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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":643,"alt":6,"copyright":6,"url":646,"id":647,"edit":648},{"width":644,"height":645},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":659,"alt":6,"copyright":6,"url":662,"id":663,"edit":664},{"width":660,"height":661},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[666],{"type":667,"text":668,"spans":669,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[670],{"start":671,"end":672,"type":673},24,35,"em",[675,677,679],{"item":676},"Nieuwste inzichten in gedragsverandering",{"item":678},"Handige tools voor in de praktijk",{"item":680},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[685],{"type":30,"text":686,"spans":687,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[688,700],{"start":689,"end":690,"type":691,"data":692},22,39,"hyperlink",{"id":693,"type":36,"tags":694,"lang":14,"slug":695,"first_publication_date":696,"last_publication_date":697,"uid":698,"url":699,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2025-10-15T09:32:03+0000","privacyverklaring","/privacyverklaring/",{"start":701,"end":702,"type":691,"data":703},46,66,{"id":704,"type":36,"tags":705,"lang":14,"slug":706,"first_publication_date":707,"last_publication_date":708,"uid":709,"url":710,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":523,"id":714,"name":715,"description":716},"3","BCA - Nieuwsbrief lezers","List ID: 3",[718],{"tags":719},{"type":720,"id":721,"name":722,"description":723},"tag","80","nieuwsbrief","No description available",{"dimensions":725,"alt":6,"copyright":6,"url":662,"id":663,"edit":726},{"width":660,"height":661},{"x":24,"y":24,"zoom":25,"background":26},[728],{"type":667,"text":729,"spans":730,"direction":33},"Laten we samen gedrag veranderen",[731,734],{"start":732,"end":733,"type":673},9,14,{"start":732,"end":733,"type":735},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[741],{"tags":6},{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":667,"text":750,"spans":751,"direction":33},"De werkbladen downloaden",[],[753,755,757],{"item":754},"Werk met de nieuwste gedragsinzichten",{"item":756},"Handige tools voor impact",{"item":680},[759],{"type":30,"text":760,"spans":761,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[763],{"type":30,"text":764,"spans":765,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[766,776],{"start":767,"end":82,"type":691,"data":768},21,{"id":769,"type":36,"tags":770,"lang":14,"slug":771,"first_publication_date":772,"last_publication_date":773,"uid":774,"url":775,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":777,"end":778,"type":691,"data":779},59,76,{"id":693,"type":36,"tags":780,"lang":14,"slug":695,"first_publication_date":696,"last_publication_date":697,"uid":698,"url":699,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":784,"alt":6,"copyright":6,"url":785,"id":786,"edit":787},{"width":744,"height":744},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[789],{"type":667,"text":790,"spans":791,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":797,"alt":6,"copyright":6,"url":799,"id":800,"edit":801},{"width":798,"height":798},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[803],{"type":667,"text":804,"spans":805,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[813,824],{"variation":88,"version":89,"items":814,"primary":815,"id":822,"slice_type":823,"slice_label":6},[],{"title":816,"text":6,"has_margin_bottom":821},[817],{"type":818,"text":819,"spans":820,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":825,"primary":826,"id":834,"slice_type":835,"slice_label":6},[],{"scroll_id":6,"content":827,"has_margin_top":44,"has_margin_bottom":821},[828,831],{"type":667,"text":829,"spans":830,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":832,"spans":833,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. 