68430a6d8",{"sub_item":489},{"id":363,"type":319,"tags":490,"lang":14,"slug":365,"first_publication_date":366,"last_publication_date":367,"uid":368,"url":369,"link_type":42,"key":491,"isBroken":44,"text":371},[],"4cc69930-5156-4ab6-a1fc-8b4de4a14e82",{"sub_item":493},{"id":374,"type":319,"tags":494,"lang":14,"slug":376,"first_publication_date":377,"last_publication_date":378,"uid":379,"url":380,"link_type":42,"key":495,"isBroken":44,"text":382},[],"70101393-38f5-40d5-924a-411c4ae1b787","menu_item_mobile$c29ca7ed-3f5d-42b0-8d4c-60f96d3a1301",{"variation":88,"version":89,"items":498,"primary":499,"id":503,"slice_type":399,"slice_label":6},[],{"navigation_item":500},{"id":35,"type":36,"tags":501,"lang":14,"slug":38,"first_publication_date":39,"last_publication_date":40,"uid":12,"url":41,"link_type":42,"key":502,"isBroken":44,"text":27},[],"755e663f-d066-40f0-98fe-2b1390983719","menu_item_mobile$21a2ad16-8456-4abb-95b7-8ea734e61bb9",{"variation":88,"version":89,"items":505,"primary":506,"id":510,"slice_type":399,"slice_label":6},[],{"navigation_item":507},{"id":52,"type":12,"tags":508,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":509,"isBroken":44,"text":46},[],"5c9126f8-517a-469c-8143-d969e52b4c8e","menu_item_mobile$11100e69-fd39-41f5-ae15-ee5c2362edca",{"id":512,"uid":513,"url":514,"type":515,"href":516,"tags":517,"first_publication_date":518,"last_publication_date":518,"slugs":519,"linked_documents":520,"lang":14,"alternate_languages":521,"data":522},"ajvSaBEAACcAVD8M","review-op-concepten-en-creatie","/consultancy-en-research/diensten/verandertraject/interventie/review-op-concepten-en-creatie/","service","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajvw0xEAAC4AVH-g&integrationFieldsRef=behavior-change-group%7E949bbcd2-9958-4466-bd3d-6d551db004d9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ajvSaBEAACcAVD8M%22%29+%5D%5D",[],"2026-06-24T12:53:44+0000",[513],[],[],{"page_background_color":150,"navigation_background_color":150,"title":523,"short_description":524,"list_image":525,"parent_service":532,"slices":548,"meta_title":896,"meta_description":897,"meta_image":898,"robots_meta_tags":905,"active_campaign_list":6,"active_campaign_stage":6,"active_campaign_tags":907},"Review op concepten en creatie","Bij het correct toepassen van verandertechnieken zit de devil in de details. Door kritisch mee te kijken, zorgen we ervoor dat de definitieve middelen, tekst en beeld naadloos aansluiten bij de gedragsstrategie en de gekozen interventieconcepten.",{"dimensions":526,"alt":6,"copyright":6,"url":529,"id":530,"edit":531},{"width":527,"height":528},1242,1241,"https://images.prismic.io/behavior-change-group/aDQhjidWJ-7kSiQM_2025BCGIllustraties-nieuwestijl--1-_ICOON-Consultancy-diensten-interventieontwikkeling-reviewconceptencreatie.png?auto=format,compress","aDQhjidWJ-7kSiQM",{"x":24,"y":24,"zoom":25,"background":26},{"id":533,"type":515,"tags":534,"lang":14,"slug":535,"first_publication_date":536,"last_publication_date":537,"uid":535,"url":538,"data":539,"link_type":42,"key":547,"isBroken":44},"ajEYLRIAAC4Az161",[],"interventie","2026-06-16T09:32:49+0000","2026-06-24T11:12:48+0000","/consultancy-en-research/diensten/verandertraject/interventie/",{"list_image":540,"short_description":545,"title":546},{"dimensions":541,"alt":6,"copyright":6,"url":542,"id":543,"edit":544},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aE-ywbNJEFaPX-ik_2025BCGIllustraties-nieuwestijl-_ICOON-Consultancy-diensten-interventieontwikkeling-gedragsbriefingcreatiefbureaualternatief.png?auto=format,compress","aE-ywbNJEFaPX-ik",{"x":24,"y":24,"zoom":25,"background":26},"Van een doordachte strategie naar de ontwikkeling van effectieve interventies. We vertalen de analyse naar een strategie en middelen die jouw doelgroep in beweging