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Ontdek onze Academy, Consultancy, Research en Insights voor praktische, wetenschappelijk onderbouwde oplossingen.",{"dimensions":589,"alt":6,"copyright":6,"url":592,"id":593,"edit":594},{"width":590,"height":591},2108,1824,"https://images.prismic.io/behavior-change-group/aDbUiSdWJ-7kSnYc_walkbcg5.png?auto=format,compress","aDbUiSdWJ-7kSnYc",{"x":24,"y":24,"zoom":25,"background":26},"Bekijk video","Nog maar # plekken over","Nog maar # plek over","Nog # plekken","Nog # plek","Volgeboekt","minuten leestijd","minuten kijktijd","minuten luistertijd",{"dimensions":605,"alt":6,"copyright":6,"url":608,"id":609,"edit":610},{"width":606,"height":607},233,372,"https://images.prismic.io/behavior-change-group/aD4p4rh8WN-LVgAB_contact.png?auto=format,compress","aD4p4rh8WN-LVgAB",{"x":24,"y":24,"zoom":25,"background":26},[612],{"type":613,"text":614,"spans":615,"direction":33},"heading2","Schrijf je in voor onze nieuwsbrief en ga aan de slag met gedrag",[616],{"start":617,"end":618,"type":619},24,35,"em",[621,623,625],{"item":622},"Nieuwste inzichten in gedragsverandering",{"item":624},"Handige tools voor in de praktijk",{"item":626},"Vergroot je professionele impact","Voornaam","Achternaam","E-mailadres",[631],{"type":30,"text":632,"spans":633,"direction":33},"Ik ga akkoord met het privacy statement en de algemene voorwaarden",[634,646],{"start":635,"end":636,"type":637,"data":638},22,39,"hyperlink",{"id":639,"type":36,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},"Z-PpwBEAACkAGQBi",[],"privacy--en-cookieverklaring-behavior-change-group","2025-03-26T11:49:22+0000","2026-07-17T09:17:21+0000","privacyverklaring","/privacyverklaring/",{"start":647,"end":648,"type":637,"data":649},46,66,{"id":650,"type":36,"tags":651,"lang":14,"slug":652,"first_publication_date":653,"last_publication_date":654,"uid":655,"url":656,"link_type":42,"isBroken":44},"aDhV6hEAACoAlN3k",[],"algemene-voorwaarden-behavior-change-group---academy","2025-05-29T12:41:32+0000","2025-12-15T12:30:26+0000","algemene-voorwaarden-academy","/algemene-voorwaarden-academy/","Stuur mij kennis","Bedankt voor je inschrijving!",{"type":469,"id":660,"name":661,"description":662},"3","BCA - Nieuwsbrief lezers","List ID: 3",[664],{"tags":665},{"type":666,"id":667,"name":668,"description":669},"tag","80","nieuwsbrief","No description available",{"dimensions":671,"alt":6,"copyright":6,"url":608,"id":609,"edit":672},{"width":606,"height":607},{"x":24,"y":24,"zoom":25,"background":26},[674],{"type":613,"text":675,"spans":676,"direction":33},"Laten we samen gedrag veranderen",[677,680],{"start":678,"end":679,"type":619},9,14,{"start":678,"end":679,"type":681},"strong","Organisatie","Telefoonnummer","Vertel iets over je vraag","Thank you for your message! We will come back to you shortly!",[687],{"tags":6},{"dimensions":689,"alt":6,"copyright":6,"url":691,"id":692,"edit":693},{"width":690,"height":690},1241,"https://images.prismic.io/behavior-change-group/aC7IxydWJ-7kSa_E_2025BCGIllustraties-nieuwestijl--1-_Insights-tools.png?auto=format,compress","aC7IxydWJ-7kSa_E",{"x":24,"y":24,"zoom":25,"background":26},[695],{"type":613,"text":696,"spans":697,"direction":33},"De werkbladen downloaden",[],[699,701,703],{"item":700},"Werk met de nieuwste gedragsinzichten",{"item":702},"Handige tools voor impact",{"item":626},[705],{"type":30,"text":706,"spans":707,"direction":33},"Ja, houd