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Folders, campagnes, voorlichting: ze bereiken mensen, maar veranderen zelden gedrag. Echte verandering vraagt om inzicht in de psychologie achter keuzes. Bij Behavior Change Group gebruiken we de wetenschap niet als theoretisch doel, maar als gereedschap om jouw vraagstuk in de praktijk aan te pakken",[],{"type":912,"text":913,"spans":914,"direction":33},"heading3","Geen standaardplan, maar een methode die werkt",[],{"type":30,"text":916,"spans":917,"direction":33},"We geloven niet in vaste blauwdrukken, want elke situatie vraagt om een eigen aanpak. Geen rigide stappenplan, maar een wetenschappelijk fundament dat we exact zo diepgaand inzetten als jouw vraagstuk vereist. Onze ondersteuning is daarin volledig schaalbaar: van een snelle sprint tot een meerjarig verandertraject. Afhankelijk van je behoefte doorlopen we het volledige proces of zoomen we in op een specifiek onderdeel.",[],{"type":30,"text":919,"spans":920,"direction":33},"Onze trajecten zijn altijd opgebouwd uit drie overkoepelende fases:",[],"text_content$ef09ff4a-3cb8-4518-a25d-93da6cdc634a",{"variation":923,"version":89,"items":924,"primary":925,"id":981,"slice_type":923,"slice_label":6},"services",[],{"child_services":926,"has_margin_bottom":44},[927,947,964],{"service":928},{"id":929,"type":862,"tags":930,"lang":14,"slug":931,"first_publication_date":932,"last_publication_date":933,"uid":931,"url":934,"data":935,"link_type":42,"key":946,"isBroken":44},"ajEX7BIAACoAz14b",[],"inzicht","2026-06-16T09:32:24+0000","2026-06-18T13:08:17+0000","/consultancy-en-research/diensten/verandertraject/inzicht/",{"list_image":936,"short_description":944,"title":945},{"dimensions":937,"alt":6,"copyright":6,"url":940,"id":941,"edit":942},{"width":938,"height":939},600,500,"https://images.prismic.io/behavior-change-group/aDRqVCdWJ-7kSi4R_2025BCGIllustraties-nieuwestijl--1-_ICOON-Research-InzichtinACDR.png?auto=format,compress&rect=0,104,1241,1034&w=600&h=500","aDRqVCdWJ-7kSi4R",{"x":24,"y":943,"zoom":25,"background":26},104,"Inzicht - description of the service","Inzicht","610fc32b-73ad-4210-805a-8f073507d8d7",{"service":948},{"id":949,"type":862,"tags":950,"lang":14,"slug":150,"first_publication_date":951,"last_publication_date":952,"uid":953,"url":954,"data":955,"link_type":42,"key":963,"isBroken":44},"ajEYLRIAAC4Az161",[],"2026-06-16T09:32:49+0000","2026-06-16T13:27:31+0000","interventie","/consultancy-en-research/diensten/verandertraject/interventie/",{"list_image":956,"short_description":961,"title":962},{"dimensions":957,"alt":6,"copyright":6,"url":958,"id":959,"edit":960},{"width":744,"height":744},"https://images.prismic.io/behavior-change-group/aE-ywbNJEFaPX-ik_2025BCGIllustraties-nieuwestijl-_ICOON-Consultancy-diensten-interventieontwikkeling-gedragsbriefingcreatiefbureaualternatief.png?auto=format,compress","aE-ywbNJEFaPX-ik",{"x":24,"y":24,"zoom":25,"background":26},"Interventie - description of the service","Interventie","e2b2a65b-24ed-4d8b-afa7-86b625f127de",{"service":965},{"id":966,"type":862,"tags":967,"lang":14,"slug":150,"first_publication_date":968,"last_publication_date":969,"uid":970,"url":971,"data":972,"link_type":42,"key":980,"isBroken":44},"ajEYRBIAACcAz18G",[],"2026-06-16T09:33:14+0000","2026-06-16T13:26:48+0000","evaluatie","/consultancy-en-research/diensten/verandertraject/evaluatie/",{"list_image":973,"short_description":978,"title":979},{"dimensions":974,"alt":6,"copyright":6,"url":975,"id":976,"edit":977},{"width":744,"height":744},"https://images.prismic.io/behavior-change-group/aifgmAeQX7-eXArE_2025BCGIllustraties-nieuwestijl-_Leermethoden-Livelesdagen.png?auto=format,compress","aifgmAeQX7-eXArE",{"x":24,"y":24,"zoom":25,"background":26},"Evaluatie - description of the service","Evaluatie","65df4c43-d19e-4763-8dbd-29edc02f953e","services$00bcaaab-28ed-49e5-8622-4b1e43119052",{"variation":88,"version":89,"items":983,"primary":984,"id":1031,"slice_type":835,"slice_label":6},[],{"scroll_id":6,"content":985,"has_margin_top":44,"has_margin_bottom":821},[986,989,992,1000,1002,1007,1010,1015,1018,1022,1025,1028],{"type":667,"text":987,"spans":988,"direction":33},"Het Behavior Change Model",[],{"type":30,"text":990,"spans":991,"direction":33},"Achter deze drie hoofdfases schuilt de systematiek van het Behavior Change Model. Hiermee analyseren we op systematische en onderbouwde wijze je probleem en ontwikkelen we een aanpak met de hoogste kans op succes.",[],{"type":993,"url":994,"alt":6,"copyright":6,"dimensions":995,"id":998,"edit":999},"image","https://images.prismic.io/behavior-change-group/aiapxgeQX7-eW9cw_Screenshot2026-06-08at13.38.39.png?auto=format,compress",{"width":996,"height":997},3106,1706,"aiapxgeQX7-eW9cw",{"x":24,"y":24,"zoom":25,"background":26},{"type":912,"text":945,"spans":1001,"direction":33},[],{"type":30,"text":1003,"spans":1004,"direction":33},"Fase 1: Doelanalyse",[1005],{"start":24,"end":1006,"type":735},19,{"type":30,"text":1008,"spans":1009,"direction":33},"In deze fase formuleren we het doel van het verandertraject. Welke concrete gedraging(en) willen we zien, op welk moment en bij wie? Is er ook een shift in mindset nodig voor langdurige gedragsverandering? Welke stakeholders zijn betrokken en wat is hun invloed?",[],{"type":30,"text":1011,"spans":1012,"direction":33},"Fase 2: Psychologische landschapsanalyse",[1013],{"start":24,"end":1014,"type":735},40,{"type":30,"text":1016,"spans":1017,"direction":33},"Dit is de divergente fase: we onderzoeken welke gedragsbepalers een rol kunnen spelen. We kijken vanuit de vier invalshoeken van het ACDR-model: ",[],{"type":1019,"text":1020,"spans":1021,"direction":33},"list-item","Architecture (Omgeving)",[],{"type":1019,"text":1023,"spans":1024,"direction":33},"Competence (Vaardigheden)",[],{"type":1019,"text":1026,"spans":1027,"direction":33},"Drivers (Drijfveren)",[],{"type":1019,"text":1029,"spans":1030,"direction":33},"Resistances (Weerstanden)",[],"text_content$c629f6e5-6967-4a66-97c2-85e2a084fdcf",{"variation":88,"version":89,"items":1033,"primary":1034,"id":1043,"slice_type":1044,"slice_label":6},[],{"scroll_id":6,"title":1035,"list_items":1036},"Waarom werken met deze methode?",[1037,1039,1041],{"item":1038},"Onderbouwde keuzes: elke stap in het proces is gebaseerd op data en psychologische wetenschap, wat zorgt voor intern draagvlak en meer resultaat.",{"item":1040},"Efficiënte inzet van middelen: je investeert alleen in interventies waarvan de kans op impact groot is, omdat ze de werkelijke oorzaak van het gedrag aanpakken.",{"item":1042},"Blijvende verandering: we richten ons niet op eendagsvliegen. Het doel is altijd blijvende verandering.","checkpoint_list$646777dc-1398-4f11-a925-b844406a0f3e","checkpoint_list",{"variation":88,"version":89,"items":1046,"primary":1047,"id":1139,"slice_type":289,"slice_label":6},[],{"title":1048,"button":1052,"button_position":1056,"has_margin_bottom":821,"background_color":150,"columns":1057,"items":1058},[1049],{"type":667,"text":1050,"spans":1051,"direction":33},"Zo ziet dat eruit in de praktijk",[],{"id":330,"type":319,"tags":1053,"lang":14,"slug":332,"first_publication_date":333,"last_publication_date":334,"uid":335,"url":336,"link_type":42,"key":1054,"isBroken":44,"text":1055},[],"1521e803-ec18-451b-9df3-bb6b6260e9eb","Ontdek