brengen.","Interventie","0e43a4ab-558d-48ab-9a41-d85dfdc2262e",[549,579,596,606,641,723,815,879],{"variation":88,"version":89,"items":550,"primary":551,"id":577,"slice_type":578,"slice_label":6},[],{"title":552,"text":524,"blue_button":563,"blue_button_icon":566,"transparent_button":567,"transparent_button_icon":569,"image":570},[553],{"type":554,"text":523,"spans":555,"direction":33},"heading1",[556,560],{"start":557,"end":558,"type":559},10,19,"em",{"start":561,"end":562,"type":559},20,30,{"id":52,"type":12,"tags":564,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":565,"isBroken":44,"text":60},[],"56edf301-d5c7-4d3b-8ff9-1ba626b9a4e2","right-arrow",{"link_type":568},"Any","no-icon",{"dimensions":571,"alt":6,"copyright":6,"url":574,"id":575,"edit":576},{"width":572,"height":573},5443,3629,"https://images.prismic.io/behavior-change-group/aEqSx7NJEFaPX5F2_DSC00869.jpg?auto=format,compress","aEqSx7NJEFaPX5F2",{"x":24,"y":24,"zoom":25,"background":26},"hero_with_buttons$e17ef914-e57a-4678-b2cf-2f4751b7ffca","hero_with_buttons",{"variation":88,"version":89,"items":580,"primary":581,"id":594,"slice_type":595,"slice_label":6},[],{"scroll_id":6,"content":582,"has_margin_top":44,"has_margin_bottom":593},[583,590],{"type":584,"text":585,"spans":586,"direction":33},"heading2","Verandering fijnslijpen tot in de puntjes",[587],{"start":588,"end":589,"type":559},12,23,{"type":30,"text":591,"spans":592,"direction":33},"Er komt pas verandering bij je doelgroep als de middelen de juiste snaar raken. Daarom werken we samen met verschillende creatieve bureaus om de best passende middelen te ontwikkelen. Of dat nu videocontent is of een goed ingericht formulier. Ook als je een eigen communicatieteam of vaste creatieve partij hebt, geven wij feedback op de concepten en middelen die zij ontwikkelen. Zo zorgen we samen met hen voor interventies die doen wat nodig is.",[],true,"text_content$52877cc7-336a-4bb5-86bf-81d23045a4e5","text_content",{"variation":597,"version":89,"items":598,"primary":599,"id":605,"slice_type":595,"slice_label":6},"withSpecialText",[],{"content":600,"has_margin_bottom":593},[601],{"type":602,"text":603,"spans":604,"direction":33},"preformatted","Samen met het creatieve bureau zorgen we dat de interventies doen wat nodig is om de doelgroep in beweging te krijgen.",[],"text_content$c0d94791-243e-4f26-95ac-7f7cd01a86ca",{"variation":88,"version":89,"items":607,"primary":608,"id":639,"slice_type":640,"slice_label":6},[],{"scroll_id":6,"title":609,"description":6,"steps":610},"Het proces in vier stappen",[611,618,625,632],{"title":612,"content":613,"image":617},"Startgesprek",[614],{"type":30,"text":615,"spans":616,"direction":33},"In een digitale sessie bespreken we samen wat belangrijk is in de uitwerking van de middelen en op welke aandachtspunten we letten.",[],{},{"title":619,"content":620,"image":624},"Feedback op concepten",[621],{"type":30,"text":622,"spans":623,"direction":33},"We geven feedback op de eerste concepten die het bureau uitwerkt, zodat de richting en grote lijnen aansluiten bij de strategie. ",[],{},{"title":626,"content":627,"image":631},"Feedback op creatie",[628],{"type":30,"text":629,"spans":630,"direction":33},"We geven feedback op de gedetailleerde uitwerking van de middelen, zodat ook deze aansluit bij de strategie.",[],{},{"title":633,"content":634,"image":638},"Afronden middelen",[635],{"type":30,"text":636,"spans":637,"direction":33},"De creatieve partij verwerkt alle feedback en maakt de middelen definitief, zodat ze klaar staan voor uitrol.",[],{},"course_program$f2ce5c50-bb50-4f25-afb8-d7c63fd3fcd2","course_program",{"variation":88,"version":89,"items":642,"primary":643,"id":722,"slice_type":289,"slice_label":6},[],{"title":644,"button":653,"button_position":657,"has_margin_bottom":593,"background_color":150,"columns":658,"items":659},[645],{"type":584,"text":646,"spans":647,"direction":33},"Onze inzichten en tools brengen je verder",[648,651],{"start":649,"end":650,"type":559},5,14,{"start":652,"end":589,"type":559},18,{"id":287,"type":36,"tags":654,"lang":14,"slug":289,"first_publication_date":290,"last_publication_date":291,"uid":289,"url":292,"link_type":42,"key":655,"isBroken":44,"text":656},[],"a53e98c4-5119-4c0e-9ea2-0935ad409c6a","Ontdek meer","with-title","3",[660,682,702],{"item":661},{"id":662,"type":289,"tags":663,"lang":14,"slug":667,"first_publication_date":668,"last_publication_date":669,"uid":667,"url":670,"data":671,"link_type":42,"key":681,"isBroken":44},"aELj5hIAACoAvSoO",[664,665,666],"gezondheid","gedragsverandering","artikel","de-stille-krachtpatser-in-je-communicatie-in-drie-stappen-meer-impact-met-je-campagne","2025-06-06T12:58:45+0000","2026-02-10T14:49:59+0000","/insights/blogs-en-videos/de-stille-krachtpatser-in-je-communicatie-in-drie-stappen-meer-impact-met-je-campagne/",{"featured_image":672,"title":678,"type":679,"description":680},{"dimensions":673,"alt":6,"copyright":6,"url":675,"id":676,"edit":677},{"width":674,"height":674},6016,"https://images.prismic.io/behavior-change-group/aDWsMCdWJ-7kSk5s_Melissa-sky1%3A1.jpg?auto=format,compress","aDWsMCdWJ-7kSk5s",{"x":24,"y":24,"zoom":25,"background":26},"De