mij op de hoogte van nieuwe inzichten en opleidingen rond gedragsverandering.",[],[709],{"type":30,"text":710,"spans":711,"direction":33},"Ik ga akkoord met de algemene gebruikersvoorwaarden en het privacy statement.",[712,722],{"start":713,"end":82,"type":637,"data":714},21,{"id":715,"type":36,"tags":716,"lang":14,"slug":717,"first_publication_date":718,"last_publication_date":719,"uid":720,"url":721,"link_type":42,"isBroken":44},"aXCjSxEAACwAilXj",[],"algemene-gebruikersvoorwaardenmodellen-en-werkbladen","2026-01-21T10:00:21+0000","2026-02-04T08:40:54+0000","algemene-voorwaarden-modellen-en-werkbladen","/algemene-voorwaarden-modellen-en-werkbladen/",{"start":723,"end":724,"type":637,"data":725},59,76,{"id":639,"type":36,"tags":726,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],"Downloaden","Bedankt voor het downloaden van dit werkblad!",{"dimensions":730,"alt":6,"copyright":6,"url":731,"id":732,"edit":733},{"width":690,"height":690},"https://images.prismic.io/behavior-change-group/aC8qtidWJ-7kSch9_2025BCGIllustraties-nieuwestijl--1-_Insights-Webinarsinschrijven.png?auto=format,compress","aC8qtidWJ-7kSch9",{"x":24,"y":24,"zoom":25,"background":26},[735],{"type":613,"text":736,"spans":737,"direction":33},"Schrijf je in voor deze webinar",[],"Wat wil jij uit het webinar halen?","Ja, jullie mogen me bellen om kort door te praten over mijn vraag of interesse rondom het webinar.","Inschrijven","Bedankt voor je aanmelding.",{"dimensions":743,"alt":6,"copyright":6,"url":745,"id":746,"edit":747},{"width":744,"height":744},354,"https://images.prismic.io/behavior-change-group/aElkELNJEFaPX3Nx_BCG-assets_Webinars.png?auto=format,compress","aElkELNJEFaPX3Nx",{"x":24,"y":24,"zoom":25,"background":26},[749],{"type":613,"text":750,"spans":751,"direction":33},"Stel een onderwerp voor",[],"Naam","E-mail adres","Vraag of onderwerp. Waar wil je wat over horen in de podcast?","Verzenden","Thank you for your topic suggestion!","navy-blue",[759,770,782],{"variation":88,"version":89,"items":760,"primary":761,"id":768,"slice_type":769,"slice_label":6},[],{"title":762,"text":6,"has_margin_bottom":767},[763],{"type":764,"text":765,"spans":766,"direction":33},"heading1","Vervelend! De pagina die je zocht is hier niet (meer) te vinden.",[],true,"navy_hero$bc2ca909-f21e-4373-b200-30199cc7933a","navy_hero",{"variation":88,"version":89,"items":771,"primary":772,"id":780,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":773,"has_margin_top":44,"has_margin_bottom":767},[774,777],{"type":613,"text":775,"spans":776,"direction":33},"Zelfs pagina's veranderen wel eens van gedrag...",[],{"type":30,"text":778,"spans":779,"direction":33},"Deze pagina heeft haar oude patroon doorbroken. Misschien is ze verhuisd, van functie veranderd, of is het adres net niet helemaal juist. Hoe dan ook: een nieuwe route vind je zo. Kies hieronder waar je naartoe wilde.",[],"text_content$0d28fbd2-88fb-497b-adfc-2c7a5f901b10","text_content",{"variation":88,"version":89,"items":783,"primary":784,"id":796,"slice_type":797,"slice_label":6},[],{"scroll_id":6,"reusable_content":785,"section_title":794,"items":795,"has_margin_bottom":767},{"id":786,"type":787,"tags":788,"lang":14,"slug":789,"first_publication_date":790,"last_publication_date":791,"uid":792,"link_type":42,"key":793,"isBroken":44},"aj04bREAACkAVqg-","reusable_column_content",[],"drie-pijlers-een-missie-zo-helpen-we-je","2026-06-25T14:24:12+0000","2026-07-06T13:30:52+0000","drie-pijlers-een-missie","99ab7948-736e-48b7-9341-81ea8095da1c",[],[],"three_columns_v1$28e8a10c-e9f1-4149-abfa-cde3c529dfff","three_columns_v1","Aanmelden