meer","with-title","4",[1059,1080,1100,1119],{"item":1060},{"id":1061,"type":289,"tags":1062,"lang":14,"slug":1063,"first_publication_date":1064,"last_publication_date":1065,"uid":1066,"url":1067,"data":1068,"link_type":42,"key":1079,"isBroken":44},"aKL7IhIAAC4Ayfbk",[],"eigen-verpakking-ja-graag","2025-08-18T10:26:08+0000","2026-06-09T13:12:04+0000","verpakking","/insights/casussen/verpakking/",{"featured_image":1069,"title":1076,"type":1077,"description":1078},{"dimensions":1070,"alt":6,"copyright":6,"url":1073,"id":1074,"edit":1075},{"width":1071,"height":1072},5824,3883,"https://images.prismic.io/behavior-change-group/aKL_oKTt2nPbaaWd_DSC00206.jpg?auto=format,compress","aKL_oKTt2nPbaaWd",{"x":24,"y":24,"zoom":25,"background":26},"Eigen verpakking? Ja, graag!","Casus","Nederland heeft de transitie naar het betalen voor plastic tasjes overleefd en is nu aangekomen bij de volgende stap: het meenemen van je eigen verpakking. Gemeente Amersfoort klopte bij ons aan, omdat zij als eerste gemeente de ambitie hadden om een campagne op te zetten om verpakkingsvrij winkelen te stimuleren vanuit de gedragswetenschap.","2f8b532f-2473-4617-b0ab-4e19c2058f0c",{"item":1081},{"id":1082,"type":289,"tags":1083,"lang":14,"slug":1084,"first_publication_date":1085,"last_publication_date":1086,"uid":1087,"url":1088,"data":1089,"link_type":42,"key":1099,"isBroken":44},"aOUJPRIAACsA0C2f",[],"kleine-aanpassing-op-je-webshop-grote-impact-op-verduurzaming","2025-10-07T12:58:21+0000","2026-05-29T13:55:26+0000","duurzaam-bezorgd","/insights/casussen/duurzaam-bezorgd/",{"featured_image":1090,"title":1097,"type":1077,"description":1098},{"dimensions":1091,"alt":6,"copyright":6,"url":1094,"id":1095,"edit":1096},{"width":1092,"height":1093},5472,3648,"https://images.prismic.io/behavior-change-group/aOUPaJ5xUNkB1r2h_AdobeStock_217658823.jpeg?auto=format,compress","aOUPaJ5xUNkB1r2h",{"x":24,"y":24,"zoom":25,"background":26},"Kleine aanpassing op je webshop, grote impact op verduurzaming!","Als consument bepaal je waar en wanneer je pakketje binnenkomt. Hoeveel CO₂ er vrijkomt, hangt o.a. samen met het gewenste bezorgmoment en -adres. Deze bezorgkeuze maak je in de check-out pagina van de webshop. Met deze simpele gedragskeuze heb je als consument dus een grote invloed op de duurzaamheid van je bestelling. In samenwerking met Thuiswinkel.org en het Ministerie IenW onderzochten we daarom hoe webshops consumenten op de check-out pagina kunnen aansporen om voor de duurzame bezorgoptie te gaan.","108745f6-52d5-4049-80f6-910213a7a48a",{"item":1101},{"id":1102,"type":289,"tags":1103,"lang":14,"slug":1104,"first_publication_date":1105,"last_publication_date":1106,"uid":1104,"url":1107,"data":1108,"link_type":42,"key":1118,"isBroken":44},"aJxzuhIAACoAwFU4",[],"spitsmijden-in-brabant","2025-08-13T13:02:30+0000","2026-05-01T09:10:59+0000","/insights/spitsmijden-in-brabant/",{"featured_image":1109,"title":1116,"description":1117},{"dimensions":1110,"alt":6,"copyright":6,"url":1113,"id":1114,"edit":1115},{"width":1111,"height":1112},2912,1632,"https://images.prismic.io/behavior-change-group/aJx63qTt2nPbaRQL_AdobeStock_1024454799.jpeg?auto=format,compress","aJx63qTt2nPbaRQL",{"x":24,"y":24,"zoom":25,"background":26},"Spitsmijden in Brabant","Voor de provincie Noord-Brabant en het Samenwerkingsverband Regio Eindhoven (SRE) ontwikkelden we een interventie om deelnemers aan de praktijkproef 'Spitsmijden in Brabant' meer de spits te laten mijden. Resultaat: 27 procent minder ritten in de