stille krachtpatser in je communicatie: in drie stappen meer impact met je campagne","Blog","Wil je dat jouw communicatie écht gedrag verandert? Ontdek in drie stappen hoe je met het ACDR-model (Architecture, Competence, Drivers, Resistances) een krachtige gedragsstrategie ontwikkelt. Leer hoe je campagnes maakt die niet alleen opvallen, maar ook aanzetten tot actie. Laat je inspireren door praktijkvoorbeelden en wetenschappelijke inzichten die je helpen om de stille krachtpatser in jouw communicatie te worden.","0ac48f20-2205-435f-92ae-ac95a8c4dfbb",{"item":683},{"id":684,"type":289,"tags":685,"lang":14,"slug":686,"first_publication_date":687,"last_publication_date":688,"uid":686,"url":689,"data":690,"link_type":42,"key":701,"isBroken":44},"aOYbXRIAACsA0fs9",[],"gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar","2025-10-08T08:19:48+0000","2026-02-10T15:16:28+0000","/insights/casussen/gezond-gedrag-dat-je-wel-volhoudt-deze-campagne-maakt-het-behapbaar/",{"featured_image":691,"title":698,"type":699,"description":700},{"dimensions":692,"alt":6,"copyright":6,"url":695,"id":696,"edit":697},{"width":693,"height":694},1024,576,"https://images.prismic.io/behavior-change-group/aOYdKZ5xUNkB1uoV_Karin-Bloemen-gedrag-1024x576.png?auto=format,compress","aOYdKZ5xUNkB1uoV",{"x":24,"y":24,"zoom":25,"background":26},"Gezond gedrag dat je wel volhoudt? Deze campagne maakt het behapbaar","Casus","Hoewel we de voordelen van een gezonde leefstijl kennen, is het vaak moeilijk om gezonde keuzes te maken. Soms gaat dit zelfs onbewust. Verleidelijke gewoonten staan ons in de weg, terwijl de gevolgen voor onze gezondheid, zoals leververvetting, onzichtbaar kunnen zijn. De uitdaging is dan ook niet zozeer het gebrek aan informatie, maar het daadwerkelijk veranderen van gedrag. Daarom ontwikkelde Behavior Change Group een gedragsstrategie voor een campagne die mensen motiveert tot gezondere keuzes.","346715f6-0257-4279-98af-9397b8adf51e",{"item":703},{"id":704,"type":289,"tags":705,"lang":14,"slug":707,"first_publication_date":708,"last_publication_date":709,"uid":707,"url":710,"data":711,"link_type":42,"key":721,"isBroken":44},"aDmK4xEAACcAlr-F",[706],"interview","de-tijd-van-willekeurig-principes-van-cialdini-inzetten-is-echt-voorbij","2025-05-30T10:48:59+0000","2026-01-29T11:31:36+0000","/insights/blogs-en-videos/de-tijd-van-willekeurig-principes-van-cialdini-inzetten-is-echt-voorbij/",{"featured_image":712,"title":719,"type":679,"description":720},{"dimensions":713,"alt":6,"copyright":6,"url":716,"id":717,"edit":718},{"width":714,"height":715},2048,1366,"https://images.prismic.io/behavior-change-group/aDmMKydWJ-7kSu0Q_DSC01405-2048x1366.jpg?auto=format,compress","aDmMKydWJ-7kSu0Q",{"x":24,"y":24,"zoom":25,"background":26},"'De tijd van willekeurig principes van Cialdini inzetten is echt voorbij'","Als gedragsstrateeg was hij jarenlang het brein achter diverse overheidscampagnes. Daar stond hij met zijn team DOT voor grote uitdagingen: van sociale cohesie in wijken vergroten, naar leefstijlverandering tot het motiveren van miljoenen Nederlanders om hun donorkeuze door te geven. We vroegen Bob naar zijn strategie om dit soort complexe vraagstukken aan te pakken.","d500a235-c566-4fb4-9902-67213aec5565","insights$1700917b-af96-4748-80e1-ca566eb340bd",{"variation":88,"version":89,"items":724,"primary":725,"id":813,"slice_type":814,"slice_label":6},[],{"scroll_id":6,"section_title":726,"reviews":727,"view_more_button":812,"has_margin_bottom":593},"Ervaringen van opdrachtgevers",[728,756,785],{"review":729},{"id":730,"type":731,"tags":732,"lang":14,"slug":733,"first_publication_date":734,"last_publication_date":735,"uid":736,"url":737,"data":738,"link_type":42,"key":755,"isBroken":44},"aEq6wRMAACoAhjIh","review",[],"divers-en-zeker-geen-open-deuren","2025-06-12T11:34:18+0000","2025-06-18T10:03:23+0000","review-rijkswaterstaat2","/academy/ervaringen-van-alumni/review-rijkswaterstaat2/",{"image":739,"is_detail_page_enabled":44,"rating":744,"person":745,"position":746,"card_title":747,"card_text":754},{"dimensions":740,"alt":6,"copyright":6,"url":741,"id":742,"edit":743},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aD7Aobh8WN-LVg-H_2025BCGIllustraties-nieuwestijl-_ICOON-Leermethoden-Persoonlijkebegeleiding.png?auto=format,compress","aD7Aobh8WN-LVg-H",{"x":24,"y":24,"zoom":25,"background":26},"5","Imke","Adviseur