op de interesselijst",[800],{"type":613,"text":801,"spans":802,"direction":33},"Of vul dit formulier in",[],[804],{"type":30,"text":805,"spans":806,"direction":33},"Ik ga akkoord met het privacy statement en de algemenevoorwaarden",[807,810],{"start":635,"end":636,"type":637,"data":808},{"id":639,"type":36,"tags":809,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":42,"isBroken":44},[],{"start":647,"end":811,"type":637,"data":812},65,{"id":813,"type":36,"tags":814,"lang":14,"slug":815,"first_publication_date":816,"last_publication_date":817,"uid":815,"url":818,"link_type":42,"isBroken":44},"aG0kKRIAAC4AkgVU",[],"algemene-voorwaarden-behavior-change-group","2025-07-08T14:06:57+0000","2026-01-21T15:51:24+0000","/algemene-voorwaarden-behavior-change-group/","Verstuur",{"id":821,"uid":822,"url":823,"type":824,"href":825,"tags":826,"first_publication_date":827,"last_publication_date":827,"slugs":828,"linked_documents":830,"lang":14,"alternate_languages":831,"data":832},"amsezhIAACsA6fMc","fenna-posthuma-gedragsverandering-communicatie-marketing","/academy/ervaringen-van-alumni/fenna-posthuma-gedragsverandering-communicatie-marketing/","review","https://behavior-change-group.cdn.prismic.io/api/v2/documents/search?ref=amsjChIAACwA6fuP&integrationFieldsRef=behavior-change-group%7E3a8852e9-61b4-4419-bc30-2ccfa5d33b10&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22amsezhIAACsA6fMc%22%29+%5D%5D",[],"2026-07-30T10:10:00+0000",[829],"ik-vond-het-een-fantastische-ervaring",[],[],{"page_background_color":150,"navigation_background_color":833,"person":834,"position":835,"company":836,"image":837,"rating":844,"card_title":845,"card_text":854,"slices":855,"meta_title":1058,"meta_description":1059,"meta_image":1060,"robots_meta_tags":1067,"duration":6,"is_detail_page_enabled":767,"publication_date":1072},"sky-blue","Fenna Posthuma","Product manager en strategisch marketeer","ANWB",{"dimensions":838,"alt":6,"copyright":6,"url":841,"id":842,"edit":843},{"width":839,"height":840},4240,2832,"https://images.prismic.io/behavior-change-group/YMIOs-3WFwclkae3_LIfoto.jpg?auto=format,compress","YMIOs-3WFwclkae3",{"x":24,"y":24,"zoom":25,"background":26},"5",[846],{"type":847,"text":848,"spans":849,"direction":33},"heading6","Ik vond het een fantastische ervaring",[850,853],{"start":851,"end":852,"type":619},16,28,{"start":851,"end":852,"type":681},"We dachten heel erg vanuit de 'kennis-route': als we het maar vaak genoeg uitleggen, veranderen mensen wel. Maar als je de drempels in het brein niet eerst wegneemt, werkt het simpelweg niet.",[856,871,941,966],{"variation":88,"version":89,"items":857,"primary":858,"id":869,"slice_type":870,"slice_label":6},[],{"title":859,"image":866,"has_margin_bottom":767},[860],{"type":764,"text":861,"spans":862,"direction":33},"Alumnus Fenna over de opleiding Gedragsverandering in communicatie en marketing: 'De sfeer was ontzettend goed'",[863],{"start":864,"end":865,"type":619},32,79,{"dimensions":867,"alt":6,"copyright":6,"url":841,"id":842,"edit":868},{"width":839,"height":840},{"x":24,"y":24,"zoom":25,"background":26},"wide_hero$15efc970-3136-4598-aaad-c2c14c3c2ea0","wide_hero",{"variation":88,"version":89,"items":872,"primary":873,"id":940,"slice_type":781,"slice_label":6},[],{"scroll_id":6,"content":874,"has_margin_top":44,"has_margin_bottom":767},[875,880,884,887,890,893,896,899,902,905,908,911,914,917,920,923,926,929],{"type":30,"text":876,"spans":877,"direction":33},"Wat