spits.","0c9c7dba-33ac-4a92-bda0-fa21b96b7e19",{"item":1120},{"id":1121,"type":289,"tags":1122,"lang":14,"slug":1123,"first_publication_date":1124,"last_publication_date":1125,"uid":1126,"url":1127,"data":1128,"link_type":42,"key":1138,"isBroken":44},"aJ8DSBIAACgAxDBv",[],"hoe-stimuleren-we-online-kringloopaankopen","2025-08-15T09:57:55+0000","2025-10-14T10:36:35+0000","stimuleren-online-kringloopaankopen","/insights/casussen/stimuleren-online-kringloopaankopen/",{"featured_image":1129,"title":1136,"type":1077,"description":1137},{"dimensions":1130,"alt":6,"copyright":6,"url":1133,"id":1134,"edit":1135},{"width":1131,"height":1132},1024,683,"https://images.prismic.io/behavior-change-group/aJ8EiaTt2nPbaWy4_pexels-tima-miroshnichenko-6826790-1024x683.jpg?auto=format,compress","aJ8EiaTt2nPbaWy4",{"x":24,"y":24,"zoom":25,"background":26},"Hoe stimuleren we online kringloopaankopen?","Deze casus betreft een onderzoek dat we uitvoerden in opdracht van Rijkswaterstaat met als doel jongeren te stimuleren om meer tweedehands items te kopen. ","2ca15dc7-c568-45ff-99ef-a0369f1235f9","insights$1c06da8a-afa7-4d3e-ab38-d9cbca3debcf",{"variation":1141,"version":89,"items":1142,"primary":1143,"id":1157,"slice_type":1158,"slice_label":6},"withEmailAndPhone",[],{"image":1144,"title":1151,"text":1152,"email_button_text":1153,"email_button_email":1154,"phone_button_text":1155,"phone_button_phone":1156,"has_margin_bottom":821},{"dimensions":1145,"alt":6,"copyright":6,"url":1148,"id":1149,"edit":1150},{"width":1146,"height":1147},1000,760,"https://images.prismic.io/behavior-change-group/aP9zwLpReVYa3tQb_sterrewolk.png?auto=format,compress&rect=0,0,1000,760&w=1000&h=760","aP9zwLpReVYa3tQb",{"x":24,"y":24,"zoom":25,"background":26},"Advies over gedragsverandering voor jouw organisatie?","Neem contact met ons op om te kijken hoe we de wetenschap van gedragsverandering voor jouw vraagstuk kunnen laten werken.","Mail naam","test@email.com","Bel +31 24 20 22 452","+31 24 20 22 452","help$655cd406-e4ae-4ee6-843f-5ff4381566ef","help",{"variation":88,"version":89,"items":1160,"primary":1161,"id":1253,"slice_type":1254,"slice_label":6},[],{"scroll_id":6,"section_title":1162,"reviews":1163,"view_more_button":1251,"has_margin_bottom":44},"Ervaringen van opdrachtgevers",[1164,1196,1222],{"review":1165},{"id":1166,"type":1167,"tags":1168,"lang":14,"slug":1169,"first_publication_date":1170,"last_publication_date":1171,"uid":1172,"url":1173,"data":1174,"link_type":42,"key":1195,"isBroken":44},"af28whIAACgAgFFU","review",[],"een-ontzettend-waardevolle-toevoeging-op-mijn-werk-als-communicatieadviseur","2026-05-08T10:50:33+0000","2026-06-08T08:53:30+0000","hester-moerman-postacademische-opleiding-tot-gedragsveranderaar","/academy/ervaringen-van-alumni/hester-moerman-postacademische-opleiding-tot-gedragsveranderaar/",{"image":1175,"is_detail_page_enabled":821,"rating":1182,"person":1183,"position":1184,"card_title":1185,"card_text":1194},{"dimensions":1176,"alt":6,"copyright":6,"url":1179,"id":1180,"edit":1181},{"width":1177,"height":1178},3500,2401,"https://images.prismic.io/behavior-change-group/af2_CKYofJOwG-3h_DSCF0464-1-.jpg?auto=format%2Ccompress&rect=0%2C0%2C3233%2C2218&w=3500&h=2401","af2_CKYofJOwG-3h",{"x":24,"y":24,"zoom":25,"background":26},"5","Hester Moerman","Senior communicatieadviseur",[1186],{"type":1187,"text":1188,"spans":1189,"direction":33},"heading6","Een ontzettend waardevolle toevoeging op mijn werk als communicatieadviseur",[1190,1193],{"start":1191,"end":1192,"type":673},4,26,{"start":1191,"end":1192,"type":735},"Hester Moerman is senior communicatieadviseur bij Vilans in Utrecht. Ze volgde de Postacademische opleiding tot Gedragsveranderaar omdat ze daadwerkelijk het verschil wilde maken in het gedrag van mensen. Dat doet ze niet alleen bij zorgprofessionals buiten de organisatie; want