Circulaire Economie & Zwerfafval",[748],{"type":749,"text":750,"spans":751,"direction":33},"heading6","Divers en zeker geen open deuren",[752],{"start":24,"end":753,"type":559},6,"De interventies die voor ons project door Behavior Change Group zijn ontwikkeld waren erg divers en zeker geen open deuren. Er werd een goede koppeling gelegd tussen een interventie en de gedragsfactor(en) waarop werd ingespeeld, waardoor het duidelijk was dat ze niet 'zomaar' waren bedacht. Als opdrachtgever werden we ook goed meegenomen in het ontwikkelproces van de interventies en hadden we de mogelijkheid om kaders en wensen mee te geven.","01d7e167-58ab-4a52-b25a-40ba502ae7b3",{"review":757},{"id":758,"type":731,"tags":759,"lang":14,"slug":760,"first_publication_date":761,"last_publication_date":762,"uid":763,"url":764,"data":765,"link_type":42,"key":784,"isBroken":44},"aEq49hMAACoAhi84",[],"uitstekende-kwaliteit","2025-06-12T11:26:17+0000","2025-06-18T10:05:44+0000","review-gemeente-tilburg","/academy/ervaringen-van-alumni/review-gemeente-tilburg/",{"image":766,"is_detail_page_enabled":44,"rating":773,"person":774,"position":775,"card_title":776,"card_text":783},{"dimensions":767,"alt":6,"copyright":6,"url":770,"id":771,"edit":772},{"width":768,"height":769},2209,3312,"https://images.prismic.io/behavior-change-group/aEq5KbNJEFaPX5hU_RolandvanAbel_meest%2520recent.jpg?auto=format,compress","aEq5KbNJEFaPX5hU",{"x":24,"y":24,"zoom":25,"background":26},"4","Roland van Abel","adviseur informatiebeheer",[777],{"type":749,"text":778,"spans":779,"direction":33},"Uitstekende kwaliteit",[780],{"start":781,"end":782,"type":559},11,21,"De opgeleverde producten zijn van uitstekende kwaliteit, zodat we er zelf mee verder kunnen en ze met collega's kunnen delen. De medewerkers geven blijk van goede kennis van zaken. De samenwerking is prettig en efficiënt verlopen.","857dc59b-e44d-4611-b81d-e43da09ed142",{"review":786},{"id":787,"type":731,"tags":788,"lang":14,"slug":789,"first_publication_date":790,"last_publication_date":791,"uid":792,"url":793,"data":794,"link_type":42,"key":811,"isBroken":44},"aEq6PRMAACcAhjFk",[],"belangrijke-rol-bij-interventieontwikkeling","2025-06-12T11:32:05+0000","2026-06-24T08:50:42+0000","review-nationale-nederlanden","/academy/ervaringen-van-alumni/review-nationale-nederlanden/",{"image":795,"is_detail_page_enabled":44,"rating":744,"person":802,"position":803,"card_title":804,"card_text":810},{"dimensions":796,"alt":6,"copyright":6,"url":799,"id":800,"edit":801},{"width":797,"height":798},226,248,"https://images.prismic.io/behavior-change-group/aEq6c7NJEFaPX5h3_willem%2520micro.png?auto=format,compress","aEq6c7NJEFaPX5h3",{"x":24,"y":24,"zoom":25,"background":26},"Willem Los","Specialist Financiële Gezondheid en Schuldenproblematiek",[805],{"type":749,"text":806,"spans":807,"direction":33},"Belangrijke rol bij interventieontwikkeling",[808],{"start":561,"end":809,"type":559},43,"Behavior Change Group is via Kaj Bots betrokken bij de werkgroep MKB van de NCFG en hebben een belangrijke rol gehad in het totstandkomen van de Toolbox \"Fix je Geld\".","5929d015-037c-4fe1-ba1d-2071493f8807",{"link_type":568},"reviews_component$76d93e60-4203-4c7a-adda-2592e01c9b71","reviews_component",{"variation":88,"version":89,"items":816,"primary":817,"id":877,"slice_type":878,"slice_label":6},[],{"scroll_id":6,"section_title":818,"items":825,"has_margin_bottom":593},[819],{"type":584,"text":820,"spans":821,"direction":33},"Andere diensten",[822],{"start":823,"end":824,"type":559},7,15,[826,844,860],{"image":827,"title":832,"text":833,"link":834},{"dimensions":828,"alt":6,"copyright":6,"url":829,"id":830,"edit":831},{"width":528,"height":527},"https://images.prismic.io/behavior-change-group/aDQpMydWJ-7kSiT1_2025BCGIllustraties-nieuwestijl--1-_Research-Interventieontwikkeling-Concepttest.png?auto=format,compress","aDQpMydWJ-7kSiT1",{"x":24,"y":24,"zoom":25,"background":26},"Concepttest","Een concepttest helpt je kiezen welke verandertechnieken of uitwerking daarvan verder te ontwikkelen. Het meet het effect op je doelgroep in de conceptfase. Zo weet je zeker dat je de uiteindelijke interventie inzet op het meest kansrijke