doe je als je al bijna drie jaar de voordelen van een product uitlegt, maar het gewenste gedrag bij de doelgroep uitblijft? Fenna Posthuma is product manager en strategisch marketeer bij ANWB en liep in haar werk tegen deze klassieke marketingvalkuil aan. Met een grote passie voor psychologie zocht ze naar een manier om campagnes op basis van bewezen wetenschap in te richten. Ze besloot de opleiding ‘Gedragsverandering in communicatie en marketing’ te volgen, zodat ze theorieën direct kon vertalen naar harde resultaten op de werkvloer.",[878],{"start":24,"end":879,"type":681},545,{"type":881,"text":882,"spans":883,"direction":33},"heading4","Kun je vertellen wat jouw rol als product manager en strategisch marketeer bij ANWB precies inhoudt? ",[],{"type":30,"text":885,"spans":886,"direction":33},"Mijn rol is ontzettend breed en dynamisch. Als product manager ben ik verantwoordelijk voor de creditcard van ANWB. Dat betekent dat ik veel schakel met externe partners, maar ook intern met diverse stakeholders op het gebied van productontwikkeling en acquisitie.",[],{"type":30,"text":888,"spans":889,"direction":33},"Daarnaast ben ik als strategisch marketeer momenteel ook tijdelijk verantwoordelijk voor private lease en de autoverkoopservice. In die marketingrol hang ik boven de uitvoering: wat doen de cijfers, wat is de strategie en hoe zetten we iets effectief in de markt? Het is een dynamische omgeving waarin ik van hot naar her ren. Daarnaast ben ik ook nog vicevoorzitter van onze ondernemingsraad en lid van de centrale ondernemingsraad, waarmee we de belangen behartigen van zo'n 4.500 ANWB-medewerkers.",[],{"type":881,"text":891,"spans":892,"direction":33},"Dat is nogal wat. Hoe is jouw interesse in gedragsverandering tussen al die taken door ontstaan? ",[],{"type":30,"text":894,"spans":895,"direction":33},"Die interesse is eigenlijk heel breed begonnen vanuit de psychologie. Ik heb een bedrijfskundige achtergrond, maar ik wilde altijd al meer weten over het menselijk brein. Ooit heb ik een post-bachelor neuropsychologie en cognitieve psychologie gevolgd. Dat verkocht ik destijds aan mijn werkgever met het argument: ‘Als ik weet hoe het brein werkt, kan ik dat inzetten in mijn marketingwerk.’ Dat was ontzettend interessant, maar uiteindelijk ook heel paramedisch; ik was daar vooral mensen met Alzheimer aan het diagnosticeren en daar heeft ANWB natuurlijk niet zoveel aan.",[],{"type":30,"text":897,"spans":898,"direction":33},"Toch bleef de psychologie me trekken. In mijn marketingwerk zijn we de laatste tijd veel bezig met vraagcreatie. We willen mensen in verschillende fasen begeleiden naar een aankoop of betere merkherkenning. Daar zit een enorme gedragscomponent in. Toen een collega me tipte over deze opleiding van Behavior Change Group was ik meteen enthousiast; ze benadrukte namelijk dat de stof wetenschappelijk onderbouwd is en direct toepasbaar in de praktijk.",[],{"type":881,"text":900,"spans":901,"direction":33},"Wetenschappelijke onderbouwing was voor jou dus een belangrijke voorwaarde? ",[],{"type":30,"text":903,"spans":904,"direction":33},"Absoluut. De docenten zijn echte experts in hun vakgebied. Ze presenteren bronnen, meta-analyses en wetenschappelijk