ook bij haar op kantoor is het gelukt om gedrag te veranderen. Hier is ze namelijk het gezicht geworden van staand werken door een succesvolle interventie die ze tijdens de opleiding bedacht.","2f529a4b-f1d9-46b8-be0b-d1fd030d58af",{"review":1197},{"id":1198,"type":1167,"tags":1199,"lang":14,"slug":1200,"first_publication_date":1201,"last_publication_date":1202,"uid":1203,"url":1204,"data":1205,"link_type":42,"key":1221,"isBroken":44},"acpjiBIAAC0A3VAY",[],"dankzij-de-wetenschappelijke-onderbouwing-in-de-opleiding-heb-ik-nu-meer-vertrouwen-dat-mijn-aanpak-ook-echt-werkt.","2026-03-30T12:04:02+0000","2026-06-08T08:51:22+0000","desiree-gedragsverandering-communicatie","/academy/ervaringen-van-alumni/desiree-gedragsverandering-communicatie/",{"image":1206,"is_detail_page_enabled":821,"rating":1182,"person":1214,"position":1215,"card_title":1216,"card_text":1220},{"dimensions":1207,"alt":6,"copyright":6,"url":1210,"id":1211,"edit":1212},{"width":1208,"height":1209},2500,1631,"https://images.prismic.io/behavior-change-group/acpkMZGXnQHGZFzg_Desire%CC%81evanSteenveldt.jpg?auto=format%2Ccompress&rect=0%2C0%2C1636%2C1067&w=2500&h=1631","acpkMZGXnQHGZFzg",{"x":24,"y":24,"zoom":1213,"background":26},1.0000000000000002,"Desiree van Steenveldt","Eigen bedrijf",[1217],{"type":1187,"text":1218,"spans":1219,"direction":33},"Dankzij de wetenschappelijke onderbouwing in de opleiding, heb ik nu meer vertrouwen dat mijn aanpak ook echt werkt.",[],"Ik wilde niet zomaar marketingtrucjes leren om mensen te verleiden om meer te kopen. Mijn doel is om mijn kennis in te zetten om een zinvolle bijdrage te leveren aan een duurzame, innovatieve landbouw. Bij Wageningen Universiteit ben ik bijvoorbeeld betrokken bij een innovatieprogramma, waar ik draagvlak probeer te creëren voor milieuvriendelijkere innovaties en doelgroepen in beweging te krijgen deze ook te gebruiken. Gedragsverandering dus!","2594ebf1-4975-4abb-8f0b-3a705483a84a",{"review":1223},{"id":1224,"type":1167,"tags":1225,"lang":14,"slug":1226,"first_publication_date":1227,"last_publication_date":1228,"uid":1229,"url":1230,"data":1231,"link_type":42,"key":1250,"isBroken":44},"afyilhIAACoAfonL",[],"leer-niet-alleen-aan-de-knoppen-te-draaien-maar-begrijp-het-hele-paneel","2026-05-07T14:58:18+0000","2026-05-18T14:21:28+0000","judith-hall-ministerie-van-economische-zaken-en-klimaat","/academy/ervaringen-van-alumni/judith-hall-ministerie-van-economische-zaken-en-klimaat/",{"image":1232,"is_detail_page_enabled":821,"rating":1182,"person":1239,"position":1240,"card_title":1241,"card_text":1249},{"dimensions":1233,"alt":6,"copyright":6,"url":1236,"id":1237,"edit":1238},{"width":1234,"height":1235},3088,2320,"https://images.prismic.io/behavior-change-group/afymlcBOoF08xuap_fototestimonial260507.jpg?auto=format,compress","afymlcBOoF08xuap",{"x":24,"y":24,"zoom":25,"background":26},"Judith Hall","Strategisch adviseur",[1242],{"type":1187,"text":1243,"spans":1244,"direction":33},"Leer niet alleen aan de knoppen te draaien, maar begrijp het hele paneel",[1245,1248],{"start":1246,"end":1247,"type":673},57,72,{"start":1246,"end":1247,"type":735},"Judith Hall werkt bij het ministerie van Economische Zaken en Klimaat, waar ze zich onder meer inzet voor het terugdringen van regeldruk voor ondernemers. Na het afronden van de ‘Postacademische opleiding tot Gedragsveranderaar’ merkte ze dat de soms ingewikkelde beleidswereld waarin zij opereert om een andere aanpak vroeg. Dus besloot ze de vervolgopleiding ‘Complexe Transities’ te volgen.","4f0a02d2-4023-41ae-838d-869249ba9ef8",{"link_type":1252},"Any","reviews_component$6d13f546-b9fc-4c62-b5db-286562c45fc7","reviews_component",{},[1257],{"tag":6},[1259],{"tags":6},1781789687343]