concept.",{"id":835,"type":836,"tags":837,"lang":14,"slug":838,"first_publication_date":839,"last_publication_date":840,"uid":838,"url":841,"link_type":42,"key":842,"isBroken":44,"text":843},"aDWt0RIAACgAR9WL","research_service",[],"concepttest","2025-05-27T12:22:08+0000","2026-05-26T13:53:58+0000","/research/diensten/inventarisatie-gedragsbepalers/concepttest/","350f81c8-864d-4d75-95f5-e157b8a1d4ad","Bekijk dienst",{"image":845,"title":850,"text":851,"link":852},{"dimensions":846,"alt":6,"copyright":6,"url":847,"id":848,"edit":849},{"width":527,"height":527},"https://images.prismic.io/behavior-change-group/aC8ojydWJ-7kScf9_2025BCGIllustraties-nieuwestijl--1-_Research-Effectmeting.png?auto=format,compress","aC8ojydWJ-7kScf9",{"x":24,"y":24,"zoom":25,"background":26},"Effectmeting","Een effectmeting is cruciaal om te weten of je aanpak werkt. Zonder meting blijft het immers onzeker of de interventie effect heeft. Wij brengen de effecten voor je in kaart, zodat je goed onderbouwde keuzes kunt maken voor verdere uitrol of aanscherping van je interventies.",{"id":853,"type":836,"tags":854,"lang":14,"slug":855,"first_publication_date":856,"last_publication_date":857,"uid":855,"url":858,"link_type":42,"key":859,"isBroken":44,"text":843},"aC8OshIAAC0APb9f",[],"effectmeting","2025-05-22T11:53:29+0000","2026-01-07T14:51:22+0000","/research/diensten/research-doelbepaling/effectmeting/","475d410b-b0b7-4d37-9f81-79fca8583e53",{"image":861,"title":866,"text":867,"link":868},{"dimensions":862,"alt":6,"copyright":6,"url":863,"id":864,"edit":865},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aC8o4SdWJ-7kScgU_2025BCGIllustraties-nieuwestijl--1-_Consultancy-diensten-Strippenkaart.png?auto=format,compress","aC8o4SdWJ-7kScgU",{"x":24,"y":24,"zoom":25,"background":26},"Flexibel advies","Advies is vaak snel nodig en het meest effectief wanneer het komt van adviseur die gespecialiseerd is in jouw vraag. Daarvoor is de strippenkaart: je koopt een aantal adviesuren, die je inzet waar en wanneer je wil. Expertise wanneer het nodig is.",{"id":869,"type":870,"tags":871,"lang":14,"slug":872,"first_publication_date":873,"last_publication_date":874,"uid":872,"url":875,"link_type":42,"key":876,"isBroken":44,"text":843},"aC8lzBIAACsAPfCY","consultancy_service",[],"strippenkaart","2025-05-22T13:27:03+0000","2026-01-21T16:31:26+0000","/consultancy/diensten/strippenkaart/","6fabd1f2-530c-448b-9ebb-51ad66e14a91","three_columns_v1$c93da62d-e505-4fad-800d-7130e1fe512f","three_columns_v1",{"variation":88,"version":89,"items":880,"primary":881,"id":894,"slice_type":895,"slice_label":6},[],{"image":882,"title":889,"text":890,"button":891,"has_margin_bottom":44},{"dimensions":883,"alt":6,"copyright":6,"url":886,"id":887,"edit":888},{"width":884,"height":885},1000,760,"https://images.prismic.io/behavior-change-group/ajktRlbRV8_QfuZ2_wolkjejanneke.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","ajktRlbRV8_QfuZ2",{"x":24,"y":24,"zoom":25,"background":26},"Meer weten over deze dienst?","Onze gedragsspecialisten vertellen je er graag meer over. Deel je vragen en opmerkingen met ons en we nemen zo snel mogelijk contact met je op.",{"id":52,"type":12,"tags":892,"lang":14,"slug":54,"first_publication_date":55,"last_publication_date":56,"uid":57,"url":58,"link_type":42,"key":893,"isBroken":44,"text":60},[],"59b59bfa-91be-4766-b719-b5605e5db224","help$625b2d1d-8036-40d2-8e5d-8c2d3dea2c97","help","Review op concepten en creatie | Behavior Change Group","Zitten je verandertechnieken correct verwerkt in tekst en beeld? Wij reviewen je concepten zodat ze naadloos aansluiten bij je gedragsstrategie.",{"dimensions":899,"alt":6,"copyright":6,"url":902,"id":903,"edit":904},{"width":900,"height":901},6000,4000,"https://images.prismic.io/behavior-change-group/ajvSL1bRV8_Qf0J2_DSC01553.jpg?auto=format,compress","ajvSL1bRV8_Qf0J2",{"x":24,"y":24,"zoom":25,"background":26},[906],{"tag":6},[908],{"tags":6},{"id":910,"uid":6,"url":6,"type":911,"href":912,"tags":913,"first_publication_date":914,"last_publication_date":915,"slugs":916,"linked_documents":917,"lang":14,"alternate_languages":918,"data":919},"Z9gV2hIAACwAhYbT","settings","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=ajvw0xEAAC4AVH-g&integrationFieldsRef=behavior-change-group%7E949bbcd2-9958-4466-bd3d-6d551db004d9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9gV2hIAACwAhYbT%22%29+%5D%5D",[],"2025-03-17T12:30:21+0000","