onderzoek, maar houden het gesprek ook open over de dingen die we simpelweg nog niet weten over het menselijk brein. Dat academische niveau geeft een heel betrouwbare basis. Het is uitdagend, maar voor mij was die diepgang juist fantastisch.",[],{"type":881,"text":906,"spans":907,"direction":33},"Tijdens de opleiding heb je gewerkt aan een eigen casus voor ANWB. Waar liep je in de praktijk tegenaan? ",[],{"type":30,"text":909,"spans":910,"direction":33},"Mijn casus was gericht op het stimuleren van creditcardgebruik. We hebben zo'n 550.000 creditcardhouders, maar een aanzienlijk deel gebruikt de kaart zelden of nooit. Voorheen dachten we heel erg vanuit de 'kennis-route': als we mensen maar genoeg vertellen over de voordelen en de veiligheid, dan gaan ze de kaart wel gebruiken. Dat deden we al bijna drie jaar, maar het effect was onvoldoende. Mensen weten wel dat die voordelen er zijn, maar ze ervaren bijvoorbeeld de angst dat ze het overzicht op hun uitgaven verliezen.",[],{"type":881,"text":912,"spans":913,"direction":33},"Welk inzicht uit de opleiding hielp jou om hier verandering in te brengen? ",[],{"type":30,"text":915,"spans":916,"direction":33},"Al op de eerste lesdag leerden we over de verschillende routes van onbewust naar bewust gedrag. Naast de kennis-route is er ook de route van 'verleiden en ervaren naar bewust gedrag'. Wij dachten in het begin aan dure campagnes om mensen te vertellen dat ze de creditcard moeten gebruiken bij uitgaven boven de 100 euro. Maar door de opleiding leerde ik dat we veel te moeilijk dachten.",[],{"type":30,"text":918,"spans":919,"direction":33},"De sleutel zit namelijk in het weghalen van drempels en het inzetten van kleine 'nudges' om mensen het gedrag eerst te laten ervaren. We zijn nu bijvoorbeeld bezig om de creditcard actiever te koppelen aan digitale wallets zoals Apple Pay en Google Pay. Als de kaart eenmaal in iemands digitale wallet zit, verschijnt hij automatisch in het gezichtsveld bij het afrekenen. Als je die drempels niet eerst wegneemt, ben je aan het vechten tegen de bierkaai. Dan kun je wel van alles pushen, maar dan werkt het simpelweg niet.",[],{"type":881,"text":921,"spans":922,"direction":33},"Wat is je algemene indruk van de opleiding en de sfeer in de groep? ",[],{"type":30,"text":924,"spans":925,"direction":33},"Ik vond het een fantastische ervaring. De sfeer was ontzettend goed en doordat je heel laagdrempelig eigen voorbeelden kon inbrengen, was er veel ruimte voor interactie.",[],{"type":30,"text":927,"spans":928,"direction":33},"De groep was heel divers. Ik zat als 'commerciële' marketeer tussen mensen van allerlei gemeenten. Dat was enorm verfrissend, omdat je ziet dat de psychologische mechanismen overal hetzelfde zijn. Of je nu wilt dat mensen hun hondenpoep opruimen, of dat ze hun creditcard vaker gebruiken: we hebben allemaal te maken met de menselijke psyche.",[],{"type":30,"text":930,"spans":931,"direction":33},"Meer weten over de opleiding 'Gedragsverandering in communicatie en marketing'? Lees hier meer en vraag de brochure aan.",[932,934],{"start":24,"end":933,"type":619},120,{"start":935,"end":936,"type":637,"data":937},85,89,{"link_type":64,"url":938,"target":939},"https://behaviorchange.group/academy/opleidingen/gedragsverandering-in-communicatie-en-marketing/","_blank","text_content$bb246120-1034-40d1-823a-153284e184d3",{"variation":88,"version":89,"items":942,"primary":943,"id":964,"slice_type":965,"slice_label":6},[],{"image":944,"title":953,"text":954,"button":955,"has_margin_bottom":767},{"dimensions":945,"alt":948,"copyright":6,"url":949,"id":950,"edit":951},{"width":946,"height":947},520,470,"Adviesgesprek Anne","https://images.prismic.io/behavior-change-group/aELMR7h8WN-LVvBs_annecontact4.png?auto=format,compress&rect=80,0,841,760&w=520&h=470","aELMR7h8WN-LVvBs",{"x":952,"y":24,"zoom":25,"background":26},80,"Hulp nodig?","Plan via onderstaande knop direct een gratis adviesgesprek met Anne of bel ons op +31 24 20 22 452.",{"id":956,"type":36,"tags":957,"lang":14,"slug":958,"first_publication_date":959,"last_publication_date":960,"uid":958,"url":961,"link_type":42,"key":962,"isBroken":44,"text":963},"aD666REAACcAcEeV",[],"adviesgesprek","2025-06-03T09:07:17+0000","2026-06-05T10:30:53+0000","/adviesgesprek/","20cd06b0-a4a9-49fa-ac58-d783f32f91d0","Plan een adviesgesprek","call_to_action$6ff5057d-a862-4d85-8db0-386cdafa04dd","call_to_action",{"variation":88,"version":89,"items":967,"primary":968,"id":1056,"slice_type":1057,"slice_label":6},[],{"scroll_id":6,"section_title":165,"reviews":969,"view_more_button":1053,"has_margin_bottom":44},[970,996,1025],{"review":971},{"id":972,"type":824,"tags":973,"lang":14,"slug":974,"first_publication_date":975,"last_publication_date":976,"uid":977,"url":978,"data":979,"link_type":42,"key":995,"isBroken":44},"acpjiBIAAC0A3VAY",[],"dankzij-de-wetenschappelijke-onderbouwing-in-de-opleiding-heb-ik-nu-meer-vertrouwen-dat-mijn-aanpak-ook-echt-werkt.","2026-03-30T12:04:02+0000","2026-07-30T09:48:58+0000","desiree-gedragsverandering-communicatie","/academy/ervaringen-van-alumni/desiree-gedragsverandering-communicatie/",{"image":980,"is_detail_page_enabled":767,"rating":844,"person":988,"position":989,"card_title":990,"card_text":994},{"dimensions":981,"alt":6,"copyright":6,"url":984,"id":985,"edit":986},{"width":982,"height":983},2500,1631,"https://images.prismic.io/behavior-change-group/acpkMZGXnQHGZFzg_Desire%CC%81evanSteenveldt.jpg?auto=format%2Ccompress&rect=0%2C0%2C1636%2C1067&w=2500&h=1631","acpkMZGXnQHGZFzg",{"x":24,"y":24,"zoom":987,"background":26},1.0000000000000002,"Desiree van Steenveldt","Eigen bedrijf",[991],{"type":847,"text":992,"spans":993,"direction":33},"Dankzij de wetenschappelijke onderbouwing in de opleiding, heb ik nu meer vertrouwen dat mijn aanpak ook echt werkt.",[],"Ik wilde niet zomaar marketingtrucjes leren om mensen te verleiden om meer te kopen. Mijn doel is om mijn kennis in te zetten om een zinvolle bijdrage te leveren aan een duurzame, innovatieve landbouw. Bij Wageningen Universiteit ben ik bijvoorbeeld betrokken bij een innovatieprogramma, waar ik draagvlak probeer te creëren voor milieuvriendelijkere innovaties en doelgroepen in beweging te krijgen deze ook te gebruiken. Gedragsverandering dus!","27ef833d-962c-483b-8b54-257acd2894f3",{"review":997},{"id":998,"type":824,"tags":999,"lang":14,"slug":1000,"first_publication_date":1001,"last_publication_date":1002,"uid":1003,"url":1004,"data":1005,"link_type":42,"key":1024,"isBroken":44},"af28whIAACgAgFFU",[],"een-ontzettend-waardevolle-toevoeging-op-mijn-werk-als-communicatieadviseur","2026-05-08T10:50:33+0000","2026-07-30T09:46:31+0000","hester-moerman-postacademische-opleiding-tot-gedragsveranderaar","/academy/ervaringen-van-alumni/hester-moerman-postacademische-opleiding-tot-gedragsveranderaar/",{"image":1006,"is_detail_page_enabled":767,"rating":844,"person":1013,"position":1014,"card_title":1015,"card_text":1023},{"dimensions":1007,"alt":6,"copyright":6,"url":1010,"id":1011,"edit":1012},{"width":1008,"height":1009},3500,2401,"https://images.prismic.io/behavior-change-group/af2_CKYofJOwG-3h_DSCF0464-1-.jpg?auto=format%2Ccompress&rect=0%2C0%2C3233%2C2218&w=3500&h=2401","af2_CKYofJOwG-3h",{"x":24,"y":24,"zoom":25,"background":26},"Hester