2026-06-16T09:22:06+0000",[911],[],[],{"active_campaign_main_list":920,"confirmation_page_consultation":925,"confirmation_page_course_signup":935,"confirmation_page_alumni_signup":943,"confirmation_page_course_2nd_phase":952,"confirmation_page_incompany":961,"confirmation_page_download":970,"confirmation_page_webinar":979,"confirmation_page_tool":988,"confirmation_page_connect":997,"confirmation_page_job_application":1005,"confirmation_page_request_a_quote":1014,"confirmation_page_session":1023,"confirmation_page_lecture":1031,"confirmation_page_workshop":1034,"brochure_popup_spam_text":1037,"fallback_meta_title":1038,"fallback_meta_description":1039,"fallback_meta_image":1040,"label_watch_video":1047,"label_remaining_spots":1048,"label_remaining_spot":1049,"label_remaining_spots_pill":1050,"label_remaining_spot_pill":1051,"label_bookings_full":1052,"reading_time_label":1053,"watching_time_label":1054,"listening_time_label":1055,"newsletter_form_image":1056,"newsletter_form_title":1063,"newsletter_form_list":1070,"newsletter_form_f_name_placeholder":1077,"newsletter_form_l_name_placeholder":1078,"newsletter_form_email_placeholder":1079,"newsletter_form_consent_text":1080,"newsletter_form_button_text":1107,"newsletter_form_thank_you_message":1108,"newsletter_form_active_campaign_list":1109,"newsletter_form_active_campaign_stage":6,"newsletter_form_active_campaign_tags":1112,"contact_form_image":1119,"contact_form_title":1122,"text":6,"contact_form_name_text":1077,"contact_form_organisation_text":1130,"contact_form_phone_text":1131,"contact_form_email_text":1079,"contact_form_message_text":1132,"contact_form_button_text":60,"contact_form_thank_you_message":1133,"contact_form_active_campaign_list":6,"contact_form_active_campaign_stage":6,"contact_form_active_campaign_tags":1134,"tools_form_image":1136,"tools_form_title":1141,"tools_form_list":1145,"tools_form_f_name_placeholder":1077,"tools_form_l_name_placeholder":1078,"tools_form_email_placeholder":1079,"tools_form_consent_text":1151,"tools_form_privacy_agreement_text":1155,"tools_form_button_text":1173,"tools_form_thank_you_message":1174,"webinar_form_image":1175,"webinar_form_title":1180,"webinar_form_name_text":1077,"webinar_form_lastname_text":1078,"webinar_form_organisation_text":1130,"webinar_form_phone_text":1131,"webinar_form_email_text":1079,"webinar_form_message_text":1184,"webinar_form_keep_informed_text":1153,"webinar_form_call_permission_text":1185,"webinar_form_button_text":1186,"webinar_form_thank_you_message":1187,"suggest_topic_form_image":1188,"suggest_topic_form_title":1194,"suggest_topic_form_name_text":1198,"suggest_topic_form_email_text":1199,"suggest_topic_form_message_text":1200,"suggest_topic_form_button_text":1201,"suggest_topic_form_thank_you_text":1202,"page_background_color":150,"navigation_background_color":1203,"slices10":1204,"interest_list_first_name_text":1077,"interest_list_last_name_text":1078,"interest_list_phone_number_text":1131,"interest_list_email_text":1079,"interest_list_button_text":1225,"thema_form_title":1226,"thema_form_name_text":1198,"thema_form_organisation_text":1130,"thema_form_phone_text":1131,"thema_form_email_text":1079,"thema_form_message_text":1132,"thema_form_consent_text":1230,"thema_form_button_text":1246,"thema_form_thank_you_message":1133},{"type":921,"id":922,"name":923,"description":924},"list","2","BCA - Main","List ID: 2",{"id":926,"type":927,"tags":928,"lang":14,"slug":929,"first_publication_date":930,"last_publication_date":931,"uid":932,"url":933,"link_type":42,"key":934,"isBroken":44},"aAo8uREAAC0AXI6J","confirmation",[],"bevestiging-adviesgesprek","2025-04-24T13:29:44+0000","2026-01-12T09:21:00+0000","adviesgesprek-confirmation","/bevestiging/adviesgesprek-confirmation/","61529cb5-1b5e-477f-8ee2-8f04a2d09afa",{"id":936,"type":927,"tags":937,"lang":14,"slug":938,"first_publication_date":939,"last_publication_date":940,"uid":98,"url":941,"link_type":42,"key":942,"isBroken":44},"aAphQBEAAC0AXMqh",[],"gefeliciteerd-met-je-nieuwe-uitdaging","2025-04-24T16:07:27+0000","2026-01-12T09:18:45+0000","/bevestiging/academy/","87baabde-e426-41bb-b27f-99563772d353",{"id":944,"type":927,"tags":945,"lang":14,"slug":946,"first_publication_date":947,"last_publication_date":948,"uid":949,"url":950,"link_type":42,"key":951,"isBroken":44},"aV_SDBIAAC4A7eP8",[],"je-voorkeuren-zijn-opgeslagen","2026-01-08T15:51:10+0000","2026-03-13T11:13:09+0000","alumni-events","/bevestiging/alumni-events/","f5786a4d-4a7f-429c-858f-56e4fffc2fd5",{"id":953,"type":927,"tags":954,"lang":14,"slug":955,"first_publication_date":956,"last_publication_date":957,"uid":958,"url":959,"link_type":42,"key":960,"isBroken":44},"aNOb_RIAACsAhOD-",[],"dank-voor-je-inschrijving","2025-09-24T07:21:59+0000","2026-01-12T09:18:08+0000","tweede-stap-aanmelding","/bevestiging/tweede-stap-aanmelding/","eb0563de-033f-4064-9997-9b93c2eaae9c",{"id":962,"type":927,"tags":963,"lang":14,"slug":964,"first_publication_date":965,"last_publication_date":966,"uid":967,"url":968,"link_type":42,"key":969,"isBroken":44},"aJnuhBIAAC4AEQ1V",[],"bedankt-voor-je-aanvraag","2025-08-11T13:22:28+0000","2026-01-12T09:19:04+0000","incompany","/bevestiging/incompany/","8c97f048-012d-41b8-b4ea-dc4fb934e05e",{"id":971,"type":927,"tags":972,"lang":14,"slug":973,"first_publication_date":974,"last_publication_date":975,"uid":976,"url":977,"link_type":42,"key":978,"isBroken":44},"aApiEBEAACcAXMvv",[],"je-ontvangt-de-brochure-in-je-mail","2025-04-24T16:10:23+0000","2026-04-20T13:31:58+0000","download","/bevestiging/download/","f0d0f413-db40-498c-98c7-1949064575f7",{"id":980,"type":927,"tags":981,"lang":14,"slug":982,"first_publication_date":983,"last_publication_date":984,"uid":985,"url":986,"link_type":42,"key":987,"isBroken":44},"aApi1BEAACcAXM0k",[],"jeinschrijvingis-gelukt-leuk-dat-je-hebt-gekozen-voor-de-webinar","2025-04-24T16:12:45+0000","2026-01-12T09:08:53+0000","webinar","/bevestiging/webinar/","be767942-8e6b-45a6-95ec-fbc109c30e41",{"id":989,"type":927,"tags":990,"lang":14,"slug":991,"first_publication_date":992,"last_publication_date":993,"uid":994,"url":995,"link_type":42,"key":996,"isBroken":44},"aBoifBMAACwAHrm_",[],"je-tool-is-binnen","2025-05-06T14:54:14+0000","2026-01-12T09:19:47+0000","tool","/bevestiging/tool/","c43780f1-f333-420c-9c1f-931608eacff1",{"id":998,"type":927,"tags":999,"lang":14,"slug":1000,"first_publication_date":1001,"last_publication_date":1002,"uid":57,"url":1003,"link_type":42,"key":1004,"isBroken":44},"aBoitxMAAC4AHroo",[],"je-vraag-is-binnen","2025-05-06T14:55:22+0000","2026-01-12T09:20:30+0000","/bevestiging/connect/","e52143b9-a1f0-4467-9a69-0894e449f944",{"id":1006,"type":927,"tags":1007,"lang":14,"slug":1008,"first_publication_date":1009,"last_publication_date":1010,"uid":1011,"url":1012,"link_type":42,"key":1013,"isBroken":44},"aApjQREAAC0AXM3O",[],"bedankt-voor-je-sollicitatie","2025-04-24T16:14:27+0000","2026-01-12T09:20:16+0000","sollicitatie","/bevestiging/sollicitatie/","801d75d8-8a5f-4cf3-a3be-aebd15ff8966",{"id":1015,"type":927,"tags":1016,"lang":14,"slug":1017,"first_publication_date":1018,"last_publication_date":1019,"uid":1020,"url":1021,"link_type":42,"key":1022,"isBroken":44},"aW4ZhBEAACcAhc_P",[],"bedankt-voor-het-aanvragen-van-een-offerte","2026-01-19T11:46:48+0000","2026-04-03T11:45:56+0000","vraag-offerte-aan","/bevestiging/vraag-offerte-aan/","a5744e0b-eca6-4697-b2b7-ba6140f37d17",{"id":1024,"type":927,"tags":1025,"lang":14,"slug":973,"first_publication_date":1026,"last_publication_date":1027,"uid":1028,"url":1029,"link_type":42,"key":1030,"isBroken":44},"aeYjaBIAACgAWkJ1",[],"2026-04-20T13:10:06+0000","2026-04-20T13:32:12+0000","download-sessies","/bevestiging/download-sessies/","046e0035-e1dc-45d2-b251-a7972ea2ad6e",{"id":1024,"type":927,"tags":1032,"lang":14,"slug":973,"first_publication_date":1026,"last_publication_date":1027,"uid":1028,"url":1029,"link_type":42,"key":1033,"isBroken":44},[],"df8eb8fa-0db6-41ea-8d1d-20044856779a",{"id":1024,"type":927,"tags":1035,"lang":14,"slug":973,"first_publication_date":1026,"last_publication_date":1027,"uid":1028,"url":1029,"link_type":42,"key":1036,"isBroken":44},[],"f656900e-c7a4-4a4e-93d4-88737d43b255","Niets ontvangen? Kijk ook even in je spam.","Behavior Change Group | Experts in Gedragsverandering & Duurzame Impact","Behavior Change Group helpt individuen en organisaties bij het maken van betere beslissingen en duurzame gedragsverandering. Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":1041,"alt":6,"copyright":6,"url":1044,"id":1045,"edit":1046},{"width":1042,"height":1043},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":1057,"alt":6,"copyright":6,"url":1060,"id":1061,"edit":1062},{"width":1058,"height":1059},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[1064],{"type":584,"text":1065,"spans":1066,"direction":33},"Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[1067],{"start":1068,"end":1069,"type":559},24,35,[1071,1073,1075],{"item":1072},"Nieuwste inzichten in gedragsverandering",{"item":1074},"Handige tools voor in de praktijk",{"item":1076},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[1081],{"type":30,"text":1082,"spans":1083,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[1084,1096],{"start":1085,"end":1086,"type":1087,"data":1088},22,39,"hyperlink",{"id":1089,"type":36,"tags":1090,"lang":14,"slug":1091,"first_publication_date":1092,"last_publication_date":1093,"uid":1094,"url":1095,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":1097,"end":1098,"type":1087,"data":1099},46,66,{"id":1100,"type":36,"tags":1101,"lang":14,"slug":1102,"first_publication_date":1103,"last_publication_date":1104,"uid":1105,"url":1106,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":921,"id":658,"name":1110,"description":1111},"BCA - Nieuwsbrief lezers","List ID: 3",[1113],{"tags":1114},{"type":1115,"id":1116,"name":1117,"description":1118},"tag","80","nieuwsbrief","No description available",{"dimensions":1120,"alt":6,"copyright":6,"url":1060,"id":1061,"edit":1121},{"width":1058,"height":1059},{"x":24,"y":24,"zoom":25,"background":26},[1123],{"type":584,"text":1124,"spans":1125,"direction":33},"Laten we samen gedrag veranderen",[1126,1128],{"start":1127,"end":650,"type":559},9,{"start":1127,"end":650,"type":1129},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[1135],{"tags":6},{"dimensions":1137,"alt":6,"copyright":6,"url":1138,"id":1139,"edit":1140},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[1142],{"type":584,"text":1143,"spans":1144,"direction":33},"De werkbladen downloaden",[],[1146,1148,1150],{"item":1147},"Werk met de nieuwste gedragsinzichten",{"item":1149},"Handige tools voor impact",{"item":1076},[1152],{"type":30,"text":1153,"spans":1154,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[1156],{"type":30,"text":1157,"spans":1158,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[1159,1168],{"start":782,"end":82,"type":1087,"data":1160},{"id":1161,"type":36,"tags":1162,"lang":14,"slug":1163,"first_publication_date":1164,"last_publication_date":1165,"uid":1166,"url":1167,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":1169,"end":1170,"type":1087,"data":1171},59,76,{"id":1089,"type":36,"tags":1172,"lang":14,"slug":1091,"first_publication_date":1092,"last_publication_date":1093,"uid":1094,"url":1095,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":1176,"alt":6,"copyright":6,"url":1177,"id":1178,"edit":1179},{"width":528,"height":528},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[1181],{"type":584,"text":1182,"spans":1183,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":1189,"alt":6,"copyright":6,"url":1191,"id":1192,"edit":1193},{"width":1190,"height":1190},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[1195],{"type":584,"text":1196,"spans":1197,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[1205,1214],{"variation":88,"version":89,"items":1206,"primary":1207,"id":1212,"slice_type":1213,"slice_label":6},[],{"title":1208,"text":6,"has_margin_bottom":593},[1209],{"type":554,"text":1210,"spans":1211,"direction":33},"Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":1215,"primary":1216,"id":1224,"slice_type":595,"slice_label":6},[],{"scroll_id":6,"content":1217,"has_margin_top":44,"has_margin_bottom":593},[1218,1221],{"type":584,"text":1219,"spans":1220,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":1222,"spans":1223,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","Aanmelden op de interesselijst",[1227],{"type":584,"text":1228,"spans":1229,"direction":33},"Of vul dit formulier in",[],[1231],{"type":30,"text":1232,"spans":1233,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[1234,1237],{"start":1085,"end":1086,"type":1087,"data":1235},{"id":1089,"type":36,"tags":1236,"lang":14,"slug":1091,"first_publication_date":1092,"last_publication_date":1093,"uid":1094,"url":1095,"link_type":42,"isBroken":44},[],{"start":1097,"end":1238,"type":1087,"data":1239},65,{"id":1240,"type":36,"tags":1241,"lang":14,"slug":1242,"first_publication_date":1243,"last_publication_date":1244,"uid":1242,"url":1245,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",1782313382973]