Moerman","Senior communicatieadviseur",[1016],{"type":847,"text":1017,"spans":1018,"direction":33},"Een ontzettend waardevolle toevoeging op mijn werk als communicatieadviseur",[1019,1022],{"start":1020,"end":1021,"type":619},4,26,{"start":1020,"end":1021,"type":681},"Al op de eerste dag werd het me duidelijk: kennis alleen verandert geen gedrag. Er is simpelweg meer nodig om mensen echt in beweging te krijgen. De opleiding biedt je een gestructureerde manier om af te stappen van je eigen aannames en te begrijpen wat de doelgroep echt drijft.","6c397e3a-8958-4332-ab66-62bf45b5a5ec",{"review":1026},{"id":1027,"type":824,"tags":1028,"lang":14,"slug":1029,"first_publication_date":1030,"last_publication_date":1031,"uid":1032,"url":1033,"data":1034,"link_type":42,"key":1052,"isBroken":44},"aYHwZRIAACwAAT-g",[],"deze-opleiding-geeft-je-de-tools-om-de-intrinsieke-motivatie-bij-mensen-aan-te-boren","2026-02-03T13:13:29+0000","2026-02-03T13:17:14+0000","ype-de-boer-kunst-van-het-raken","/academy/ervaringen-van-alumni/ype-de-boer-kunst-van-het-raken/",{"image":1035,"is_detail_page_enabled":767,"rating":844,"person":1042,"position":1043,"card_title":1044,"card_text":1051},{"dimensions":1036,"alt":6,"copyright":6,"url":1039,"id":1040,"edit":1041},{"width":1037,"height":1038},799,463,"https://images.prismic.io/behavior-change-group/aYH0Q90YXLCxVTiw_fotoparticipatie-1-.jpg?auto=format,compress","aYH0Q90YXLCxVTiw",{"x":24,"y":24,"zoom":25,"background":26},"Ype de Boer","Participatiemedewerker",[1045],{"type":847,"text":1046,"spans":1047,"direction":33},"Deze opleiding geeft je de tools om de intrinsieke motivatie bij mensen aan te boren",[1048,1050],{"start":636,"end":1049,"type":619},60,{"start":636,"end":1049,"type":681},"In participatieprojecten zie je vaak dat mensen niet direct enthousiast zijn om mee te doen. Je wilt daarom een soort gedragsverandering bewerkstelligen: hoe krijg je ze nou wél mee? Als je mensen samen raakt, creëer je verbondenheid. En laat dat nou precies zijn wat we in deze tijd van polarisatie zo hard nodig hebben in ons vakgebied.","45634c45-1ca4-4a43-8ced-63d6e4d78078",{"id":158,"type":36,"tags":1054,"lang":14,"slug":160,"first_publication_date":161,"last_publication_date":162,"uid":160,"url":163,"link_type":42,"key":1055,"isBroken":44,"text":165},[],"2a5b8368-6c46-462a-8c8a-a7e628047784","reviews_component$1db922f8-05d9-4934-b2fb-ae2de50f07e2","reviews_component","Review opleiding gedrag in marketing | Behavior Change Group","Hoe vertaal je gedragstheorie naar marketingresultaten? Lees de review van Fenna (ANWB) over haar ervaring met de opleiding. Vraag de brochure aan!",{"dimensions":1061,"alt":6,"copyright":6,"url":1064,"id":842,"edit":1065},{"width":1062,"height":1063},2400,1260,"https://images.prismic.io/behavior-change-group/YMIOs-3WFwclkae3_LIfoto.jpg?auto=format,compress&rect=0,303,4240,2226&w=2400&h=1260",{"x":24,"y":1066,"zoom":25,"background":26},303,[1068,1070],{"tag":1069},"index",{"tag":1071},"follow","2026-07-30",1785406377086]